The Twenty Minute VCJeff Seibert: Why OpenAI Will Become an Infrastructure Play | E1085
EVERY SPOKEN WORD
125 min read · 25,442 words- 0:00 – 0:30
Intro
- JSJeff Seibert
I think Google's by far the most vulnerable. They need to go all in on it. I don't think they have a choice. (instrumental music) I view OpenAI probably evolving more into an infrastructure company like AWS. The road ahead for OpenAI is not easy. What very few people, I think, are paying attention to is Apple, because again, they control the silicon. Imagine they're able to pioneer small models that run on-device, and then they do custom silicon to make 'em run. The performance could be outlandish.
- HSHarry Stebbings
Jeff, I am so excited for this. What people don't
- 0:30 – 1:14
Investor Meetings and Twitter's Impact
- HSHarry Stebbings
know is I will always remember, I remember being 18, maybe 19, and being in your office at Twitter in San Francisco. I was so nervous. I was like, "This is so cool. I'm with, like, the head of product at Twitter. This is so cool. Mom's not gonna believe this." Anyway, that was a while ago. So first, thank you so much for joining me today, Jeff.
- JSJeff Seibert
Harry, no, it is so great to be here. Thanks for having me on. You know, the whole world only makes sense going backwards because, like, who would've guessed from that meeting you'd become one of my largest investors, like, five years later? Just incredible what you've done.
- HSHarry Stebbings
I mean, uh, yeah, definitely not me, to be honest. (laughs)
- JSJeff Seibert
(laughs)
- HSHarry Stebbings
Everyone always thinks that things are so strategic and you're like, "Well, you know, sometimes you have to go to the party to meet cool people." Um, that's what I always say. But I wanna start,
- 1:14 – 4:03
Childhood Ambitions and Product Design
- HSHarry Stebbings
I find actually, like, one's childhood aspirations quite revealing. What did you wanna be when you were a child, when you pictured yourself growing up?
- JSJeff Seibert
Oh, man. So I loved building things since I was little, and I was completely obsessed with LEGOs. And so my dream was honestly, literally to be a LEGO Master Builder, until my mom did some research, and she found out that actually, like, it's not that great of a career. They're paid something like minimum wage. And that was in middle school. And so I forget if it was that Christmas or the next year, but she gave me a programming book for Christmas, and I was, and that was the end of the story. I was like, "Okay, computers are next."
- HSHarry Stebbings
(laughs)
- JSJeff Seibert
(laughs)
- HSHarry Stebbings
Dammit, I think you'd have made a magnificent Master LEGO Builder. Um, it's a little bit like journalism. It's like, oh, a wonderful creative pursuit and then you're like, "Really? That's the pay?"
- JSJeff Seibert
Right, exactly.
- HSHarry Stebbings
Um, okay. So when I met you, you were at Twitter, and it is a incredibly formative experience, I think, being at Twitter, especially in the role that you were. How did it shape your operating mindset and approach today, do you think?
- JSJeff Seibert
Yeah, the biggest lesson I learned was empathy, honestly. So when you're in consumer software, you can't possibly begin to understand how many different people, personas, use cases, mindsets, like the human experience all comes to bear on your product. And what I saw was actually a trap. So the product managers who were super data-driven started designing and building features for the average user, 'cause that's what the data told them. And they actually believed that there was something such as an average Twitter user. It's such a huge mistake, right? Like, you're conflating all of these different populations. You have sports fans who want a live, like, chronological timeline during the game. You have celebrities who want to maximize their reach. You have Japanese users who, by and large, want to remain anonymous. None of them is average. And so what I really learned is you have to deeply understand each population, and design and build a feature for them. Don't, like, let the data lie to you.
- HSHarry Stebbings
Can I ask you a bit of a weird one? But often we're told, you know, solve a problem that you personally know and experience and care about, like, so you fully understand and have that empathy.
- JSJeff Seibert
Yeah.
- HSHarry Stebbings
But then other people have said to me before, "Don't, because you can be too emotionally attached to it, that you don't almost think rationally." Would you agree with that? Which side are you on?
- JSJeff Seibert
I'm definitely on the side of build it for yourself. Like, you deeply understand the problem, that gives you superpowers in terms of solving it the right way. You definitely need to understand, are you sort of, uh, repeated by many other people around the world? Do they share your problem? Do they share how you think it should be solved? But I think it's so much easier to build something that you personally feel than have to sort of try to interpret other people's thoughts and beliefs about it. Um, so no, I would not be worried about getting too emotionally involved. I think that's a superpower.
- HSHarry Stebbings
Uh, another thing is, like, speed,
- 4:03 – 8:26
Entrepreneurial Struggles and Management
- HSHarry Stebbings
which is often, you know, like... (laughs) This wasn't in the schedule, but I'm just too fascinated. Like, the Twitter's product, uh, kind of cadence now, regardless what one thinks of Elon, and we won't get into that, but, like, the cadence of release is very impressive in terms of what they're pushing out.
- JSJeff Seibert
Yeah.
- HSHarry Stebbings
How important is speed, bluntly, when it comes to product, product cadence, do you think?
- JSJeff Seibert
I think it is critical. Um, and it is too easy for companies to fall into like, "Oh, we don't know. We need more data. We need to run a survey for that." Particularly at Twitter, we need to get StatSig data, which always took two to three weeks.
- HSHarry Stebbings
Huh.
- JSJeff Seibert
And then you would have to analyze that and then see what happened, and it's a, it's honestly a disaster. And so yes, I agree with you, like, agree or disagree with some of Elon's decisions, but he is moving quickly in a direction that is way better than sort of standing still.
- HSHarry Stebbings
I, I totally agree with you there. Um, I do have to ask this, which is like, you know, when we think about non-obvious things, we mentioned that two commonly said tropes, obviously speed and then solve for a problem that you know deeply. I, I think there's a lot of things that aren't well-known about entrepreneurship. Given the fact that you've done Crashlytics, you've now been in Twitter, you've now founded Digits. What do you think is the most, like, misunderstood or non-obvious element of entrepreneurship?
- JSJeff Seibert
This sounds silly, but honestly, pure execution. And what I mean by that is people know the vast majority of managers are terrible managers, right? The vast majority of founders are simply bad at running companies. And, and I'm sorry, but it's true. And so what I mean by that is, like, most founders aren't intentional about how they go through and operate the business, intentional with their time, with their decisions, with who they hire, with what they say no to. And so if you don't have conviction, you're really gonna struggle as a founder, because you need this, like, deep-seated obsession of what's right and what's wrong and what you believe in, and how that informs every decision you make. And your decisions may still be right or wrong, they're not gonna be perfect, but if you are intentional about them, at least you can trace that back and learn from it...... versus I see too many founders just sort of going on a random walk, and then, when it turns out they were wrong, what do they have to learn? There's noth- there's nothing to trace it back to.
- HSHarry Stebbings
Can I ask you s- unpacking that. You just gave me, like, gold dust there. Why are m- most managers ma- bad, do you think?
- JSJeff Seibert
P- Peter Principle, they get promoted into management because they were good at a former job, and so, they- their passion, right, their experience isn't managing, and they're- th- their feedback cycle is slow. They're the boss, so they don't get the raw feedback. I think there's a ton of challenges, and it's even worse for CEOs, because who in your company is gonna give you really crisp, blunt feedback on what you did right and wrong? And your investors aren't involved enough in the day-to-day to really know. So they can give strategy advice, but they don't know how you're behaving in meetings.
- HSHarry Stebbings
Okay, so help me out here. W- we're both like CEOs as well. How do you think about promoting people then who are great ICs? Do you not promote them to managers? What's the right way to do that challenge, then?
- JSJeff Seibert
That is a great question, so actually, every time I've promoted an IC to a manager in a startup, this was not at Twitter, but in a startup scenario, we've done it as sort of a trial period. And so it's like, "Hey, so-and-so, we have this opening for this new role. The team's growing, we need some structure. Uh, we are going to have so-and-so take on the role as a trial over the next two months, and let's see how they do." And honestly, there's been both outcomes. In some circumstances, it's been great and everyone's rallied around them and it's like, "Great, okay, now they're the manager for that team," and I've had circumstances where they haven't, and it was sort of widely recognized that they weren't excelling in that role, and we decided to move them back to an IC. And that was okay as well. I think there's a f- a really bad perception that being a manager is better than being an IC. I think it is different. And you can be an exceptional IC, and you should be comped appropriately for that, or if your career passion is to mentor and guide folks, like then you move into management.
- HSHarry Stebbings
Okay. I- I appreciate that, and I think it's also important for people to understand that you can be comped appropriately. I think there's this like barrier in one's head that to break that barrier on comp, you have to become a manager.
- JSJeff Seibert
A hundred percent.
- HSHarry Stebbings
Yeah.
- JSJeff Seibert
And this is something I felt strongly in for a long, long time. Google sort of pioneered this well in the early days and created this whole track for engineers to sort of keep climbing in- in comp and title and recognition and so on without taking on management roles, and I've tried to mimic that at all my companies.
- HSHarry Stebbings
You mention
- 8:26 – 12:50
CEO Accountability and Company Culture
- HSHarry Stebbings
accountability within CEO-ship and why like no one really can who could do it with the visibility they have, and then, you know, th- those that could won't because they don't have the visibility. So how do you create that accountability as a CEO?
- JSJeff Seibert
Yeah, it is- it's certainly not easy because you can constantly fall into a trap of thinking you're getting feedback and you're not.
- HSHarry Stebbings
Mm-hmm.
- JSJeff Seibert
It's really how you set the culture of the company. So one of the things we do at Digits is we run the entire company on a weekly sprint. As part of that, every Friday, we end every week with a full team retro. And so- and we call it anchors and breezes. Anchors are what slowed you down, what didn't go well, what you need help with, like sort of feedback on the week. And then breezes are what went well, shout-outs to people who helped you, things you learned, et cetera, et cetera, and you create this culture of just constant iterative improvement which then allows sort of feedback conversations and one-on-ones and so on to be widely recognized by the company as like that's what we want. The whole mindset is just, how do we get 1% better each week?
- HSHarry Stebbings
Can you do that at scale? I love the idea, but when you get to 100 people, does that still work?
- JSJeff Seibert
Yeah, it fractalizes. Uh, so what happens is each team will run their retro on Friday, and then surface sort of the highlights, like the biggest anchors or breezes to the full company-wide retro. And so everyone has sort of two opportunities. You do a team-wide thing, and then you do your own small team, and that's where you get into more detail.
- HSHarry Stebbings
Do you like celebrating wins? I worry that it creates complacency. We've never won. I'm always chasing someone, we both are always paranoid. I hate this-
- JSJeff Seibert
No.
- HSHarry Stebbings
... like tap on the back. Uh, do you celebrate wins?
- JSJeff Seibert
We do. It's also- it's important to do it correctly, so I agree with your mentality. Crashlytics, I never thought was like successful in any one moment, not when we were acquired, not when we hit a billion MAU, et cetera, et cetera, like there's always the bigger goal. But if you have that mentality with the team, it's very demotivating, right? It's like what are we- what are we trying (laughs) to go to, like when are we gonna get somewhere? And so it's really important to celebrate small wins. And so we use this Friday, uh, show-and-tell we call it basically to show off what we did each week and champion who did what, and celebrate all the small wins of the week so people feel really connected to the company and what's happening.
- HSHarry Stebbings
Yep. No, I know, I need to get better at it. All right. Um, (laughs) I love the way I still use this show. Despite its size, I still use it as like this like merciless testing ground for my own ideas. (laughs)
- JSJeff Seibert
(laughs) I love it. I love it.
- HSHarry Stebbings
Yeah, um, tell me, obviously, I know this story being an investor, but you know, we have Crashlytics, then we have Twitter. How did Digits come through? What was that founding moment for you?
- JSJeff Seibert
Yeah, Digits really came out of the Crashlytics journey and so, you know, we got very lucky with market timing. We scaled from zero to 300 million phones in 12 months, got acquired by Twitter. Today, Crashlytics is on five or six billion MAU, roughly every active smartphone on Earth. It's incredible. And through that journey, I was struck by this dichotomy. So on the product side, you have real time analytics, performance monitoring, live dashboards, right? Like I knew exactly what was going on with the product and who was using it. And then on the finance side, I literally had a black and white PDF of my P&L and balance sheet once a month two to three weeks late that I didn't understand 'cause I didn't have a background in finance, I was an engineer, and so I was like, "What is happening?" And so literally that is why I started Digits, the- a simple premise, can we make accounting real time and intuitive for startup founders? And so what's crazy is it took us five years, but we finally just launched it, like it's actually here five years later.
- HSHarry Stebbings
(laughs) And I mean, that five-year journey is one with twists and turns, and the idea that initially was Digits on founding day one is different in terms of the product that we're releasing today. What did you learn that led to your realization of the need to pivot, like why pivot and why was that enough?
- JSJeff Seibert
Yeah, it- it's definitely been quite a journey, and I know you've been on it with us for years now, so I've deeply appreciate it. Obviously, trying to make accounting real time is a lot easier said than done. Uh, when we started the company, we went heads down on R&D and really struggled with data quality for like three years. And that was because in 2018 when we started the tech to really automate bookkeeping, didn't fully exist. I think I was a little optimistic on how it could work, and so we have dozens of patents on it now but it was like a brick wall.Um, so in 2021, we made the decision to pivot from like the pure bookkeeping automation to collaboration tools, so better financial reporting, better client portals, better transaction review process,
- 12:50 – 18:36
Digits: Origin and Evolution
- JSJeff Seibert
and- and that worked. We got a thousand accounting firms on the product, 5,000 downstream businesses. Like, that was sort of off and running. But what bugged me is that wasn't really why we started the company. Uh, uh, we had bigger ambitions. And so then, last year, literally all of a sudden, GPT-3 comes out, ChatGPT comes out, GPT-4, and we started experimenting, and we're like, "Whoa. Hold on. We're back." Like, "We can actually do what we set out to do." And so literally overnight, just like, we're back focused on this and spent this whole year building it.
- HSHarry Stebbings
Can I ask you, how do you advise founders on when they have enough data to make that pivot? Because you don't wanna make it too quickly where it's like, "Whoa. Hold up, horsey." Right? "Not enough data."
- JSJeff Seibert
Yeah. Yeah.
- HSHarry Stebbings
But also, you don't wanna be too slow. How do you know when you have enough data to make a decision?
- JSJeff Seibert
That is the million dollar question, and (laughs) uh, I'd say-
- HSHarry Stebbings
(laughs)
- JSJeff Seibert
... it's more of an art than a science. Like, you need to have a feel and an instinct as the founder of, like, do you see a path to success? And if sort of the window's closing on your path to success with your current business, like, that's to me when you have to go pivot. And a lot of super successful companies were hard pivots, right? Like, Twitter was a podcasting startup, Slack was a game, YouTube was a dating website.
- HSHarry Stebbings
(laughs)
- JSJeff Seibert
Like, it is- it's totally crazy. And so to me, it's, like, impossible to say like, "Oh, no. Stop." Like, "That pivot's too far a field." Like, you have to, like, have this sort of founder instinct, and that's how great companies come to be. The one thing I'd modulate that with is, like, you need at least a year of cash left because if you don't have a year of cash, you're not gonna have time to see this pivot through. And so it's really like founder grit and enough cash. If those aren't there, return your capital. If those are there, I would go for it. That's how, like, huge opportunities come about.
- HSHarry Stebbings
All right, a couple things that I always say, like do you have two to three experiments that you're still excited to run in this phase of the product? And if the answer's like, "No, I'm kind of out," then you-
- JSJeff Seibert
Yeah.
- HSHarry Stebbings
... you- you have a real understanding that actually that- that could be a sign. And then second, is 12 months enough? I don't mean to push you there, but I'm just intrigued on like if you think about it, you need to raise six months ahead of time.
- JSJeff Seibert
Yeah.
- HSHarry Stebbings
That gives you six months to build and get enough traction to raise a- a price that's even a flat round to your loss.
- JSJeff Seibert
Yeah.
- HSHarry Stebbings
Is that enough?
- JSJeff Seibert
It is- it is not easy-
- HSHarry Stebbings
(laughs)
- JSJeff Seibert
... but I think it's rare that you would have more than 12 months of cash because like usually you raise, uh, 18 months, and so by the time you figure out it's not going well and you need to pivot, it's 12. The big thing I would change from what you said is it's not an experiment. W- at no point where we're like, "We're gonna run two or three experiments." It is pivoting on a dime. You are all in on the new direction, and that is the only thing that matters to your success.
- HSHarry Stebbings
So when you advise founders on the right way to pivot, what would you advise them knowing all that you do now?
- JSJeff Seibert
Yeah, so the key is getting your team onboard. If your team loses trust in you, you literally have no one to pivot, so it doesn't matter. And they can really sense the uncertainty, and so my- my other advice, as I've said, is like be very intentional and very decisive. And so both times we've pivoted Digits, I gathered our core leadership team, laid out, like, what are the challenges, what am I seeing, what are the options, and we knew within 24 hours what the new path was and what the priorities were. We were all in on that new direction. And so I- it comes back to conviction. Like, it is still a bet, but it's like, hey. Here is the information we have on the field. We need to make a decision right now because what kills companies is uncertainty. And if you sort of muddle your priorities and have one team try this and another team try this, no one's heart is in it, and both are gonna be mediocre. I would rather see founders take like one to the moon bet on one new direction, and it either works or doesn't.
- HSHarry Stebbings
Do you agree with the idea of disagree and commit? I find it challenging. I don't think someone can fully commit to- to something that... and give their life to it-
- JSJeff Seibert
Yep.
- HSHarry Stebbings
... if they disagree.
- JSJeff Seibert
I- I agree with you. (laughs)
- HSHarry Stebbings
(laughs)
- JSJeff Seibert
I will not disagree and commit. Um, I think this is the hallmark of great founders is you need to be able to convince your team and- and have the trust of your team to go all in on a new direction. Disagreeing and committing in that scenario is like, okay, you might as well step back, and like let's just have a smaller team and really focus on this 'cause it's not gonna be productive.
- HSHarry Stebbings
I- I- I totally agree. Is there anything that you think are big mistakes that you see founders make when it comes to pivoting, either that you made or you see angel investments make when it comes to pivoting?
- JSJeff Seibert
Great question. Um, I think it's about this experiment thing, honestly. A bunch of angel investments I've made have tried to pivot, but I don't think they went all in on it. I think they saw it as a flyer that they'd try for a few months, and they didn't see it as life or death. And by the time they realized it wasn't really working, it was life or death 'cause they didn't have much cash left. And so you really need the conviction, like day of, to just sprint towards the new direction.
- HSHarry Stebbings
I would also say, and this (laughs) desperately self-serving as an investor, but like as we said, the runway's crucial. If you're a great founder, if you pivot and it's unsure, most of the time your investors will back you just because they believe in you.
- 18:36 – 26:17
Business Pivots and Investor Interaction
- HSHarry Stebbings
from working with Peter?
- JSJeff Seibert
The power of really deep intuition and conviction, and looking at a market from a very theoretical level. So one of the most interesting aspects when he originally agreed to do our A round, um, I sort of asked him why afterwards, like, why he committed so quickly. And he said, "Well, it had flashbacks to Uber, because when Uber was going against the taxi industry, the NPS scores on taxis were so bad." Right? Like, even if Uber was mediocre, it would still be way better. And he said accounting gave him the exact same vibes. Like, the- the status quo is just so bad that if you can make accounting, like, somewhat enjoyable, it doesn't even need to be delightful, you've already won. And so his ability to distill these markets into these, like, very high level, crisp, understandable talking points is super impressive.
- HSHarry Stebbings
It'd be such an interesting, like, start-up selection criteria to only go after companies in sectors with the single lowest NPS's.
- JSJeff Seibert
Yeah.
- HSHarry Stebbings
Like, let's you just map out the low... I'm sure you'd have insurance in there f- f- for one, health care-
- JSJeff Seibert
Yeah. Healthcare. Of course, there's other structural issues going after healthcare, but totally.
- HSHarry Stebbings
But- but then you, but then you could actually isolate them and go like, "Okay, healthcare, no, too challenging," but like, actually, insurance underwriting may be way more addressable.
- JSJeff Seibert
Yeah. Totally, totally.
- HSHarry Stebbings
Yeah. Um, you mentioned about kind of, uh, OpenAI and ChatGPT kind of... I don't know how to say it correctly, but, like, opening your eyes to the new possibilities that were available to you. When we think about that, I'm just intrigued, do you worry about a lot of your company being based on an external party's direction, development? It is unlike other times in that way.
- JSJeff Seibert
Yeah, this is such a special moment, and it... I'd say it vividly reminds me of the rise of mobile, which we wrote in Crashlytics from 2010 to 2013, the Web 2.0 transition in 2005 to 2007. It's like these platform shifts are so rare, and I love 'em because that's where all the massive opportunities arise. And so the key though, as a start-up founder, is to be in a position to rapidly adapt to that new reality, and you'd need to be faster than your competition. So, like, for five years now, I've run Digits on a weekly sprint. Every week, we get to decide what our direction is that week, and I have to say, that's been critical this year, keeping up with all (laughs) of the changes and evolution of the tech. So I'd say, I don't... No, I'm- I'm not particularly afraid of it. I love the energy of the tech world moving at a, at a huge pace. And so the key thing though is, keep in mind, this is technology. Like, we are viewing it as a tool. It's not life or death for the company. It's like databases and so on, it's just evolving faster. And so let's see how we use it, and it gives us more capability. But you ultimately need to stay focused on your customer and what problem you're solving, first and foremost.
- HSHarry Stebbings
I mean, I'm putting the ball down for a fairway hit here. You're teeing me up, baby. You said there is kind of, like, databases or, like, a foundational technology that you build on top of. Will we see the commoditization of LLMs, do you think, Jeff?
- JSJeff Seibert
I certainly think we will. Um, and this may not be a popular position. Obviously, OpenAI is charging ahead, sort of leading the way right now. I think the market forces at work mean there's just immense energy to have an open source equivalent. Meta appears to be highly motivated to open source its work. Many folks wanna run these themselves and tune them themselves, and so on. That is hard and expensive today, but I can't think of another thing in time in history where something hard and expensive in tech has lasted all that long. Right? Like, it's going to be commoditized.
- HSHarry Stebbings
Can I ask you, when we look at historical data on open versus closed systems, uh, there are many examples, whether it's, you know, your- your- your- your- kind of Linux to your, you know, Apple and Android. Traditionally, it's been the closed that wins.
- JSJeff Seibert
Yeah.
- HSHarry Stebbings
Why is that potentially different today?
- JSJeff Seibert
I don't know if it's different. The- so the closed may win in terms of having the most advanced model, but I think the Apple versus Android comparison is exactly accurate. So you're gonna have something proprietary that might be best because it can be fully vertically integrated, they have- they control all the different variables, but I think there's gonna be an open source equivalent or more open equivalent that's a very close second. And for m- many people and for many use cases, it's just as good. Um, so what I'm really excited about is I can't wait to see who becomes the Android to OpenAI. Like, who is clearly the, like... solidifies the second tier?
- HSHarry Stebbings
Well, what I'm kind of also interested in is, like, uh, yes, I agree with you slightly on the commoditization of LLMs, but I think also we'll see the specialization of LLMs for different things.
- JSJeff Seibert
Yes.
- HSHarry Stebbings
And actually, if you're a creative tool, hallucinations are wonderful, but for digits, I don't want you hallucinating with my numbers. (laughs)
- JSJeff Seibert
Correct. Correct. (laughs) Yeah.
- HSHarry Stebbings
I'm just kidding. You don't have a billion. Um, (laughs) it'd be a ch- sad day. My question to you would be like, you know, bluntly, do you think the best companies will leverage many at the same time or will it be one that we rely on?
- JSJeff Seibert
That is a really good question. Uh, so we built our ML team three years ago. We're training our own in-house models. You're right. Like, you can't hallucinate in finance. We've done a ton of work to make sure our math is always accurate. It's- it'll be really interesting to see. There's... Every model has different strengths. Like, if you already look at Bard and versus GPT and so on and so on, um, my sense is there'll be a very common popular open source sort of base LLM, and then tools to allow folks to fine-tune it easily. And what we've discovered is, while it crea- it takes so much time, data, energy, money to train an LLM, fine-tuning it can actually be done relatively straightforwardly with a surprisingly small amount of data, as long as your data's very high quality and focused. And so imagine you basically have your sort of default Linux operating system, right? And then every- everyone customizes their flavor of it for their product market, use case, whatever it might be.
- HSHarry Stebbings
Got you. When you say about kind of, like, the data size not being as important as the data quality, I- I- I'm always kind of interested, like, how do we think about the importance of model size versus data size? 'Cause we are trained that data size is so important.
- JSJeff Seibert
It seems like...... that at the base LLM layer, the data size so far has been very correlated with performance.
- HSHarry Stebbings
Hmm.
- JSJeff Seibert
And so, right, the bigger the models, the more data, the more parameters, et cetera, the better they do. Now they're starting to be this counterpush of like, "Okay, can we compress them? Can we pull that back?" Like, "How do we maintain the performance improvements without the size?" So I think that's a super interesting part of R&D. What I'm talking about is sort of the next tier of, how do you fine-tune the models? And that's where actually I think the quality of data's most important.
- HSHarry Stebbings
I, I totally get you there. I also view it as like levers, which is like, you've got latency, you've got cost, and you have to have a trade-off like anything-
- JSJeff Seibert
Yep.
- HSHarry Stebbings
... on where you wanna perform and where you are happy to have some form of degradation.
- JSJeff Seibert
And look at Apple Silicon, right? They've done an amazing job. Like, yes, they're fast, but instead of pushing the bounds on pure compute, they're pushing the bounds on energy efficiency, which for Apple's use case is critical. And so I think there will be a lot of really interesting R&D on, how do you make these models maybe smaller and performant in certain use cases?
- 26:17 – 36:13
AI Impact and OpenAI's Challenges
- JSJeff Seibert
seeing on the angel side right now are these very thin wrappers on top of OpenAI. And like, if your primary product value is, is scripting GPT, that's a thin wrapper. If you've built it in two to four weeks, that's a thin wrapper. And so the, the key thing to me is like, we are in a hype cycle around AI, much like potentially the hype cycle with crypto and other tech before it. And all of these sort of fake use cases are gonna get quickly washed out and replaced and commoditized. It's really important to me that people view this as a technology. It is, it is like your MySQL database. MySQL was very popular 20 years ago, right? Like, it was super cool what it could do. And it's still cool, but if you try to go raise money on you've built a form on top of MySQL, you're not gonna be successful. And in five years, that's what a lot of these are gonna look like. You need to really focus on the market and, like, solving a core problem.
- HSHarry Stebbings
I, I totally agree with you. So when we think about adv- like, founders today building in this environment, who's vulnerable then? Uh, like, uh, d- and what I mean by that is like, is it incumbents like Zendesk? Is it like high growth companies like, I don't know, your Notions of the world? Or is it your startups? Or is it all of them?
- JSJeff Seibert
It's probably more startups. The o- the one thing I would say is I view OpenAI probably evolving more into an infrastructure company like AWS. Like, they will host these models, they'll allow you to fine-tune them, they'll allow y- they'll give you all these base capabilities, uh, like you get with EC2 and S3 and so on and so on. The big companies, the big incumbents that will be able to leverage that tech, I would doubt if OpenAI goes and builds like, a Notion competitor or an HR or Salesforce competitor or so on. They probably wanna stay at the more generic level.
- HSHarry Stebbings
Mm-hmm.
- JSJeff Seibert
From the startup side, a lot of startups are getting killed. And it, it's funny, I, I use the term Sherlocked. I'm an old school Mac programmer. Back in 2002, Apple killed Watson with its Sherlock tool-
- HSHarry Stebbings
(laughs)
- JSJeff Seibert
... and so the name sort of stuck. (laughs) Um, there's a lot of companies getting Sherlocked because they're pretty incremental and they're filling gaps in OpenAI's current product without realizing that like, yes, they're just on the roadmap. They haven't gotten there yet. And so if you're working on a use case that's pretty horizontal that, like, OpenAI is going to need to solve within five years in order to scale, that's not a great investment and that's not a good use of your time as a founder.
- HSHarry Stebbings
One thing that I, I do think about, which I don't think people talk about enough, which is like, I completely understand the criticism of Google and Bard, but Google have access to compute and the ability to control compute pricing-
- JSJeff Seibert
Yeah.
- HSHarry Stebbings
... whereas OpenAI are at the whims of, you know, Jensen and NVIDIA-
- JSJeff Seibert
Yeah.
- HSHarry Stebbings
... uh, to his, you know, smiling appreciation right now. That's fundamentally challenging, no?
- JSJeff Seibert
It is very challenging. I... Like, the road ahead for OpenAI is not easy. And what very few people I think are paying attention to is Apple, because again, they control the silicon. And so Apple was caught flat-footed for sure. They're way behind at the moment. But imagine they're able to pioneer small models that run on-device, and then they do custom silicon to make 'em run, the performance could be outlandish compared to any other platform.
- HSHarry Stebbings
Can you just help our-
- JSJeff Seibert
And so if you-
- HSHarry Stebbings
Can you just help our listeners understand, uh, why is it important that it runs on-device and, you know, bluntly, with their own silicon?
- JSJeff Seibert
Yeah. So Apple of course is super focused on privacy. They don't want your data to leave the device. The only way to do that with AI is if you can fit an, a machine learning model on the device and keep all the data there. I bet Apple can and will. And so if you project forward five years, if they get to the point where they can run a sufficiently large LLM on your iPhone, then OpenAI is out of the picture. You don't, you n- don't even need to hit their servers. It's just on your phone.
- HSHarry Stebbings
(laughs)
- JSJeff Seibert
(laughs)
- HSHarry Stebbings
I hadn't thought about it. I'm like, uh, uh, "Are you my broker? Can we buy some more Apple?" (laughs)
- JSJeff Seibert
Yeah. (laughs)
- HSHarry Stebbings
"I mean, can we load up on this one? Warren might have been right about them." (laughs)
- JSJeff Seibert
(laughs)
- HSHarry Stebbings
I, I totally get you. Can I ask you, how do you think about enterprise adoption then? 'Cause I speak to some of the largest enterprises in the world, and they're like, "Dude, I'm not sending my customer data, my transaction data," and I'm not picking on OpenAI here, "but to a model that is outside of our bounds."
- JSJeff Seibert
Right.
- HSHarry Stebbings
How do we think about enterprise control of very sensitive data in this world, where they want to get the benefits but don't wanna lose control?
- JSJeff Seibert
Yeah. Two different thoughts here. This is a really good question. So they had the exact same reaction to cloud. If you go back 10 years, they were like, "I would never put stuff on AWS or Google Cloud or Azure or whatever. That's ridiculous. Why would I share my data with those companies?" Right? And now it's just like, not only do they all do it, but it's actually better because those companies' core competency is running data centers. Most enterprises have no idea how to operate a data center.And so, I think this will go in the same direction. Um, and like, you'll, you'll have very clear guidelines around how the companies use the data for model training and it's off limits and so on, and sort of that trust will be overcome. The other angle though is there's also the danger of every enterprise jumping on AI because it's hot and cool. And sort of like they all jumped on blockchain for zero reason, even though it did nothing. Right? And like IBM's at fault. IBM was consulting, like charging for services to consult on how to adopt blockchain into your enterprise. That's ridiculous. And so, like again to me, focus on your customer, your market, your product need, and view this as a tool, not a panacea, and adopt it strategically on like what makes sense and where it's gonna push the product forward.
- HSHarry Stebbings
I, I totally agree with you. So, uh, uh, you said about IBM there, you said how silly. I, I, I say how brilliant. That's called a monetization strategy in every environment.
- JSJeff Seibert
Yeah.
- HSHarry Stebbings
I, I think that actually AI implementation services will be one of the biggest categories in the next few years. Do you agree with me or do you actually think that enterprises will adopt natively, it'll be fine? How do you think about that statement?
- 36:13 – 41:14
Data Privacy and AI Adoption Speed
- HSHarry Stebbings
model providers.
- JSJeff Seibert
Yeah. Totally.
- HSHarry Stebbings
Um, I, I do have to ask, speaking of kind of the price per query there, I think pricing is this undiscovered element of this next generation. Traditionally, we've had per-seat pricing in the world of SaaS. Will we continue in a world of per-seat pricing? Will it be consumption lab? Will it be project led? How do you see the future of pricing in an AI world?
- JSJeff Seibert
So this may be just me, but I, I very much see AI as a tool, not a product. And so it's a, it's a technology. It's like your database. It's like mem cache back in the day. And so because of that...... I don't think it'll change how people price in specific industries. Like if your market does per seat pricing, that'll probably stay. If your business and product does consumption pricing, that'll probably stay, and you'll have to work that into how you use the AI. I think it'll be commoditized and seen as technology within a couple years.
- HSHarry Stebbings
Okay. So, you mentioned now the word commoditized. I'm really interested when it comes to the data itself. Sorry, my mind just jumps around. It's Friday evening, it's dark. Just-
- JSJeff Seibert
All good.
- HSHarry Stebbings
... just roll with me on this one, Jeff. You mentioned the challenge in terms of acquiring clean data earlier. How challenging do we think it is for companies today to acquire high quality, clean data? Is it as proprietary a defense mechanism as some suggest it is?
- JSJeff Seibert
It is extremely challenging. And what's interesting is the counterreaction, because you're seeing Reddit, Twitter, et cetera, shut off APIs, put in more strict, uh, rate limits, et cetera, et cetera. And so, the whole world is starting to lock down data, which was counter to the trends over the past 20 years, when everything was being pushed more and more open and API accessible and so on. And so, I think there's been a clear realization that the data is valuable, and that's one of the things, like, we've been really focused on at Digits is we have a proprietary dataset of 100 million financial transactions, and that's what we can train on and make sure our finance and bookkeeping AIs know what they're doing. Um, so I do think the data's really, really important.
- HSHarry Stebbings
Can I ask, in terms of permissioning around training, for, you know, healthcare companies that, you know, have, uh, patient records for you, which has obviously financial records, do you need permissioning on an end client basis to be able to use that data for training?
- JSJeff Seibert
You do, and this is, uh, usually sort of broadly captured in the terms of service of ha- having access to your data to improve the product. And so, we do not share any of that data externally. We train our own models internally on the data, um, but that does allow us to improve the product for you and make your accounting better. Um, and so that's broadly how it works across the industry.
- HSHarry Stebbings
I'm pretty sure that one day, Tim Cook's just gonna come and take one of my children-
- JSJeff Seibert
(laughs)
- HSHarry Stebbings
... and say that, "Actually, I- I- I ticked the, 'Do you agree?' in 2004, and now I've lost my kids." Um, uh, which, you never know, I might be quite grateful for, to be honest. (laughs)
- JSJeff Seibert
Well, let- let's step back for a moment, because it's not entirely a joke. So, Google Photos, potentially one of the most strategic products ever launched, because it allowed Google to collect the world's largest library of photos ever assembled, and that's how they were able to train their early vision models and so on.
- HSHarry Stebbings
Huh. And they have... Sorry, I didn't, I wasn't aware of this. They're able to use the photos that you collect in Google Photos for their training models?
- JSJeff Seibert
Yeah, presumably. Yeah.
- HSHarry Stebbings
Fuck. (laughs) That's impressive. Why doesn't Amazon just buy Anthropic? Like, I- I- I'm- I- I look at Amazon's play here and I'm like, it'd be quite an easy buy. I mean, especially at 4 billion, whatever it is, it's a minimal m- amount of market cap for them.
- JSJeff Seibert
Yeah.
- HSHarry Stebbings
That seems like a wise acquisition, though. What would you do if you were in Amazon's place?
- JSJeff Seibert
That is super interesting. Uh, I- I would be very nervous about the OpenAI Azure partnership. And of course, Meta just made a big deal about partnering with Microsoft as well. So, I think you're right. I would look to aggressively move into the space and acquire something to bolster AWS.
- HSHarry Stebbings
Can I ask, which incumbent do you think is vulnerable from the top incumbents in terms of like, you know, your Apple, Amazon, Facebook, Google, uh, of the world? Because we've just said Apple actually have a huge opportunity. They're behind, but huge opportunity.
- JSJeff Seibert
Yep.
- HSHarry Stebbings
Who is vulnerable?
- JSJeff Seibert
I think Google's by far the most vulnerable, because again, their business model is pretty binary, right? Search is all their revenue, and so if that gets damaged, they're in a huge problem, and they've been slow to react. They've combined two different ML/AI teams. They've just punted Gemini into Q1, which tells me it's not doing very well. Uh, so I would be nervous.
- HSHarry Stebbings
And then, sorry, final one and then I will move on from ... (laughs) I'm loving this. But like, every scale-up is introducing an AI product, whether it's your Notions, whether it's your Canvas, whether it's your Airtables.
- JSJeff Seibert
Yep.
- HSHarry Stebbings
Are they all just kind of like jumping on the topic du jour?
- JSJeff Seibert
They really are, and one of the funnier ones to me is Dropbox. Now, Dropbox has a built-in AI, and I don't know, I mean, I- I'm sorry, Drew, but I- I just want Dropbox to store the files. I think there is a bit of a sort of bandwagon ride the hype wave aspect.
- HSHarry Stebbings
Dropbox Dash.
- JSJeff Seibert
Yes, exactly, exactly. What is fun though is obviously it's a lot of experimentation, so all these companies are trying things out and seeing what works and what sticks.
- 41:14 – 54:25
Angel Investing and Startup Outcomes
- JSJeff Seibert
And so, the industry's gonna learn a ton over the next 12 to 18 months on like where it's appropriate to use AI and where it's sort of just a useless add-on.
- HSHarry Stebbings
Elena Verna, who's the head of growth at Dropbox is, is in our team with 20 Growth, and so, uh, I'm gonna get absolutely killed for that. Uh, thanks, Jeff. (laughs)
- JSJeff Seibert
Sorry. (laughs) Uh-huh. Uh, no, listen, uh, it's great. Can I ask you, on- on the startup side, do you think 90% of investor dollars going into early stage companies today will go to zero? Oh, yes, likely. Um, isn't that always the case though? Has there been a period where that's not been the case?
- HSHarry Stebbings
Yeah, I think so, actually. I think this is a gross over-exaggeration on the mortality rate of startups, which is like, going to zero is actually rarer than people give credit for. It could be half your money back, it could be a won X, whatever it is. But- but it is actually rarer that it's zero and a company's killed overnight.
- JSJeff Seibert
So, I- I actually have some data for you. I'm more than happy to share this publicly.
- HSHarry Stebbings
Oh, yeah.
- JSJeff Seibert
Um, so since 2014, I have angel invested in 97 startups, uh, and I- I just did the count. So far, 30 have failed outright, so about a third. Another 19 are still at one X, so basically haven't gone anywhere. And if you look at the overall portfolio, really it's like 10 of them matter. Um, but what's crazy to me is, again, 2014, nine years of data, still the vast majority of the gains are on paper, and it depends how these 10 do on how successful the portfolio is.
- HSHarry Stebbings
Uh, th- I mean, dude, you have just opened up treasure trove of tres- tre- questions for me here. Um, do you have cash back on many of them?
- JSJeff Seibert
Uh, no. Very few have returned. Uh, so a- a handful gave cash back, but... Or are you talking about on paper?
- HSHarry Stebbings
Uh, no, I'm saying like actual cash back, like DPI.
- JSJeff Seibert
Oh, oh, oh, very, very few. Yeah, the, the time range on seed investing on the angel side is just, is like a decade plus.
- HSHarry Stebbings
Okay. No, I get you there. Okay, so we have that. In terms of the top ten, don't kill me, but do you trust the book values?
- JSJeff Seibert
I do not, no. And I think a lot of them are basically holding at their 2021 valuation, whenever the last round they raised was, and it's nowhere close to the reality. I do get data from the secondary markets, and so I can see with some of them, like where they're trading versus where their last preferred round was, and it's a bloodbath. It's like down 80% for many of them. Um, so I think it'll be really interesting.
- HSHarry Stebbings
What do you do if you're a founder who's sitting on a, a price that's just untenable?
- JSJeff Seibert
That is a really tough position to be in, and I think you, you don't wanna get there. Like my advice has always been be really disciplined about each round and what you give away and terms and so on. If you're in one of these boats, I would look to like recap a few and really focus on growth, trim expenses, lengthen runway. Um, it's, it's gonna be big shoes to fill into.
- HSHarry Stebbings
Okay. So of those ten, would you do secondaries on any of them? Like how do you think about liquidity planning?
- JSJeff Seibert
I have actually. Um, so I've done secondaries over the time, and that's actually been my most successful outcome so far.
- HSHarry Stebbings
Hmm.
- JSJeff Seibert
It's like waiting for them to sell. I've unfortunately had the opposite, uh, uh, happen where a couple of my early investments went on to IPO, and so were extremely successful, but then during the six-month lockup window, went almost to zero and I couldn't exit almost anything. Um, so I've actually had more success selling on the secondary market pre-IPO than I have had actually waiting the whole time.
- HSHarry Stebbings
I mean, that is just the ultimate pain, isn't it, when you wait ten years, it IPOs-
- JSJeff Seibert
Yeah.
- HSHarry Stebbings
... and then you can't do shit, (laughs) and then it goes to zero. You're like, "Ah, ah." But-
- JSJeff Seibert
It, it is crazy. I, I mean, I understand why, but I don't understand why small-time angel investors should be locked up for six months. (laughs)
- HSHarry Stebbings
I totally agree with you there on, on secondaries, and I think that's important. (laughs) Is there anything that you know now, angel investing-wise, that you wish you'd known when you started?
- JSJeff Seibert
Big lesson learned is no matter how great you think the company is, how great you think the market is, how great you think the founder is, it is still damn hard. Right? The odds of success are very low. And you can't get too cocky. So on two of them, actually two of my biggest failures, I was so convinced. I was like, "This is a no-brainer. This is gonna be a huge home run. I'm gonna put in way more than I usually do." Usually I try to stay pretty disciplined on check size, and both of them went to zero.
- HSHarry Stebbings
Oh.
- JSJeff Seibert
And what can you do about it?
- HSHarry Stebbings
Well, well, okay, well, okay, so what gave you the confidence in those companies?
- JSJeff Seibert
It was- seemed to be a very impressive founder, to me, a very obvious market. I won't name their names, but I was like, "Hey, just like solid execution here, should be a clear good outcome." And there's just too many variables at play over the course of the startup journey, and you don't know everything. Like as an angel, you don't do that much due diligence, so it's hard to fully understand. And so my advice would be just like, be very disciplined. It's like, do a bunch of deals 'cause you need a portfolio, and put the same amount in every time and average it out.
- HSHarry Stebbings
I'm so with you. The idea that you have more conviction in one versus another at an early stage in particular, totally wrong. You also get known for writing a certain check, I find. Like, "Oh, Jeff's a 50K writer."
- 54:25 – 1:01:17
Quick-Fire Round
- JSJeff Seibert
climate change is less than ten years out.
- HSHarry Stebbings
What do you mean runaway climate change?
- JSJeff Seibert
Like, just a self-building cycle of higher temperatures and like, uh, cra- catastrophic storms and droughts and everything.
- HSHarry Stebbings
Whoa. And so we just accept this new reality?
- JSJeff Seibert
No, I think we're too late. I funded climate change films 15 years ago, and it's still shocking to me that this is not like the singular top priority in any political campaign in the entire world.
- HSHarry Stebbings
But, but then do we just accept this new reality of storms and unpredictable weather patterns and-
- JSJeff Seibert
Yeah. I don't, I (laughs) , I don't think you can't accept it. It's going to happen. And so the real question is what are we doing about it and which countries is it gonna completely impact way more than others? Um, so it'll be really challenging.
- HSHarry Stebbings
Sorry, being a realist, I, I think it's something like if China hit its emissions goals for a year, it would be the same as Canada hitting them for 26. And might be-
- JSJeff Seibert
I think that's right.
- HSHarry Stebbings
And so...... a- as much as we would like to, does it even matter if you don't get China on board?
- JSJeff Seibert
The impact is unfairly distributed and the cause is unfairly distributed, and that's why it's basically a tragedy of the commons. And so economically, it's like, how do you motivate that on a global scale?
- HSHarry Stebbings
Do you not also feel slightly for merging economies in terms of like, you know, for years you've downtrodden us and beaten us to a terrible way of living, and finally we're increasing our, you know, standard of living, and now you wanna, you know, focus on other priorities, increase tariffs, make like ... F- f- we're still scaling the pole of starvation.
- JSJeff Seibert
Right. Exactly. And they haven't had the time to catch up and drive efficiency, and technology and so on. I ... The whole thing is unfair. Yes.
- HSHarry Stebbings
I'm asking the tough questions. (laughs)
- JSJeff Seibert
(laughs) You are. It's turned into another quick fire round.
- HSHarry Stebbings
Yeah, yeah. No, no. It's funny, man. Dude, you gave me such a good one now. Most people give me shit on that question. I'm like-
- JSJeff Seibert
(laughs)
- HSHarry Stebbings
... "All right. Well, this is good." Um, tell me, you can be CEO of any other company for a day. Which company would you be CEO of and why?
- JSJeff Seibert
All right. Well, th- this is for one day, so I would go be CEO of OpenAI just so I can see the roadmap, and then I'll, I'll know what to do from there.
- HSHarry Stebbings
(laughs) Uh, next one. Most controversial view that you have today.
- JSJeff Seibert
Ah. So I would say actually, uh, on a good note, like A.I. won't replace many jobs, I think, actually. It'll drive productivity, not replacement, and it'll be like other technologies that have come out. Like phones didn't replace people. Now you just use 'em and you can do business from wherever. I think AI will let you get a lot more done in a lot less time.
- HSHarry Stebbings
Why do you think the popular narrative is that it will? Is it because we like to be scared?
- JSJeff Seibert
Yeah. We like to be scared. We like to be terrified. So there's this concept in economics called the lump of labor fallacy. It was literally from the late-1800s. And you can look back. There's newspaper articles in The New York Times from the '30s being like, "We are gonna be replaced by robots, uh, within the next decade." And it's like, nope, that didn't happen, and it just marches forward. Every decade, there's a fear of the new technology coming in. People hated personal computers in the '70s 'cause they thought it was gonna take over and replace them. And so it's just, it's this fallacy.
- HSHarry Stebbings
I, I also think like when you think about like seismic shifts to get your head around, can you imagine going from pen and paper to computer? I know, I know it was a 20-year period, but like, that really would seem like we are fucked. (laughs)
- JSJeff Seibert
Can you imagine being a math teacher back in the day with the advent of calculators? You would think your entire job is useless.
- HSHarry Stebbings
It is useless. (laughs)
- JSJeff Seibert
(laughs)
- HSHarry Stebbings
I hate to say it. I, I mean, I was taught early, those that can, do. Those that can't, teach. (laughs)
- JSJeff Seibert
(laughs)
- HSHarry Stebbings
But, uh, that's why I was kicked out of most schools I went to.
Episode duration: 1:01:17
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