The Twenty Minute VCLovable CEO, Anton Osika: The State of Foundation Models, Grok vs OpenAI, and Replit vs Bolt
EVERY SPOKEN WORD
145 min read · 28,889 words- 0:00 – 1:01
Intro
- AOAnton Osika
I think university is not the best place to learn. Doesn't matter what you're studying. I'd invest in Groq, and I would probably short Anthropic. No, I would, I would short OpenAI, let's say.
- HSHarry Stebbings
Why?
- AOAnton Osika
I think it's more the slope on the Groq team. They're doing something which I respect a lot, which is to hire missionaries for the data curation part. Morale is super high. OpenAI has gone through all this mess, right?
- HSHarry Stebbings
Do you think there will be a leading model that has not been created yet?
- AOAnton Osika
Yes, from China.
- HSHarry Stebbings
Do you worry about China?
- AOAnton Osika
I do think there's, like, a 50/50 chance they will have the best model, that we'll be using a Chinese model at some point. Because...
- HSHarry Stebbings
Ready to go? Anton, dude, I'm so excited to be here with you in person. Thank you so much for joining me on the show.
- AOAnton Osika
It's great to see you, Ethan. Thanks for coming to Stockholm.
- HSHarry Stebbings
Dude, I, it's great to be in Stockholm. Um, I want to start, you just recently
- 1:01 – 1:39
Is AI an Arms Race… Or Just a Talent War?
- HSHarry Stebbings
raised a great round, and I want to start with that. We're seeing a lot of money go into this space, and I just wanted to start with, is it a capital arms race, and a case of who has the most money wins? Or is it something else?
- AOAnton Osika
Uh, I think it's an arms race to build the best team, and then it's an arms race to build the, the best brand and trust from your users. And, I mean, capital can help. For us, it's not a constraint at, at all. Um, if you're building something like the best foundation model, it, it might be a constraint, just because the compute for training and so on is, is so large. But for, for us, it's all about moving extremely fast and collecting the best talent.
- 1:39 – 4:59
How Does Anton Compete with Zuck’s $100M Packages for Talent
- AOAnton Osika
- HSHarry Stebbings
So if we think about talent as the number one there, we've seen Zuck pay NFL-style contracts. I mean, like, mega, mega sums for the best people. How do you think about and analyze that, and how difficult it will be to, uh, get the best talent moving forwards?
- AOAnton Osika
Hmm. Uh, I think for, for me, it's actually more difficult than for Zuck to know who, which engineers are going to really thrive, push the culture forward, push the ways that we're working in the products forward. Uh, for Zuck, it's like, there's these 10 people that, uh, know everything about how to train mo- foundation models, and he's more paying for that knowledge than for, like, these people. The talent itself is so good. It's probably, it's pretty good as well.
- HSHarry Stebbings
Totally.
- AOAnton Osika
Uh, so it's very different.
- HSHarry Stebbings
Do you think you do not need the same caliber of engineering talent if you're working in the application layer?
- AOAnton Osika
Mm, you just need very different, uh... I, I think, like, I w- at first, one of those people Zuck is hiring, they wouldn't p- perform as well as my, as the engineers in my team, doing what we're doing. So it's, it's very different type of talent. Um, and, like, I... If I knew who was, like, the perfect engineers to hire, uh, I could maybe step up our, our, like, our compensation bands, uh, to get exactly those. But, but I don't know who are the best people. So I, um, I need to just, like, figure out, are these really, really good people to work with? Are they moldable? Are they going to work well together in this team? Um, and then... And give, like, the compensation that you give on the top-of-market compensation rates for that.
- HSHarry Stebbings
You've built an incredible team, also, like, of less obvious talent in the early days, and then you hire amazing rock stars like Alena Verna. When you look at your hiring process, your talent assessment process, is there anything that's non-obvious? So like for us, I look for people who have either extreme trauma or extreme masochism.
- AOAnton Osika
(laughs) Yes.
- HSHarry Stebbings
No, I'm, I'm being serious. I think not enough people are opinionated. You said brand is important. Br- great brands are opinionated. People love them or hate them.
- AOAnton Osika
Hmm.
- HSHarry Stebbings
Lovable, good, good example. (laughs) Um, but what is yours that is non-obvious about hiring or talent assessment?
- AOAnton Osika
Hmm, so I like to think a lot about slope. And that, like, if I talk to someone and I learn a lot of things talking from them, and I, I notice that my conversation is, like, very dynamic and, and exciting, that, that is usually feels like a very good indicator that they're going to, uh, adapt to the org- organization, and, um, their slope will be very high. Um, I, otherwise, I think there are good ways to just understand how did they perform. Like, if I could be there with a video camera when they worked in the past, uh, that gives me a lot of signals. So that's, that's usually what I spend a lot of time, uh, when I'm talking to new candidates.
- HSHarry Stebbings
When you think about slope, wha- it's noticeable with you two. Like, we haven't known each other for a huge amount of time. But when I compare when I first met you to when I meet you today, it is still very different in terms of your leadership.
- AOAnton Osika
Hmm.
- HSHarry Stebbings
Where have you not progressed where you would like to still?
- AOAnton Osika
I think I still operate lovable in a very scrappy startup-y way, even though we're, like, at a later growth stage right now. Uh, so being... Adding a bit more structure in, like, in a few key areas is, um, somewhere I'm looking to progress or to, to start bi- like, being an excellent operator in.
- 4:59 – 7:19
Founder Mode vs. Structure: Can Chaos Scale?
- AOAnton Osika
- HSHarry Stebbings
The joys of this show and being friends is we can have a discussion, not like a one back-and-forth interview.
- AOAnton Osika
Hmm.
- HSHarry Stebbings
Do you think you actually need that? We've had founder mode be so, uh, propagated and praised, and being close to the metal, Jansen having 52 direct reports. I would say structure and that middle layer is where slowness and apathy comes.
- AOAnton Osika
True. Yeah.
- HSHarry Stebbings
Do you think you need that?
- AOAnton Osika
That's a good question. I, I think I'm going to always operate with this, uh, with most of my impact coming from, like, founder mode. But I do need, uh... Given that there's so many things thrown at me and coming in from all the different directions, to have a, kind of a protective layer that introduces a lot of order in, like, how to pri- prioritize all these incoming things. And, and that comes down to a well-running organization. Um, if I'm... And then, and then you... For a well-running organization, you need a very organized manager, uh, uh, somewhere at the top. And I'm not planning to be that, like top percentage manager-
- HSHarry Stebbings
You don't have to have that today.
- AOAnton Osika
... myself, but surround myself with great leaders who, who do more of the, like, organization.
- HSHarry Stebbings
Do, do you have a protective layer say 'cause I get probably-... 25 intro requests for you a week, and I probably make one a month.
- AOAnton Osika
Yes.
- HSHarry Stebbings
Do you have someone who does filter?
- AOAnton Osika
I do, yeah.
- HSHarry Stebbings
Yeah.
- AOAnton Osika
And, and they say it's a kind of (laughs) um, wonderful, uh, chaotic protective layer that works together as, as a close team. And I don't really have like a name for it, it's just the, the people working closely with me. Uh, I'm not sure who you've interacted with in the team, but it's, it's... So, so the team is made up of, like, previous founder type generalists, uh, that work closely with me, and I just work in terms of, like, quick feedback, "This is not what you should be doing. This is what you should be doing. Um, works okay now, I think we can do even better."
- HSHarry Stebbings
So you said talent was number one and brand was number two.
- AOAnton Osika
Mm.
- HSHarry Stebbings
If we think about great brand, what does great brand mean to you?
- AOAnton Osika
I think, uh, super concrete example is the Apple ecosystem, where they obsess about details maybe too much so they move slowly, but that's what builds up trust and, and is a very strong brand. And that's sort of, that's what, what we're aiming for as well in every interaction. Like, every time we update the product, how do we make sure we roll it out so that we really understand users, uh, and how they react to all the things we're changing very rapidly in the product, in the
- 7:19 – 9:17
The Brutal Truth About Defensibility in AI Startups
- AOAnton Osika
company.
- HSHarry Stebbings
There's a couple of questions which everyone has, where they will kind of throw them as a critique, at Lovable or at anyone in the space.
- AOAnton Osika
Yeah.
- HSHarry Stebbings
And I think one is protection, um, defensibility.
- AOAnton Osika
Mm.
- HSHarry Stebbings
When you think about defensibility today, is brand the core element of defensibility, or is there something that people do not see?
- AOAnton Osika
No, I think you need to build a product, if you want to be, like, maximally defend- be defensive, where if you are on this product, in the, like, the platform that the product is, you don't wanna leave because you have so much value that's, you've created on the platform that you're getting automatically every day. So, I, that's what Lovable is becoming, and this product-building platform where you... Lovable today is your technical co-founder. We want it to be your co-founder in general that handles all the admin, setting up your finance operations. Uh, and if you're on a platform like that, you, you probably don't want, want to leave.
- HSHarry Stebbings
Would you say to all founders building in AI today from day one, "Don't worry about defensibility, it comes over time"?
- AOAnton Osika
Hmm. Yes, great question. I, I, I have, I have friends who ha- has this fun analog in terms of an AI startup, which is that AI startups are like chickens shot out of a cannon up in the sky, if you, if you kind of start getting traction. Uh, and then it's all about flapping fast as a chicken, because there are new chickens shot out (laughs) from cannons-
- HSHarry Stebbings
(laughs) .
- AOAnton Osika
... uh, every day. And if you keep flapping faster than the other chickens, (laughs) then you're going to do great. And I think that's a good, like, first level of analysis in how you should operate.
- HSHarry Stebbings
I'm just gonna say, for any vegans that are listening, no chickens were shot out of cannons.
- AOAnton Osika
(laughs)
- HSHarry Stebbings
And that is the most-
- AOAnton Osika
Not yet.
- HSHarry Stebbings
... extremely Swedish way of (laughs) ... You know, it's the Reid, um, Hoffman who says, you know, "It's about kind of running off the cliff or whatever with a paraglider-"
- AOAnton Osika
Mm.
- HSHarry Stebbings
"... and just kind of flapping." That, that works too.
- AOAnton Osika
Yeah.
- HSHarry Stebbings
Um-
- AOAnton Osika
I think, I think that's my recommendation, to just be, like, execute fast, grow faster. Um, and then when, when you're starting to get up there, you can start, maybe start thinking a bit ab- about defensibility.
- 9:17 – 16:45
Unit Economics: Are AI Companies Doomed to Bleed Cash?
- AOAnton Osika
- HSHarry Stebbings
Totally get you. That's the one criticism. Another is, like, actually when you look at these businesses, and a lot of people are criticizing this with your Replets, your Bolts, your Lovables, they're not actually very good businesses in terms of unit economics, and so much is passed through. So, like, bluntly, if I give you a dollar, how much is passed straight through to Anthropic and OpenAI?
- AOAnton Osika
Hmm. I don't give you the exact numbers, but if you look at the paid usage, it's majority. I- it's not everything.
- HSHarry Stebbings
Okay. How does that change over time?
- AOAnton Osika
Uh, so as our business develops, w- we're looking to get most of our revenue once you as a user are, like, "I love this platform, I'm never leaving." Uh, and, but today it's only, like, in the beginning and you're paying to build pr- pretty much. So over time, uh, we just want to create so much value you stay on the subscription, and the, the small, uh, part of the cost is, goes to the, to the AI g- compute.
- HSHarry Stebbings
Will you be able to make money through not optimizing models? And what I mean by that is-
- AOAnton Osika
Mm.
- HSHarry Stebbings
... in the future, you may not need the very best, very latest model to do the simple About Me website. And so you can route users-
- AOAnton Osika
Yep. Yeah. Yeah, the, I think, um, as all applications develop, the AI is going to be adapted to those applications. And for most things, it's like, super simple to do it. It's like you're driving a car and you don't, you're not thinking about what you're doing. So when you're in a new situation driving a car, then you're like, your brain really goes on fire. And we're not there, we're not close to being there yet. I think for us it's too early to optimize for that, because the AI is, every month it's, like, doing new completely different things. So we just want to be able to iterate really fast on what the AI is able to do, and not optimize the models for what they, what it's doing.
- HSHarry Stebbings
That's really interesting. So you build for what tomorrow's model can do, not what we have today?
- AOAnton Osika
Yeah, to a, to a quite large extent, yes. And, um, like, what... Generally, in, when I think about models, uh, they're the models that are, like, very thoughtful and deep thinking, um, and now we put as much work on those models. In the future, it's going to be a mix, y- in terms of, uh, when it's obvious what it should do, then it, it just cost- doesn't cost any money, it's super fast. But when it's a new situation, um, which building a software product often results in, then it has to think much more.
- HSHarry Stebbings
One other area where you can see real, like, margin expansion-
- AOAnton Osika
Mm.
- HSHarry Stebbings
... is also in token selling. Like, when you think about how you price tokens, given prosumers and consumers don't fundamentally often know the price of tokens, you can actually have quite a considerable markup on token usage. Do you think that is a place of real elas- elasticity to gain margin, or not?
- AOAnton Osika
Yeah, so w- we looked at, like, the number... This was a few months ago, but we looked at how much revenue is flowing through the AI from Lovable applications. Okay. And it was more than 10 million.... dollars in ARR. Um, and now all of that revenue needs the user to go through this, like, uh, bit complex process of setting up their connection to the, uh, eh, model providers. So, that's something we're just simplifying, uh, we're looking at simplifying. Uh, so, stay tu- to stay tuned for how we enable more simplicity, first of all, for our users with that, um, and then, uh, if we can reduce the underlying cost, may- maybe we can add- take a margin there as well.
- HSHarry Stebbings
How do you think about mental plasticity to delay margin optimization?
- AOAnton Osika
Mental plasticity, what does that mean?
- HSHarry Stebbings
So like, the willingness to wait-
- AOAnton Osika
Yeah.
- HSHarry Stebbings
... for margins to come.
- AOAnton Osika
Mm-hmm.
- HSHarry Stebbings
And what I mean by that is, like, if you look at Deliveroo, yeah? Its margins are shit in the early days, and over time they get better and better as you have more and more people use it and more density, more orders in small areas.
- AOAnton Osika
Mm.
- HSHarry Stebbings
You've got to be patient, so to speak.
- AOAnton Osika
Yeah.
- HSHarry Stebbings
Same with OpenAI.
- AOAnton Osika
Yeah.
- HSHarry Stebbings
Same with Lovable. How long does one think before you're thinking margin optimization?
- AOAnton Osika
Hmm. Um, I, I have these two conflicting pieces of perspectives on it, uh, and one is, I speak to Nick, who built Revolut-
- HSHarry Stebbings
(laughs)
- 16:45 – 20:02
GPT-5: Game-Changer or Overhyped Disappointment?
- AOAnton Osika
tha- in, in 12 months.
- HSHarry Stebbings
Mm-hmm. How did you analyze GPT-5? And when you look at performance post, are you more or less bullish on OpenAI?
- AOAnton Osika
So w- we looked a lot about, at how does Op- how d- sorry, we looked a lot at how, uh, GPT-5 would impact our users before we decided, "Okay, let's put this into the product." And we looked at the, how long time it took to get responses, we looked at our quali- quantitative evals, and, and then we just vibe-checked it in many different ways, and what we concluded was that it's oftentimes too, like, ambitious for our users-
- HSHarry Stebbings
Hmm.
- AOAnton Osika
... so n- and that's why we decided, "Hey, um, this is very smart, so let's give it to all our users and see what they, what they tell us w- in terms of how, like, what's good and what's bad." Um, what we found was that, um, it's, like, for the use cases when you had to solve a really, really hard problem, it's great, and all, in terms of is OpenAI doing great job, I think th- this was a really smart, uh, obvious choice for them to say like, "We have these five different models that you have to select in ChatGPT. Let's just bring it down into one model, GPT-5." Um, but, so they sh- they should, definitely should have done that, but it, but it comes with a lot of trade-offs, and so far, I'd say they executed pretty well on it. The model is still too ambitious.
- HSHarry Stebbings
There's also a question of when you set the bar at AGI-
- AOAnton Osika
Yes.
- HSHarry Stebbings
... and then you get model optimization-... and model routing, really essentially-
- AOAnton Osika
Mm.
- HSHarry Stebbings
... which is what it is.
- AOAnton Osika
GPT-5, yeah.
- HSHarry Stebbings
That's it.
- AOAnton Osika
Yeah.
- HSHarry Stebbings
Like, capability wise, it hasn't been a step function improvement than what we had before.
- AOAnton Osika
No. No. I, I don't think, uh, like, it, it, the biggest part of GPT-5 that's disappointing is that n- now they have to optimize all these different things into one model. Before, it was like different models, and they had to do it really fast. So it's inevitably going to fall short in some dimensions. Um, and I mean, it, it just is a disappointment that you can't improve in all the directions at the same time.
- HSHarry Stebbings
How do you use OpenAI versus Anthropic within Lovable today?
- AOAnton Osika
Mm. So we have a, this very complex agentic chain, where we pass the user's response, uh, the application information in, through many different models. And then can, we take the really fast and small ones, and then we use, for code writing, we usually use Anthropic. Um, and, and right now, you can say, like, "I want to use GPT-5." Um, and that's better when you're solving a really hard debugging problem.
- HSHarry Stebbings
Super inter- And you've seen it be better than Anthropic when it comes to a hard debugging problem?
- AOAnton Osika
Mm-hmm. Yeah.
- HSHarry Stebbings
What do models not do today that would be a step function change in what Lovable can do?
- AOAnton Osika
I think, well, like something I'm, I'm super excited about is that the AI has more context about who they're talking to and how they should be answering to, you know, guide them through our specific application.
- HSHarry Stebbings
Mm-hmm.
- AOAnton Osika
And, uh, they, solving that problem is something that we have to do, and we have to do it, uh, both with, like, how we build this agentic chain, uh, and over time, in building, uh, absolutely world-class, paying $100 million for getting the people that train the models. So that, so that's on the, on the horizon for us to, to get it to, like, be hyper-personalized for you specifically.
- 20:02 – 33:33
How Lovable Hit $100M ARR in Just 7 Months?
- AOAnton Osika
- HSHarry Stebbings
When you think about hyper-personalized for you specifically-
- AOAnton Osika
Yeah.
- HSHarry Stebbings
... and the users that you have, you know, you recently announced the $100 million, or amazing milestone to hit in seven months.
- AOAnton Osika
Mm.
- HSHarry Stebbings
That's fucking nuts. For years, dude, it was like zero to ten million in two years, was like the gold standard.
- AOAnton Osika
Yeah.
- HSHarry Stebbings
That's what I was brought up on, which makes me feel really old. Uh... (laughs)
- AOAnton Osika
(laughs)
- HSHarry Stebbings
Um, which is, uh, amazing, um, to see. My question to you is, when you look at revenue breakdown, of the $100 million, just kind of guesstimate, what is split between hobbyists, pro devs, kind of normal people? How does it fit-
- AOAnton Osika
Hm.
- HSHarry Stebbings
... between the different segments?
- AOAnton Osika
You're right. So, uh, people do everything with Lovable. They come with their idea to build a software business and product, and then there's a lot of people in large companies, they, that use it as like, "Okay, now I can prove, show what I actually think we should build in, in the business." And then they buil- they build a working, uh, product that then they can like decide, "Are we going to put this, this into our, uh, give it to their, our, our engineering team?" And they actually implement it. Um, and then it's everyone else who build, like, their personal website, their small business websites, where, you know, like in a few minutes. And 80% of people are, are in the first category, that they're building real, uh, complex applications, in terms of revenue.
- HSHarry Stebbings
80% are building complex applications?
- AOAnton Osika
Yeah, in terms of revenue, 80%, 80%.
- HSHarry Stebbings
Wow.
- AOAnton Osika
And then, yeah. But and then the second segment is actually, uh, growing very fast, because, uh, like, enterprises are slowing to wake up, uh, slower to wake up. But you might have seen this product leader from Google who says, like, "We're never again writing a document about a product. We have to use Lovable or something to build out a fully working demo." Uh, so that, so that's, that use case is also growing very fast. And, and in terms of the third use case, I mean, uh, a lot of people have been burned trying to build nice websites in this, like, uh, no code website builders, Wix, Squarespace, and so on. And if you can just always do everything in Lovable and with a UX that I think is more sophisticated in moving fast, um, that's, I, that's also growing. But I think the, the first two are the ones who are really, like, game changers.
- HSHarry Stebbings
Okay. So we go back. So 80%, sorry, is like actually building complex apps.
- AOAnton Osika
Yeah.
- HSHarry Stebbings
And then 10% is enterprise and 10% is hobbyists?
- AOAnton Osika
Something like, something like that. Uh, th- yeah. Something like that.
- HSHarry Stebbings
Is that what you want it to be?
- AOAnton Osika
So, uh, we want to build for the new generation of AI-native founders that, um, build, like, maybe one person unicorns soon. And, and then the, the, the funny thing is that those people also have jobs maybe in, in large, successful companies. Uh, and they wanna help their friends and their family to build, uh, simple websites. So I think this is a, yeah, I think this is a good split. But-
- HSHarry Stebbings
Is that an optimal market to go after if you're thinking about... God, I sound like such a VC, but like value extraction, which is like an AI founder building a mega business on Lovable. Great. You want to have to have a lot of mechanisms for value extraction-
- AOAnton Osika
Mm.
- HSHarry Stebbings
... and then, be it payment solutions or you name it. But if they're single seat, uh, and p- it's g- just, like, tough to get true value extraction from that, is it not much better to be hobbyist for everyone, for mom and pop to build the About Me website, where it's seven billion people?
- AOAnton Osika
Hm. Uh, like our mission is to enable a lot of people that have the opportunity to build businesses, but they have been held back by not being able to write code and like not have access to capital to hire engineers. Um, so it's obvious to start with the people who are going to build businesses. And then, uh, it naturally trickles down to everyone else as well, as a function of that. If, like, those, I think those are the best people to start building for. And, uh, where you can extract value, I think less about that. I think about our mission.
- HSHarry Stebbings
We should have like a Lovable holiday fund, which is like-
- AOAnton Osika
Uh-
- HSHarry Stebbings
... every year, we pay the most talented people within large enterprises for a week's holiday. (laughs)
- 33:33 – 39:24
The Security Bombshells No One Talks About
- AOAnton Osika
f- face-to-face.
- HSHarry Stebbings
Well, I mean, it was, it was interesting 'cause, uh, uh, Jason Lampkin, who's a friend of mine-
- AOAnton Osika
Yeah.
- HSHarry Stebbings
... I don't know if you saw it, but he was using R- Rapplit. Um, and then I'm, I can't remember exactly what happened, but they basically had a massive security breach or they deleted all his database or something bad happened, and it was like code red for them. And the takeaway for him was like, just security on all of them-
- AOAnton Osika
Yup.
- HSHarry Stebbings
... is just nowhere n- near where it needs to be. And like, it's wrong for Rapplit to bash Lovable, it's wrong for Lovable to bash Rapplit, all of you guys suck at security. Is that true?
- AOAnton Osika
Uh, yes, I think they are. (laughs)
- HSHarry Stebbings
(laughs)
- AOAnton Osika
They, they are, uh, like, so let me say it different way. First of all, we talk about security, like, company-wide every week almo- like, every day I, I hear something about security because we take it so seriously. And, um, there's so many different fronts to make it much more secure than if a human would do the, the application development. And that's why it's so important for us to be the best in the world at security. And-
- HSHarry Stebbings
So you're saying it's more secure than humans.
- AOAnton Osika
Not yet. Uh, for, I mean, I s- I said this at some point, which is if, um, you take your average developer who, like, normally works in a large team where they have a lot of support, and then they, they, that human goes out and builds an application, they are going to create software that has security holes on average.
- HSHarry Stebbings
Mm-hmm.
- AOAnton Osika
Um, and l- when you build a application with Lovable, it's going to tell you to go through a bunch of security reviews, and the AI is going to do a bunch of security reviews and, finally, it's going to give you green light, like, "We haven't found any security vulnerabilities." So if you compare those two, the, like, average, truly average developer with Lovable, Lovable is going to, uh, have a lower chance of having a vulnerability. And so we want them that, put that to 0%. We need to put that at 0% chance of vu- vulnerability.
- HSHarry Stebbings
It reminds me of self-driving-
- AOAnton Osika
Yeah.
- HSHarry Stebbings
... which is like, you know, for the world's best driver, I'm sure you are better than self-driving. But for the majority, and for the majority who are tired-
- AOAnton Osika
Yes.
- HSHarry Stebbings
... humans have the potential-
- AOAnton Osika
Yeah.
- HSHarry Stebbings
... to be hungover-
- AOAnton Osika
Yeah.
- HSHarry Stebbings
... high, malfunctioning in some way, actually wildly dangerous.
- AOAnton Osika
Absolutely.
- HSHarry Stebbings
It's much, much better.
- AOAnton Osika
Very much so. Yup. So, yeah, and I, I, I would say I'm very proud of what the team done so far with the security and, and, but there's more to come. Yeah.
- HSHarry Stebbings
So when we look at... We, we've spoken about m- many different kind of, uh, competitors in different ways, from your Figmas to your Rapplets. If you move forward three years, what does the space look like then?
- AOAnton Osika
Again, I, I think I focus on what our product does and how we serve our customers best. And, like, I don't really predict that. If, if we get all the, the majority of the profit share in this market, that's amazing. Um, if there's, if this is spread out across different companies, that's, uh, that's also fine as long as we build a product that lasts for generations. And that, and I do that by building the best products for our customers. Um, if, yeah-
- HSHarry Stebbings
And this is why brand is so important for you.
- AOAnton Osika
Yeah.... that, that's how I think about it.
- HSHarry Stebbings
Do you mind if devs go to Lovable, get 60% of the code from there, and then fine tune it?
- 39:24 – 44:13
Should Anyone Still Study Computer Science?
- AOAnton Osika
- HSHarry Stebbings
When you think about skills required too-
- AOAnton Osika
Mm.
- HSHarry Stebbings
... there's a lot of people who are asking today, "Should I bother studying computer science if we're gonna see Lovable be the last, you know, software that we ever need?" How would you advise your little brother questioning whether to do CS at university?
- AOAnton Osika
I think university is not the best place to learn. Uh, that com- th- it doesn't matter what you study. Uh, you should be out there and s- really understand how the world works in terms of how work translates to value creation, and you don't learn that at university. Um, so university is, like, a way to m- train your brain to learn new things and, uh, meet a lot of interesting people. Uh, so, uh, computer sh-
- HSHarry Stebbings
Would you encourage your children to go to university?
- AOAnton Osika
So, this is now 20 years in the future pretty much.
- HSHarry Stebbings
Oh.
- AOAnton Osika
So, it's hard to say, (laughs) to say something about 20 years in the future. I think it's a great experience to have had in life, uh, so why not? But it depends on what outcome you want to reach. If you wanna have a, a job that's where you make the most money, no, you shouldn't, they shouldn't go to university.
- HSHarry Stebbings
I think the opportunity cost of those years is very high.
- AOAnton Osika
Mm. True.
- HSHarry Stebbings
Yeah, in the, in the UK in particular, we just get very drunk for three years.
- AOAnton Osika
Yeah.
- HSHarry Stebbings
And that's generally how it is, and generally study generalist subjects like geography and history. And honestly, it is a little bit of a waste of time, in which case you can utilize those years so much better-
- AOAnton Osika
Mm.
- HSHarry Stebbings
... given your stamina, your energy, the plasticity of your brain at that age-
- AOAnton Osika
Sure.
- HSHarry Stebbings
... which is why I highly advocate against it.
- AOAnton Osika
Agree. I mean, if, if you just do a v- a very, very specialized job for, for those years, maybe you, you'll become less of a generalist, so the, there's, like, there's a trade-off there as well, of course. I think, whereas university, you're exposed to many different concepts, which can be useful.
- HSHarry Stebbings
We mentioned earlier AI and enterprise. When you look at the biggest enterprises today, they're not able for data, for permissioning, for security, to use AI. Are we going to see the biggest shift in incumbent power in the next 10 years?
- AOAnton Osika
So, you mean if they're not enabled-
- HSHarry Stebbings
(laughs)
- AOAnton Osika
... uh, there's someone else that c- will come in and, and be enabled?
- HSHarry Stebbings
Exactly.
- AOAnton Osika
I think you see this in banking, like for example, where bank is a software company, right? It's all about software systems. And the old banks are moving much slower. I, I think, yes, I, there is going to be some companies that are, like, built ground up for an AI to change their s- their sys- their systems. Uh, and anyone who's exposed to, like, customers understanding the legal requirements and so on can move much, much faster in the creating a good customer experience. Um, so yes, I, I g- I imagine there are also some, um, benefits of being, having been around for a long time in the enterprise. In, in, like, banking, there's a certain element of trust and so on. Uh, so I don't know how large the shift is going to be in, in the, in, like, across different segments of the enterprise market. But, um, many companies will be, get disrupted by cheaper, much, much better alternatives.
- HSHarry Stebbings
It's interesting you said there about trust. How loyal do you think Lovable users and customers are? Do you think there's a high propensity to switch and an ease to switch, or do you think people fundamentally are loyal?
- AOAnton Osika
It's 50/50. Like, some people are just super, super loyal to a brand. Uh, many people-... I mean, if you do something that hurts your brand, they will, they will switch, and they're just out there looking for, uh, maximizing some kind of cost versus, uh, capability subjective. So, so there's, there is, like, you can do, um, you can think about both of those groups simultaneously, um, and, but it, like, if you have the best product with the best value, you are g- going to get everyone.
- HSHarry Stebbings
What question... We, we spoke about kind of people being, um, threatened-
- AOAnton Osika
Yeah.
- HSHarry Stebbings
... large incumbents. What question should large CEOs, business leaders be asking today about the future of AI in their companies and how they use it, that they're not asking, do you think?
- 44:13 – 49:42
Work-Life Balance Is Dead: Inside Anton’s 10x Culture
- AOAnton Osika
- HSHarry Stebbings
You said about speed there, you said about talent earlier.
- AOAnton Osika
Mm-hmm.
- HSHarry Stebbings
Bluntly, dude, I get really fed up with everyone saying that Europeans are about espresso and taking the summer, and, "It's August and July, we're not gonna work." And I advocate for a very aggressive work culture, which, uh, you know, is 996-
- AOAnton Osika
Yep.
- HSHarry Stebbings
... and how I say that. Um, how do you feel about the importance of unwavering hard work over balance in the desire to win?
- AOAnton Osika
I think over a 10-year period, I, I would advocate for some balance.
- HSHarry Stebbings
Yeah.
- AOAnton Osika
But if over a two-year p- period, uh, if you really care about something, then you should make sure that you have, like, you get your exercise, your sleep in really, really well, and maybe something that you know relaxes you, uh, and then just work your ass off (laughs) . That's what you should be doing.
- HSHarry Stebbings
Do you agree then with Scott from Cognition, who clearly said to windsurf employees-
- AOAnton Osika
Yeah.
- HSHarry Stebbings
... after hiring them or buying the company, it's six days a week, it's unwaveringly relentless, and if you don't want to sign up for that, you can leave?
- AOAnton Osika
I would say m- in how we think about it, is that you are here to have 10x impact over the other people at other companies. And if you don't have 10x impact, uh, so for, you do that by being very talented, being good at your job, and, uh, being very focused. Uh, and for some people, you need to put in a shit ton of hours, and, and for th- but not for everyone. So I, I would prefer... I, I'd speak about are you s- am I seeing the impact? Are you s- am I seeing that if you would tell me you're leaving tomorrow, I would be like, "No, you are, like, such an important part of this company, you have to stay." Uh, and that's how I push, uh, performance, uh, and impact.
- HSHarry Stebbings
Do you do the keepers test?
- AOAnton Osika
Yeah. I do the keepers test. Yeah.
- HSHarry Stebbings
Has it made you change how you construct teams?
- AOAnton Osika
The keepers test?
- HSHarry Stebbings
Yeah.
- AOAnton Osika
Yeah, I, I think, um, a, it's, it always under- makes it clear to people that, um, I need to always figure out am I... Like, how can I have more impact? Uh, so that's one part. And then, um, I mean, I, I think in terms of what does this organization look like if it's in the, um, uh, is it optimally set up to suc- to succeed right now? And, um, I don't, I don't do... Like, culture is such an important part. If you're just, like, throwing people around too much, it's, it hurts the culture and the ways of working. But doing this business exercise of saying, "Is this c- organization set up perfectly to win?" uh, definitely shapes how I build an organization.
- HSHarry Stebbings
You mentioned Nick earlier-
- AOAnton Osika
Yeah.
- HSHarry Stebbings
... at Revolut. He gave me the best answer, I think, ever on culture. You know, I've done 3,000 shows, and when culture comes up, it's, like, first principles thinking, I'm like, "Ugh, fuck it, we'll edit this bit out." Um-
- AOAnton Osika
(laughs)
- HSHarry Stebbings
Always. B- but he said the best thing ever. He said, "I don't think about culture, I think about winning."
- AOAnton Osika
Mm-hmm.
- HSHarry Stebbings
"The single biggest determinant of human happiness is growth and development. And when you are winning, you are most optimally positioned to grow and develop. And so if I create the conditions to win, you will grow and develop." And then supporting that, the other thing that people like to do is accumulate wealth (laughs) as well as development.
- AOAnton Osika
Yep.
- HSHarry Stebbings
And you will accumulate that by winning because of your share price increase. It's the most-
- AOAnton Osika
That's a good quote.
- HSHarry Stebbings
It's a really-
- 49:42 – 59:44
Why It’s Better to Build in Europe
- AOAnton Osika
- HSHarry Stebbings
Can you imagine if Apple were like, "Oh, fuck, we deleted your cloud, sorry"?
- AOAnton Osika
Yeah, sounds very good. (laughs)
- HSHarry Stebbings
(laughs)
- AOAnton Osika
How bad.
- HSHarry Stebbings
Uh, I said earlier about, like, Europe and summer and, you know, not moving fast enough. You've said before that it is better to build in Europe.
- AOAnton Osika
Mm-hmm.
- HSHarry Stebbings
And I don't want this to be, like, an advert for Europe, um, but why do you think it's better to build in Europe?
- AOAnton Osika
I think there are very many, uh, good things about Europe. (laughs) There are also good things, uh, things that are better in, in the US, for example. Uh, I mostly think, uh, about I want to prove that you can build a generational product, a generational company team from Europe, and part of it is on, is on hard mode, uh, and I think-
- HSHarry Stebbings
What parts are on hard mode?
- AOAnton Osika
Yeah. O- So hard mode is the, the, where the network isn't as great-
- HSHarry Stebbings
(laughs)
- AOAnton Osika
... in how many individuals and companies that have worked on and have context for, like, all the different stages of building an amazing multinational company.
- HSHarry Stebbings
Completely agree. There are no Elena Vernas in Europe.
- AOAnton Osika
Yeah.
- HSHarry Stebbings
Or very few.
- AOAnton Osika
Maybe we'll get her here soon.
- HSHarry Stebbings
Yeah.
- AOAnton Osika
But, um, I think, uh, that's hard mode. I think the, um, like, access to capital, people that will quickly give you a lot of distribution, help you with dis- distribution and brand, part of it is-
- HSHarry Stebbings
Do you think access to capital is a genuine problem? I think there's so much money in Europe that actually it's a problem.
- AOAnton Osika
No, for, as I said, it's not a bottleneck for us, no.
- HSHarry Stebbings
Yeah.
- AOAnton Osika
It's not. Um-
- HSHarry Stebbings
And, and you're gonna start to see very soon, I'm sure you're probably already seeing it, but Lovable spinouts, where anyone who leaves Lovable will get a term sheet straight away.
- AOAnton Osika
100% true. Um, I think, yeah, why, why it's better to build in Europe?
- HSHarry Stebbings
Yeah. What-
- AOAnton Osika
There's, so there's-
- HSHarry Stebbings
Well, so the, the, so, so the hard-
- AOAnton Osika
We're the best, we're the best talent, okay, yeah.
- HSHarry Stebbings
So you said the hard things there is, like, number one, what was number one again, sorry? Wasn't access to-
- 59:44 – 1:03:18
What Does Make the Marriage Successful?
- AOAnton Osika
both of us.
- HSHarry Stebbings
When you think about that and then you think about f- you're married and very happily married. When you think about successful marriages, what makes the marriage so successful?
- AOAnton Osika
I mean, I, me and Fabian, we can talk about anything, uh, and, uh, that's extremely productive. And we can talk about turning things, uh, turning every stone and challenging each, each other, um, around anything. And we have a lot of, like, humility. I think that's very valuable and very important. And the same is true in my marriage. (laughs) .
- HSHarry Stebbings
Humility.
- AOAnton Osika
I think humility. Yes, a lot of humility. I see, I, I talk about my faults a lot in my marriage, for example. And, um-
- HSHarry Stebbings
Does success-
- AOAnton Osika
... yeah, I try to work around them.
- HSHarry Stebbings
... make marriage harder or easier?
- AOAnton Osika
I mean, if you have zero hours to spend time with your partner, it makes it more difficult. Um, I don't see...
- HSHarry Stebbings
I also look at n-
- AOAnton Osika
Yeah.
- HSHarry Stebbings
... 90% of relationships often struggle, and a lot of arguments is based on money.
- AOAnton Osika
Mm.
- HSHarry Stebbings
Which is a inevitable thing that's very hard, especially as cost of living goes up and for a lot of people.
- AOAnton Osika
Mm.
- HSHarry Stebbings
Um, that then doesn't become a problem.
- AOAnton Osika
True. Yeah, I don't think... For us, it was never a problem.
- HSHarry Stebbings
Has it changed your marriage?
- AOAnton Osika
Um, not so much, no.
- HSHarry Stebbings
Very humble Swedes, aren't you?
- AOAnton Osika
Yes, we... (laughs)
- HSHarry Stebbings
(laughs)
- AOAnton Osika
I mean, I haven't changed my lifestyle since Lovable was be- successful.
- HSHarry Stebbings
Have you not?
- AOAnton Osika
Um, maybe I think less about m- monetary decisions. But no, lifestyle is pretty much the same.
- HSHarry Stebbings
What does the Lovable product look like at the end of 2026?
- AOAnton Osika
Uh, I mean, it's your perfect co-founder that you go to with your idea from the idea stage, but also all, all the way up to...... growing your business once you have customers, and, um, taking care of, like, what Elena is doing, optimizing the products for growth, optimizing the product and optimizing your, uh, communication with your customers, be it in- through email or through, um, different marketing channels.
- HSHarry Stebbings
So you eat the whole stack, then?
- AOAnton Osika
Yeah, it's one opinionated way to do the entire product lifecycle.
- HSHarry Stebbings
So you do everything from email marketing, to SMS marketing-
- 1:03:18 – 1:14:07
Quick-Fire Round
- AOAnton Osika
just one example.
- HSHarry Stebbings
Joakim, we're gonna do a quick fire round.
- AOAnton Osika
Okay.
- HSHarry Stebbings
I'm gonna hit you with some incredibly unfair questions and you can give me your thoughts, okay? What wildly held belief about AI do you think is just very wrong?
- AOAnton Osika
I think AI is smarter than humans, and most people don't agree.
- HSHarry Stebbings
Do you not think they do now?
- AOAnton Osika
I think most people don't agree. And, and the reason is that it's of- oftentimes it's very, very stupid. Um, but it's actually very stupid. But if you give it all the context, um, or you have like... you build a purposeful system for that, th- what they are stupid at, it's smarter than humans.
- HSHarry Stebbings
Do you think we will see a plateauing or do you think we will see a continuous exponential progression curve?
- AOAnton Osika
I think we'll see a plateauing, uh, on the things that we, uh, we care about, which is a lot of nuance and, like, being good at all the different things, uh, at once in a- in, in the same model. Um, there's probably some ways-
- HSHarry Stebbings
But people are looking at GPT-5 now-
- AOAnton Osika
Yeah.
- HSHarry Stebbings
... and saying, "Ah, we're hitting a stage where-"
- AOAnton Osika
Yeah.
- HSHarry Stebbings
"... actually improvements are much more incremental."
- AOAnton Osika
Mm. I mean, I think we... Like, i- we, we... What we're s- what we've seen so, so far is, like, the sigmoid curves across many different dimensions at the same time, um, and, yeah, we're going to s- we're going to see a, a plateauing. There's some sigmoid curves where I, I think we're still in this, like, exponential phase of the sigmoid curve. So it, um... And those could be something like, um, science and engineering, and, like, bioengineering, where AI is just going to continue to, like, exponentially become extremely powerful and, uh, g- generate a lot of new medicines and new ways of treating health.
- HSHarry Stebbings
Grok, Anthropic, OpenAI.
- AOAnton Osika
Mm-hmm.
- HSHarry Stebbings
You can invest in OpenAI at 380, Anthropic at 180, and Grok at, I think it's 100. Which one do you invest in and which one do you short?
- AOAnton Osika
I'd invest in Grok and I would, um, short, uh... S- what was the numbers again? 380?
- HSHarry Stebbings
380 and 180.
- AOAnton Osika
Okay. And 100. I, I would probably short Anthropic because... No, I would, I would short OpenAI, let's say.
- HSHarry Stebbings
Why? Why would you buy the, uh, Grok and short, um, OpenAI?
- AOAnton Osika
I think it's more the slope on the Grok team. They have... They're doing something which I respect a lot, which is to hire missionaries for the data curation part, and they call it AI tutoring. Um, and they, um... I think the morale is much, much better in that team than both of the other teams. The morale is super high. Uh, OpenAI has gone through all this mess, right? Anthropic's pr- has good mor- morale as well. Um, and they're growing faster on the enterprise side from what I'm hearing.
- HSHarry Stebbings
Do you think OpenAI wins the consumer, in terms like next generation Google, and Anthropic wins the developer and the enterprise?
- AOAnton Osika
No, I think it's gonna be v- unknown. Uh, there's gonna be something else happening that we don't know what it is though.
- HSHarry Stebbings
Do you think the, there will be a leading model that has not been created yet?
- AOAnton Osika
Yes. From China.
- HSHarry Stebbings
Are you... Do you worry about China?
- AOAnton Osika
I think Chinese companies are not as good as either really understanding your users, so not very more worried. I do think there's, like, a 50/50 chance they will have the best model, we'll be using a Chinese model at some point, and that makes me a bit concerned be- because I, because we do-
- HSHarry Stebbings
Would you use Chinese models at Lovable?
Episode duration: 1:14:08
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