EVERY SPOKEN WORD
70 min read · 14,178 words- 0:00 – 0:31
Introduction to AI in the Enterprise
- ALAaron Levie
AI is going to take over the enterprise. We know this is going to happen, and we- it needs to happen to us faster than it happens to our competitors, which is a totally different dynamic than we saw with cloud. What is the journey over the next decade? It's about the speed at which humans can change their workflows. How fast can somebody use a computer to do something? To type an email, to write code, to generate a marketing asset. When that's no longer a limiter, how do these jobs begin to change?
- MCMartin Casado
It's so strange to me how many disruptions are happening all at the same time. [upbeat music]
- 0:31 – 1:32
Aaron Levy, CEO of Box
- MCMartin Casado
Aaron, thank you very much for joining us.
- ALAaron Levie
Thank you.
- MCMartin Casado
Ev- everybody here already knows you. However, I still think you should intro yourself-
- ALAaron Levie
Sure
- MCMartin Casado
... just for, just for completeness.
- ALAaron Levie
Okay. Uh, Aaron Levie, uh, CEO, co-founder of Box. And, uh, at Box, we help enterprises basically take, uh, all of their unstructured data or enterprise content and turn it into valuable information. Um, and AI is, is absolutely this, uh, incredible accelerant for, for that problem.
- MCMartin Casado
I just learned that we're investors in you. [laughs]
- ALAaron Levie
You... Well, many years ago.
- MCMartin Casado
Yeah.
- ALAaron Levie
Many years ago. So, uh, uh, no, no claims post-IPO. Actually, um, uh, Ben Horowitz had this, um, early, uh, kind of blog post on basically, I think it was the, titled The Fat Startup.
- MCMartin Casado
Yeah.
- ALAaron Levie
Um, and-
- MCMartin Casado
Yeah, yeah, yeah. In response to [laughs] -
- ALAaron Levie
The lean startup movement
- MCMartin Casado
... enterprises, the lean startup theory.
- ALAaron Levie
Yeah.
- MCMartin Casado
That's right.
- ALAaron Levie
And we, uh, let's just say we very much took that to heart.
- MCMartin Casado
Yeah.
- ALAaron Levie
Um, and we, uh, uh, we, we basically, like, deployed every single lesson, which was, like, the name of the game is you get big fast, you scale a- aggressively. And,
- 1:32 – 3:07
AI in the Enterprise: Challenges and Opportunities
- ALAaron Levie
um, and that was, that was a very important kind of period in, in our company's journey.
- MCMartin Casado
So the, the, the notional topic of this is AI in the enterprise. Um, but I think it's good to be kind of nuanced about this 'cause it's less obvious than people think, and you've been talking a lot about AI on X, but also, you know, you're thinking about it in the terms of your business. So let me just kind of set up the first question-
- ALAaron Levie
Sure
- MCMartin Casado
... as follows, which is what's... You know, AI has historically been this very B2B enterprise thing.
- ALAaron Levie
Yeah.
- MCMartin Casado
Like chatbots or whatever, you know, um, personalization systems. But what's unique about GenAI is a lot of the use cases are actually, like, consumer or prosumer, right? Think, like, creativity or developers, and it actually hasn't made intros as much into the enterprise yet. It's just starting now.
- ALAaron Levie
Yep.
- MCMartin Casado
So maybe just a couple of questions. First off, like, A, does that match with your experience? And then, B, how are you thinking about, you know, this transition to the enterprise?
- ALAaron Levie
Yeah. I think if you were to pro- probably, like, do the, the idiosyncrasies of AI and then reverse engineer why that was the journey, um, basically up until, let's say, pre-ChatGPT moment, AI was extremely hard to use.
- MCMartin Casado
Yeah.
- ALAaron Levie
It required, in many cases, having custom models for basically every problem you tried to solve.
- MCMartin Casado
Yeah.
- ALAaron Levie
And so there was almost no way that a consumer ecosystem could flourish-
- MCMartin Casado
Yeah
- ALAaron Levie
... you know, based on that. It was not, it was just, it was not generalizable enough. There was really few products other than, like, maybe Siri, Alexa, et cetera-
- MCMartin Casado
Yeah
- ALAaron Levie
... that you'd interact with that would even have some sense of AI. Um, and so enterprises were the, the, you know, early adopters of AI systems to bring automation and, and workflows, uh,
- 3:07 – 4:54
The Evolution of AI Adoption
- ALAaron Levie
to, to, uh, work- workflow automation to their, um, companies. Then boom, ChatGPT happens, and all of a sudden it's the exact right form factor-
- MCMartin Casado
Yeah
- ALAaron Levie
... for mass adoption.
- MCMartin Casado
Yeah.
- ALAaron Levie
There's no startup costs. It costs, uh, you know, two minutes to, uh, two seconds to learn the product. You just... It's a chat interface.
- MCMartin Casado
Yeah.
- ALAaron Levie
So it was, like, perfectly ripe for just taking off in the consumer space.
- MCMartin Casado
Yeah.
- ALAaron Levie
Um, and, and then, you know, you have, uh, also these incredible conditions, uh, set up for mass adoption. You have billions of people on the internet.
- MCMartin Casado
Yeah.
- ALAaron Levie
It was set up as a free product.
- MCMartin Casado
Yep.
- ALAaron Levie
Um, uh, again, it, it kind of solved this sort of latent kind of question mark that everybody had, which was like, when are we gonna see AI, you know, touch-
- MCMartin Casado
Work [laughs]
- ALAaron Levie
... touch work and touch our lives?
- MCMartin Casado
Yeah, yeah, yeah.
- ALAaron Levie
And so all, everything was kind of, like, the perfect conditions to, to get mass consumer adoption. On the enterprise side, um, you, you, you have, uh, unfortunately kind of the opposite, right? You have, you have-
- MCMartin Casado
Lots of workflows
- ALAaron Levie
... lots of workflows that have been kind of ingrained for decades and decades. You have lots of legacy IT systems that have data-
- MCMartin Casado
Yeah
- ALAaron Levie
... kind of not set up well to be accessed by AI.
- MCMartin Casado
Yeah.
- ALAaron Levie
Um, you have a sort of shadow IT problem-
- MCMartin Casado
Yeah
- ALAaron Levie
... which is, which is most corporations don't want, you know, end users just injecting, you know, text into prompts that might contain information that the AI models could learn off of. So it's sort of a, a, a difficult environment for that same level of virality.
- MCMartin Casado
Yeah.
- ALAaron Levie
With the exception of a few of these prosumer categories, um, I'm... you know, I have talked to, uh, large corporation, um, you know, CIOs that are seeing people just show up with Windsurf and Cursor and Replit.
- MCMartin Casado
Yeah.
- ALAaron Levie
And so you're getting actually this sort of shadow IT version that we saw 15 years ago.
- MCMartin Casado
But dev, dev tools has always been thought of that way.
- 4:54 – 5:55
AI's Role in Workflow Automation
- MCMartin Casado
Yeah, yeah.
- ALAaron Levie
Even, even separate from the people that pay for it.
- MCMartin Casado
Totally.
- ALAaron Levie
Um, so now the question though is, is, like, what is the journey over the next decade-
- MCMartin Casado
Yeah
- ALAaron Levie
... for the real change management of deployment of AI systems-
- MCMartin Casado
Yeah
- ALAaron Levie
... that drive the more, like, GDP-changing-
- MCMartin Casado
Yeah
- ALAaron Levie
... productivity gains?
- MCMartin Casado
Yeah.
- ALAaron Levie
And that, that's something where I do think we have to be prepared for. This is many years. It's about the speed at which humans can change their workflows as opposed to how kind of quickly the technology can just, you know, sort of evolve and advance.
- MCMartin Casado
Yeah.
- ALAaron Levie
And so we in Silicon Valley, and certainly anybody tuning into this, sort of imagines like, well, why doesn't the breakthrough that we just saw get released, why isn't that, you know, permeate every corporation-
- MCMartin Casado
Yeah, yeah, yeah
- ALAaron Levie
... within six months?
- MCMartin Casado
Yeah.
- ALAaron Levie
And it's because, like, people just, like, have meetings and they have budget, you know, pr- processes, and they have to go through a governance council, and they have to get compliance on board.
- MCMartin Casado
Yeah. The operational models.
- ALAaron Levie
And they have to figure out, like, who has the liability when the-
- MCMartin Casado
Right
- ALAaron Levie
... when the thing recommends this stock, and then they, you know, uh, the financial services provider shares that with a client. Like-
- MCMartin Casado
Yeah
- ALAaron Levie
... that takes years.
- MCMartin Casado
Yeah.
- ALAaron Levie
And there's gonna be case law that needs to happen.
- MCMartin Casado
Yeah, yeah, yeah.
- ALAaron Levie
And we still have lawsuits that are going on about-
- MCMartin Casado
Yeah
- ALAaron Levie
... who owns the IP of this stuff. So, so that, that
- 5:55 – 8:08
Faster Buy-in Than Cloud: CIO Attitudes Have Changed
- ALAaron Levie
part is gonna take years. What, what's interesting, and I think you'll, you'll especially appreciate this on the cloud side, is, um, I remember when we-First we're scaling up in the enterprise, let's say 2007, 2008, 2009. You know, let's say that three to five-year period.
- MCMartin Casado
Mm.
- ALAaron Levie
Post-AWS, post kind of cloud starting the, its journey, basically to a T, every conversation you'd have with a CIO or a group of CIOs was basically like, "Yeah, that's nice. Maybe some little corner of our organization could use this."
- MCMartin Casado
Yeah.
- ALAaron Levie
"We are never gonna go fully to the cloud."
- MCMartin Casado
Yeah.
- ALAaron Levie
You know, they, they had their arms, you know-
- MCMartin Casado
I remember
- ALAaron Levie
... wrapped around their servers.
- MCMartin Casado
I remember, yeah.
- ALAaron Levie
Yeah, and, and, and, and basically they did not wanna give up the infrastructure. They... There was too many questions, too many compliance issues. There was, you know, l- just job, you know, existential job questions-
- MCMartin Casado
Yeah
- ALAaron Levie
... of like, "Well, what happens when-
- MCMartin Casado
Sure
- ALAaron Levie
... this, you know, gets delivered as a service?" Here's what's super interesting. Let's say we're now two years into, two and a half years into the ChatGPT moment.
- MCMartin Casado
Yeah.
- ALAaron Levie
That same s- group of CIO conversations, none of that. It is basically assumed-
- MCMartin Casado
Wow
- ALAaron Levie
... it is, it is basically fully assumed that AI is going to take over the enterprise.
- MCMartin Casado
Whoa.
- ALAaron Levie
Um, like the CEO, the CIO, the CDO, every jo- every, you know, org leader is basically like, "We know this is going to happen."
- MCMartin Casado
Yeah.
- ALAaron Levie
This is not, uh, this is not like a, a we're trying to kinda push it off. It is purely a sequence of events. Who do I deploy? How do I deploy it?
- MCMartin Casado
Yeah.
- ALAaron Levie
How do I drive the change management? Is the model ready? So what's really interesting is I think the level of buy-in you have now in the enterprise is, like, five times be- you know, greater than we had in the early days of cloud. And you can even see it. Like, the, to me, the classic witness, uh, test was, um, if you remember like 15 years ago, I think Jamie Dimon was probably most famous for saying like, "We're never gonna go to the cloud."
- MCMartin Casado
Yes. [laughs]
- ALAaron Levie
So, like, they basically said JPMorgan will never go to the cloud.
- MCMartin Casado
Yeah.
- ALAaron Levie
You know, today, that equivalent commentary, whether... I don't have a perfect Jamie, uh, a Jamie Dimon quote, but David Solomon at Goldman Sachs has given this anecdote of they can write now an SEC filing or an S1 for an IPO-
- MCMartin Casado
Yeah, yeah
- 8:08 – 10:00
SaaS vs. AI-Native: Who Wins?
- ALAaron Levie
cloud.
- MCMartin Casado
So do you think this has implications for companies today that are building products that are, you know, pre-AP- or pre-AI products? So for example, with the cloud wave, you know, you basically had a bunch of cloud native companies that ended up, you know, taking over, right?
- ALAaron Levie
Yeah.
- MCMartin Casado
Like, so for example, Snowflake is a great example of this, which is like the ones that, you know, decided not to go all in and were hybrid. Like, hybrid i- it kind of became known as like means it won't work. [laughs]
- ALAaron Levie
Right.
- MCMartin Casado
Like, you know, anything called hybrid, like, hasn't worked.
- ALAaron Levie
[laughs] Yeah.
- MCMartin Casado
And they get to do the-
- ALAaron Levie
Yeah.
- MCMartin Casado
So, so do you think because the buyer and the enterprise is more ready that, like, companies that are pre-AI have more of an opportunity, or do you think that, you know, you're gonna see the same thing with a lot of, like, AI native companies do well?
- ALAaron Levie
I, I'm gonna basically give you the non-answer of, I think both.
- MCMartin Casado
Yeah.
- ALAaron Levie
Um, and one benefit that, that the cloud cohort has or the SaaS, you know, kind of post like us all understanding and agreeing on what SaaS would look like, what, what we all have is we were, we... Whether, whether we li- you know, adhered to this perfectly or not, you know, is a question, but we basically all tried to build API-first platforms.
- MCMartin Casado
Yeah.
- ALAaron Levie
And so, um, or at least like API kind of like equal platforms. So we have the UI, and we have the API.
- MCMartin Casado
Mm-hmm.
- ALAaron Levie
And if you think about it, like age- AI and AI agents are like the perfect, you know, consumers-
- MCMartin Casado
Yeah
- ALAaron Levie
... of an API.
- MCMartin Casado
Yeah.
- ALAaron Levie
Right?
- MCMartin Casado
Yeah.
- ALAaron Levie
And, and so they basically become these super users within your system-
- MCMartin Casado
Yeah
- ALAaron Levie
... on your APIs.
- MCMartin Casado
Yeah.
- ALAaron Levie
So, so if I had to just say, "Okay, I want to au- I wanna deploy agents to go and automate my ServiceNow workflows-"
- MCMartin Casado
Yeah
- ALAaron Levie
... I think I'm, I'm better off just deploying the ServiceNow agent to go do that-
- MCMartin Casado
Yeah
- 10:00 – 12:00
Is AI Just a Consumption Layer?
- ALAaron Levie
pre-cloud to post-cloud was a, an entire rewriting of your software.
- MCMartin Casado
Yeah.
- ALAaron Levie
You had to go from single tenant to multi-tenant.
- MCMartin Casado
Yep.
- ALAaron Levie
The scaling of the systems were totally different. Even the functionality and, and application logic was different because, like, well, it should be real time. It should be collaborative. It shouldn't be as, as sort of async and batches as-
- MCMartin Casado
Yeah
- ALAaron Levie
... the on-prem systems were. And so in a cloud world, it's, it is a reinvention of the user experience-
- MCMartin Casado
Yeah
- ALAaron Levie
... and what, what you're doing in the system, and we should, you know, definitely get to that.
- MCMartin Casado
Well, well, I-
- ALAaron Levie
Yeah
- MCMartin Casado
... I just, I wanna make sure I tease this out 'cause it's actually, uh, it's a very interesting point, which is so your claim is, is to go from pre-cloud to post-cloud, like that ripped through the entire stack all the way down to like the infrastructure, for example, like tenancy.
- ALAaron Levie
Yes.
- MCMartin Casado
Like you have to rewrite everything, and then what you're saying about AI is more of a consumption layer thing, which is like you just kind of like treat the existing systems as they are-
- ALAaron Levie
Yeah
- MCMartin Casado
... and then, like, you know, the AI becomes the consumption layer.
- ALAaron Levie
Yep.
- MCMartin Casado
Do you think this is like a 1.5 step, and like the 2.0 step-
- ALAaron Levie
Yeah
- MCMartin Casado
... kind of rips through the entire stack, or-
- ALAaron Levie
Well, okay, so, so let's, let's bookmark that one-
- MCMartin Casado
Yeah
- ALAaron Levie
... for one second.
- MCMartin Casado
Yeah.
- ALAaron Levie
So, so but like if you, if you do pure Clay Christensen sort of, you know-
- MCMartin Casado
Yeah
- ALAaron Levie
... approach, you, you know, sustaining innovation, disruptive innovation.
- MCMartin Casado
Yep.
- ALAaron Levie
Disruptive innovation is this thing that looks like so much harder, so different, so less profitable.
- MCMartin Casado
Yeah.
- 12:00 – 15:00
Business Models and the COGS of AI
- MCMartin Casado
Yeah.
- ALAaron Levie
So I think you have a lot of TAM expansion. Now, the good news for startups-
- MCMartin Casado
With one, with one caveat-
- ALAaron Levie
Yeah. Right
- MCMartin Casado
... which may- maybe we've bookmarked, and we're gonna get to, but let me just say the one caveat.
- ALAaron Levie
Yeah.
- MCMartin Casado
The one caveat is you now have a component that has a very different COGS model if you're a software provider.
- ALAaron Levie
Yes.
- MCMartin Casado
And so like now it's almost like, it's almost like when we went from like on-prem to cloud-
- ALAaron Levie
Yeah
- MCMartin Casado
... we went from perpetual to recurring.
- ALAaron Levie
Yeah.
- MCMartin Casado
And it feels like with AI, you kind of have to go from recurring to usage-based just because
- ALAaron Levie
Yeah. I, I, um... Okay. So, so business model will, will shift for some of the use cases.
- MCMartin Casado
Yeah.
- ALAaron Levie
Because even if you look at the Cursors, Replitz, you know, Windsurfs of the world, there does seem to be this baseline seat price, and then, and then your consumption usage thing is sort of this add-on.
- MCMartin Casado
This overage. Yeah.
- ALAaron Levie
And so, and so, you know, SaaS providers are kind of well, well-structured to be able to have that kind of dynamic.
- MCMartin Casado
Yeah.
- ALAaron Levie
Um, if it was 100% usage and the, and the user seat goes away, I do agree then you have this... Then, then you have a, then you have a little bit of a business model crisis, which-
- MCMartin Casado
Oh, so you think but right now it's not clear that that's gonna go all the way over?
- ALAaron Levie
Well, until you, until the human literally is not a seat on the system, I d- I think you don't remove the end user license as a component.
- MCMartin Casado
Okay.
- ALAaron Levie
And, but again-
- MCMartin Casado
Right
- ALAaron Levie
... that, that could be, like, the much bigger disruption.
- MCMartin Casado
Yeah.
- ALAaron Levie
Now, now, the, the, um... Just, just to, you know, f- fully lay out though the, the, the market dynamics, I think SaaS incumbents are es- especially, you, you have a couple other idiosyncrasies right now versus the on-prem days. Another idiosyncrasy is I would say, like, on the margin, you tend to have founders still leading the, the SaaS companies.
- MCMartin Casado
100%. Yeah.
- ALAaron Levie
And so-
- 15:00 – 19:25
New AI-First Categories Are Emerging
- MCMartin Casado
like, professional coding.
- ALAaron Levie
Yeah.
- MCMartin Casado
But everything above that is one of these. So on the consumer that's very clear.
- ALAaron Levie
Yep.
- MCMartin Casado
Is that, is that clear on the enterprise side?
- ALAaron Levie
I, I, I absolutely think so. I think if you looked at... Just, just take, um... If we did a snapshot 10 years ago-
- MCMartin Casado
Yeah
- ALAaron Levie
... of the size of the, uh, contract management market or the legal document market-
- MCMartin Casado
Okay
- ALAaron Levie
... it's, like, sub two billion.
- MCMartin Casado
Yeah.
- ALAaron Levie
I'm making up the numbers.
- MCMartin Casado
Yeah, yeah. Sure, sure.
- ALAaron Levie
It could be plus or minus a billion.
- MCMartin Casado
Yep, yep, yep.
- ALAaron Levie
Would you agree that in five years from now, the AI agent related spend on legal services should be in the many, many b- billions to double digit billions?
- MCMartin Casado
Absolutely.
- ALAaron Levie
Okay.
- MCMartin Casado
No question.
- ALAaron Levie
So all of a sudden there's, like, not these natural incumbents-
- MCMartin Casado
Yeah, yeah
- ALAaron Levie
... that were like, "Oh, we, we captured all that market."
- MCMartin Casado
I see. Yeah.
- ALAaron Levie
AI agents all of a sudden expands the size-
- MCMartin Casado
Yeah
- ALAaron Levie
... of the software related spend in that space. So I can underwrite that for healthcare, legal, consulting services. I think there's e- entire areas of financial services. Like, we always think, "Oh, finance has been wired up for so many years." No. Banking, you know, like, con- you know, consumer banking has been wired up. Trading has been wired up. Investment banking never went digital.
- MCMartin Casado
Yeah.
- ALAaron Levie
Wealth management never went digital.
- MCMartin Casado
Yeah.
- ALAaron Levie
Like, these were not categories where, where you ever had, like, major software platforms to help these entire categories of the economy. And, and the reason was because the work was unstructured. It's very ad hoc, very dynamic, lots of unstructured data as opposed to stuff that goes into databases. All of that is now ripe for AI, and that will then largely be ripe for many startups because there won't be a natural incumbent in those spaces.
- 19:25 – 21:39
Box's Journey and AI Integration
- ALAaron Levie
those type of things first.
- MCMartin Casado
Just, I mean, I can't imagine a, a listener n-not knowing what Box does, but just for completeness, maybe can you just talk to us very quickly about what Doc- Box does-
- ALAaron Levie
Yeah
- MCMartin Casado
... and how you're thinking about how that dovetails with AI?
- ALAaron Levie
Yeah, so, um, we started the company on a really s- with a really simple premise, make it easy to access and share your files from anywhere. And we, we pivoted about two years in to, to the journey to focus on the enterprise market, and the whole idea was enterprises are awash with all this in, you know, unstructured data, so corporate documents, research files, marketing assets, uh, M&A documents, contracts, invoices, all of this. And as companies move to the cloud and as they move to mobile, they need a way to access that information. They need a way to collaborate securely on it.
- MCMartin Casado
Yeah.
- ALAaron Levie
Um, they wanna be able to integrate that data across different systems, so we built a platform to help, to help companies do that. We have about 120,000 customers, about 65 or so percent of the Fortune 500. And so what's incredible right now is we've had this ongoing problem since the creation of the company, which is with structured data, the stuff that goes into your database-
- MCMartin Casado
Yep, yep
- ALAaron Levie
... you can query it, you can synthesize it, you can calculate it-
- MCMartin Casado
Yep
- ALAaron Levie
... you can analyze it.
- MCMartin Casado
Yep.
- ALAaron Levie
Your unstructured data, the stuff that we manage-
- MCMartin Casado
Yep
- ALAaron Levie
... you create it, you share it, you look at it, and then you basically kinda gets forgotten about. Like, it goes into some folder, and you almost never see it again. And, and maybe you kinda find it once every five years for some task you're doing, but that's about it. And so most companies are sitting on most of their data being unstructured-
- MCMartin Casado
Mm-hmm
- ALAaron Levie
... and getting the least amount of value from it relative to their other, you know, structured data.
- MCMartin Casado
Yep.
- ALAaron Levie
AI is basically the unlock. So AI lets you finally say, "Okay, we can ask this data questions."
- MCMartin Casado
Oh, cool. That's cool.
- ALAaron Levie
"We can structure it, so we can take, we can look at a contract, pull out the 10 most important fields. Once we have all that data, we can analyze that information, we can get in-insights from it." And then you can start to do things like workflow automation that was never possible with your unstructured data. So if I wanna move a contract through an automatic process, I can't do it if I don't know what's in the contract, and the computer previously was not able to know-
- MCMartin Casado
Yeah
- ALAaron Levie
... what's in the contract. So for us, this is a huge unlock of now what you can finally do with your information and your content, so we're building an AI platform to handle all of the kinda plumbing, user experience, uh, to make then your content AI-ready effectively.
- 21:39 – 27:41
The Future of Software and AI
- MCMartin Casado
I don't wanna be, like, too bullshitty and-
- ALAaron Levie
Sure
- MCMartin Casado
... provocative, but I have to, I have to ask this, which is-
- ALAaron Levie
Please
- MCMartin Casado
... um, I've been in enterprise software for a very long time.
- ALAaron Levie
Yes.
- MCMartin Casado
A lot of the business model is predicated on the fact that, like, building software is hard and takes a long time.
- ALAaron Levie
Yep.
- MCMartin Casado
Like, to what extent do you worry about that not being the truth going forward? Like, do you think we enter, like, this time of bespoke software being upon us?
- ALAaron Levie
Um, I'm, I'm, I'm bearish on the, on the, uh, extreme version of that, um, uh, of the essence of that. So the extreme version of that, if you just im- you know, if you imagine the poles of this, like, the extreme... Like, like, you know, on one pole, basically all software is prepackaged. It, you know, it's the Ford Model T. It's gonna work v- the only in one way.
- MCMartin Casado
Yep, yep.
- ALAaron Levie
Everybody uses the same thing.
- MCMartin Casado
Yeah.
- ALAaron Levie
Okay, like, that's not gonna happen. We, we get that.
- MCMartin Casado
No. Yeah.
- ALAaron Levie
The other extreme is, like, everything is just, like, home brew.
- MCMartin Casado
You wake up in the morning, you utter something-
- ALAaron Levie
Yeah
- MCMartin Casado
... you get your software for the day. [laughs]
- ALAaron Levie
You get your software for that thing, and then, like, the next day you do it again and you change it.
- MCMartin Casado
Yeah, yeah, yeah.
- ALAaron Levie
Okay.
- MCMartin Casado
Yeah.
- ALAaron Levie
The, the downsides of that model, of why basically I think it doesn't work, is I think if you ask, like, 90%... Uh, if you ask, uh, the world population, uh, you know, you'd probably find that 90-plus percent just don't care enough. They just don't, like, they don't care about-
- MCMartin Casado
[laughs] That's true
- ALAaron Levie
... about the tabs on their software-
- MCMartin Casado
Right, right, right, right, right
- ALAaron Levie
... and the modules on their dashboard.
- MCMartin Casado
Right, right, right.
- ALAaron Levie
They d- Like, it's like they want someone else to just be like, "This is what you should look at in the morning."
- 27:41 – 29:53
AI in Decision-Making Processes
- ALAaron Levie
that basically, like, these things are gonna live together.
- MCMartin Casado
Cool. Let's move from software to decision process. So, uh, I won't say the name of the company, but I, I just spoke with a very, very legit company, household name-
- ALAaron Levie
[laughs]
- MCMartin Casado
... where, uh, it's a private company though, it's not a public company, where at the board level, for every decision they ask the AI [laughs] for like, like, a basically a more information for the decision.
- ALAaron Levie
Okay.
- MCMartin Casado
Right? And they were like, "This has actually been great-
- ALAaron Levie
Yeah
- MCMartin Casado
... from like-
- ALAaron Levie
That's funny
- MCMartin Casado
... from like discussion fodder-
- ALAaron Levie
Yeah
- MCMartin Casado
... to be provocative."
- ALAaron Levie
Yeah.
- MCMartin Casado
And it also shows how, like, fundamentally unoriginal [laughs] the board members are.
- ALAaron Levie
Yeah.
- MCMartin Casado
Like, this founder was telling me, he's like, "It's literally better than half of my board members," right? And so [laughs] like, how much have you thought about bringing AIs in to like help with decision process?
- ALAaron Levie
Yeah.
- MCMartin Casado
And by the way, I think the board is like low-hanging fruit, because boards tend to not have a lot of context to the business, and so kind of like the instance are probably less anyways. But is this something that you've thought about, or...?
- ALAaron Levie
Um, well, no, uh, the, the board one is an interesting one, so maybe we can, we can, uh, unravel that one. But the, um... Well, like, I already use it for, let's say, our earnings calls, where we'll do a draft of the initial, uh, earnings script.
- MCMartin Casado
Okay.
- ALAaron Levie
And then, I mean, again, because Box AI deals with unstructured data-
- MCMartin Casado
Yeah
- ALAaron Levie
... I just load up the earnings script, and I'll use a, a better model and say, like, "Give me 10 talk... Give me 10 points that analysts are gonna ask about this, and like, how would I improve the script?" And it just spits out a bunch of things, and it's-
- MCMartin Casado
And how, how good is it at predicting what analysts are gonna ask?
- ALAaron Levie
Oh, extremely good. Oh, 100%.
- MCMartin Casado
We're so-
- ALAaron Levie
Because, because, but the, but the thing is like that's not surprising. Like-
- MCMartin Casado
Yeah
- ALAaron Levie
... like, it has access-
- MCMartin Casado
No, of course
- 29:53 – 31:03
The Impact of Memo-Oriented Meetings
- ALAaron Levie
whatever.
- MCMartin Casado
Yeah, yeah, yeah.
- ALAaron Levie
So it's a, it's a quick way to just do, do some analysis on something. The, um, but yeah, I mean, you know, it's, it's funny, we, we, uh, uh, so Bezos, you know, famously had this me- memo-oriented-
- MCMartin Casado
Yeah
- ALAaron Levie
... essay-oriented-
- MCMartin Casado
Yeah
- ALAaron Levie
... kind of meeting structure, and, um, w- we never did that, but I was always fascinated by the companies that, that could do it. And actually we're, we're entering a world where probably you could just pull that off, right? So if, imagine if, whether it's a board meeting or product meeting, you just do a quick deep research essay on the topic. Like, obviously every meeting, every strategy meeting in, uh, in history would be better off if you probably had that as a starting asset-
- MCMartin Casado
Yeah
- ALAaron Levie
... to get everybody informed.
- MCMartin Casado
No, the, the, um, the, I think the argument against that would be the reason Bezos said it is because it forced people to think clearly about what they're doing-
- ALAaron Levie
Yeah
- MCMartin Casado
... and writing it down. So the exercise meant the people walking in the meeting had more context.
- ALAaron Levie
Yeah.
- MCMartin Casado
This would almost argue that they would have less context because something else did the thinking.
- ALAaron Levie
Well, well, two things. The, the, the, it was, uh, it was to make sure that the person doing the thing had the clarity to write it.
- MCMartin Casado
Yeah. Yeah. Yeah.
- ALAaron Levie
For sure.
- MCMartin Casado
Exactly.
- ALAaron Levie
But it was also still to inform everybody else that could, that didn't do that work.
- MCMartin Casado
Right. True.
- ALAaron Levie
And so it certainly would've helped everybody else in the room.
- MCMartin Casado
Yeah.
- ALAaron Levie
And I'm not 100%. I mean, we should do a full longitudinal analysis of like the people that wrote the essay, did they actually have the better products?
- MCMartin Casado
They were-
- ALAaron Levie
Or like, like, I mean, there's
- 31:03 – 32:18
AI in Research and Strategy
- ALAaron Levie
some Amazon products I don't like, and so d- they obviously wrote an essay also for those.
- MCMartin Casado
Yeah.
- ALAaron Levie
So I, you know, I don't know the hit rate ultimately on the essay specifically-
- MCMartin Casado
Yeah
- ALAaron Levie
... as much as the idea of like write down a strategy, think it through, and so why not have an agent do like 90% of the heavy lifting?
- MCMartin Casado
Yeah.
- ALAaron Levie
So a lot of my, my workflows are, like, if I have a topic where, like, like, maybe the direct change of, of my workflow on this front is, is the kind of thing that three years ago I might sort of lob over to the chief of staff and say, "Hey, can you, like, go rese- research like the pricing strategy-
- MCMartin Casado
Yeah
- ALAaron Levie
... of this ecosystem or something?"
- MCMartin Casado
Yeah.
- ALAaron Levie
That's just a deep research query now.
- MCMartin Casado
Oh, yeah.
- ALAaron Levie
And then I'll wake up and-
- MCMartin Casado
Sure. Yeah
- ALAaron Levie
... and it'll look at this thing.
- MCMartin Casado
For sure.
- ALAaron Levie
And so the, but what that does is because now I'm not having to calculate that person's time, their tasks, their trade-offs.
- MCMartin Casado
Yeah.
- ALAaron Levie
I just do it for the most random things.
- MCMartin Casado
Yeah.
- ALAaron Levie
Which means, like, I'm expanding and exploring way more spaces mentally than I would've before.
- MCMartin Casado
Yeah. Yeah.
- ALAaron Levie
And these are the kind of, you know, parts where like, like... And, and, and again, this is equally why I'm like actually more optimistic on the jobs front-
- MCMartin Casado
Yeah
- ALAaron Levie
... because what we, we, we do too many times within AI is we, like, look at today's way of working, and we're just like, "AI will come in and take 30% of that." And it's like, no, no, no. A-
- MCMartin Casado
Yeah
- ALAaron Levie
... we'll just do totally different things with AI.
- MCMartin Casado
Yeah.
- ALAaron Levie
I wouldn't have researched that thing before when it was people required to research it-
- MCMartin Casado
Yeah
- 32:18 – 43:03
AI's Role in Enterprise Budgets
- ALAaron Levie
an inane, you know, task to send to somebody.
- MCMartin Casado
Yeah, yeah, yeah. So o- one thing, so when we run the numbersAnd by run the numbers, I mean look through how AI companies are doing, where does the value accrue. There's basically one takeaway.
- ALAaron Levie
[laughs]
- MCMartin Casado
And that is, like these markets are very large-
- ALAaron Levie
Yeah
- MCMartin Casado
... and growing very fast. And value is kind of accruing at every layer.
- ALAaron Levie
Yeah.
- MCMartin Casado
Everything from like literally chips up to apps, right?
- ALAaron Levie
Yeah.
- MCMartin Casado
Everybody, you know. And so, like the only real sin is zero-sum thinking.
- ALAaron Levie
Yeah.
- MCMartin Casado
To be like, "Oh, like the models are not gonna be defensible," or, or whatever the, your zero-sum thinking is, that just hasn't proven out.
- ALAaron Levie
Yep.
- MCMartin Casado
Now, this has still largely been a consumer phenomenon, so like what, what I've been thinking about, and I don't, I don't have an answer. I'd love to hear your thought is, is when it comes to enterprise budgets, like you can't just create budget out of thin air.
- ALAaron Levie
Mm.
- MCMartin Casado
So, like you actually do have a limited resource. And so as budgets get reallocated, to what extent do you think this is like zero sum, like the old budget gets robbed versus like budget accretive? Or like how do you think-
- ALAaron Levie
Yeah
- MCMartin Casado
... about that? Because again, like where we've come from, that has not been an issue.
- ALAaron Levie
Yeah.
- MCMartin Casado
I think in the enterprise it probably will be.
- ALAaron Levie
So it does have to come from somewhere. It's fu- fully, fully logical. Um, couple things.
- MCMartin Casado
Yeah.
- ALAaron Levie
A large number for startups can also be a very small number for a large corporation.
- MCMartin Casado
Yeah, of course.
- ALAaron Levie
Uh, so, so you have that dynamic playing out.
- MCMartin Casado
Sure.
- ALAaron Levie
Um, uh, like I, I'll, I'll make up random stats, but you could probably take a meaningful engineering team and s- and probably for the price of five of those engineers or 10 of those engineers, you could probably pay for Cursor licenses for the entire engineering team.
- MCMartin Casado
Right.
- ALAaron Levie
And so-
- MCMartin Casado
But this would argue that it's actually coming out of headcount.
- 43:03 – 48:28
The Future of Entry-Level Engineers
- MCMartin Casado
get interns and go into management, and so maybe we're just skipping that step.
- ALAaron Levie
Right.
- MCMartin Casado
So the obvious question is, is what happens to entry-level engineers? Like, does this change how people get introduced to computer science, for example?
- ALAaron Levie
The cool thing is probably more people will even now get introduced to computer science.
- MCMartin Casado
Yeah.
- ALAaron Levie
So, um, because you'll be able to, uh, you-
- MCMartin Casado
Anybody can learn
- ALAaron Levie
... anybody can learn it.
- MCMartin Casado
Yeah, yeah. Sure.
- ALAaron Levie
And, and like, uh, you know, it's been 25 years for me, but like in the early days of like programming basic applications or putting together websites, it was just extremely frustrating that you'd spend-
- MCMartin Casado
[laughs] Oh, my
- ALAaron Levie
... you'd spend a- you know, days and days being like-
- MCMartin Casado
Oh
- ALAaron Levie
... "Why does that thing not work?"
- MCMartin Casado
Yeah, yeah, yeah.
- ALAaron Levie
And it was like, and like I had n- I had very few resources of like-
- MCMartin Casado
Yeah
- ALAaron Levie
... figuring out why the thing didn't work.
- MCMartin Casado
Yeah, yeah.
- ALAaron Levie
It would've been 100 times easier if I could've had an agent write the thing. I would've learned, I would've learned 10 times faster.
- MCMartin Casado
Yeah, yeah.
- ALAaron Levie
Be- and, and, and-
- MCMartin Casado
I mean, honestly, what you did is you were like, well, not, not 25 years ago, but 10 years ago, you'd go to Stack Overflow.
- ALAaron Levie
Yeah.
- MCMartin Casado
And so it was like the slow version of-
- ALAaron Levie
Yeah, but so think about how many people missed the window pre-Stack Overflow-
- MCMartin Casado
Yeah
- ALAaron Levie
... that got sort of pushed out of the ecosystem-
- MCMartin Casado
Yeah
- ALAaron Levie
... because they're just like, "This is too frustrating."
- 48:28 – 55:36
AI's Influence on Small Businesses
- ALAaron Levie
s- things that you, you can actually relieve your team to go and work on is incredible.
- MCMartin Casado
Yeah. Yeah.
- ALAaron Levie
And the other big like boon for, for, uh, the economy, and this is again where the economists just totally miss this stuff, is think about every small business on the planet, of which there's-
- MCMartin Casado
Yeah
- ALAaron Levie
... millions, tens of millions, whatever.
- MCMartin Casado
Yeah.
- ALAaron Levie
That for the first time ever in history, they have access to resources that are somewhat approximate to-
- MCMartin Casado
Yeah
- ALAaron Levie
... the resources of a large company.
- MCMartin Casado
Yeah. The biggest company.
- ALAaron Levie
Like-
- MCMartin Casado
Ever. 100%
- ALAaron Levie
... they, they can do any marketing campaign. Uh-
- MCMartin Casado
I know
- ALAaron Levie
... did you see the NBA Finals video for, from Kalshi?
- MCMartin Casado
No.
- ALAaron Levie
Um, the VO3 video?
- MCMartin Casado
Oh, yeah, yeah, yeah.
- ALAaron Levie
Yeah.
- MCMartin Casado
Yeah, yeah.
- ALAaron Levie
Like-
- MCMartin Casado
Yeah, yeah
- ALAaron Levie
... like you can now put together-
- MCMartin Casado
Yeah. Right
- ALAaron Levie
... a, an otherwise million-dollar marketing video-
- MCMartin Casado
Yeah
- ALAaron Levie
... for a couple hundred bucks of tokens.
- MCMartin Casado
I know.
- ALAaron Levie
And, and that being applied to every domain-
- MCMartin Casado
Right
- 55:36 – 58:55
Predictions for the Next 5-10 Years
- MCMartin Casado
conversation about like the current impacts-
- ALAaron Levie
Yeah
- MCMartin Casado
... and the near term impacts. If you do a longer view, can you dare to guess what things look like in five to 10 years or-
- ALAaron Levie
I think, um, uh, so Sam, Sam Altman and Jack Altman had a podcast recently.
- MCMartin Casado
Yeah, yeah, yeah.
- ALAaron Levie
And-
- MCMartin Casado
It was very good
- ALAaron Levie
... I'm gonna, I'm gonna, you know, paraphrase probably, you know, in, in some wrong way, but like they were going back and forth about how like we, we just got, you know, what we would've predicted as AGI five years ago, and it's just like we use it.
- MCMartin Casado
Yeah.
- ALAaron Levie
And it's like-
- MCMartin Casado
Like, yeah [laughs]
- ALAaron Levie
... and like it's now just built in.
- MCMartin Casado
The most anticlimactic-
- ALAaron Levie
Yeah
- MCMartin Casado
... or the most climactic anti-climactic note.
- ALAaron Levie
And I think that's my instinct for a lot of this-
- MCMartin Casado
Yeah
- ALAaron Levie
... is five years, 10 years, whatever your number is, um, we should... And this is why I'm so optimistic-
- MCMartin Casado
Yeah
- ALAaron Levie
... is like o- on just society and jobs and all this stuff, is like I don't think it's the Terminator-
- MCMartin Casado
Yeah
- ALAaron Levie
... kind of crazy outcome, you know, scenario of we automate away everything. I think, I think the human capacity for wanting to solve new problems, for creating new products, for serving customers in new ways, um, uh, for delivering better healthcare, to try and do scientific discovery, like all of this stuff just will, w- is just like built in us.
- MCMartin Casado
Yeah.
- ALAaron Levie
And it will continue.
- MCMartin Casado
Yeah.
- ALAaron Levie
And AI is this kind of upleveling of the tools that we use to do all those things. And so I think the, the way we work will be totally different in five years or 10 years.
- MCMartin Casado
Totally.
- ALAaron Levie
But y- you're already seeing enough of probably what it will look like, that I think it's an extrapolation of that. It's when you want the marketing campaign done, you have a set of agents that go and create the assets and ch- choose the markets and figure out the ad plan, and then you have a, a few people review it and debate it, and say, "Okay," like, "let's go in this direction instead." And then you deploy it and you're onto the next thing.
- MCMartin Casado
Yeah.
- ALAaron Levie
And so each company, their, their units of output grow. As a result of that growth, you know, we're all still in competitive spaces so, so some of it gets competed out, and others will keep growing faster than they would've before, so they'll hire more people, and those will be... You'll have new types of jobs, like we'll have jobs for people just to manage agents, and like you'll have operations teams. You know, Adam D'Angelo had this cool role that just kind of got announced of-
Episode duration: 59:07
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