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Aakash GuptaAakash Gupta

How to Build AI Products in FinTech ($100B Robinhood VP Lessons)

Abhishek Fatehpuria, VP of Product at Robinhood, reveals how they built a $100B fintech empire and why most product teams fail in regulated industries. He breaks down the "swipies" framework that forces product clarity, the 60+ experiments behind their breakthrough referral program, and how to transform legal teams from blockers into enablers. ---- Transcript: https://www.news.aakashg.com/p/abhishek-fatehpuria-podcast ---- โฐ Timestamps: 00:00 Intro 01:34 Robinhood's AI Assistant: Cortex 08:01 Advice for Products in Fintech 12:10 IPO Stories 14:37 Ads 16:31 How To Build Innovative Products 21:30 Why Most Fintech PMs Fail at Experimentation 27:15 Ads 28:54 Training the Team 30:48 Abhiskek Journey at Robinhood 39:40 Layoffs 47:02 Robinhood's Scaling Journey (2016-2025) 52:54 Should Prototypes Replace PRD's 1:05:40 Why most Fintech PMs are Failing 1:10:48 How To Build a Real Product 1:18:08 Outro ---- ๐Ÿ† Thanks to our sponsors: 1. Kameleoon: Leading AI experimentation platform - kameleoon.com/prompt 2. Mobbin: Discover real-world design inspiration - https://mobbin.com/?via=aakash 3. AI Evals Course for PMs & Engineers: Get $1155 off with code ag-evals - https://maven.com/parlance-labs/evals?promoCode=ag-evlas 4. Amplitude: The market-leader in product analytics - https://amplitude.com/session-replay?utm_campaign=session-replay-launch-2025&utm_source=linkedin&utm_medium=organic-social&utm_content=productgrowthpodcast ---- How Robinhood Built a $100B Fintech: 1. Build AI products around problems customers already have rather than creating AI for AI's sake - Robinhood identified core pain points like "why did this stock move?" then built solutions that fit existing workflows instead of forcing new behaviors. 2. Write your product's "swipeys" (onboarding screens) before building anything to force clarity on value proposition. If you can't convince a customer to hit "get started" in one sentence on mobile, you don't have a great product. 3. Curate upstream data sources and focus on information rather than recommendations when building AI for regulated industries. Robinhood secures licenses with news providers while carefully prompting AI to avoid investment recommendations that trigger regulatory issues. 4. Transform legal teams into product partners by hiring domain experts who get excited about building great customer experiences within regulatory constraints. Former SEC regulators who understand both rules and product vision push for better solutions rather than adding friction. 5. Obsess over pixel-perfect details because great design shouldn't be reserved for high-net-worth customers in financial services. When the CEO spends time on animation details, it creates a competitive moat where most companies use bad design as barriers. 6. Test everything relentlessly instead of copying surface tactics - Robinhood's referral program went through 60+ iterations, evolving from $10 cash to variable stocks. Most fintechs copy "$20 for $20" without understanding the deeper insight: give users your core service, not generic rewards. 7. Democratize access by speaking to customer pain points rather than industry jargon. "Get in at the IPO price" addressed frustration of watching stocks gap up from $20 to $50 on opening day, making access emotionally resonant. 8. Unite cross-functional teams under shared business goals by switching from functional silos to business unit GMs. This eliminates "death by a thousand departments" where each function adds friction without considering holistic customer experience. 9. Think mobile-first to force clearer communication and simpler flows since mobile constraints eliminate unnecessary complexity. Even internal planning revolves around what features will be showcased in mobile-centric product keynotes. 10. Ship meaningful features consistently to create a virtuous cycle where teams stay focused and the market recognizes you as an innovation engine. This product velocity compounds into sustained performance by demonstrating consistent execution capability. ---- ๐Ÿ‘จโ€๐Ÿ’ป Where to find Abhishek: LinkedIn: linkedin.com/in/abhishekfatipurya Twitter: https://x.com/abhishekf96 Robinhood: https://robinhood.com/us/en/ ---- ๐Ÿ‘จโ€๐Ÿ’ป Where to find Aakash: Twitter: twitter.com/aakashg0 LinkedIn: linkedin.com/in/aagupta/ Newsletter: news.aakashg.com #Fintech #ProductManagement #Robinhood #AIProducts #Experimentation ---- ๐Ÿง  About Product Growth: The world's largest podcast focused solely on product + growth, with over 187K listeners. Hosted by Aakash Gupta, who spent 16 years in PM, rising to VP of product, this 2x/week show covers product and growth topics in depth. ๐Ÿ”” Subscribe and turn on notifications to master fintech product building!

Aakash GuptahostAbhishek Fatehpuriaguest
Sep 11, 20251h 18mWatch on YouTube โ†—

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  1. 0:00 โ€“ 1:34

    Intro

    1. AG

      Robinhood has just crossed $100 billion market cap. It five and a half x-ed its stock in the last year. It is one of the hottest companies in FinTech, and I sat down with the VP of Product behind it all, Abhishek Fatehpuria.

    2. AF

      Robinhood Cortex is an AI assistant. We bring together news, research reports, how trading is happening on Robinhood, and SEC filings to, like, help customers make sense of it. US stocks are still a lot of the envy of investors around the world. You ask your average person in an international country what company they wanna invest in, very, very frequently they're gonna say Apple, Tesla, and Video, and those are all US companies.

    3. AG

      Well, there have been tons of other amazing IPOs that's pretty much the only way for the retail investor to get access. And I believe that's one of your products, so tell me the story about that.

    4. AF

      The mission's very broad, to democratize finance for all. And that, to a lot of us, means, like, everything. We're expanding into credit cards and banking. Vlad wants to be in every country in the world over time.

    5. AG

      Wow.

    6. AF

      We're starting to roll it out for stocks. We've got some pretty cool stuff coming up as well for it.

    7. AG

      Really quickly, I think a crazy stat is that more than 50% of you listening are not subscribed. If you can subscribe on YouTube, follow on Apple or Spotify podcasts, my commitment to you is that we'll continue to make this content better and better. And now on to today's episode. Abhishek, welcome to the podcast.

    8. AF

      Thank you for having me. Yeah. I'm excited.

  2. 1:34 โ€“ 8:01

    Robinhood's AI Assistant: Cortex

    1. AG

      So your latest launch, an AI assistant. Tell me about this. What can it do?

    2. AF

      Yeah. Uh, so Robinhood Cortex is an AI assistant help to, designed to help with your investing. So we started with a few things. So the first thing we started with was what we call Stock Digest. So one thing we really wanted to do when we took a step back is fit the AI into the customer's existing workflows. And one thing we learned when we talked to customers, it's a very universal problem, is you get this push notification from Robinhood. Stock's moved, like, 5% up or down. You open the stock. You see the chart, and the first question you have is, like, "Why did it move?" And the first goal of the feature is just to help customers, like, figure out why it's moving. So we bring together news, research reports, how trading is happening on Robinhood, and SEC filings to, like, help customers make sense of it. So, uh, we're starting to roll it out for stocks. We're bringing it to crypto pretty soon. But the idea is to just help customers invest in their existing workflows, and we've got some pretty cool stuff coming up as well for it.

    3. AG

      So building products with AI in FinTech, it seems like a hazy area, an area where you wanna-

    4. AF

      Yeah

    5. AG

      ... be really sensitive. What were the key things you guys thought about as, like, guardrails or, like, these are some restrictions around building this product?

    6. AF

      Yeah. I mean, it, it's hard in FinTech, you know? You have a lot of regulatory constraints. You're pe- you're dealing with people's actual money, so you need a high degree of trust. So I think the first thing that we started is, what data do we want going into the AI? So we curate almost all of the data that's going in. We secure licenses with the news providers we're using. We're getting research reports. We're getting-- we're using our own market data on the pricing we're getting directly from the exchanges. And so we're spending a lot of time curating upstream what data's going into the AI. And then we're spending a lot of time figuring out how to prompt it and how to coach it to not make mistakes and to not make recommendations, and really be an informational tool for investors. But I think the thing I'm excited about is we're figuring out how to make it work in a regulated landscape, which should help us do a lot more in the future.

    7. AG

      So it sounds like you were very careful to point out that it doesn't make recommendations. Is that one of the important elements, being a brokerage and those kind of things?

    8. AF

      Yeah. Right now, yes. In the future, we want to be able to do stuff like advisory and recommendations, potentially with AI. But right now, it's really a tool designed to help, help customers, like, make their own investment decisions.

    9. AG

      And how'd you guys, like, decide this sequencing?

    10. AF

      The bar's a lot higher for recommendations. You have to be really, really careful. You have to consider their existing portfolios. You have to consider all sorts of other data. So where we thought it would be best to start is most of our customers come to Robinhood to make their own investment decisions.

    11. AG

      Yeah.

    12. AF

      So how do we aid that process? And the early feedback's been awesome.

    13. AG

      Okay. So is it safe to say that I can make more money if I start to use more AI tools like this to improve my information digest?

    14. AF

      Um, I don't think that's necessarily true. I mean, ultimately, you have to do your own research and make your own decisions. Our goal is to sort of optimize your workflow. So the thing that we notice a lot of people do is they read a lot of news. Or they read news, and then they read research, and then they look at analyst upgrades. So how do we condense that process and optimize it-

    15. AG

      Mm

    16. AF

      ... and make it faster?

    17. AG

      Mm. And what did it look like, uh, in terms of the product development steps for building this AI feature?Like, how long have you guys been working on this? What type of discovery did you do? What type of solutions did you explore?

    18. AF

      Yeah. I mean, so back in March, we announced Robinhood Cortex. We sort of demoed two features. So one was the digests I told you about, and the second was a trade builder that helps you sort of understand potential price targets for a stock, different types of analyses, and then helps you screen the market for potential trades based off of your hypothesis. So I think our approach was generally, like, we don't want to build AI products for the sake of building AI products. We want it to fit into problems we know customers already have. So I mean, so the first... So we basically looked through all of our research, and we're like, "What are the problems that people have that AI could help solve?" So the first one was helping understand why a stock is moving up or down.

    19. AG

      Yep.

    20. AF

      It's a really, really fundamental question, uh, that almost every investor has. And actually, funny enough, even in internal meetings sometimes, we're, like, looking at a stock and someone's just like, "What's Cortex say today about it?"

    21. AG

      Okay.

    22. AF

      So it's honestly, like, been useful to us as well. Um, and the second one was helping customers construct trades. So a customer will come into the app and they'll be like, "Hey, I think this stock's gonna go up or gonna go down," but then they don't know how to turn that hypothesis of theirs into, like, an actual trade.

    23. AG

      Mm-hmm.

    24. AF

      Or they don't know, like, hey, I could buy s- the stock, but what if I wanted to trade options? How would my opinion map to a trade? So those were two problems we identified pretty early, and we designed the products around those.

  3. 8:01 โ€“ 12:10

    Advice for Products in Fintech

    1. AG

      Okay. Okay. If you had to generalize advice for FinTech PMs building AI products, what would it be?

    2. AF

      Um, oh, man. That's a tough one. Um, I think the first thing is, like, you have to... I think you have to understand what's, like, possible given the technology, and then you need to, like, really understand the regulatory landscape-

    3. AG

      Yeah

    4. AF

      ... you're working in. Because if you don't understand that landscape, you're gonna go to your legal partners or whoever else, and they're gonna think you're kind of crazy.

    5. AG

      [laughs]

    6. AF

      So I think you have to really become, like, really understand what can be done with the tech, and then also become, like, a reasonable expert in, like, what's possible from a regulatory perspective. And then I think the third thing is be patient. Like, it's okay if you have this, like, large vision that will manifest over a couple of years, which we do, but, like, it's okay to start small, like, and build comfort. You know, one thing that we learned a lot from customers, too, is that, you know, they don't always trust an AI when it comes to, like, their money. So even for them, like, doing little steps and incrementing all the way there, it's, it's best for you as the product team, it's best for your legal car- counterparts explaining this to regulators, and sometimes it's best for customers.

    7. AG

      Mm. Mm. I wanna move on to another product of yours-

    8. AF

      Yeah

    9. AG

      ... that's pretty exciting, which is... Well, I want you to explain it, actually, because all of us have f- seen these images-

    10. AF

      Yeah

    11. AG

      ... of Vlad Tenev, your CEO, presenting at Cannes. What is it that he presented?

    12. AF

      Um, well, it's not my product. I think the crypto team has done an incredible job with it. But, uh, we announced tokenization earlier this summer in Cannes, um, and basically announced two products with it. First was stock tokens, which is basically taking sort of what the stable coins did for the US dollar, but doing that for US stocks.

    13. AG

      Mm.

    14. AF

      So making, building the rails to tokenize stocks outside of the US. Ultimately, you know, stocks, US stocks are still a lot of the envy of investors around the world. You ask your average person in an international, like, s- country what company they wanna invest in, more often than not, they'll either mention a local company, but very, very frequently they're gonna say the companies you and I love, like Apple, Tesla, Nvidia or whatever, and those are all US companies, and it's actually pretty hard for them to access it. So if you think about what the stable coins did for the US dollar, which is make it really accessible to get dollars overseas, these stock tokens sort of make US stocks much more accessible overseas.

    15. AG

      Mm.

    16. AF

      The second thing we talked a lot about was private stocks and tokenizing them. And I, I think to a certain degree it's almost, I think the reason why so many people were talking about them is sort of independent of the tokenized aspect of it. It's that so many of the valuable companies nowadays choose to stay private for longer, so retail investors can't get in. They can't-

    17. AG

      Yeah

    18. AF

      ... participate. And I think we really, like, tapped into this, like, latent demand for, like, I wanna invest in these private companies. Like, I'm using ChatGPT every day. Why can't I invest in OpenAI? So I think that the private company aspect, I think we actually almost tapped into something else, which was people really wanna invest in these private companies.

    19. AG

      Hmm.

  4. 12:10 โ€“ 14:37

    IPO Stories

    1. AF

      Yeah.

    2. AG

      So the other product, talking about giving access to retail investors-

    3. AF

      Yeah

    4. AG

      ... that you guys are really well known for is IPO Access, right?

    5. AF

      Yeah.

    6. AG

      Most recently, you guys let thousands, I don't know if you've disclosed the number, but many, many people-

    7. AF

      [laughs]

    8. AG

      [laughs] ... of my friends in my network, so I know it's thousands of people-

    9. AF

      Mm-hmm

    10. AG

      ... get access to the Figma IPO.

    11. AF

      Mm-hmm.

    12. AG

      There have been tons of other amazing IPOs that it's pretty much the only way for the retail investor to get access.

    13. AF

      Yeah.

    14. AG

      And I believe that's one of your products, so tell me the story about that.

    15. AF

      Yeah. We launched, uh, IPO Access in 2021, in May of 2021. Um, we started working on it in late 2020, and it was sort of around the time we started thinking about going public ourselves. And we, I think part of the place where it started was, like, how do we... We're really the home of retail investing. How do we give our customers access to our own IPO? And we sort of turned that into a product. So, um, we've done a lot of IPOs since then, but basically the way that it works is we're a part of what's called the selling group as part of the IPO. We can collect demand after a company submits a prospectus. So we're collecting orders. So while the company is doing the roadshow and the bankers are collecting institutional orders, we're collecting orders from retail customers, and we're sharing the demand data with the bankers-

    16. AG

      Mm-hmm

    17. AF

      ... for that stock, or the underwriters. And then the night of the IPO, they basically tell us how many shares does the Robinhood retail base get, and then we allocate that to our customers who requested stock. Now, very frequently, we don't get access to as many shares that customers requested, um, so we do our best. But, you know, it's something that a lot of people didn't ac- have access to before. And even other brokerages that did, they tended to reserve this product for, like, high-net-worth customers or their most valuable customers, so it was really hard for the average retail customer to get access.

  5. 14:37 โ€“ 16:31

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  6. 16:31 โ€“ 21:30

    How To Build Innovative Products

    1. AG

      I think you guys are just an engine of-

    2. AF

      Yeah

    3. AG

      ... products like these, whether it was fractionalized stocks-

    4. AF

      Yeah

    5. AG

      ... before that, or even just giving buyers with the initial inception of the app an easy way to sell-

    6. AF

      Yeah

    7. AG

      ... in one click. If you try to sell at your big bank, if you're keeping your stocks there, it's like 20 clicks just to sell.

    8. AF

      Yeah, yeah.

    9. AG

      So that's, like, been the history of Robinhood. What is it about you guys? How can somebody else who's trying to reverse engineer-

    10. AF

      Mm-hmm

    11. AG

      ... from the outside kind of understand the DNA of building these innovative products in a regulated industry?

    12. AF

      Yeah. I think our general approach to any new product is we wanna give the most value back to customers, and we wanna have the best experience, and that's kind of our recipe. You can't have... We don't, we rarely ship a product that only has, uh, one of those. So whenever we're talking about, like, a net new product, it's like how do we give the most value back to customers, still in a profitable way for us, but in a way that really, really benefits customers, and then how do we build a delightful experience? And that recipe has worked really well for us. One thing that I like to do when we start new products is, one thing that's unique about the financial space is that it's very rare to, like, invent a new product. I use this example with retirement accounts all the time. Like, no Rob- Robinhood didn't invent IRAs or Roth IRAs. Like, they kind of are what they are. It's a regulatory thing. It's legislated. So-The, the challenge that we put in front of our PMs and our team is, like, okay, so we're building IRAs. You can't really change the rules of the road behind an IRA, but what is, what are, like, three or four things that our IRA is gonna do infinitely better than any other IRA out there? So it- we're, we have these, like, constraints by default because the products are what they are, uh, regulatorily, and then we have to sort of push the boundaries from within. So one exercise I love is we have, whenever we launch a new product in the app, we have these things called swipeys. They're, like, these little four screens that tell the customer what the product is, and I love just writing what are the swipeys for this product going to be-

    13. AG

      Mm

    14. AF

      ... before we build anything. Because it forces you to, like, succinctly summarize the product to a customer in, like, four small sentences.

    15. AG

      Mm.

    16. AF

      So I think that exercise has worked well for us.

    17. AG

      The swipeys are the full-screen takeovers, right? They have, like, an animation and a little text, one sentence.

    18. AF

      Yeah. It is usually, like, an animation, gorgeous illustration that our team put- that our design team does. Like, a little bit of text explaining the product, and you can, like, swipe through them, and there's-

    19. AG

      Mm-hmm

    20. AF

      ... usually, like, three or four for any g- any given product.

    21. AG

      Mm-hmm. So it's kinda like Amazon's working backwards, but-

    22. AF

      Yeah

    23. AG

      ... from a swipey [laughs] point of view.

    24. AF

      Yeah, yeah. I mean, we were a mobile-first company, so, like, we think in, like, mobile screens.

    25. AG

      Yeah.

    26. AF

      So it's like if you can't convince a customer to hit the Get Started button in, like, one sentence, we don't have a great product.

    27. AG

      Yeah.

    28. AF

      That's kind of the bar we try to hold.

    29. AG

      So IPO access, like, let's break that down in detail even further, right? We got the timeline. We got the high level.

    30. AF

      Yeah.

  7. 21:30 โ€“ 27:15

    Why Most Fintech PMs Fail at Experimentation

    1. AF

      pain people felt versus, like, speaking to, like, this ... It was like the classic, like, painkiller versus, like, vitamin phrasing-

    2. AG

      Mm

    3. AF

      ... of the product. And then the second thing was, like, how do we make, like, getting a share part of this IPO, like, a really memorable experience, like something that you emotionally connect to? And the team put together this gorgeous, like, animation of every t- when you receive these shares, like, this hot air balloon goes in the sky, and you get, like, the stock certificate that shows you, like, you were the nth investor in whatever company.

    4. AG

      Mm-hmm.

    5. AF

      So we, like, really just dialed in the details of the experience.

    6. AG

      And those things, like those animations, why isn't every other brokerage doing things like that?

    7. AF

      I think it comes down to, like, what you value, you know? I think ever since day one, we pay so close attention to the pixels and, like, to the experience, and just not a lot of other brokerages do, and it's infused in the DNA of the company. Like, Vlad spends a lot of time with the pixels.

    8. AG

      Mm.

    9. AF

      Like, I spend a lot of time with the pixels. Like, everyone ... It's a, it's not just, like, the design team is making these beautiful designs. It's, like, a lot of the entire company really thinking about how do we craft the best experience. I haven't worked at other brokers, but I would imagine that the CEO of the company or, like, the leaders of the companies at other brokerages aren't spending a large share of their time thinking about how are we gonna make this experience feel great. What's the animation gonna be, you know? So I think it's, like, it's infused into the DNA of the company in a lot of ways.

    10. AG

      Mm. And then I guess your harshest critics, they would say, "Well, that's actually a good thing that those other companies, you know, are putting up walls because you shouldn't really trade often."

    11. AF

      Yeah.

    12. AG

      "People who trade a lot lose a lot of money. The average retail investor is not beating the S&P 500." How do you guys kinda grapple with that?

    13. AF

      Um, yeah. I mean, for IPO access, for example, I would argue that getting, having the ability and having the option to invest in an IPO for a company that you've personally been using for such a long time is a really valuable, like, option to have. So I think our general principle is, like, people should have access and great desi- like-You shouldn't use bad design as a way to, like, keep people out-

    14. AG

      Mm-hmm

    15. AF

      ... or like high guardrails or high walls. Like, we, like, as a company, like, deeply believe that people should have access to the financial tools that they need to be successful. And I think historically, you know, people have been, have said, like, "You need, like, this much money to participate." And in a lot of ways, I don't, especially with the internet and people having more access to information, I don't know if, like, net worth is, like, necessarily correlated with, like, sophistication.

    16. AG

      Yeah.

    17. AF

      So I think some of the old constructs around, like, how do you, how do people, like, qualify for certain products, or how are they eligible for certain products don't make that much sense anymore.

    18. AG

      And I think having been a PM in FinTech myself, sometimes, you know, the PMs on my team, sure, we're coming up with great ideas that do-

    19. AF

      Mm-hmm

    20. AG

      ... remove friction, but then what ends up happening is, uh, like, death by a thousand departments, you know? The legal team comes in and they say, "Oh, we need to add, uh, this line here, and it needs to be visible right under the CTA." And then the privacy team comes in and says, "Oh, we need to add this step." And then, you know, the KYC legal team, another legal team come. And all of a sudden, after 25 departments have it, you know, your product is a total Frankenstein. But Robinhood's products somehow, they don't fall into that trap.

    21. AF

      Yeah.

    22. AG

      Is it something like, is it Vlad at the top just pushing all the teams? Is it a culture where the type of people you're hiring in those departments aren't putting up those roadblocks? How do we dissect that?

    23. AF

      Yeah. I think we've got, um, an incredible legal team and a compliance team, and I think a lot of it starts at, like, they are so, they're so deeply, like, experts in this space. Like, a number of them worked at the SEC. A number of them have worked as regulators, or they've worked in this space before. They've worked at other BDs or broker-dealers. So they're so familiar, and they're such deep domain experts in these problems that they're actually, like... They're actually very effective at solving the problem and getting to a really, really good product solution.

    24. AG

      Mm-hmm.

    25. AF

      So I mean, so many... I love our legal partners. So- so many of them, like, they get excited about the product, and they wanna find ways to, like, build the best experience for customers. So I think some of it comes down to culture. Sometimes when there's disagreements, I mean, obviously, we escalate. And sometimes, you know, they're the ones pushing, like, how do we make this a better product? So it's, like, infused into the culture and who you hire. And, you know, our chief legal officer's done an incredible job building, like, a really, really, like, expert team there.

  8. 27:15 โ€“ 28:54

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  9. 28:54 โ€“ 30:48

    Training the Team

    1. AG

      When you're coaching your own PMs about working with legal, what do you tell them?

    2. AF

      Um, I tell them, I think the biggest thing is you have to assume good intent. Like, they're not there, like, they're not there to make the product worse. Like, they have a role to play. Their job is to make sure that we are-

    3. AG

      Yeah

    4. AF

      ... safely shipping the products we wanna ship in accordance with the regulations. So it's like you have to start with good intent. I think the second thing is you wanna make everyone on the team, regardless of what function they're in, buy in to the vision of the product. When you have a legal partner or a compliance partner who's bought into the vision of the product, the outcomes of that product are so much better than if they don't believe in the product in the first place.

    5. AG

      Mm-hmm.

    6. AF

      So, like, in the same way that you get buy-in from the engineers or the designers, you gotta get, like, buy-in from the legal team that the thing you're building is gonna be awesome. Um, and that leads to great outcomes. And I, I think the third is, like, to actually, like, deeply understand the issues that the legal team is bringing to you, um, and actually understand, like, what's the rule? Like, what is the issue that we're trying to solve?If you become an expert in it and you empathize with it, you'll find that most of the time there's a reasonable solution to it.

    7. AG

      Mm-hmm. Mm-hmm.

    8. AF

      And, you know, it's like 10% of the time it's like black and white, and then like 90% of the time you're dealing in gray areas. So you wanna like empathize, you want them to buy into the vision, and then you, you find usually a good solution.

    9. AG

      Mm-hmm. Mm-hmm.

  10. 30:48 โ€“ 39:40

    Abhiskek Journey at Robinhood

    1. AG

      So you joined Robinhood in 2016.

    2. AF

      Yeah.

    3. AG

      Quite a long time. What stands out to you, you know, revenue, people, culture? How has this company scaled?

    4. AF

      Um, I think the thing that convinced me to join was the people. I, uh, I mean, the talent density at the company, even when it was at the stage of post product-market fit but pre-seri- pre like serious revenue was insane, and I felt like I was learning all the time. And I f- I felt like that was the type of environment I really wanted to be in. So that's what attracted me. In a lot of ways, that's like what's kept me. I think the second thing is this like laser focus on building like the best product. I think Robinhood is a great example of like great products tend to win in the market. Uh, great products with great distribution win in the market, and it's not just about like being first or, like being first to market doesn't always matter. Like, we spend a lot of time c- crafting the product, paying attention to the details, and that makes a huge difference, and that's the type of place I wanted to work. And then the last thing is, I mean, the ambitions of the company are insane. The mission's very broad, um, to democratize finance for all, and that, to a lot of us, means like everything. We're expanding into credit cards and banking. You know, Vlad wants to be in every country in the world over time.

    5. AG

      Wow.

    6. AF

      So I think like the mission is so broad, and there's like no end to the types of things we can do. So the one thing that I reflect on is no si- after nine months, it always feels like my job is somewhat different. Um, so it keeps it fresh.

    7. AG

      Mm. That's crazy.

    8. AF

      Yeah.

    9. AG

      So what are all those products?

    10. AF

      I mean, you have stock trading, you have options, you have crypto, you've got margin, securities lending. Um, what else? Um, I actually-

    11. AG

      Robinhood Gold maybe?

    12. AF

      Robinhood Gold. Yeah, that's a good one. But-

    13. AG

      So we're not stock market experts. This is not financial advice. But how would you break down the elements of why your guys' stock has had this phenomenal five and a half x-ing the past year?

    14. AF

      Oh, I mean, I don't wanna speculate on that, and I'm not sure I'm supposed to speculate-

    15. AG

      Mm

    16. AF

      ... on that. But I mean, you see the metrics online the same that we have when we publish quarterlies. Uh, the revenue's been really strong. Um, I think we have figured out how to sustainable- sustainably really grow assets on the platform ever since we launched retirement with the match. That's been a very effective strategy-

    17. AG

      Mm

    18. AF

      ... for us. And then I think the thing that I'm most proud of and that, you know, we love to talk a lot about is product velocity. I think that's the hardest thing to like think about when you're like just analyzing a stock. Like Robinhood, like our teams are so focused. It seems like we ship some stuff every week at this point. So I think the product velocity to me is like the most, uh, most impressive thing when I look back at it.

    19. AG

      Yeah, I think that's exactly right. I think it's that combination of you're proving it in the metrics-

    20. AF

      Yeah

    21. AG

      ... but then there's all this potential we see with what you're shipping just regularly, and it's-

    22. AF

      Yeah

    23. AG

      ... always coming out faster and faster. And so that's a really incredible... How does it feel to pass $100 billion in market cap?

    24. AF

      You know, um, I don't really think about it. I'm like, I'm like so, so we have this, uh, we have our next keynote coming up in a month, so I'm like so focused on that-

    25. AG

      [laughs]

    26. AF

      ... that I'm not, I haven't really even been thinking about the stock price and the market cap, you know? To me, those are like, those are like, it's a little bit... I mean, I check it and stuff, but I don't really process it as much.

    27. AG

      Yeah.

    28. AF

      Um, yeah.

    29. AG

      It's just a distraction. [laughs]

    30. AF

      I mean, yeah.

  11. 39:40 โ€“ 47:02

    Layoffs

    1. AF

      Uh.

    2. AG

      And did Robinhood, did Robinhood have to go through, like, one of those tech shrinkages? Did you guys have a layoff? I think I heard-

    3. AF

      We did

    4. AG

      ... about that.

    5. AF

      We did in-

    6. AG

      Those-

    7. AF

      ... 2022. Yeah

    8. AG

      ... those are also very tough.

    9. AF

      Yeah. Yeah, the period of... Yeah, that whole period was, like, a really tough time-

    10. AG

      Mm

    11. AF

      ... uh, at the company. But, you know, I think so many learnings from that whole, like, COVID plus 2022 experience, so-

    12. AG

      Yeah

    13. AF

      ... I feel like I grew a lot.

    14. AG

      Yeah. So now we've come to the topic that all my listeners, when I told them I was interviewing you, they said I had to ask you about, which is how you guys build products.

    15. AF

      Yeah.

    16. AG

      Because I don't think there has been any information on the internet anywhere. This is gonna be new information for everyone. Like, what, what does the Robinhood product team look like? How is it structured, to start?

    17. AF

      Um, so we are in GMs, so we're sort of structure into, like, three big business units, call it brokerage, crypto, um, money-

    18. AG

      Mm-hmm

    19. AF

      ... which is the credit card and banking and stuff. I hope I'm not missing something.

    20. AG

      [laughs]

    21. AF

      Um, and then within those sometimes we have, like, sub-businesses, like the futures business or-

    22. AG

      Mm-hmm

    23. AF

      ... international and stuff. Um, and sort of each business unit has a product team. So I work on the product team for brokerage.

    24. AG

      Mm-hmm.

    25. AF

      Um, so that's sort of how we're structured today at a high level. Um, and then, you know, we have design and engineering. We made the switch to GMs from, like, functional actually around the time that we did our reduction in force-

    26. AG

      Mm

    27. AF

      ... in 2022. Um, and you know, I think it was just amazing for the company, 'cause I mean, you were asking about, like, working with legal and stuff, but it brought a lot of functions, like product, engineering, operations, compliance, all under the same, like, org.

    28. AG

      Mm-hmm.

    29. AF

      Not legal. Legal's still separate, but it brought all of those functions under the same org for each business, gave them, like, some shared goals and some shared purpose, um, and that made a big difference. Suddenly felt like everyone was rowing in the same direction.

    30. AG

      [lip smack] What was the implication for life as a PM? Did it mean that you might be working on more of a wider platform team, and now all of the sudden you're working on a very specific product? Did it mean that you, the nature of your metrics changed? How did it change your job?

  12. 47:02 โ€“ 52:54

    Robinhood's Scaling Journey (2016-2025)

    1. AG

      Mm-hmm. And some companies, actually every company I've worked at at planning, they have, like, certain units that they really care about. So at a firm it was, like, GMV. Like, that's the unit that we're looking at almost everything through the lens-

    2. AF

      Yeah

    3. AG

      ... of how is it driving GMV. Or when I was at Apollo.io, it's, like, incremental ARR-

    4. AF

      Mm-hmm

    5. AG

      ... is what we really cared about, or net revenue retention, depending on the phase-

    6. AF

      Yeah

    7. AG

      ... that we were talking about. So, uh, is, do you guys do something like that? Like, how do you guys think about what are the things you pay most attention to in this planning process?

    8. AF

      Yeah. So we, um, sort of have three p- like, s- strategic arcs to the business. So the first is to be l- number one for active traders.

    9. AG

      Hmm.

    10. AF

      So the key metrics we look at for that are, like, market share, uh, along our key businesses. Um, one challenge that we have is that our business is very dependent on the market, so it's very hard to be like, "Hey, we wanna set these, like, volume goals"-

    11. AG

      Mm-hmm

    12. AF

      ... 'cause something happens in the market, you're not, you may just blow past it.

    13. AG

      [laughs]

    14. AF

      You may not hit it. So we look at market share.

    15. AG

      Mm-hmm.

    16. AF

      The second strategic arc is number one in wallet share for millennials or the next generation, um, mill- millennials and Gen Z and soon to be Gen Alpha-

    17. AG

      Mm-hmm

    18. AF

      ... hopefully. Um, for that we tend to look at, like, net deposits. Like, are people-... depositing more money into the platform, and we look at gold subscriptions.

    19. AG

      Mm-hmm.

    20. AF

      Uh, the last is global financial ecosystem, which is sort of international, um, where we sort of look at how many international customers do we have. That is at its most nascent stage. Number one in active traders is probably the most mature of those three.

    21. AG

      Mm-hmm.

    22. AF

      So we have a fairly diverse business, so that means sort of looking at a lot of metrics.

    23. AG

      Mm-hmm.

    24. AF

      But it's worked for us so far.

    25. AG

      Mm-hmm. And then where does, like, responsibility allocation go? Do you guys use OKRs for that? How do you handle that?

    26. AF

      Yeah. We don't use OKRs necessarily. We have, like, goals. They're like functionally OKRs, they're just, like, simpler.

    27. AG

      Mm-hmm.

    28. AF

      Typically, like, either a goal will be qualitative, like ship XYZ by this event, and that's typically for, like, the big projects.

    29. AG

      Mm-hmm.

    30. AF

      Or you'll have grow net deposits by, like, this much. So they're not as, like, complicated as the OKRs. We had OKRs at some point, and sometimes we just ended up debating the difference between an, an objective-

  13. 52:54 โ€“ 1:05:40

    Should Prototypes Replace PRD's

    1. AG

      mm-hmm. And what's your take on the PRD actually? These days a lot of people are talking about how AI prototypes should just replace the PRD.

    2. AF

      So I think in FinTech it's hard, 'cause sometimes the PRD covers so much of the, like, detail behind a product, you know? Like, here are the rules and the regs, and here are the edge cases we need to capture. So I don't think you can ever effectively, like, get rid of it.

    3. AG

      Yeah.

    4. AF

      But I will say, and for a long time, I don't like personally doing product reviews with, like, PRDs.

    5. AG

      Mm-hmm.

    6. AF

      I find them to be not that, like, high signal on, like, are we going to build a good product? Um, so I typically try to avoid doing, like, a live product review with someone on my team until we have some semblance of either the swipeys to talk about, like, value props, or we have an actual mock or prototype. Because ultimately, it's like I'm gonna experience the product. Like, our customers are not gonna get to read your beautiful PRD-

    7. AG

      Yeah

    8. AF

      ... to understand what, why, and why they should use this thing.

    9. AG

      Yeah.

    10. AF

      So why should I as the reviewer get that assistance, you know? So-

    11. AG

      And are you guys using AI prototyping tools?

    12. AF

      Um, not that much, honestly, right now. I mean, we're using it a lot in, like, engineering and stuff.

    13. AG

      Okay.

    14. AF

      Uh, the engineering team uses all the AI tools, but not as much in, like, prototyping. I, I'm excited to see what we can do with, like, early stage design and stuff.

    15. AG

      Mm-hmm.So you've hired a lot of PMs who haven't worked at Robinhood, even though you've worked entirely at Robinhood. What do you find is, like, those things that they're finding, "Oh, this is different about how Robinhood builds product"?

    16. AF

      Yeah. Oh, I've had a lot of conversations about this. I think the attention to detail in the pixels-

    17. AG

      Mm-hmm

    18. AF

      ... that is expected by a PM at Robinhood is very, very high. Um, like I've had people join my team, and they're doing super well now, but, like, going from outside to inside and being like, "Oh, like, I have to, like, pay attention to, like, these level of pixels in the product and ma- and push the team to get to this degree of polish," is typically a pretty big, uh, shock-

    19. AG

      Mm

    20. AF

      ... to people, and it's an adjustment that people have to make. Um, but that's what makes our product, like, special.

    21. AG

      Yeah.

    22. AF

      So it's something we've really tried to protect. But I've also heard that everyone loves it after some time.

    23. AG

      [laughs]

    24. AF

      Like, it's very painful at the beginning. You might have something, like, get delayed because you didn't, like, pick up on something, and then someone went in, was like, "This doesn't feel right. We're not shipping. Like, fix it first." So it's, like, painful at first maybe for new people, but I've never really had someone on my team come to me, like, a year down the road and be like, "I'm, like, frustrated at the level of detail I- that is expected of me in the product." Because ultimately, I feel like they feel prouder of what they're shipping-

    25. AG

      Yeah

    26. AF

      ... because of it. So that's usually, I think, the biggest adjustment.

    27. AG

      And all the PMs are gonna be raising their finger and saying, "But, but, but Abhishek, what if I don't work at a company where design is so open to me just being in the pixels? What is the right way to work with design?"

    28. AF

      I think you need to establish trust. I'm, I mean, I think it's... And what I mean in the pixels, it's not just in, like, Figma. It's, like, also, like, once it's been built, like, using it, tearing it down, making sure thing, the product feels great. Like, ultimately, what I hold the product team accountable to is, like, did we ship a great product that had impact? So if it's not good or it doesn't feel polished or it doesn't feel like it's up to the bar, um, they should feel accountable for that. Um, and I think on the design stuff, it just comes to a high degree of trust, um, between the teams. Uh, and it's like, it's like asking questions. It's like, "Hey, is this the right way to do it," or, "Did we miss something?"

    29. AG

      Mm-hmm.

    30. AF

      It's not like going in there and editing it yourself.

  14. 1:05:40 โ€“ 1:10:48

    Why most Fintech PMs are Failing

    1. AG

      That's a great example of, I think, why you guys succeed, going back to the very beginning, right? It's, like, this crazy amount of iteration and testing on these growth levelers. Why, why are most fintech PMs not doing that? Why are most fintech PMs failing at that?

    2. AF

      Are they?

    3. AG

      I think so, yeah.

    4. AF

      Oh, really? Um, I don't know. I mean, I think we, I think we're, like, fairly successful at it. So I didn't know that people aren't, are, like, failing. Why do you say that?

    5. AG

      I don't think many people are doing it. I mean, most people, they launch a referral program. They do 2020 because that's what Amazon or Uber did, and that's-

    6. AF

      Yeah

    7. AG

      ... like, the end of it, you know? They're not, like... You just talked about a series of, like, 10 different successful tests, which tells me there's probably 50 failed tests as well.

    8. AF

      Yeah.

    9. AG

      So you did, like, 60 tests on the program-

    10. AF

      Yeah

    11. AG

      ... and you were able to think of very unique hypotheses-

    12. AF

      Mm

    13. AG

      ... and kept iterating.

    14. AF

      Yeah.

    15. AG

      That's just your product velocity that you guys have that very few fintechs have.

    16. AF

      Yeah. I don't, I don't know. I think one thing is, like, you have to take inspiration from, like, other companies and, like, what's working, but you have to, like, think about what's gonna work for your product, and you have to, like-You also have to take whatever someone else is doing with, like, some grain of salt because, like, you can't assume they did everything, like, perfectly. You know? It's like the same laziness that you have inside the company probably existed at Amazon or Uber too.

    17. AG

      Yeah.

    18. AF

      So I, and I think specifically with the referral program, our thing was, like, we wanna give you a unit of this service. Like, the insight from Amazon or Uber especially is not that they give you 10 bucks, it's that they give you a ride.

    19. AG

      Yeah.

    20. AF

      So it's like, okay, so you stretch that further, it's like what is the ride equivalent of Robinhood? It was a stock. It wasn't 10 bucks.

    21. AG

      Yep.

    22. AF

      So I, I think you have to dig a little bit deeper-

    23. AG

      Mm-hmm

    24. AF

      ... than, like, just what the surface tells you.

    25. AG

      Yeah. So you probably hired some PMs from other FinTech companies. What advice are you giving them to succeed in FinTech?

    26. AF

      Um, I think FinTech's really unique. Um, you have a broad set of cross-functional partners, probably larger than most other companies-

    27. AG

      Yeah

    28. AF

      ... or most other, like, traditional tech companies. So I, I think the biggest thing is you have to, like, the same way you would treat, like, engineering or design, you have to treat, like, all your partners because they are essential to getting the product out and it being successful. So it's, the first thing is you have to recognize that you have a broader set of partners, and they're not there to be, like, blockers. They're there to be a part of the team. They're there to be effective, and that mindset shift is, like, a really big one. It's not just, like, engineering product and design. There's a lot more involved in shipping product, uh, in financial services. And I think that's why you also tend to see some of the ratios of eng to PM a little bit lower in FinTech-

    29. AG

      Yeah

    30. AF

      ... because there's just so much more for the PM to do. So I think that's the first thing. I think specifically at Robinhood, um, it's like pay attention to the design and care deeply about the experience. Uh, that's something, like, everyone resonates with. Um, and then I think for FinTech, those are, like, probably the big things.

  15. 1:10:48 โ€“ 1:18:08

    How To Build a Real Product

    1. AG

      And how do you deal with, like, building a product? Like, what's the philosophy you have of buil- building a product that has real money, real mi- risk, real emotions behind it?

    2. AF

      Yeah, yeah. I mean, I think the first thing is, um, you have to, like, really understand, like, what is it that your product, like, what, what is it that your product is gonna do better, uh, than other products out there. So I mean, a lot of the first steps that we do, which I'm sure others do, is, like, you're building IRAs. Go understand all the other retirement accounts on the market. Like, what do they do well? What do they not do well? One thing we have to, like, think about early is, like, what do we want someone to, like, feel when they use this product?

    3. AG

      Mm-hmm.

    4. AF

      Like, what emotions do we, like, want to elicit? And I think for, I'll use retirement as an example. Like, we were like, "Hey, we wanna make the act of saving for retirement feel, like, really, really special so it feels like a moment that you connect with. It's a moment you wanna, like, do over and over again. Um, and it's, like, something that a lot of people are proud of, right-

    5. AG

      Yeah

    6. AF

      ... when they save for retirement. So I think you need to, like, connect to a certain degree on a, like, human level of, like, what are the objectives people are gonna associate with your product. Like, with buying a stock, a lot of people remember the first time they bought a stock.

    7. AG

      Yeah.

    8. AF

      They remember what platform they bought it on. It's a really meaningful moment for a lot of people. Um, so you really wanna, like, pinpoint, like, what is it that we want you to, like, feel in that moment? And to me, for, like, saving for retirement or buying your first stock, I think we want people to feel, like, happy.

    9. AG

      Yeah.

    10. AF

      We want them to feel like they're doing something, like, positive and good for themselves. Um, so I think there's, like, that emotional aspect of it that you have to understand what is it you want people to feel.

    11. AG

      Mm-hmm.So we've walked through your career story from intern to VP in less than nine years.

    12. AF

      Mm-hmm.

    13. AG

      What do you think are some of the career habits or the ways you treat your career that's different from others that has enabled you that really rapid success?

    14. AF

      Um, yeah. I think Robinhood wa- I think there's a, a little bit of luck. Actually, there's probably a lot of luck, like right place, right time. Um, I think there is like... I think the biggest thing is, like, not being afraid of, like, the, the, like, the, like, work you may n- like, not, like, the detail-oriented, like, grunt work. I think that's, like, the thing I've always, like, never shied away from, and I think it builds a really strong degree of, like, trust with people. Like, when a product manager or a product leader, like, digs in and is like, "Okay, great, we've got this issue," like, let's, like, deeply understand what's going on and really digs in to empathize with the other person. Or, like, if there's, like, an engineering problem, the, like, the p- the PM or the product leader is, like, there. Even if they're just there for, like, moral support, like, those things make a big difference. So it's, like, always asking how you can help. I mean, obviously having an impact on the business. And then, you know, being, like, treating not j- I think the one thing that I like to do is, like, my team is, like, more than just, like, the product managers. It's, like, everyone who works on the brokerage product. They're all, like, in a lot of ways, like, I like to think of them as my team. Um, and that, like, I think builds, like... It just, like, points you to think in a different way-

    15. AG

      Mm-hmm

    16. AF

      ... which builds trust with people.

    17. AG

      Especially over the long term, right?

    18. AF

      Yeah.

    19. AG

      Because then you're making, I guess, like, decisions that, to use Adam Grant's language, is more, like, giver than taker.

    20. AF

      Yeah, hopefully. I mean, I'd like other people to say that about me.

    21. AG

      Mm-hmm.

    22. AF

      So.

    23. AG

      Makes sense. So let's say you have your cousin and he's trying to, he's trying to become you. He's, he's in college. He's saying, "Abhiskek, I need to find this next company like Robinhood."

    24. AF

      Mm-hmm.

    25. AG

      "Because you just told me right place, right time was a really important part of it."

    26. AF

      Yeah.

    27. AG

      How do they go about doing that?

    28. AF

      Um, I think it's hard, and I got lucky. I think the thing with Robinhood, and I think it's increasingly true with companies today, was it was post product market fit.

    29. AG

      Yeah.

    30. AF

      So when I, even when I was interning, it just felt like... I mean, I definitely drank the Kool-Aid, but it felt like there was some sort of inevitability to the company-

  16. 1:18:08 โ€“ 1:18:47

    Outro

    1. AF

      Thank you.

    2. AG

      All right. Bye, everyone. So if you wanna learn more about how to shift to this way of working, check out our full conversation on Apple or Spotify Podcasts. And if you want the actual documents that we showed, the tools and frameworks and public links, be sure to check out my newsletter post with all of the details. Finally, thank you so much for watching. It would really mean a lot if you could make sure you are subscribed on YouTube, following on Apple or Spotify Podcasts, and leave us a review on those platforms. That really helps grow the podcast and support our work so that we can do bigger and better productions. I'll see you in the next one.

Episode duration: 1:18:57

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