Skip to content
AcquiredAcquired

The Downfall of Webvan: Oasis to Smoking Crater

Listen to the full Benchmark Part I episode here: https://www.youtube.com/watch?v=XyIqmNqZHnA

Ben GilberthostDavid Rosenthalhost
Oct 11, 20228mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 0:31

    Benchmark’s David Byrne hunts for a “big swing” idea (MyStore)

    Ben sets up how new Benchmark partner David Byrne wanted to prove himself quickly and arrived with an ambitious concept: “MyStore,” an online shop for everyday needs starting with groceries. This frames the firm’s appetite for bold, asymmetric bets.

    • Byrne joins Benchmark eager to contribute fast
    • MyStore concept: groceries first, then expand to an online Walmart
    • Context: big, risky ideas were part of early VC differentiation
  2. 0:31 – 1:02

    Oasis becomes Webvan: the pitch that Benchmark was “too scared” to do

    Bruce Dunlevie famously slides Byrne a plan called “Oasis,” basically daring him to run with it because the partners didn’t have the nerve. The hosts introduce Webvan’s lasting reputation as a dot-com crater while hinting it was rational at the time.

    • Dunlevie’s reaction and the “Have I got the plan for you” moment
    • Oasis is revealed as Webvan
    • Webvan remembered as a cautionary tale—yet the hosts argue it was a defensible bet
  3. 1:02 – 1:59

    Why this was a classic venture-style “swagger bet”

    Ben and David argue Webvan is exactly the kind of asymmetric-risk bet a top-tier early-stage VC should make. They emphasize that venture success requires taking bold shots rather than overly risk-managed picks.

    • Asymmetric upside/downside as the core VC logic
    • “Swagger” as a deliberate strategy for a young/aspiring top firm
    • Risk-taking as a portfolio game, not a single-company game
  4. 1:59 – 2:37

    What Webvan was trying to build: an early “everything store”

    They define Webvan’s thesis and origin: Louis Borders wanted a second act after Borders Books and aimed for what Amazon ultimately became. Webvan’s wedge was groceries, but the ambition was far broader—anything delivered to your doorstep.

    • Louis Borders’ motivation and post-Borders ambition
    • Start with groceries as a wedge, expand to ‘everything’
    • “From the web, on a van” delivered to your door
  5. 2:37 – 3:07

    The key differentiator: last-mile delivery from day one

    David contrasts Webvan’s immediate last-mile promise with Amazon’s early slower shipping, noting how Amazon evolved toward Prime and same-day over time. Webvan attempted that convenience instantly, making the vision bold but operationally demanding.

    • Webvan offered close-to-home delivery immediately
    • Amazon started slower, then iterated toward Prime/Prime Now
    • Ambition level was comparable to Amazon’s later trajectory
  6. 3:07 – 3:46

    Internal tension: “just do food” vs. Borders’ everything ambition

    Even after investing, Benchmark partners tried to narrow the scope to groceries, worried about competing on too many fronts. Byrne, however, becomes deeply convinced by Louis Borders and embraces the maximal vision.

    • Benchmark’s push to focus on food as a simpler beachhead
    • Louis Borders insists on the broader ‘everything’ strategy
    • Byrne champions Borders as the kind of founder he joined Benchmark to back
  7. 3:46 – 4:39

    Byrne as Benchmark’s needed risk-taker

    They explain Byrne’s personal incentive: leaving a successful executive search career to make bold venture bets others wouldn’t. The hosts frame him as the partner who reintroduced daring decision-making into Benchmark’s DNA.

    • “If others are too scared, I’ll do it” mindset
    • Benchmark needed a swagger injection culturally
    • Byrne’s role as internal catalyst for bolder investing
  8. 4:39 – 5:09

    The Webvan deal terms and why the entry price mattered

    Ben lays out the financing: a $7M round split between Benchmark and Sequoia, with Byrne and Mike Moritz joining the board. Critically, the firms didn’t keep pouring money in before IPO, shaping the risk profile versus popular memory.

    • $7M round: Benchmark $3.5M, Sequoia $3.5M
    • Moritz and Byrne on the board; ~10% stakes discussed
    • Later mezzanine financing came from other investors, not Benchmark/Sequoia
  9. 5:09 – 6:00

    IPO surge to $8B market cap—and the lockup/crash reality

    Webvan’s public valuation briefly reached about $8B, implying enormous paper gains for early investors. But the dot-com crash and lockups meant the ability to realize those gains was limited, contributing to the legend of failure.

    • Webvan trades up to an ~$8B market cap
    • Early stakes imply dramatic mark-ups (hundreds of millions)
    • Lockup timing and the crash likely prevented liquidity
  10. 6:00 – 6:56

    Reframing Webvan: a smart bet, just too early

    The hosts argue Webvan wasn’t irrational for venture capital: it matched the model of backing founders with huge vision, even if timing was off by a decade or more. Venture portfolios are designed to absorb such risk in pursuit of outsized outcomes.

    • Missionary-scale founder ambition as investable fuel
    • Timing mismatch: vision right, execution environment early
    • VC logic: seek maximum upside across a portfolio
  11. 6:56 – 7:43

    Swagger expands beyond investing: Benchmark invites an embedded author (eBoys)

    They pivot to Benchmark’s cultural signal of confidence: allowing Randall Stross unprecedented access to write eBoys. Letting an outsider into partner meetings and portfolio companies was a provocative move meant to differentiate Benchmark and challenge VC norms.

    • Benchmark recruits author Randall Stross (previously wrote about NeXT)
    • Unprecedented transparency: access to partner meetings and portfolios
    • Intentional norm-breaking to stand out and project confidence
  12. 7:43 – 8:49

    Unusual access at Webvan and the ‘play like you’ve got nothing to lose’ ethos

    Ben and David highlight just how private Webvan was—yet Stross even visited the facility, which was typically off-limits to press. The chapter closes with the idea that Benchmark’s renewed swagger meant embracing bold, controversial moves as a strategy.

    • Stross visits Webvan facilities despite strict secrecy
    • Webvan’s fear of trade secret leakage kept press out
    • Benchmark’s ‘nothing to lose’ posture as a competitive advantage

Get more out of YouTube videos.

High quality summaries for YouTube videos. Accurate transcripts to search & find moments. Powered by ChatGPT & Claude AI.