Best Place To BuildRaw and Real: Tarun Mehta on his IIT Madras days, NOT doing MBA & founding Ather Energy | BP2B S2E18
CHAPTERS
Gaming, comics, and a low-pressure childhood that built strategic instincts
Tarun recalls growing up in Ahmedabad with early access to good computers through his dad’s business, spending most of his time on strategy games and comics rather than sports or coaching. He frames this phase as “doing the bare minimum” academically while getting deeply absorbed in long-horizon, systems-style games.
Choosing IIT Madras Engineering Design and adapting to Chennai
He explains how rank constraints and fear of coding/electronics nudged him toward Engineering Design at IIT Madras, which sounded closer to mechanical/automotive. Once in Chennai, he acclimatized quickly and loved the campus, culture, and environment.
Early campus projects and the truth about “entrepreneurship” back then
Tarun recounts pitching early campus projects (e.g., hostel beautification/fountain idea) and being involved with C-TIDES/E-Cell. He challenges the neat retrospective narrative: much of that era’s “entrepreneurship” activity was closer to resume-building and MBA preparation than real company-building.
Stanford week: the mindset shift from management ambition to value creation
A one-week Stanford exposure becomes the pivotal catalyst—seeing students casually building startups and creating value without institutional backing. It filled a mental gap: entrepreneurship is possible for students, not just large organizations with hierarchy and permission.
Ather begins as an energy obsession: Stirling engines and going deep, not wide
Tarun and Swapnil adopt the name “Ather Energy” and spend years focused on a single deep technical idea—Stirling engines—rather than chasing many startup concepts. He explains the Stirling engine concept, why it felt promising, and how they tried (and often failed) to attract others to stick with them long-term.
Final-year reality check: placements, MBA dreams, and the Harvard interview crash
Despite entrepreneurial exposure, Tarun still pursued conventional success: top jobs, consulting, and an MBA path. A disastrous Harvard 2+2 interview and weaker-than-hoped placement outcomes forced a harsh reassessment—value creation felt real, but the bridge to financial security was unclear.
Early jobs, free time, and the first EV: learning by being the customer
After graduating, both founders take engineering jobs, but Tarun uses the free time to explore EVs hands-on. He buys a slow electric scooter, returns to IITM labs on weekends, reads obsessively about batteries, and starts structured customer discovery by contacting EV owners online.
Quitting to build: moving back to IITM labs and formalizing Ather (2013–2014)
Swapnil resigns suddenly and moves to Chennai; Tarun follows after a key moment—being asked to sign permanent employment papers. With limited “golden handcuffs,” they accept the downside and commit full-time, registering Ather in 2013 and sharpening conviction through deep research and industry conversations.
Battery swapping to full scooter: prototyping, architectural truth, and the 2015 pivot
Ather initially bets on swappable battery packs and even raises early funding on that promise. Prototyping vehicles revealed engineering and use-case mismatches, leading to a strategic pivot away from swapping toward a fully integrated EV scooter approach—one of the few major pivots Tarun says they made.
Ather’s “research + tech DNA”: deep reading, obvious-in-hindsight decisions, and Tesla study
Tarun argues many Ather decisions weren’t “bold bets” internally—they felt obvious because of heavy homework. He describes studying Tesla’s technical choices, battery economics, and business-unit economics, and how this shaped Ather’s conviction in cost curves, margins, and software-first architecture.
Community-led go-to-market: open houses, forums, and the Chennai store story
Ather cultivated a nerdy early adopter community through open houses inspired by how Uber built grassroots momentum. The Chennai expansion became a defining moment: dozens of Bangalore customers traveled (with their scooters) to support the launch, reinforcing a culture of transparency, feedback loops, and customer closeness.
Building everything: supply chain, software, dashboard, standards, and manufacturing from scratch
Tarun explains why Ather built so much in-house: many components, standards, and testing protocols didn’t exist in India at the time. This clarity—if it doesn’t exist, build it—kept teams aligned, reduced early attrition, and sustained a builder culture through the pre-launch years.
Competition pressure: losing ground, clarifying strategy, and the software feature sprint
Rather than changing Ather’s identity, competition forced sharper clarity on what they truly believed. Tarun describes resisting premature low-cost products due to cost structure realities, while also admitting they accelerated software feature development when competitors (notably Ola) pushed the market narrative.
Fundraising near-miss and the Sachin Bansal check that saved Ather (plus IPO reflections)
Tarun recounts a desperate 2014 fundraising period when Ather was weeks from running out of money. A last-minute meeting with Sachin Bansal led to an offer to anchor the entire round, quickly followed by a second investor split—creating a lifeline he credits with saving the company; he also notes the IPO was modestly subscribed but execution improved afterward.
Co-founder dynamics, independent thinking, and what makes a good builder
He describes his partnership with Swapnil as complementary rather than similar—shared vision, different approaches. Tarun advises founders to form independent convictions in a ‘cocoon’ before consuming too much startup advice, and he distinguishes between builders who build for joy vs. builders who build toward a specific outcome.
Closing reflections: parenting traits from startups and final thoughts
In a personal close, Tarun says entrepreneurship is intertwined with his identity but credits startups for strengthening patience, humility, and optimism. He frames optimism as especially valuable for parenting and ends with brief closing remarks and gratitude.
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