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Dalton + MichaelDalton + Michael

5 Years of Dalton + Michael: What We've Learned Making Videos

In this episode of Dalton + Michael, we reflect on making startup advice videos for YouTube since 2021. We've spoken to hundreds of founders that have watched the videos and heard lots of feedback. We also discuss what advice we bring into our own daily lives. This is a throwback episode of Dalton + Michael, recorded in the style of the original episodes. A new studio is coming soon. Dalton + Michael is brought to you by @Standard_Cap Dalton Caldwell on X: https://x.com/daltonc Michael Seibel on X: https://x.com/mwseibel

Michael SeibelhostDalton Caldwellhost
Apr 27, 202613mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 0:41

    Five years of Dalton + Michael: why the videos kept going

    Michael and Dalton reflect on unexpectedly making startup videos for five years and how little it feels like that much time has passed. They set up the episode as a retrospective on what they’ve learned and what surprised them most.

    • The series lasted far longer than either expected
    • The episode focuses on lessons learned from years of startup conversations
    • Framing the discussion as a “Throwback Edition” retrospective
  2. 0:41 – 1:29

    Unexpected impact: being recognized for the videos and the “fly on the wall” vibe

    Dalton shares that the videos became what many people know him best for, which he didn’t anticipate. They attribute the appeal to candid, friendly conversations that feel like listening in on two experienced friends talking startups.

    • Dalton didn’t expect the videos to define his public reputation
    • Audience feedback centers on authenticity and fun rapport
    • The format feels like listening to real friends swap startup stories
    • They express gratitude to viewers
  3. 1:29 – 2:21

    Awkwardly rewarding: meeting viewers and helping people enter the startup world

    Michael describes how strange—but meaningful—it is when people thank them in person. He values the ability to provide an “on-ramp” for aspiring founders and demystify participation in the startup ecosystem.

    • In-person gratitude feels unexpected and awkward
    • They see the videos as a way to have real impact
    • The goal is to welcome newcomers into the ecosystem
    • Helping people imagine themselves as founders is a core reward
  4. 2:21 – 2:49

    The advice they actually use: “just do the thing” and stop overthinking

    Dalton admits their advice can be summarized as “do the thing,” and agrees that repetition is warranted because it’s true. He shares how he uses that same voice internally to push past overthinking in his own work.

    • The recurring theme: execution beats rumination
    • Dalton embraces the critique that their message is repetitive
    • He actively applies the advice to his own business decisions
    • Self-coaching: holding yourself accountable to the basics
  5. 2:49 – 4:04

    Why repetition works: coaching is accountability, not novelty

    They compare startup advice to athletic coaching: fundamentals don’t change, and the value is in consistent reinforcement. A coach’s job is often to repeat the right things at the right time and keep you on track.

    • Good advice is often boring because it’s foundational
    • Coaches repeat fundamentals and enforce discipline
    • Advanced performers need reminders more than new concepts
    • Accountability is a primary function of coaching
  6. 4:04 – 6:05

    MVP thinking beyond startups: applying 90/10 in government and big organizations

    Michael explains how MVP and iteration are especially powerful in environments that default to large, complex projects—like government. He argues that progress often comes from “90/10” wins rather than grand designs, and that fast iterations build momentum.

    • Government projects often fail due to oversized scope
    • MVP culture enables smaller, faster, motivating wins
    • The “90/10” principle: get meaningful results with minimal effort
    • Skepticism that the world is built on grand, pristine solutions
  7. 6:05 – 7:00

    Rewatching fundamentals: the calming power of basics and first principles

    Dalton notes that even if you already know the advice, revisiting it can be meditative—like replaying a favorite song. The shared lesson is to return to simple thinking and first principles when you’re tempted to overcomplicate.

    • People revisit old videos for grounding, not novelty
    • Basics can be calming and clarifying
    • First-principles thinking counters spirals and overengineering
    • Simplicity as an ongoing practice, not a one-time insight
  8. 7:00 – 8:00

    Founders and stages: optimize transitions, not the current plateau

    Michael reflects that founders often need more help moving between stages than perfecting metrics within a stage. He suggests that avoiding the hardest existential questions leads teams to fixate on easier goals like monthly growth instead of what makes a company truly great.

    • Every startup stage feels existential, but stages differ
    • Advice should focus on getting to the next stage
    • Teams substitute easier metric goals for harder strategic truths
    • Building a great company requires confronting big questions early
  9. 8:00 – 9:18

    The playoffs get harder: resilience and performance must rise over time

    Using a Michael Jordan analogy, Michael argues the best founders improve as stakes rise—especially in later stages. He warns against the false belief that things get easier over time and emphasizes a mindset built for increasing difficulty.

    • Great operators level up under higher stakes
    • Founders often assume early stages are the hardest (inverted arc)
    • Later-stage excellence is required to become a great company
    • A realistic mindset increases resilience and execution capacity
  10. 9:18 – 10:53

    Power laws and honest optimism: there’s room for you, but the math is grim

    Dalton balances encouragement with realism: very few startups become truly huge, but the journey can still be worth it if approached well. They compare it to sports—valuable for many, professional outcomes for few—while reinforcing anti-gatekeeping and participation.

    • Acknowledging the small number of “huge” winners
    • Encouraging founders without gatekeeping
    • Even without a top outcome, the journey can be life-changing
    • Sports analogy: high personal value despite low pro odds
  11. 10:53 – 13:01

    Strategy for games with few winners: don’t train for top 10% in a top 0.1% market

    Michael argues that in power-law arenas, doing what peers do can be the wrong strategy. He wishes he’d pushed founders more toward the intellectual, strategic game of winning rare-outcome competitions—rather than getting addicted to incremental month-to-month metrics.

    • Winning strategies differ when only a few can win
    • Copying the average peer can be a losing approach
    • Chess analogy: openings vs elite meta-game thinking
    • Top 10% performance may be insufficient in power-law rewards

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