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The Diary of a CEOThe Diary of a CEO

Adam Grant: 10 CRAZY Stats About Why Only 2% of the People Becomes Successful!

If you enjoy hearing about how to rethink work and productivity, I recommend you check out my conversation with Nir Eyal, which you can find here: https://www.youtube.com/watch?v=rDdoUbCFn24 00:00 Intro 02:16 Finding Happiness Meaning & Success 05:06 Redefining The Game & Changing The Rules About Success 07:36 Who Are More Successful, Givers Or Keepers? 10:41 Taking The Initiative: Great Ideas Need Execution 14:37 What Happens To Procrastinators? 21:53 Who Are The Originals Of Our Time? 22:38 What Are The Characteristics Of Originals 24:04 Why Child Geniuses Won't Become Adult Geniuses 25:25 Being A Perfectionist 27:28 The Importance Of Urgency 33:27 The Importance Of Leaning Into Difficulty 38:37 What Role Trauma Plays In Becoming Successful? 41:12 What Determines What Sibling Will Be More Successful? 48:41 What Makes A Risk Taker? 53:34 What Takes To Build A Great Team 57:54 What Happens To People When You Take Them Out Of Their Team Culture 01:01:49 How To Not Get Complacent If You're Successful 01:07:17 Disagreeing With Your Boss 01:11:25 What Science Says About Group Vs Individual Thinking 01:17:07 Unlocking Your Hidden Potential 01:27:43 Self Promotion Vs Idea Promotion 01:29:57 Think Like A Scientist 01:44:12 Last Guest Question You can purchase Adam’s book, ‘Hidden Potential: The Science of Achieving Greater Things’, here: https://amzn.to/42GCOf9 Follow Adam Twitter - https://bit.ly/3OEdq45 Instagram - https://bit.ly/3UveeMg YouTube - https://bit.ly/4bpaAtg You can purchase the Conversation Cards here: https://thediary.com/collections/the-cards Follow me: https://beacons.ai/diaryofaceo Sponsors: Huel: https://g2ul0.app.link/G4RjcdKNKsb Linkedin Jobs: https://www.linkedin.com/doac

Adam GrantguestSteven Bartletthost
Feb 12, 20241h 46mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 6:40

    Redefining the Game: From Video Games to Work That Doesn’t Suck

    Grant outlines his mission as an organizational psychologist: to use social science to make work more meaningful, generous, and creative. He and Steven discuss Grant’s obsessive childhood with Nintendo, his mother’s concerns, and how research actually shows broad cognitive and resilience benefits from video games. This leads into Grant’s shift from trying to "beat the game" of life to trying to redesign it.

  2. 6:40 – 14:20

    Givers, Takers, Ronaldo, and What Makes an “Original”

    Using Cristiano Ronaldo as an example, Grant contrasts self-focused stars with team-elevating leaders and explores his core concept of "originals"—people who both question defaults and execute on new ideas. He describes research on givers outperforming takers over time and shares a near-miss story of inventing an early social network but failing to follow through. Execution, not just ideation, emerges as the defining trait of originals.

  3. 14:20 – 21:50

    Procrastination, Emotion-Avoidance, and the Browser Effect

    Grant challenges simplistic views of procrastination and productivity, presenting evidence that moderate procrastination can enhance creativity when you care about the work. He explains that we procrastinate to dodge negative emotions, not effort, and shares tactics he used to make boring work more interesting. He then introduces the "browser" study as a proxy for questioning defaults—showing how something as trivial as choosing Chrome over a pre-installed browser correlates with initiative and performance.

  4. 21:50 – 33:20

    Child Prodigies, Imperfectionism, and the Power of “Good Enough”

    Grant explains why most child prodigies don’t become renowned adult geniuses: they perfect existing forms instead of taking creative risks. He introduces character skills and the notion of "imperfectionism"—the discipline of knowing when to aim for excellence and when "good enough" is optimal. Sharing his diving career and his coach’s lesson that "there’s no such thing as a perfect 10," Grant shows how calibrating target quality enables more experimentation and growth.

  5. 33:20 – 41:10

    Leaning Into Difficulty, Marshmallows, Trauma, and Resilience

    The discussion turns to why some people choose difficult paths. Grant reframes grit and discomfort tolerance as learnable skills, using an updated view of the marshmallow test to illustrate how kids use strategies—not just willpower—to delay gratification. He addresses trauma and success, warning about survivorship bias while emphasizing that post-traumatic growth is more common than we assume, especially when people have scaffolding—supportive relationships that help them "bounce forward."

  6. 41:10 – 53:34

    Birth Order, Risk, and the Myth of the Fearless Entrepreneur

    Grant unpacks messy but intriguing birth-order research: firstborns show slightly higher IQ on average via the "tutor effect," while later-borns are statistically more likely to take and succeed at risks. He weaves in Steven’s personal story and then tackles the stereotype that great entrepreneurs are extreme risk-takers. Data suggest top entrepreneurs are cautious optimizers who balance their life portfolio, reduce downside, and sometimes sell a tempered version of their most radical visions.

  7. 53:34 – 1:11:25

    Building Great Teams: Culture, Context, and the Power of Misfits

    Grant examines how we misjudge leaders and cultures, favoring loud talkers over humble givers and homogenous "fit" over creative friction. He reviews research on commitment cultures outperforming star-focused cultures early, but later stagnating due to groupthink. Stories from Wall Street, hospitals, NASA, and Pixar illustrate how context and teammate familiarity drive performance, and why leaders must intentionally bring in disagreeable givers and misfits to self-disrupt before success breeds complacency.

  8. 1:11:25 – 1:17:07

    Brainwriting, Idea Quality, and How to Think About Potential

    Grant debunks the effectiveness of classic brainstorming and explains why individuals working alone generate more and better ideas than groups in a room. He outlines brainwriting as a hybrid method that preserves individual creativity while leveraging collective judgment. The conversation then pivots to Grant’s book "Hidden Potential" and his own story as a late-blooming diver, writer, and speaker—showing how potential is both discovered and created by repeatedly stepping into situations we’re not yet ready for.

  9. 1:17:07 – 1:27:43

    Imposter Thoughts, Regret, and Turning Critics into Coaches

    Grant reframes imposter syndrome as relatively rare but highlights the ubiquity—and benefits—of imposter thoughts: everyday doubts that can fuel extra preparation and listening. He stresses that our biggest long-term regrets are failures to try, not failures themselves. To help people take more intelligent risks, he distinguishes feedback from advice and shows how soliciting advice turns critics into coaches, giving us actionable guidance instead of demoralizing judgment.

  10. 1:27:43 – 1:46:55

    Idea Promotion, Personal Branding, and Thinking Like a Scientist

    The final section dissects self-promotion, personal branding, and intellectual humility. Grant argues that promoting ideas is generous, whereas self-promotion centers ego and repels people. He urges listeners to see themselves not as brands but as people with values and evolving views, and lays out an alternative to "preacher, prosecutor, politician" thinking: the scientific mindset that treats beliefs as testable and updateable. This, he says, is essential to continued learning, strong relationships, and avoiding the ego trap of always needing to be right.

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