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The Diary of a CEOThe Diary of a CEO

Psychology Expert: How Colours, Your First Name And Your Location Might Be Ruining Your Life!

In this new episode Steven sits down with bestselling author and Professor of Marketing, Adam Alter. 0:00 Intro 02:47 Who are you & what do you do? 03:22 Why did you write this book? 04:55 Common themes of feeling stuck 05:51 Is there a trend in who's getting stuck? 08:11 How do we prevent being stuck? 12:45 Your biggest learning about humans getting distracted 13:41 How people behave differently in the presence of others 15:24 Our names have a huge impact on our outcomes 19:57 How does our environment affect our outcomes? 24:11 How do I know I'm stuck? 25:39 What's the difference between being stuck and quitting? 29:34 More failures correlate with more success 31:37 Why curiosity is a superpower 36:36 How do we make people more curious? 45:55 Experimenters vs satisfiers 50:23 When you hit a life crisis 55:56 The power of symbols 58:56 The importance of acceptance 01:08:36 The best way to get unstuck 01:16:33 Career hot streaks 01:20:17 How do we come up with our best ideas? 01:24:30 What challenges are companies usually stuck with? 01:26:14 Why you need to reframe difficulty 01:28:25 The power of nostalgia 01:32:17 The last guest's question You can purchase Adam’s newest book, ‘Anatomy of a Breakthrough: How to get unstuck and unlock your potential’, here: https://amzn.to/3QzyWXx Follow Adam: Twitter: https://bit.ly/44i0BSs My new book! 'The 33 Laws Of Business & Life' per order link: https://smarturl.it/DOACbook Join this channel to get access to perks: https://bit.ly/3Dpmgx5 Follow me:  Instagram: http://bit.ly/3nIkGAZ Twitter: http://bit.ly/3ztHuHm Linkedin: https://bit.ly/41Fl95Q Telegram: http://bit.ly/3nJYxST Sponsors:  Huel: https://g2ul0.app.link/G4RjcdKNKsb

Adam AlterguestSteven Bartletthost
Jul 3, 20231h 37mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 14:00

    Defining ‘Stuck’ And Why Modern Careers Trap Us

    Stephen Bartlett frames the episode around feeling stuck in work, relationships, and life, and introduces psychologist Adam Alter. Alter explains his long‑standing fascination with stuckness, how Westerners are often blindsided by change, and why modern specialization and promotion models push people into narrow, unsatisfying roles.

    • Stuckness is widespread: survey respondents globally can name areas they’re stuck within seconds.
    • Common stuck domains: finances, jobs, relationships, and narrow creative or business challenges.
    • Western cultures tend to assume current patterns will continue; East Asians more readily expect change, making them more nimble.
    • Career specialization and promotions often narrow roles and push people into management, away from work they love, fuelling stuckness.
    • Many people drift by following external narratives (promotions, societal status) rather than intentionally designing their path.
  2. 14:00 – 30:00

    Inner Feelings vs External Narratives And Our Aversion To Stillness

    They explore why people over‑weight external expectations, and how hard it is to know what we truly feel without social context. Alter discusses the famous experiment where participants preferred electric shocks to sitting alone with their thoughts, then connects this to smartphone addiction and the universality of behavioral design.

    • Most of us struggle to access our authentic feelings in isolation; social and cultural inputs shape our preferences.
    • Life decisions (e.g., careers in art) are often constrained by advice about money and practicality, not just passion.
    • In the ‘electric shock’ study, two‑thirds of participants chose shocks over 30 minutes of quiet thought, showing deep discomfort with mental stillness.
    • Tech and platforms exploit universal human vulnerabilities; addiction is less about personality and more about well‑engineered reward systems.
    • Designers with vast data can shape apps that are extremely hard to resist, akin to “digital crack.”
  3. 30:00 – 45:40

    How Others Shape Us: Presence, Screens, Names, And Hidden Bias

    Alter shares findings from his book ‘Drunk Tank Pink’ on social presence, names, and environmental cues. He explains how we perform better around others, why easily-pronounced and culturally familiar names enjoy advantages, and how subtle discrimination and pronunciation ‘fluency’ both affect outcomes.

    • Presence of others releases ‘latent energy’: people perform well‑learned tasks better in front of an audience.
    • Social facilitation helps in activities you’re already good at (e.g., lifting more with a gym partner), but hinders learning new tasks under scrutiny.
    • People have strong, ego‑driven preferences even for the letters in their own names.
    • Hurricanes with names matching donors’ initials receive more relief donations, illustrating name‑based identification.
    • Pronounceable names correlate with faster promotion in US law firms, even controlling for ethnicity—fluency and prejudice both play roles.
    • CV studies show applicants with traditionally white names get more callbacks than those with Black‑sounding names, evidencing racial bias.
  4. 45:40 – 56:40

    Environment, Color Psychology, And Subtle Cues That Change Behavior

    The discussion moves to how physical context—nature, weather, and color—changes mood and behaviour. Alter describes ‘drunk tank pink’ jail cells, the pacifying then backlash effects of bright pink, and how red increases sexual attraction and approach behavior, even in hitchhiking and dating.

    • Natural environments (streams, trees, wind in leaves) are measurably restorative compared to dense urban settings.
    • Heat is linked to aggression: warmer nights see more aggressive behavior and crime, even in baseball.
    • ‘Drunk tank pink’—a bright bubble‑gum pink used in some jail cells—can briefly calm prisoners before a backlash.
    • Red clothing boosts perceived sexual attractiveness and approach behaviour across genders and orientations.
    • Hitchhikers, especially women wearing red, get picked up more often by heterosexual male drivers.
    • Color signals in lingerie and fashion (e.g., red as seductive) likely stem from deep, cross‑species associations with red as an approach cue.
  5. 56:40 – 1:11:40

    What It Really Feels Like To Be Stuck And When To Quit

    Returning to stuckness, Alter emphasizes its subjective nature: some love long unsolved problems, others feel trapped quickly. He contrasts Angela Duckworth’s ‘grit’ with Annie Duke’s ‘Quit’, endorses a middle way, and reacts to Bartlett’s quitting framework that separates ‘hard’ from ‘sucks’ and considers opportunity cost.

    • Stuckness is defined by your experience, not just objective lack of progress (e.g., Gladwell’s father enjoyed a 30‑year unsolved puzzle).
    • Perseverance is generally beneficial beyond the point of initial discomfort; quitting is warranted when progress stalls or reverses.
    • Key diagnostic: is the gap between you and your goal shrinking, stable, or growing over time?
    • Opportunity cost matters: if there’s an obviously better, realistic alternative, pivot becomes more rational.
    • Bartlett’s framework: if it’s hard but worth it, keep going; if hard and not worth it, quit; if it sucks, first see if you can make it suck less, then reassess.
    • Emotionally draining ‘suck’ (e.g., a toxic job or marriage) is often a stronger signal to leave than mere difficulty.
  6. 1:11:40 – 1:26:40

    Age, Failure, Creativity, And The Power Of Lifelong Questioning

    They dismantle the myth that only young founders build important companies, citing data that peak entrepreneurial success tends to occur in mid‑40s and beyond. Alter highlights the value of accumulated failure, richer life experience, and adult ‘experimentalists’—people who retain childlike curiosity and systematically test options like Olympian Dave Berkoff.

    • Availability bias makes us over‑focus on rare young prodigies and under‑see common midlife successes.
    • Data show the average highly successful founder starts in their mid‑40s; older founders have more experience, failures, and life complexity.
    • Children are relentlessly creative because they question everything and reject ‘everyone does it this way’ arguments.
    • Some adults maintain that questioning habit and run structured experiments over years, often becoming exceptional in sport or business.
    • Dave Berkoff exploited underwater speed in backstroke, staying submerged for ~40m and breaking world records with the ‘Berkoff Blast‑off’.
    • Curiosity can be cultivated: training people to ask, “What’s one thing here that could be improved?” repeatedly builds the habit.
  7. 1:26:40 – 1:40:50

    Can Curiosity Be Taught? Maximizers, Satisficers, And Expectations

    Bartlett questions whether curiosity is innate or teachable, citing work behaviours and side‑interests. Alter introduces ‘maximizing’ versus ‘satisficing’ decision styles, connects chronic maximizing to perfectionism and depression, and shows how raising people from 3/10 to 7–8/10 in curiosity can transform teams.

    • Some employees naturally scan for changes and innovations; a small minority create big value for the majority.
    • Alter estimates a sizable share of low‑participation employees still want to improve and can be trained, while a subset simply aren’t motivated.
    • Curiosity often blooms after initial exposure: moving from 0% to 10–20% knowledge makes a domain interesting enough to explore further.
    • Maximizers hunt for the absolute best option in everything; satisficers accept ‘good enough’ based on importance.
    • Chronic maximizers rarely meet their high expectations, making them more prone to regret, paralysis, and depression.
    • The healthiest strategy is to maximize only in a few truly consequential domains (e.g., life partner, where to live) and satisfice for the rest.
  8. 1:40:50 – 1:57:00

    Decade ‘Non‑Ending’ Crises, Symbols, And The Power Of Expectation

    Alter and Bartlett unpack research on ‘nine‑ending’ ages—29, 39, 49—when people reassess life meaning and act out in both constructive and destructive ways. They then discuss symbolic power in numbers, religious icons, and even printed eyes that alter honesty, and how privileged Western expectations feed ‘why me?’ reactions to setbacks.

    • At ages ending in 9, people are over‑represented among first‑time marathoners, fastest marathon performances, cheating behaviour, and even suicides.
    • These ‘non‑ending crises’ are mini life audits as people approach a new decade; mid‑decade years (34–36, 44–46) show relative calm.
    • Numbers and age labels are symbolic, not physiologically meaningful, but still strongly structure expectations and identity (“in my 40s”).
    • Religious symbols can increase honesty among believers; simple eye images near communal snacks or in shops reduce cheating and theft.
    • A mirror in the chocolate cupboard forces you to ‘stare into your soul’ and can curb indulgent behaviour.
    • Western privilege and technological control breed unrealistic expectations of mastery over life, fuelling ‘why me?’ victim narratives when things go wrong.
  9. 1:57:00 – 2:10:50

    Acceptance, Action, And Moving Through Lifequakes

    They turn to handling life transitions—divorces, job losses, ended seasons of life. Alter stresses acceptance, normalizing that everyone has ‘why me?’ moments, and argues for combining emotional processing with low‑stakes action. He invokes musician Jeff Tweedy’s practice of ‘pouring out bad ideas’ to get unstuck creatively, applying it to dating, career and meaning crises.

    • Every person, if asked near death, can recall at least one major ‘why me?’ event; such experiences are universal, not unique curses.
    • Cultures with stronger religious beliefs or fewer resources often accept limited control more readily and show less entitlement to perfect outcomes.
    • Tweedy deliberately lowers expectations and writes awful lines or musical phrases first to get moving; action proves you’re not stuck.
    • After breakups or firings, low‑pressure actions (a casual date, a movie with friends, volunteering) rebuild momentum and distract from rumination.
    • People tend to chase what was missing in the last job or partner and forget to preserve what worked, creating a cycle of different dissatisfactions.
    • A better approach is dual: ask “what didn’t work?” and also “what did I love that I want to retain next time?”
  10. 2:10:50 – 2:23:20

    Friction Audits, Small Deviations, And Compounding Life Trajectories

    Alter introduces the ‘friction audit’ as a central tool for individuals and companies. Instead of endlessly sweetening offers, he advises removing barriers that block action, from clunky processes to recurring personal annoyances. They relate this to aviation’s 1° error rule and Y2K, and to how small unattended issues in relationships or systems compound massively over time.

    • Start by asking: “What are the three biggest sources of friction in my life right now?” then imagine eradicating or shrinking them.
    • Businesses often chase marginal gains by adding features; cutting friction (e.g., making signups simple, clarifying prices) is cheaper and more impactful.
    • Jeans brand case: instead of overhauling operations when cotton prices rose, they reframed necessary price increases in a relatable way.
    • 1‑degree off (or early ignored bugs like Y2K’s two‑digit year) becomes 60 miles off over long distances; tiny misalignments compound.
    • Periodic friction audits in relationships and teams prevent small resentments or inefficiencies becoming relationship‑ending or strategy‑killing.
    • ‘Sweating the small stuff’—like a regular check‑in with a partner—often prevents large crises later.
  11. 2:23:20 – 2:35:00

    Exploration, Hot Streaks, And Systematic Idea Generation

    Returning to careers and creativity, Alter outlines research showing that hot streaks arise when exploration is followed by focused exploitation. He shares his own practice of maintaining decades‑long idea documents and recommends recombination as a repeatable creativity technique. They contrast solitary brainstorming with group sessions and discuss applying this inside organizations.

    • Career hot streaks are preceded by exploration (a ‘yes by default’ phase) then exploitation (narrow, intense focus on the best option).
    • Alter keeps separate 20‑year‑old documents for research, books, and teaching ideas; these show his enduring interests and serve as raw material.
    • Recombination—linking idea #3 with idea #12—is the engine behind most ‘radically original’ work, from Bob Dylan’s music to business models.
    • Team process: begin with individual idea logs and critiques to avoid groupthink, then merge and cross‑pollinate ideas in group settings.
    • Initial exposure (going from 0 to 10–20% knowledge) is crucial to spark people’s curiosity enough to continue exploring on their own.
  12. 2:35:00

    Nostalgia, Everyday Routines, And Embracing New Technology Wisely

    In closing, Alter discusses his new research on nostalgia, noting that people most miss mundane routines rather than peak events. He suggests intentionally cultivating small daily rituals and maximizing three phases of wellbeing: anticipation, experience, and retrospection. Answering the final question, he reveals a recent shift from tech‑skepticism to using AI like ChatGPT as a creative partner while remaining cautious after the social media era’s unintended harms.

    • Nostalgia is a powerful backward‑looking emotion; people often long for everyday walks and routines more than graduations or big ceremonies.
    • Recognizing this changes how you live now: invest in small rituals and shared moments that your future self will miss.
    • Wellbeing has three components: anticipating events, experiencing them, and remembering them—so book meaningful things early and savor/memorialize them.
    • Alter, once highly critical of screen tech, now uses generative AI as a brainstorming ally—like a brain trust of billions of perspectives.
    • The social‑media era taught us to anticipate unintended consequences; it’s wise to explore AI’s benefits while staying alert to potential downsides.
    • Nuanced, non‑binary thinking about technology—seeing both risks and creative possibilities—is more productive than blanket optimism or fear.

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