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The Diary of a CEOThe Diary of a CEO

Psychology Expert: How Colours, Your First Name And Your Location Might Be Ruining Your Life!

In this new episode Steven sits down with bestselling author and Professor of Marketing, Adam Alter. 0:00 Intro 02:47 Who are you & what do you do? 03:22 Why did you write this book? 04:55 Common themes of feeling stuck 05:51 Is there a trend in who's getting stuck? 08:11 How do we prevent being stuck? 12:45 Your biggest learning about humans getting distracted 13:41 How people behave differently in the presence of others 15:24 Our names have a huge impact on our outcomes 19:57 How does our environment affect our outcomes? 24:11 How do I know I'm stuck? 25:39 What's the difference between being stuck and quitting? 29:34 More failures correlate with more success 31:37 Why curiosity is a superpower 36:36 How do we make people more curious? 45:55 Experimenters vs satisfiers 50:23 When you hit a life crisis 55:56 The power of symbols 58:56 The importance of acceptance 01:08:36 The best way to get unstuck 01:16:33 Career hot streaks 01:20:17 How do we come up with our best ideas? 01:24:30 What challenges are companies usually stuck with? 01:26:14 Why you need to reframe difficulty 01:28:25 The power of nostalgia 01:32:17 The last guest's question You can purchase Adam’s newest book, ‘Anatomy of a Breakthrough: How to get unstuck and unlock your potential’, here: https://amzn.to/3QzyWXx Follow Adam: Twitter: https://bit.ly/44i0BSs My new book! 'The 33 Laws Of Business & Life' per order link: https://smarturl.it/DOACbook Join this channel to get access to perks: https://bit.ly/3Dpmgx5 Follow me:  Instagram: http://bit.ly/3nIkGAZ Twitter: http://bit.ly/3ztHuHm Linkedin: https://bit.ly/41Fl95Q Telegram: http://bit.ly/3nJYxST Sponsors:  Huel: https://g2ul0.app.link/G4RjcdKNKsb

Adam AlterguestSteven Bartletthost
Jul 3, 20231h 37mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 14:00

    Defining ‘Stuck’ And Why Modern Careers Trap Us

    Stephen Bartlett frames the episode around feeling stuck in work, relationships, and life, and introduces psychologist Adam Alter. Alter explains his long‑standing fascination with stuckness, how Westerners are often blindsided by change, and why modern specialization and promotion models push people into narrow, unsatisfying roles.

  2. 14:00 – 30:00

    Inner Feelings vs External Narratives And Our Aversion To Stillness

    They explore why people over‑weight external expectations, and how hard it is to know what we truly feel without social context. Alter discusses the famous experiment where participants preferred electric shocks to sitting alone with their thoughts, then connects this to smartphone addiction and the universality of behavioral design.

  3. 30:00 – 45:40

    How Others Shape Us: Presence, Screens, Names, And Hidden Bias

    Alter shares findings from his book ‘Drunk Tank Pink’ on social presence, names, and environmental cues. He explains how we perform better around others, why easily-pronounced and culturally familiar names enjoy advantages, and how subtle discrimination and pronunciation ‘fluency’ both affect outcomes.

  4. 45:40 – 56:40

    Environment, Color Psychology, And Subtle Cues That Change Behavior

    The discussion moves to how physical context—nature, weather, and color—changes mood and behaviour. Alter describes ‘drunk tank pink’ jail cells, the pacifying then backlash effects of bright pink, and how red increases sexual attraction and approach behavior, even in hitchhiking and dating.

  5. 56:40 – 1:11:40

    What It Really Feels Like To Be Stuck And When To Quit

    Returning to stuckness, Alter emphasizes its subjective nature: some love long unsolved problems, others feel trapped quickly. He contrasts Angela Duckworth’s ‘grit’ with Annie Duke’s ‘Quit’, endorses a middle way, and reacts to Bartlett’s quitting framework that separates ‘hard’ from ‘sucks’ and considers opportunity cost.

  6. 1:11:40 – 1:26:40

    Age, Failure, Creativity, And The Power Of Lifelong Questioning

    They dismantle the myth that only young founders build important companies, citing data that peak entrepreneurial success tends to occur in mid‑40s and beyond. Alter highlights the value of accumulated failure, richer life experience, and adult ‘experimentalists’—people who retain childlike curiosity and systematically test options like Olympian Dave Berkoff.

  7. 1:26:40 – 1:40:50

    Can Curiosity Be Taught? Maximizers, Satisficers, And Expectations

    Bartlett questions whether curiosity is innate or teachable, citing work behaviours and side‑interests. Alter introduces ‘maximizing’ versus ‘satisficing’ decision styles, connects chronic maximizing to perfectionism and depression, and shows how raising people from 3/10 to 7–8/10 in curiosity can transform teams.

  8. 1:40:50 – 1:57:00

    Decade ‘Non‑Ending’ Crises, Symbols, And The Power Of Expectation

    Alter and Bartlett unpack research on ‘nine‑ending’ ages—29, 39, 49—when people reassess life meaning and act out in both constructive and destructive ways. They then discuss symbolic power in numbers, religious icons, and even printed eyes that alter honesty, and how privileged Western expectations feed ‘why me?’ reactions to setbacks.

  9. 1:57:00 – 2:10:50

    Acceptance, Action, And Moving Through Lifequakes

    They turn to handling life transitions—divorces, job losses, ended seasons of life. Alter stresses acceptance, normalizing that everyone has ‘why me?’ moments, and argues for combining emotional processing with low‑stakes action. He invokes musician Jeff Tweedy’s practice of ‘pouring out bad ideas’ to get unstuck creatively, applying it to dating, career and meaning crises.

  10. 2:10:50 – 2:23:20

    Friction Audits, Small Deviations, And Compounding Life Trajectories

    Alter introduces the ‘friction audit’ as a central tool for individuals and companies. Instead of endlessly sweetening offers, he advises removing barriers that block action, from clunky processes to recurring personal annoyances. They relate this to aviation’s 1° error rule and Y2K, and to how small unattended issues in relationships or systems compound massively over time.

  11. 2:23:20 – 2:35:00

    Exploration, Hot Streaks, And Systematic Idea Generation

    Returning to careers and creativity, Alter outlines research showing that hot streaks arise when exploration is followed by focused exploitation. He shares his own practice of maintaining decades‑long idea documents and recommends recombination as a repeatable creativity technique. They contrast solitary brainstorming with group sessions and discuss applying this inside organizations.

  12. 2:35:00

    Nostalgia, Everyday Routines, And Embracing New Technology Wisely

    In closing, Alter discusses his new research on nostalgia, noting that people most miss mundane routines rather than peak events. He suggests intentionally cultivating small daily rituals and maximizing three phases of wellbeing: anticipation, experience, and retrospection. Answering the final question, he reveals a recent shift from tech‑skepticism to using AI like ChatGPT as a creative partner while remaining cautious after the social media era’s unintended harms.

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