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5 steps to generate consistent brand images with Midjourney

Jamey Gannon is an AI creative director who specializes in creating consistent, beautiful brand imagery using AI tools. In this episode, Jamey demonstrates her streamlined workflow for generating cohesive brand assets using Midjourney, Nano Banana, and other AI image tools. She walks through her process of creating mood boards, using style references, developing personalization codes, and strategically iterating to achieve a consistent aesthetic. Rather than relying on complex prompts, Jamey shows how visual references and strategic shortcuts can produce better results with less effort. *What you’ll learn:* 1. How to create effective mood boards that communicate your desired aesthetic to AI image generation tools 2. Why style references (SREFs) often produce more consistent results than general mood boards in Midjourney 3. A systematic approach to testing and refining your visual style 4. How to use personalization codes in Midjourney to develop your own unique aesthetic preferences 5. Techniques for combining image references, style references, and minimal prompting to achieve consistent brand imagery 6. A workflow for using Nano Banana to fix specific elements in Midjourney-generated images without extensive editing 7. How to package and deliver your brand imagery system to clients so they can continue generating consistent assets *Brought to you by:* Vanta—Automate compliance and simplify security: https://www.vanta.com/howiai Lovable—Build apps by simply chatting with AI: https://lovable.dev/ *In this episode, we cover:* (00:00) Introduction to Jamey Gannon (02:31) Creating mood boards as the foundation for AI image generation (08:45) Using SREFs for better consistency (11:15) Test prompts for evaluating style consistency (12:33) The iterative process of creating and refining images (24:28) Combining techniques for consistent brand imagery (28:25) Scaling out your aesthetic across different subjects (35:48) Using Nano Banana for targeted image refinements (38:23) Creating realistic AI self-portraits for content (43:04) Building a visual reference library for inspiration (46:50) Troubleshooting techniques when AI isn’t cooperating *Detailed workflow walkthroughs from this episode:* • How I AI: Jamey Gannon's Workflow for Consistent Brand Imagery in Midjourney: https://www.chatprd.ai/how-i-ai/consistent-brand-imagery-in-midjourney • How to Generate Realistic AI Self-Portraits for Content: https://www.chatprd.ai/how-i-ai/workflows/how-to-generate-realistic-ai-self-portraits-for-content • How to Fix and Refine AI-Generated Images: https://www.chatprd.ai/how-i-ai/workflows/how-to-fix-and-refine-ai-generated-images • How to Create a Consistent Brand Aesthetic in Midjourney: https://www.chatprd.ai/how-i-ai/workflows/how-to-create-a-consistent-brand-aesthetic-in-midjourney *Tools referenced:* • Midjourney: https://www.midjourney.com/ • Nano Banana: https://gemini.google/overview/image-generation/ • Flora: https://flora.ai/ • Pinterest: https://www.pinterest.com/ • Cosmos: https://www.cosmos.so/ *Other reference:* • Style references (SREFs) in Midjourney: https://docs.midjourney.com/hc/en-us/articles/32180011136653-Style-Reference *Where to find Jamey Gannon:* Website: https://www.brand-sprints.com/links LinkedIn: https://www.linkedin.com/in/jameygannon/ X: https://x.com/jameygannon Instagram: https://www.instagram.com/jameygannon Maven Course (get 10% off with this link): https://bit.ly/4b18RfM *Where to find Claire Vo:* ChatPRD: https://www.chatprd.ai/ Website: https://clairevo.com/ LinkedIn: https://www.linkedin.com/in/clairevo/ X: https://x.com/clairevo _Production and marketing by https://penname.co/._ _For inquiries about sponsoring the podcast, email jordan@penname.co._

Jamey GannonguestClaire Vohost
Mar 9, 202649mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

A repeatable Midjourney workflow for consistent, on-brand image systems

  1. The episode focuses on consistency: moving from one-off “cool” Midjourney generations to a coherent brand image library by using a tight, repeatable workflow.
  2. Jamey starts with mood boards (Pinterest/Cosmos), then shifts to style references (SREFs) to better control color/contrast and avoid Midjourney “averaging” effects.
  3. She adds personalization codes (profiles) and selective prompting shortcuts (editorial/publication names, “luxury,” camera models) to quickly dial in a distinctive, scalable aesthetic.
  4. Finally, she packages the system for clients (prompts, profiles, references) and uses Nano Banana/Flora as “Photoshop” for targeted fixes like upscaling, swapping objects, and face/pose composites for thumbnails and content.

IDEAS WORTH REMEMBERING

5 ideas

Consistency comes from a process, not clever prompts.

Jamey emphasizes a “tight and manicured” workflow so you’re not endlessly prompting; the goal is repeatable inputs (references, profiles, minimal text) that reliably yield a coherent set.

Use mood boards to define taste, then prefer SREFs for control.

Midjourney mood boards can “average” a mixed vibe; dragging the same images in as SREFs often produces stronger, more predictable carryover in color/contrast/camera treatment.

Diagnose what’s ‘overpowering’ and remove or crop it out.

If an element dominates (green eyeshadow, bubblegum), don’t fight it with long prompts—remove that reference or crop the distracting region and re-run to keep the composition without the unwanted cue.

Develop a small set of reliable test prompts to audit a style quickly.

Prompts like “ethereal female model,” “astronaut,” “cats,” or “runner” are broad enough to reveal how a style applies across textures and subjects, helping you spot mismatch early.

Personalization codes add ‘your lens’ but require careful curation.

Profiles trained via rapid A/B voting can add crispness and modernity, but “style bleeding” happens if you like too many images with a secondary art style (e.g., painterly/renaissance).

WORDS WORTH SAVING

5 quotes

It all comes down to having a very tight and manicured process… so you're not pulling your hair out prompting all day.

Jamey Gannon

A picture is worth a thousand words. Like, literally a picture to an LLM is worth a thousand words.

Claire Vo

Mentioning, like, Vogue or high fashion… is a great way to tell the model a ton of stuff without actually having to tell a ton of stuff.

Jamey Gannon

Nano Banana… literally is just Photoshop. That's exactly how you should think of it.

Jamey Gannon

Firstly, take a break, always.

Jamey Gannon

Mood boards as visual languageSREFs vs. Midjourney mood boardsTest prompts for fast calibrationPersonalization codes (profiles) and style bleedingPrompt shortcuts: magazines, “luxury,” camerasIterating for scale: subtle/strong variations, Explore-page prompt miningPackaging deliverables in Figma + post-editing in Nano Banana/Flora

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