How a non-technical founder built a $100K ARR meme company | Jason Levin (Memelord CEO)

Confession, I'm not a vibe coder. I'm way worse. So I started Memelord about four months before vibe coding started hitting.

You are an example of a company and a product that's gonna get an inflection point because agents are gonna become your users. Because agents don't get in their mind about being funny or not funny. They don't overthink. They just go straight to the tokens and yolo something out.

I just built it on Bubble, and I grew it to 100K ARR on Bubble without hiring engineers, 395 workflows just on the editor. And I was able to grow this just out of pure obsession and the love of it. I can't code and never have, and can publish a skill that other people can download and just plug into their sentient lobster that makes weird memes.

What it unlocks, which you've shown us, give your marketers free reign on your marketing site to build the things that will drive demand. It's so lossy to take an idea and hand it off, and hand it off, and hand it off. And when you can just go straight to the code, I think you get better products.

Let your marketers cook. You have no idea what they're capable of. Either let them cook and let them market their stuff, or watch them leave your company.

[upbeat music] Welcome back to How I AI. I'm Claire Vo, product leader and AI obsessive, here on a mission to help you build better with these new tools. Today's episode is probably the most unhinged episode of How I AI we've done yet, with Jason Levin, CEO and founder of Memelord, who's asking us all to take being funny a little bit more seriously. We don't cover three workflows. I think we cover 10. And there are ideas all over this episode about how you can use AI to market, how you can a, use AI to build, and how you can use AI to capture your good ideas without waking up your wife at night. Let's get to it. This episode is brought to you by WorkOS. AI has already changed how we work. Tools are helping teams write better code, analyze customer data, and even handle support tickets automatically. But there's a catch. These tools only work well when they have deep access to company systems. Your copilot needs to see your entire code base. Your chatbot needs to search across internal docs. And for enterprise buyers, that raises serious security concerns. That's why these apps face intense IT scrutiny from day one. To pass, they need secure authentication, access controls, audit logs, the whole suite of enterprise features. Building all that from scratch, it's a massive lift. That's where WorkOS comes in. WorkOS gives you drop-in APIs for enterprise features so your app can become enterprise-ready and scale up market faster. Think of it like Stripe for enterprise features. OpenAI, Perplexity, and Cursor are already using WorkOS to move faster and meet enterprise demands. Join them and hundreds of other industry leaders at workos.com. Start building today. Jason, welcome to How I AI.