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How custom GPTs can make you a better manager | Hilary Gridley (Head of Core Product at Whoop)

Hilary Gridley, Head of Core Product at Whoop, shares how she uses dozens of custom GPTs for her team that think and give feedback like her, allowing her to scale herself up and create time for higher-value work. *What you’ll learn:* 1. A step-by-step process for creating GPTs that “think like you” by reverse engineering your own decision criteria 2. How to turn your management expertise into clear evaluation rubrics that AI can consistently apply 3. Practical techniques for improving team writing and presentations with AI-powered feedback 4. Why GPTs are the perfect tool for scaling good management practices without requiring prompt engineering skills 5. How to use AI to get invited to more strategic meetings by improving your written point of view *Brought to you by:* Orkes—The enterprise platform for reliable applications and agentic workflows: https://www.orkes.io/ Vanta—Automate compliance and simplify security: https://www.vanta.com/howiai *Where to find Hilary Gridley:* Newsletter: https://hils.substack.com/ LinkedIn: https://www.linkedin.com/in/hilarygridley/ X: https://x.com/yourgirlhils *Where to find Claire Vo:* ChatPRD: https://www.chatprd.ai/ Website: https://clairevo.com/ LinkedIn: https://www.linkedin.com/in/clairevo/ X: https://x.com/clairevo *In this episode, we cover:* (00:00) Intro (02:42) Creating GPTs that think like you (04:14) Demo: Reverse engineering a recommendation algorithm (12:57) The value of articulating taste (15:23) Demo: Creating a slide deck evaluator GPT (19:09) Testing your new GPT (21:23) Scaling GPTs across your team (23:42) Demo: Using AI to improve your writing (30:22) Lightning round and final thoughts *Tools referenced:* • GPTs: https://chat.openai.com/gpts • ChatGPT: https://chat.openai.com/ • Claude: https://claude.ai/ • Bolt: https://bolt.new/ *Other references:* • Whoop: https://www.whoop.com/ • Norwegian School of Economics: https://www.nhh.no/en/ • Researchers at NHH have uncovered significant gender disparities in the adoption of generative AI tools like ChatGPT: https://www.nhh.no/en/nhh-bulletin/article-archive/2024/september/study-reveals-gender-gap-in-ai-tool-usage-among-students/ • How to Become a Supermanager with AI: https://maven.com/hilary-gridley/ai-powered-people-management • Girls in the Loop: https://grrlsintheloop.ai/ _Production and marketing by https://penname.co/._ _For inquiries about sponsoring the podcast, email jordan@penname.co._

Hilary GridleyguestClaire Vohost
May 19, 202536mWatch on YouTube ↗

CHAPTERS

  1. Why managers should build custom GPTs (and what they replace vs. don’t)

    Claire frames the episode around a gap: most AI talk focuses on individual contributors, but managers can gain huge leverage too. Hilary sets expectations—GPTs won’t replace great managers, but they can reliably take work from “0 to 60–70%,” freeing time for strategy and coaching.

  2. Getting a GPT to “think like you” by articulating what ‘good’ looks like

    Hilary explains that great management often hinges on clearly communicating standards—something many leaders feel but can’t articulate. Her GPT-building starts with extracting her implicit taste into explicit criteria that others (and a model) can use.

  3. Demo: Reverse-engineering your preferences with good vs. bad examples

    Hilary demonstrates a low-tech but effective method: collect “before/after” examples (bad → edited good) and have the model infer the criteria. She prefers initially vague prompts to avoid biasing the model, then tightens specificity later.

  4. Turning inferred patterns into a usable rubric (and making it ‘100x more specific’)

    Once the model proposes slide-quality criteria, Hilary pushes it to be dramatically more concrete using her signature prompt: “Be 100 times more specific.” The output becomes a manager-friendly rubric: unambiguous, operational, and ready to reuse.

  5. Why articulating taste matters for leadership and employee experience

    Claire connects the workflow to broader management tasks—design feedback, hiring, performance evaluation, writing—arguing rubrics reduce frustration and speed growth. Hilary adds that managers often lack bandwidth to explain “why,” and AI can provide patient, always-available coaching.

  6. Demo: Building the ‘Deck Doctor’ slide-deck evaluator GPT

    Hilary turns the rubric into a custom GPT by asking ChatGPT to write the GPT’s own system prompt. She emphasizes role clarity (“my job vs. your job”) and encourages the GPT to be “ruthlessly helpful,” avoiding empty praise.

  7. Testing the GPT on a real deck and iterating on feedback quality

    Hilary tests by uploading a PDF deck and reviewing the scored rubric output. She treats early versions as “good enough,” then iterates based on usefulness rather than perfection—only improving what people actually adopt.

  8. Rolling GPTs out across the team: beta tests, virality, and personalization

    Hilary explains her adoption strategy: start with one teammate, expand if it sticks, and let useful GPTs spread organically. She also tailors GPTs to individual coaching needs—e.g., anticipating exec questions for a specific presenter.

  9. Manager coaching use case: AI to improve writing and strategic influence

    Hilary shows a writing workflow she teaches her team: write a rough draft, then ask AI to restate the thesis and supporting points to test clarity. She uses AI to challenge arguments (“blind spots”) and restructure for clarity—while keeping the final wording her own.

  10. Lightning round: women and AI adoption, fun personal use cases, and ‘model triangulation’

    Hilary shares concern that women—especially high-achieving women—are adopting AI tools more slowly, which could widen opportunity gaps. She also highlights playful non-work uses (reading companion, craft shopping lists) and admits she “pits” models against each other when one won’t comply.

  11. Where to follow Hilary and go deeper on ‘super manager’ AI tactics

    Hilary shares resources for learning more: her Substack, a Maven course on AI management, and a women-in-AI community initiative. Claire closes with standard show outro and ways to subscribe and review.

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