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Mastering ChatGPT: Advanced techniques for workplace communication and productivity | Hiten Shah

Hiten Shah is a serial founder who has started several analytics and security companies, including Crazy Egg and KISSmetrics. The latest one, Nira, was acquired by Dropbox in 2024. In this episode, he shares how he turns ChatGPT from a simple chatbot into a personal workplace coach, sales strategist, and productivity multiplier. *What you’ll learn:* 1. How to create AI versions of your boss by loading operating manuals and personality tests into ChatGPT projects 2. A simple approach for turning sales frameworks into customized discovery call scripts for any product 3. Why context is everything—and how to load ChatGPT with the right information before asking for outputs 4. The “show it what great looks like” technique that dramatically improves AI responses 5. How to build a personal AI coach using your own personality assessments and communication style 6. Why you should use temporary sessions for random queries to keep your main ChatGPT memory clean *Brought to you by:* Paragon—Ship every SaaS integration your customers want: https://useparagon.com/HowIAI Notion—The best AI tools for work: https://www.notion.com/howiai *Where to find Hiten Shah:* Blog: https://hitenism.com/ X: https://twitter.com/hnshah LinkedIn: https://www.linkedin.com/in/hnshah/ *Where to find Claire Vo:* ChatPRD: https://www.chatprd.ai/ Website: https://clairevo.com/ LinkedIn: https://www.linkedin.com/in/clairevo/ X: https://x.com/clairevo *In this episode, we cover:* (00:00) Introduction to Hiten (02:55) Why Hiten primarily uses ChatGPT (04:12) The importance of context and memory management (07:58) Demo: Creating “What Would Morgan Do” project (13:30) Using personality types to improve AI coaching (16:20) Building a personal operating system in ChatGPT (20:55) Mixing structured frameworks and personal context (23:20) Demo: Winning by Design sales framework implementation (30:00) Creating discovery call scripts (31:44) Using ChatGPT’s deep research feature to understand Claire’s leadership style (36:30) Lightning round and final thoughts *Tools referenced:* • ChatGPT: https://chat.openai.com/ • Claude: https://claude.ai/ *Other references:* • Hiten's Google Doc: https://docs.google.com/document/d/1j15hoR3qZLQMJuW-mtfYFyhXM0CpYHQkZJuUgqHBsZs/edit?tab=t.0 • Winning by Design: https://winningbydesign.com/ • Enneagram: https://www.enneagraminstitute.com/ • Human Design: https://humandesign.tools/ • Myers-Briggs: https://www.myersbriggs.org/ • DISC: https://www.discprofile.com/ • Lex: https://lex.page/ • The Lean Startup: https://theleanstartup.com/ • Sean Ellis score: https://pmfsurvey.com/ _Production and marketing by https://penname.co/._ _For inquiries about sponsoring the podcast, email jordan@penname.co._

Claire VohostHiten Shahguest
Jul 7, 202542mWatch on YouTube ↗

CHAPTERS

  1. Why ChatGPT became Hiten’s daily driver (and what changed vs. Claude)

    Hiten explains how his usage evolved from early OpenAI API experiments to being more Claude-heavy, then shifting back to ChatGPT. The turning point was ChatGPT’s Memory and the workflow advantages that came with it, especially for repeated, context-rich work.

  2. Memory hygiene: temporary chats, archiving, and pruning to control what it learns

    The conversation gets tactical about managing ChatGPT’s memory so it stays useful rather than noisy. Hiten shares his personal habits for limiting unwanted retention and keeping long-term personalization high-signal.

  3. Context is everything: front-load inputs, ask for needed context, and show “what great looks like”

    Hiten lays out his core philosophy: great outputs come from great inputs, and that means context, examples, and reusable structure. He emphasizes teaching the model by demonstration—using high-quality exemplars to shape consistent future results.

  4. Demo setup: building a “Project for Projects” mindset (systems that create systems)

    Before the first major demo, Hiten describes how he creates meta-projects that help him create other projects and prompts. This is positioned as a leverage tactic: invest once in a reusable setup and benefit repeatedly.

  5. Demo: “What Would Morgan Do?” — replicating your boss for better communication

    Hiten demonstrates creating a ChatGPT Project that simulates his boss Morgan’s feedback style. By uploading Morgan’s operating manual and a favored article, then generating project instructions, he uses the project to draft an effective pitch tailored to Morgan.

  6. Iterate and codify: turning a good output into durable project instructions

    Hiten highlights an important pattern: when the model produces something close-but-not-right, he pushes it to generate paste-ready instructions. When it produces something great, he captures it and turns it into a repeatable template.

  7. Personality frameworks as “relationship context” (Enneagram, DISC, Myers-Briggs, more)

    They explore enhancing AI coaching by adding personality frameworks to project context. Hiten argues these frameworks become especially powerful when combined with real artifacts and used to bridge communication differences between two people.

  8. Building a “Personal OS” in ChatGPT: self-coaching with structured self-knowledge

    Hiten shows his “personal OS” project—an always-on self-coaching environment containing his traits, tests, and writing guidance. The goal is faster, more accurate self-reflection and actionable coaching without starting from scratch each time.

  9. Using the Personal OS for real workplace emotions and scenarios

    Hiten demonstrates how minimal prompts can still work well once the project is context-rich. A brief workplace scenario (“someone trying to take over my project”) yields interpretation, motivations, and a path forward that resonates with him.

  10. Framework + context = scalable coaching (and why it’s similar to executive coaching)

    Claire connects the dots: traditional coaching uses assessments, frameworks, and 360 inputs—expensive and time-consuming. Hiten’s approach recreates that pipeline with projects and artifacts, making structured reflection accessible and iterative.

  11. Demo: Winning by Design sales framework — turning PDFs into a reusable sales coach

    Hiten walks through a project built from Winning by Design PDFs to generate discovery scripts and sales assets. The key is loading the framework documents as project files so the model reliably produces questions and structure aligned with the methodology.

  12. Deep research + framework application: improving outputs with product/company context

    They test using ChatGPT’s deep research to gather context on Claire’s product, then feeding it back into the sales framework project. When outputs don’t match intent, they treat it as a prompt/instruction bug and quickly iterate—highlighting the low cost of retries.

  13. Lightning round: Hiten’s AI stack, resisting premature automation, and “bare metal” prompting

    Hiten shares his tool usage (3–6 hours/day), mostly ChatGPT + Claude, plus a private desktop tool. He argues that many teams race to automation too early—before they’ve nailed reliable prompts and eval-like consistency through manual iteration.

  14. When ChatGPT is wrong: direct correction, incentives, and avoiding “bribe prompting”

    Hiten explains his practical debugging style: bluntly state what’s incorrect, propose what might be wrong (often instructions), and request a fix. He cautions against bribing or gimmicks, framing it as an incentives problem—especially with memory-enabled systems.

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