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How Placebo Effects Work to Change Our Biology & Psychology

In this episode, I discuss placebo and belief and mindset effects — all of which exert a powerful and real influence on our biology and psychology. I discuss how your beliefs and expectation that a certain outcome will occur after taking a substance (or any intervention cause genuine changes in brain and bodily function. I discuss how placebos can change neurotransmitter and hormone release, pain levels, whether the stress response is beneficial or detrimental and more. I also explain how placebo effects can work with traditional drug or behavioral treatments to help improve health outcomes and why some people are more susceptible to placebo effects. By the end of the episode, listeners will understand the placebo effect, how it works, and how beliefs and mindsets can be leveraged toward mental health, physical health, and performance goals. Thank you to our sponsors AG1: https://drinkag1.com/huberman Eight Sleep: https://eightsleep.com/huberman AeroPress: https://aeropress.com/huberman Levels: https://levels.link/huberman InsideTracker: https://insidetracker.com/huberman Momentous: https://livemomentous.com/huberman Social & Website Instagram: https://www.instagram.com/hubermanlab Threads: https://www.threads.net/@hubermanlab X (formerly Twitter): https://twitter.com/hubermanlab Facebook: https://www.facebook.com/hubermanlab TikTok: https://www.tiktok.com/@hubermanlab LinkedIn: https://www.linkedin.com/in/andrew-huberman Website: https://www.hubermanlab.com Newsletter: https://www.hubermanlab.com/newsletter Journal Articles Expectation and Dopamine Release: Mechanism of the Placebo Effect in Parkinson's Disease: https://bit.ly/3IrhjWc Conscious Expectation and Unconscious Conditioning in Analgesic, Motor, and Hormonal Placebo/Nocebo Responses: https://bit.ly/49TSlKY Impact of brand or generic labeling on medication effectiveness and side effects: https://bit.ly/3IkUWSn DEMONSTRATION TO MEDICAL STUDENTS OF PLACEBO RESPONSES AND NON-DRUG FACTORS: https://bit.ly/3IofHws Effect of capsule colour and order of administration of hypnotic treatments: https://bit.ly/3TiZG1k Effect of colour of drugs: systematic review of perceived effect of drugs and of their effectiveness: https://bit.ly/3P4vF2G Do medical devices have enhanced placebo effects?: https://bit.ly/3P4vJPY Placebo Effects in Oncology: https://bit.ly/3TkNOMc Active Albuterol or Placebo, Sham Acupuncture, or No Intervention in Asthma: https://bit.ly/3T4Kfsf Nicotine-related beliefs induce dose-dependent responses in the human brain: https://go.nature.com/3V15yNM Mind over milkshakes: Mindsets, not just nutrients, determine ghrelin response: https://bit.ly/42ZKnhe Mind-Set Matters: Exercise and the Placebo Effect: https://bit.ly/3IkV7Nx A central master driver of psychosocial stress responses in the rat: https://bit.ly/3uJSBgU Huberman Lab Episodes Mentioned Nicotine's Effects on the Brain & Body & How to Quit Smoking or Vaping: https://www.hubermanlab.com/episode/nicotines-effects-on-the-brain-and-body-and-how-to-quit-smoking-or-vaping Dr. Alia Crum: Science of Mindsets for Health & Performance: https://www.hubermanlab.com/episode/dr-alia-crum-science-of-mindsets-for-health-performance People Mentioned Ivan Pavlov: physiologist, developed the conditioned reflex concept: https://www.nobelprize.org/prizes/medicine/1904/pavlov/biographical Ted Kaptchuk: Harvard, professor of medicine, studies placebo effects: https://ghsm.hms.harvard.edu/faculty-staff/ted-jack-kaptchuk Alia Crum: Stanford, professor of psychology, studies mindset and belief effects: https://profiles.stanford.edu/alia-crum Timestamps 00:00:00 Placebo Effects 00:02:40 Sponsors: Eight Sleep, AeroPress & Levels 00:07:24 Placebo, Nocebo vs. Belief Effect, Prefrontal Cortex 00:14:03 Dopamine, Placebo & Parkinson’s Disease; Placebo Controls 00:21:36 Hormone Release & Placebo Effect, Paired Associations 00:28:52 Conditioning Effect & Insulin; Pavlovian Response 00:32:50 Sponsor: AG1 00:34:17 Context & Expectations; Placebo Effect & Brain 00:40:51 Cancer, Mind-Body Practices; Placebo Effects & Limits 00:44:54 Asthma, Specificity & Placebo Effects 00:48:01 Sponsor: InsideTracker 00:49:03 Nicotine & Dose-Dependent Placebo Effects 00:55:31 Placebo Effects vs. Belief Effects, Food & Mindset 01:01:02 Exercise & Belief Effects 01:04:08 Placebo Effect, Brain & Stress Response 01:11:18 Individual Variation, Genetics & Placebo Effect 01:16:11 Zero-Cost Support, Spotify & Apple Reviews, YouTube Feedback, Sponsors, Momentous, Social Media, Neural Network Newsletter #HubermanLab #Science #Placebo Title Card Photo Credit: Mike Blabac - https://www.blabacphoto.com Disclaimer: https://www.hubermanlab.com/disclaimer

Andrew Hubermanhost
Mar 4, 20241h 18mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 7:00

    Introduction: Defining Placebo, Nocebo, and Belief Effects

    Huberman introduces the episode’s focus on placebo, nocebo, and belief effects, emphasizing that these are not mere ‘mind over matter’ illusions but real changes in physiology. He outlines how expectations can alter neural circuits, hormones, and body functions, and previews the goals: to define these effects, explain their biology, and show how to leverage them for health and performance.

  2. 7:00 – 23:00

    Sponsors and Context: Sleep, Coffee, Glucose, and Health Tools

    Before diving deeper, Huberman presents episode sponsors related to sleep, coffee preparation, and metabolic monitoring. He uses them to briefly reinforce foundational health principles such as the importance of sleep, temperature regulation, caffeine timing, and blood glucose control.

  3. 23:00 – 39:00

    Mechanisms of Expectation: Prefrontal Cortex as Prediction Engine

    Huberman explains the neurobiology underlying placebo and belief effects, centering on the prefrontal cortex. He describes its role in suppressing impulses, evaluating context, and predicting outcomes, and how its subdivisions connect to hypothalamus and brainstem to control basic physiology.

  4. 39:00 – 52:00

    Placebo and Dopamine: Parkinson’s Disease as a Case Study

    Using Parkinson’s disease, Huberman illustrates placebo-induced changes in dopamine. He explains how inert pills coupled with expectations produced measurable dopamine release, comparable in direction (though not magnitude) to dopaminergic drugs, highlighting the specificity of placebo effects.

  5. 52:00 – 1:04:00

    Placebo and Hormones: Growth Hormone, Cortisol, and Injections

    Huberman details a study where learning about growth hormone and cortisol, followed by real drug injections, led the brain to associate ‘injection’ with a specific hormonal pattern. Later saline injections reproduced the hormonal response, showing how belief and conditioning can target deep endocrine systems.

  6. 1:04:00 – 1:12:00

    Conditioned Insulin and Everyday Classical Conditioning

    Huberman connects placebo to classical (Pavlovian) conditioning, using insulin responses to food cues. He explains how neutral stimuli like bells, smells, or environmental cues can, after pairing with food or insulin release, trigger hormonal changes even in the absence of food.

  7. 1:12:00 – 1:25:00

    Context and Form: How Branding, Color, and Invasiveness Shape Placebo

    Huberman surveys evidence that placebo effects are strongly modulated by how treatments look and feel. From brand labels to pill color and procedural invasiveness, he shows that our implicit associations about quality, potency, and complexity materially change placebo outcomes.

  8. 1:25:00 – 1:37:00

    Power and Limits: Placebo in Cancer and Asthma

    Huberman clarifies what placebo can and cannot do, using cancer and asthma research. He emphasizes that while expectations can reduce pain, nausea, and discomfort, they do not shrink tumors or normalize compromised lung function, anchoring the discussion in evidence and preventing overreach.

  9. 1:37:00 – 1:55:00

    Dose-by-Belief: Nicotine Study and Graded Placebo Responses

    Huberman describes a nicotine vaping experiment showing that beliefs about dose shape both brain activity and performance, even when actual dose is constant. This demonstrates a ‘dose-dependent’ belief effect layered on top of a real pharmacological effect.

  10. 1:55:00 – 2:08:00

    Mindsets and Physiology: Alia Crum’s Food and Exercise Studies

    Huberman profiles Alia Crum’s work on mindsets, showing how beliefs about milkshakes and everyday activity materially change hormonal responses and health metrics. These studies extend placebo logic beyond pills and procedures to narratives about lifestyle behaviors.

  11. 2:08:00 – 2:21:00

    Circuitry of Psychosocial Stress: From Thought to Body

    Huberman discusses an animal study mapping a precise circuit from prefrontal cortex to hypothalamus and brainstem that controls key stress responses. This provides concrete anatomical support for psychosomatic phenomena and for how beliefs and social stressors can alter core bodily states.

  12. 2:21:00 – 2:30:00

    Individual Differences: Genetics and Variability in Placebo Response

    Huberman addresses why placebo effects vary so much between individuals, pointing to genetic factors and catecholamine regulation. He underlines that susceptibility to placebo is itself biologically grounded and interacts with the neural pathways previously described.

  13. 2:30:00

    Conclusion: Belief Effects as Real Biological Tools

    Huberman synthesizes the episode’s themes, reiterating that placebo, nocebo, and belief effects are genuine biological phenomena with clear circuit and hormonal substrates. He stresses their practical relevance for enhancing treatment outcomes, managing stress and pain, and optimizing performance—within clearly defined limits—and closes with pointers to additional resources and ways to support the podcast.

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