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Tools for Setting & Achieving Goals | Dr. Emily Balcetis

My guest this episode is Dr. Emily Balcetis, PhD, Professor of Psychology at New York University (NYU). Dr. Balcetis’ research focuses on how our perception of the world, particularly our visual perceptions, influences our level and persistence of motivation, how we conceptualize goals, actual goal achievement and our emotional state as we pursue goals. Dr. Balcetis explains how to best visualize and overcome challenges in pursuit of larger, complex goals. We also discuss the science of how to define goals and intermediate milestones, overcome obstacles and effectively track progress. This episode highlights science-based, immediately actionable tools that anyone can use to set and achieve physical and/or cognitive goals more effectively. For an up-to-date list of our current sponsors, please visit our website: https://www.hubermanlab.com/sponsors. Previous sponsors mentioned in this podcast episode may no longer be affiliated with us. *Edit to 6:07: Levels enables members to see their continuous glucose data alongside their food and exercise logs — Levels itself is not a continuous glucose monitor. Social & Website Instagram - https://www.instagram.com/hubermanlab Twitter - https://twitter.com/hubermanlab Facebook - https://www.facebook.com/hubermanlab TikTok - https://www.tiktok.com/@hubermanlab Website - https://hubermanlab.com Newsletter - https://hubermanlab.com/neural-network Subscribe to the Huberman Lab Podcast Apple Podcasts: https://apple.co/3thCToZ Spotify: https://spoti.fi/3PYzuFs Google Podcasts: https://bit.ly/3amI809 Other platforms: https://hubermanlab.com/follow Dr. Emily Balcetis NYU Profile: https://as.nyu.edu/faculty/emily-balcetis.html Clearer, Closer, Better: How Successful People See The World: https://amzn.to/3PQfhBk Why some people find exercise harder than others (TED Talk): https://bit.ly/3zHttqx Dustin Grue: https://bit.ly/3vNFSqD Writer’s bloc: An online, real-time communal writing platform for enhancing writing pedagogies: https://bit.ly/3SviY17 Twitter: https://twitter.com/EBalcetis Instagram: https://www.instagram.com/emilybalcetis Other Resources: Anish Kapoor: https://anishkapoor.com Reporter App: http://reporter-app.com One Second Everyday App: https://1se.co Timestamps 00:00:00 Dr. Emily Balcetis, Visualization of Goals & Motivation 00:03:24 Momentous Supplements 00:04:38 Thesis, Levels, ROKA 00:08:08 Vision & Motivation 00:11:37 Tool: Narrowing Visual Focus & Improving Exercise 00:21:39 Adjusting Visual Attention & Perceived Fatigue 00:25:14 Tool: Visual Focus “Spotlight” 00:27:57 Tool: Goal Gradient Hypothesis, Visual Spotlight to Increase Effort 00:33:38 AG1 (Athletic Greens) 00:35:00 Defining Goals vs. Accomplishing Goals, Dream Boards & Goal Lists 00:41:28 Tool: How to Setting Better Goals & Identify Obstacles 00:46:38 Vision is Unique, Challenging the Visual System, Realistic Goals & Micro-Goals 00:57:12 Do Fit People View the World Differently?, States of Body & Visual Experiences 01:05:54 Caffeine, Stimulants, Visual Windows & Motivation 01:10:13 Tools: Goal Setting & Cognitive (Non-Physical) Goals, Data Collection 01:21:54 Year in Review & Memory 01:26:32 Visual Tools & Mental Health, Depression & Visual Priming 01:31:33 Focusing Attention & Increasing Visual Detail/Resolution 01:36:12 Zero-Cost Support, YouTube Feedback, Spotify & Apple Reviews, Sponsors, Neural Network Newsletter, Instagram, Twitter, Momentous Supplements The Huberman Lab Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. Title Card Photo Credit: Mike Blabac - https://www.blabacphoto.com

Andrew HubermanhostEmily Balcetisguest
Aug 1, 20221h 38mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 7:10

    Intro: Vision, Motivation, and Clearer, Closer, Better

    Huberman introduces Dr. Emily Balcetis, a psychologist at NYU whose work sits at the intersection of vision science and motivation. He frames the central thesis: how we visually represent goals—steep vs. shallow hills, far vs. near—profoundly shapes our energy, persistence, and sense of overwhelm. He previews that the episode will cover peer-reviewed research and practical tools for all kinds of goals.

  2. 7:10 – 16:20

    Why Classic Motivation Tactics Are So Exhausting

    Balcetis explains that common self-motivation strategies—pep talks, constant reminders, Post-its—are themselves goals to maintain and therefore highly effortful. People start strong but burnout before the halfway point. Her lab began looking for strategies that are more automatic and rooted in existing bodily processes, leading them to focus on vision as a low-friction lever.

  3. 16:20 – 27:40

    Elite Runners’ Secret: The Power of Narrowed Focus

    At a Brooklyn armory turned YMCA, Balcetis interviews Olympic and elite runners and discovers they do not scan the entire environment while racing. Instead, they describe using a tight visual ‘spotlight’ on the finish line or on a stable sub-goal (like someone’s shorts ahead). She then finds that competitive but non-elite runners also use this narrowed focus more when they perform better.

  4. 27:40 – 38:50

    Training Everyday People to ‘See Closer’ and Suffer Less

    Balcetis describes experiments where non-athletes are trained to use a narrowed visual focus: imagine a spotlight on a stop sign or finish line and ‘blinders’ on the sides. Compared to those instructed to look around naturally, the spotlight group moves faster and reports less pain in a controlled, moderately difficult exercise task. This shows the technique is teachable, fast, and effective.

  5. 38:50 – 49:40

    Goal Gradient, Illusion of Proximity, and Effort

    Building on classic rat and mouse studies from the mid-20th century, Balcetis explains the goal gradient hypothesis: animals work harder as they get closer to a reward, even when depleted. Her team asked whether creating an illusion that a goal is closer—via narrowed attention—could trigger the same extra effort in humans. Their data confirm that spotlighting makes goals look visually closer, which then ramps up motivation.

  6. 49:40 – 59:00

    Vision Boards, Positive Fantasies, and Why They Often Fail

    The conversation shifts to non-exercise goals and popular tools like vision boards and positive visualization. Drawing on Gabriele Oettingen’s work, Balcetis explains that vividly fantasizing about a great future lowers systolic blood pressure—a marker of readiness to act—because the brain partially treats the fantasy as attainment. This can leave people feeling good but physiologically less prepared to start.

  7. 59:00 – 1:11:10

    A Better Formula: Concrete Steps and Obstacle Planning

    Balcetis outlines a more effective goal-setting process: define the long-term vision, break it into concrete near-term actions, and crucially, plan for obstacles in advance. She uses the Michael Phelps goggle-failure story to illustrate implementation intentions: because he had rehearsed exactly what to do if his goggles filled with water, he could execute automatically under stress and still win gold.

  8. 1:11:10 – 1:22:50

    Is Vision Really Special Among the Senses?

    Huberman and Balcetis discuss whether vision has unique leverage compared to other modalities like counting steps or strokes. Balcetis highlights that more cortical real estate is devoted to vision than other senses, and that people rarely get corrected about what they saw, leading them to deeply trust visual input. Visual illusions and artists like Anish Kapoor reveal how much we normally take our visual world for granted.

  9. 1:22:50 – 1:31:00

    Setting the Right-Sized Sub-Goals and Time Bins

    They explore how to choose the granularity of sub-goals—counting every step vs. every 10, listening to a whole playlist, etc. Balcetis emphasizes that goals must be challenging but not impossible; too easy gives no satisfaction, too hard feels unattainable. She recommends tailoring sub-goals to one’s current capacity and leveraging micro-milestones for repeated ‘hits’ of accomplishment that carry you through difficult stretches.

  10. 1:31:00 – 1:57:10

    When Your Body Changes Your Map: Energy, Weight, and Distance Perception

    Balcetis details studies showing that bodily state alters visual perception of space. People who are overweight, older, fatigued, or artificially loaded with heavy backpacks see distances as farther and hills as steeper. Her own sugar vs. Splenda Kool-Aid study demonstrates experimentally that giving people real glucose compresses perceived distance to a finish line, showing that energy availability warps how hard the world looks.

  11. 1:57:10 – 2:07:00

    Can Visual Tools Help Depressive and Anxious Minds?

    Huberman raises the potential of these findings for depression and anxiety, where low energy and negative expectancy dominate. Balcetis notes that people with these conditions preferentially attend to negative or threatening stimuli, reinforcing their state. While her lab hasn’t yet tested narrow-focus interventions in clinical populations, she references work training patients to attend to smiling faces, which can transiently boost mood and perceived self-efficacy.

  12. 2:07:00 – 2:23:40

    Beyond Exercise: Drumming, Data, and Remembering Progress Accurately

    Balcetis applies her own tools to a personal goal: learning to play a rock song on drums after having a baby and while writing her book. She felt she was failing and barely practicing, but used the Reporter app to randomly log whether she had practiced and how it felt. The data later revealed more frequent practice and an emotional trajectory from frustration to pride, correcting her biased memory and reinforcing that progress was real.

  13. 2:23:40 – 2:33:40

    1 Second Everyday: Visual Storytelling as Motivation

    They discuss the 1 Second Everyday app, which lets users record one second of video per day and compiles them into a time-lapse narrative. The app’s creator cites a one-second clip of a brick wall as particularly meaningful because it evokes the moment his family learned about a life-threatening condition affecting his sister-in-law. The story illustrates how simple visual symbols can accrue deep emotional significance and help people remember what truly matters over long timescales.

  14. 2:33:40

    How Attention Changes the Brain and Final Reflections

    In closing, Balcetis references neuroscience showing that attention choices alter brain activation: when people are shown overlapping images of faces and houses, the fusiform face area activates only when they choose to attend to faces. This underscores that our high-level decisions about what to look at reconfigure low-level neural processing. The episode ends with Huberman reiterating the value of these visual tools and standard podcast housekeeping.

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