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Joe Rogan Experience #1569 - John Mackey

John Mackey is the CEO and co-founder of Whole Foods Market, co-founder of the nonprofit Conscious Capitalism, Inc., and co-author of Conscious Leadership: Elevating Humanity Through Business.

Joe RoganhostJohn Mackeyguest
Nov 24, 20203h 38mWatch on YouTube ↗

EVERY SPOKEN WORD

  1. 0:0015:00

    (drumbeats) Joe Rogan Podcast,…

    1. NA

      (drumbeats) Joe Rogan Podcast, check it out. The Joe Rogan Experience.

    2. JR

      Train by day, Joe Rogan Podcast by night! (drumbeats) All day! (rock music plays) Hello, Jon.

    3. JM

      Hey, Joe.

    4. JR

      Nice to meet ya.

    5. JM

      Likewise.

    6. JR

      Um, thank you for welcoming me to Austin. And thanks for the food. No one's ever brought me food here.

    7. JM

      I'm a grocer, that's what I do.

    8. JR

      (laughs)

    9. JM

      (laughs)

    10. JR

      I know, but y- you brought me, uh, actual frozen meat. So, thank you very much.

    11. JM

      Frozen meat, some vegan cheese, um-

    12. JR

      Yeah, that will go to friends.

    13. JM

      I- It's really good.

    14. JR

      I'm-

    15. JM

      It's really good. It's got-

    16. JR

      Does it taste good or is it good for you?

    17. JM

      It... Both. It's just made strictly out of almonds, that's all that's there in the culture.

    18. JR

      Oh, really?

    19. JM

      Yeah, taste it. It's a cream cheese with (clears throat) chives in it. It's delicious.

    20. JR

      I really just like almonds. Can I just have almonds?

    21. JM

      You can-

    22. JR

      (laughs)

    23. JM

      ... but, but, you'll like the cheese.

    24. JR

      Okay.

    25. JM

      Give it a try. I know you're an open-minded man.

    26. JR

      Yeah, I am.

    27. JM

      So yeah, give it a try.

    28. JR

      I'll try, I'll try your vegan cheese.

    29. JM

      Okay.

    30. JR

      But you, you're sending me mixed signals. Fr- You gave me frozen elk meat and vegan cheese.

  2. 15:0030:00

    But you have a…

    1. JR

      But, you know, you have an act, and your act is...

    2. JM

      But you have a lot of different things y- a lot of things you could do.

    3. JR

      Yes. Yeah, there's a lot of things you talk about.

    4. JM

      I mean, is it... Do you, like, say, "I don't think this joke's gonna land" with this particular audience?

    5. JR

      No. No, sometimes I'll force-feed them. (laughs)

    6. JM

      You just... You go through... You go through... "They, they need to hear this."

    7. JR

      (laughs)

    8. JM

      (laughs)

    9. JR

      It's... Y- you know, it's... It gives you an opportunity to try to figure out a better way to word it, or a better way to justify your position, or a better... or a softer way to land it.

    10. JM

      Mm-hmm.

    11. JR

      You know? It's like there's al- Like, there's a lot of different weird things that are going on when you're doing comedy. Comedy is kind of like mass hypnosis. That's what it's like, in a way.

    12. JM

      You know, I do a lot of public speaking, so, uh, I have learned that there's... You know, you have to sync up with the audience. And I can, I can just tell whether this is gonna land well with this particular group-

    13. JR

      Hmm.

    14. JM

      ... or whether it's not, and I d- I sort of adj- adjust on the fly. I still have a speech I'm gonna give, but I do alter it as I go along. I shorten some stuff, lengthen other stuff, and I substitute if I think that's gonna bomb out, so...

    15. JR

      Well, I think public speaking, like what you're doing when you're standing up and, and talking about a very particular subject, is almost more open-ended, because you really never know what kinda crowd you're gonna get, whether they're gonna be in a good mood or a bad mood, whether they're bored or hot or cold. When you go to see comedy, generally people go there because they want to have fun.

    16. JM

      Yeah.

    17. JR

      So they have a good perspective when they get there. They're like, "I've come here to have fun and laugh. I hope these comedians are funny." Like, you go there with, like, a little bit of a smile on your face when you sit down. Like, "Here we go. It's gonna be fun."

    18. JM

      Yeah. And so they have a predisposition to wanna laugh anyway.

    19. JR

      Yes, yes.

    20. JM

      They're not going there to judge you, they're going there to laugh and-

    21. JR

      Some people are, but those people are, you know, they're trouble.

    22. JM

      That... They, they already didn't like you before they (laughs) went there.

    23. JR

      Yeah. Or that, you know, there's some people that, that think they're gonna, "Oh, well, I'm gonna go and I'm gonna heckle. I'm gonna show 'em what's up."

    24. JM

      (laughs)

    25. JR

      There's these, these kind of people. But g- and generally, clubs kick those people out. Really, uh, most people that come to comedy clubs, they go because it's fun. Look, I still love comedy as a, uh, a p- As an audience member. I enjoy it as a customer. It's fun.

    26. JM

      Mm-hmm.

    27. JR

      I love watching great comedians. It's, it's... It feels good to laugh. I love, I love their creativity.

    28. JM

      Do you learn a lot from other comedians?

    29. JR

      Yeah, you do. Yeah, you do. You learn what makes you laugh. You know, like, sometimes I'll, I'll see someone performing, and it'll give... It'll inspire me. I'm like, "Wow, that guy really put a lot into that," or, or, "Wow, her writing is so cr- is so clever." And it'll make you... It, it'll fire up your neurons. It'll get you excited.

    30. JM

      Do you do your... All your own writing?

  3. 30:0045:00

    Do... When you're talking…

    1. JM

      'Cause again, you said earlier on, "Incentives matter, but we're, we're gonna take away the incentives for business to really flourish and succeed." But they should do it from altruistic reasons. And we may do some things for altruistic reasons, but you cannot build a society around it.

    2. JR

      Do... When you're talking about win-win-win, this is a very... In many ways, it's... I, I see what you're saying, but...... there are l- things that are negative that are associated with profit and innovation, and particularly expanding industry, right? For particularly, uh, environmental impacts. Like, when you talk... When you say win, win, win, like, there's n- there's very f- rarely, when you're... Especially when you're dealing with creating and designing and building things, you've got a negative impact in some way, environmentally.

    3. JM

      T- two points. Um, first of all, historically, socialism has been far worse, worse polluter than, than capitalist countries.

    4. JR

      How so?

    5. JM

      Well, if you just look at the environmental destruction that the Soviet Union left behind, it, it was a complete disaster.

    6. JR

      Right. But that's... This, this is socialism done wrong, John. We're gonna do it right here.

    7. JM

      Who has done it right, Joe?

    8. JR

      (laughs) No one.

    9. JM

      No one's done it right.

    10. JR

      No one.

    11. JM

      And h-

    12. JR

      But the Soviet Union's a bad example.

    13. JM

      No, all-

    14. JR

      Because Stalin was...

    15. JM

      Yeah. But all of Eastern Europe were... There, there's no incentive to protect the common good in socialism, and they don't. When the government has a monopoly of all decision and power-making, they don't tend to look out for the environment. That's one of the myths.

    16. JR

      You also take away agency from people, and you, you take away their desire to improve and do better. And without incentive, people just don't perform the same way.

    17. JM

      But the beautiful thing about business... Let's concede a partial truth to what you said, that there will be unintended negative consequences, as you say, environmentally. Well, that's why you have to regulate business to a certain extent. That's why you have to make people responsible for their environmental pollutants. And b- because bu- business innovates and has an incentive to innovate, um, business can innovate and create solutions to those environmental problems.

    18. JR

      Okay. Let me stop you there for a second. When you say, "Make people responsible for their environmental pollutants," then we're, we're gonna have to deal with another aspect of capitalism. And that's the, the effect that special interest groups and lobbyists have on politicians, because they create laws that shield these big businesses from consequences from these negative actions. So by saying that they have to clean up their problem, the only way that's ever going to happen is if they're not protected, if they don't use that influence and money...

    19. JM

      Totally agree.

    20. JR

      So this is where I think a lot of people have a, a valid argument against capitalism.

    21. JM

      Exactly.

    22. JR

      Like, capitalism has kind of fucked over our, our, our, our system of government in a way, because money has gotten so deeply involved with super PACs and lobbyists. And there's so much money involved that it changes the way we, we govern things.

    23. JM

      Is that a flaw of capitalism, or is that a flaw of government?

    24. JR

      I think it's a flaw of government, but that government has been influenced by capitalism, by capitalism's desire for universal growth, for constant growth.

    25. JM

      The... The sad truth is that humanity is not perfectible. We can never create the perfect system. And the attempt to create the perfect system... The perfect just doesn't mean any good.

    26. JR

      Right.

    27. JM

      Capitalism is not perfect. It does not... Because human choices and what people want varies. People t- Uh, capitalism will sell cigarettes to people because that's what people want. It gives them pleasure, but it's bad for their health, but they're, they're giving people what they want. It's, it's the same thing in, in any type of externality. That's not, that's not deliberately done to harm the society. It's sort of a by-product.

    28. JR

      Right. But this is why win, win, win doesn't really work.

    29. JM

      It's-

    30. JR

      It's not really win, win, win. It's win most of the time, but with some negative consequences that are better than the alternative, right?

  4. 45:001:00:00

    They don't see it.…

    1. JR

      who've never built a business like Whole Foods, they don't seem to see that.

    2. JM

      They don't see it. Um, the reality is, is that people like an Elon Musk or Jeff Bezos, um, they are, they're good capital allocators, so to speak. They are not gonna waste that money. That money's gonna be reinvested to create new and more dynamic businesses that will help ... Uh, the innovations will help our society move forward. When you just redistribute that money, it, there's no more additional innovation. It's just, it's just, it's being consumed. This whole idea that it's consumption that drives the economy is fundamentally, uh, a myth. It's mostly creativity and innovation that drives the economy. So, we need to keep that money in the hands of our most creative people, which are entrepreneurs, uh, creative businesspeople. And, uh, for some reason, I probably, I think because of envy, it seems so unfair. Again, we own a win-lose model. If Jeff Bezos has $150 billion, then that's unfair. In some sort of cosmic way, that's unfair. And they believe that somehow or another, others have less. So, there's like, this fixed pie, and Jeff took a big piece of it-

    3. JR

      Hmm.

    4. JM

      ... or, or, or, or Elon Musk has taken a big piece of it. But it's not a fixed pie. That's the wrong metaphor. Innovationism is continually growing the pie. And in fact, humanity is demonstrably better off because of the capitalists, because of the innovationists.

    5. JR

      Let me play devil's advocate, 'cause this is the way they look at it. They would say, "Well, when you get to that sort of a position, like a Jeff Bezos, where you have $150 billion, you can exert your influence on people in a way that's detrimental to society. You've achieved too high of a position. You have too much power, and you will probably lose- use that power to loosen regulations, to, uh, bribe politicians or influence politicians and to get laws passed that are better for your business and stifle competition."

    6. JM

      I think that's a powerful argument. And if and when it happens, you have to push back against, you have to resist it. I think most businesspeople are not doing that. I think ... I don't see that Jeff's trying to pass or, you know, I, or I don't see mo- y- I don't see Jeff trying to pass laws that-

    7. JR

      No, I don't think he is either.

    8. JM

      ... favor Amazon. I think-

    9. JR

      I'm not saying he is.

    10. JM

      Yeah.

    11. JR

      If he was, boy, would they come after him.

    12. JM

      Yeah.

    13. JR

      'Cause he's balling so hard.

    14. JM

      Mm-hmm.

    15. JR

      They'd be like, "That motherfucker who has, doesn't have enough?"

    16. JM

      But I know that before, when Whole Foods was ... We were a public company for 25 years and, uh, we, we had the government go after us a few times. Uh-

    17. JR

      For?

    18. JM

      Well, they tried to stop our ... We tried to make an acquisition of a, of a company called Wild Oats back in 2007. We actually made the acquisition, but the FTC tried to stop it. We ended up going into court with them and we actually won in court. And very interesting, the FTC has their own court. And they s- after we won in the federal courts, they said, "Well, now we wanna take you into the, our court, the administrative court."

    19. JR

      Oh. Terrific. They have their own court?

    20. JM

      They ha- they had their own court.

    21. JR

      Don't you wish you had your own court? I-

    22. JM

      Take you to Whole Foods court, motherfucker. (laughs) I'll take the FTC to the Whole Foods court.

    23. JR

      Dumb. Dumb. Right?

    24. JM

      But, you know-

    25. JR

      Like, the People's Court.

    26. JM

      ... y- uh, you don't win in the FTC court. You don't win in that court. So-

    27. JR

      Well, how many people have won in that court?

    28. JM

      I think when I looked at it-

    29. JR

      Zero?

    30. JM

      ... at that time, this was back in 2007, I think 46 of the 48 previous cases, this is from memory so I could be wrong, had lost.

  5. 1:00:001:14:48

    Right. That's a real…

    1. JM

      with.

    2. JR

      Right. That's a real problem with people that don't want to hear the other perspective.

    3. JM

      We're stuck in... That's your social dilemma issue.

    4. JR

      Yes.

    5. JM

      When we get stuck in an echo chamber, if we only... if you're, if you're a traditionalist and you only watch Fox News, for example, then you're not gonna get a wider perspective. But if you're a progressive and you only read the New York Times and watch CNN and MSNBC, you may not be getting a, a wider perspective either. We need to expose ourselves to the wider context of information that's out there.

    6. JR

      That is a philosophy that I think should be taught in school that is as important as mathematics and history. There's a, there's a thing about challenging ideas and looking at your own ideas in a wa- in an objective way. I d- I think one of the things that I've worked very hard at doing is not being married to any of the ideas that I have in my head, and that I don't... They are not mine, they are an idea. And even though I have espoused these ideas, even though I've defended these ideas, if something comes along that shows me that this idea is flawed or inaccurate, I have made a very posi- a very conscious, positive effort to abandon those ideas-

    7. JM

      So do I.

    8. JR

      ... or reexamine them.

    9. JM

      I've got a metaphor for it that you, you... I'm happy to loan it to you-

    10. JR

      Okay.

    11. JM

      ... You can have it too. It's like ideas are like, um, I've got clothes on here today, but they're not who I am. I'm just wearing them today.

    12. JR

      Right.

    13. JM

      And, and I'll put these aside and I'll wear different clothes tomorrow. They're... the clothes are not me, and the ideas and beliefs I have are not me either.

    14. JR

      Right.

    15. JM

      When, when they don't fit any longer, I set them aside-

    16. JR

      Mm.

    17. JM

      ... and I get new clothes that fit better. The... and, and it's a... that's a, that's a very liberating way to think about your beliefs and your ideas, because otherwise, if you identify yourself with what you believe, that means if somebody criticizes one of your beliefs, y- many people take it as a personal attack, that somehow they're, they're saying I don't have worth because they disagree with my views. No, they're just saying they don't like the clothes that you're wearing-

    18. JR

      Yeah.

    19. JM

      ... but that's not who you are. So, I'm not my beliefs. They are just what I'm wearing for right now.

    20. JR

      That's an interesting way of looking at it, and I think there is a real problem with people looking at people's ideas and judging them and their value as a human being based on those ideas. But we do it because most people are married to their, to their ideas, and we're taught to defend our ideas to the death, that these ideas are core to who you are as a person, that they're core to how you identify, how you think of yourself.

    21. JM

      It's like the Matrix, you gotta free your mind.

    22. JR

      Yeah.

    23. JM

      Free your mind.

    24. JR

      Well, this... it's very freeing in, in being able to recognize you're wrong and say you're wrong. It's very, it's very freeing.

    25. JM

      It is.

    26. JR

      And we resist it. But when you resist it and you know you're wrong, you feel like a loser. Like inside your head, you know you're full of shit.

    27. JM

      You know, I don't, I don't experience it that way. So one of the things I try to do as CEO of Whole Foods Market is I always try to admit my mistakes in a very public way, because I feel like that helps everybody else admit their own mistakes.

    28. JR

      Yeah.

    29. JM

      And I'll just say, "You know, I was wrong about that. I made a mistake. I'm sorry about that." It... and... 'cause then if you admit you made a mistake, you can learn from it. You don't have to make the same mistake again.

    30. JR

      Mm.

Episode duration: 3:38:37

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