Skip to content
The Joe Rogan ExperienceThe Joe Rogan Experience

Joe Rogan Experience #2278 - Chase Hughes

Chase Hughes is an expert in influence, persuasion, and human behavior. He is the author of several books, including "The Behavior Ops Manual" and "The Ellipsis Manual." https://nci.university/ Save $20 on your first subscription of AG1 at http://drinkag1.com/joerogan 50% off your first box at https://www.thefarmersdog.com/rogan

Joe RoganhostChase HughesguestGuestguest
Feb 25, 20252h 54mWatch on YouTube ↗

EVERY SPOKEN WORD

  1. 0:0015:00

    (drumbeats) Joe Rogan podcast,…

    1. JR

      (drumbeats) Joe Rogan podcast, check it out.

    2. NA

      The Joe Rogan Experience. Train by day, Joe Rogan podcast by night. All day. (instrumental music)

    3. CH

      Hey, man.

    4. JR

      Good to see you.

    5. CH

      Man.

    6. JR

      We're debuting these, uh, mugs. My friend, uh, Turkey Merc on Instagram sent me these Cheshire cat mugs. Isn't that badass?

    7. CH

      Yeah. That's really good.

    8. JR

      Thought it'd be good for you, 'cause we're, you know, we're talking about mind fucks. Cheshire cat's a little bit of a mind fuck. (laughs)

    9. CH

      In the simulation.

    10. JR

      Yeah, for sure. So, uh, you were just telling me that you had a brain disease.

    11. CH

      Okay.

    12. JR

      And you... What did you do to fix it?

    13. CH

      So, I, uh-

    14. JR

      What was it, first of all?

    15. CH

      Uh, it's temporally epilepsy with mesial temporal sclerosis.

    16. JR

      When did you develop this?

    17. CH

      We don't know, but, uh, I started having seizures, like, a few years ago. And everybody in my family knows I'm a neuroscientist. I say with a lowercase N, not a PhD neuroscientist, but, uh ...

    18. JR

      But you studied neuroscience?

    19. CH

      Yeah. I, I post-grad at Harvard and, and Duke. But, uh, they assumed, you know, Chase has studied all this stuff. He's gonna know if he's having seizures. But these seizures come with amnesia. So, I didn't remember that I was having any of 'em. And this is, like, three years ago. I had retired from the military and then started having these seizures. So, then I, I found a neurologist, the, the drug that they gave me, the number one side effect was seizures. Of the, from this pharmaceutical company. So, I, I kind of looked around and I found this guy's a functional medicine guy, and he got me on, uh, methylene blue to start off. And I know Mel Gibson was on here talking about it.

    20. JR

      Mm-hmm.

    21. CH

      And that instantly stopped everything. And, uh, some other stuff.

    22. JR

      That stuff so- it was a fabric dye, right?

    23. CH

      Yeah, in 1890.

    24. JR

      How weird.

    25. CH

      And it-

    26. JR

      Who the fuck drank it first? (laughs)

    27. CH

      (laughs) Who's that guy?

    28. JR

      So, going, "Oh, they make blue jeans out of that?" Huh.

    29. CH

      Yeah, let me-

    30. JR

      What would it taste like?

  2. 15:0030:00

    Mm-hmm. …

    1. CH

      what I mean? They just kind of captivated the person they-

    2. JR

      Mm-hmm.

    3. CH

      ... were talking to in this little bubble.

    4. JR

      Yeah.

    5. CH

      They were all about you. They're really interested in you.

    6. JR

      Right. I heard Tom Cruise is awesome at that.

    7. CH

      Oh, yeah.

    8. JR

      I heard when you talk to him, you're like the only person in the room.

    9. CH

      Yeah. And it's just that, that stare.

    10. JR

      Yeah.

    11. CH

      "Tell me more. Tell me more."

    12. JR

      (laughs)

    13. CH

      "Tell me about your mom." And you get that ... They all had that quality to them, but one of the things that all of them had, the one trait that I think all of those guys had, was they could get you to deviate off of your baseline really quick. And so, if you're ... If they can get you to curse, that's step one. They get you to say something that's a little bit out of, outside of a social norm, they would all do that as step one.

    14. JR

      Hm.

    15. CH

      Every single time.

    16. JR

      Huh. So, what, what ... Like, in the cults, how would they do that? What would they try to get you to deviate from? What would they try to get you to do?

    17. CH

      So, in the ... Their goal was to get you to agree to join the cult. So, if I can get you to do something that's outside of your norm, so I use something called elicitation. So, instead of me asking questions ... Let's say we get into the back of an Uber and I wanna ask the Uber driver to complain about his job.

    18. JR

      Mm-hmm.

    19. CH

      Instead of using questions, which are weird, right? So, like, I'm like, "Hey, do you like your job?"

    20. JR

      Right. That's weird.

    21. CH

      It's, yeah, weird. It's like saying, "Hey, how much do you guys make?" Um, you say, "Hey, I just read this article the other day that said Uber drivers are the, are the most highest respected people out there and they love their job. They have the highest job satisfaction rating. That's incredible." And they turn ... The guy turns around, they're like, "What?"

    22. JR

      Uh, so you bullshitted them. (laughs)

    23. CH

      Right. So just ... That's called, uh, triggering a need to correct the record. It's one of the methods.

    24. JR

      Oh.

    25. CH

      But I very quickly get your brain to associate a mental script of friend mode, 'cause he doesn't talk about that with other riders. He, he bitches about his job to his, his friends.

    26. JR

      Right.

    27. CH

      So, I'm getting your brain to start shifting into this ... I'm behaving as if I'm with a friend.

    28. JR

      Right.

    29. CH

      So, I start getting that behavior out of a person very quickly. So, we're just activating a script in that person's mind that goes from, "I'm with a client," to, "I'm with a friend."

    30. JR

      Hm.

  3. 30:0045:00

    And, uh, I think…

    1. JR

      by The Farmer's Dog. We all want to do the best for our dogs, but there's a lot of mixed messaging out there, especially around dog food.... take kibble, for example. You'd have to do a lot of digging to learn that kibble is actually ultra-processed. They put the words like premium on their bag, next to pictures of real ingredients, but food doesn't end up as burnt-down pellets without extreme processing. For decades, it was the default dog food, but not anymore. The Farmer's Dog is healthy food made with real meat and vegetables by people who care about what goes into your dog's body. The recipes are developed by board certified nutritionists to be complete and balanced, and their food is made to the same safety standards as human food. It's lightly cooked to retain vital nutrients, and then it's pre-portioned to suit your dog's needs. So try The Farmer's Dog today and get 50% off your first box of healthy, freshly made food, plus free shipping. Just go to thefarmersdog.com/rogan. Tap the banner or visit this episode's page to learn more. The offer is for new customers only.

    2. CH

      And, uh, I think for people that are asking questions, what are the... Which may be the type of people that are joining these cults. They're, they're questioning things in their life.

    3. JR

      Yeah.

    4. CH

      Our brains are naturally attracted to certainty and authority. And there's, we can talk about man- Authority is what we really probably should talk about. But we're attracted to that and our brains, the mammalian part of our brain, will simply follow somebody that is easily followed.

    5. JR

      Mm.

    6. CH

      Like, what is the, the clearest signal? It's not the smartest person in the room, not the best idea. What's the clearest signal that's pointing in a direction that I can follow? And our brains will just default to, once we trust that authority figure, we're automatically gonna assign good traits to them, we're gonna think that they're a good person, we're a good person, because we're aligning with this person just because they were followable.

    7. JR

      Okay.

    8. CH

      So it's a clear message.

    9. JR

      And so these guys who were recruiting people for cults, were they open with you about this stuff or did you kind of like figure it out by talking to them?

    10. CH

      I signed a ridiculous non-disclosure agreement with each one of them individually. The main-

    11. JR

      (laughs) The cults have NDAs?

    12. CH

      No, no, no. The, the, the main-

    13. JR

      The individuals did?

    14. CH

      ... the main organization did not know I was there.

    15. JR

      Oh. Oh, I see, I see.

    16. CH

      And it was mostly, they would go around the mall. It, they spent time around these shopping mall areas-

    17. JR

      The mall?

    18. CH

      ... and talk to people. Yeah. And it was like, it was all kind of very basic at the beginning. So cults' indoctrination is a longer process. It's not like, "Hey, let me talk to you for five minutes," and you're like, "Yeah, yeah, I'll join your cult and we'll worship aliens and stuff together." It's, it's a long process where like the deviation escalation continues to increase over time. And it's the exact same way if you're, if you're programming some Manchurian candidate or if you're a hypnotist and you're seeing a client, you want to get them to deviate from their normal behaviors, right? To fix-

    19. JR

      Right.

    20. CH

      ... fix their behavior.

    21. JR

      Right.

    22. CH

      So it's not all bad. So we can use those same, a lot of those same techniques to help somebody instead of hurt them. That's what I started discovering over the years, and I've studied like how to access every loophole in the human brain, and the fastest way to do that is through novelty and authority, number one. And, uh, there's nothing faster, uh, in the human brain that, where that'll give you that kind of access.

    23. JR

      Novelty and authority. Like, give me some examples of that.

    24. CH

      So let's say, uh, you and I are living 10,000 years ago, 15,000 years ago. The average tribe of people was like 150, 120. And let's say your job and my job was to go and collect fish in a bag, and fish, and then kind of bring it back to the tribe at the end of the day. And every day we went to the same spot, and it's a great spot. We walked by this bush, this big ass bush, and one day we're going back and talking about the fish we got, and you hear a stick snap behind that bush that we haven't heard before. So it's an, it's an unexpected deviation from your mental script of what's gonna happen. Does this make sense so far?

    25. JR

      Okay.

    26. CH

      So we're walking by the bush, the stick snaps. Now, what's generated in that moment is a tremendous amount of focus. Like there could be a threat, it could be a rabbit that we can eat, right? So a threat or a value is what our, how our brain responds to something new and something unexpected. Is it a threat? Is it valuable, socially or otherwise valuable? So the stick breaks. We're not thinking about our kids. We're not thinking about how many fish are in the bag. We're only thinking about this novel new thing that interrupted my brain's script of what I thought was gonna happen.

    27. JR

      Okay.

    28. CH

      You with me so far?

    29. JR

      Yeah.

    30. CH

      So in our life, when we see something that's unexpected, something that we... I guess we're, we're not expecting. So we're driving a car, blue lights in your rear view mirror is tremendous amount of novelty, threat, value, right? So our brain says, "This is how I tie my shoes. This is how I go to work. This is how I run the cash register at Starbucks," whatever it is. We develop these apps in our head. And when something interrupts one of those programs, our brain automatically says, "This is different. This is not expected. I need all of my focus down on this one thing."

  4. 45:001:00:00

    Is it? …

    1. JR

      a little harder to drink out of. Here you go.

    2. CH

      Is it?

    3. JR

      Yeah.

    4. CH

      I'll switch. I don't want to dirty that one up.

    5. JR

      No, don't worry about it. Um, so they, they, they have to have all those ducks in a row. If they don't, people are going to sense it. They're going to know. Even if they exhibit all the behavior characteristics of someone who's confident, there's going to be something off, 'cause we-

    6. CH

      Yeah.

    7. JR

      ... have some way, some ancient way of un... of detecting bullshit in ourselves.

    8. CH

      Yeah, we get those gut feelings.

    9. JR

      Yeah. We know when something's off, someone's a little full of it-

    10. CH

      Yeah.

    11. JR

      ... someone's faking it.

    12. CH

      Yeah. And now, I mean, we've all had that experience, like s-

    13. JR

      Yes.

    14. CH

      ... everything looked right on the surface.

    15. JR

      Mm-hmm.

    16. CH

      Anybody who was watching it from a distance probably was like, "Wow, that guy's really confident." But in your gut you're like, "Something's off. Something wasn't right."

    17. JR

      Well, particularly if you have all those bases covered. If you have all those bases covered, I think it makes it far easier to see in other people when they don't.

    18. CH

      Yeah. Because, I mean, if you have confidence, that means I'm living in front of my eyes.

    19. JR

      Right.

    20. CH

      I'm not just stuck back here the whole time.

    21. JR

      So, if you're gonna teach people how to be confident, essentially, you have to teach them how to get their shit together.

    22. CH

      Yeah.

    23. JR

      Unequivocally. Like-

    24. CH

      Yeah.

    25. JR

      ... undoubtably, you know, undebatably. Like you have to, you have to have your shit together, clearly.

    26. CH

      Yes. Absolutely.

    27. JR

      Otherwise, you're not gonna really be confident. You're always... It's always the back of your head, it's always going to be fucking with you.

    28. CH

      Yeah. And there's five areas of your life that I've identified. These are not... This is not some self-help program or anything, but there's five areas of your life that create gut feelings in other people and that's your environment, how you handle all of these things, your environment, your time, your appearance, your social skills, and your financial life. Like, if I've got unpaid bills, I've got creditors knocking on my door all the time, and then I go out and try to look like I've got my shit together, I'm gonna send those signals that something's not right.

    29. JR

      To people that are aware, not to people that are willing to join cults.

    30. CH

      Right.

  5. 1:00:001:15:00

    No. …

    1. JR

      O'Neill book?

    2. CH

      No.

    3. JR

      It's about the Manson family, how they did it with the Manson family. It's, uh, essentially, I mean, he, he lays out a very compelling, uh, case for the CIA not only training Manson, but supplying him with LSD and then getting him out of jail every time he got caught.

    4. CH

      Wow.

    5. JR

      And that it was done to change the perception of the antiwar movement. Like, the hippies were peace, love, and psychedelic music, and, you know, people were dropping out of society. And instead, the narrative now became, "No, they are murderers and psychopaths, and they're gonna kill beautiful actresses and people in Hollywood."

    6. CH

      So, they thought he would be like the vaccine for Timothy Leary and, and all those people.

    7. JR

      Yes. Yeah, yeah, it's a good way to put it. Yeah, that, um, they took this guy who was a con man and had sort of a, a proclivity towards, you know, influencing people and being char- charismatic and ... You ever heard his music?

    8. CH

      No, I didn't know he did music.

    9. JR

      Yeah, I mean, he's- he actually recorded with, uh, Brian Wilson of The Beach Boys. And, um, I think Brian Wilson and him, there was like a real problem because his career didn't take off, and like he threatened him. It cam- it became very, like very problematic, his relationship with Brian Wilson. But he g- there's a song, so you can find the song (laughs) if you listen to it a little bit. The Manson... Can we play this? Does someone own this? How's that work?

    10. GU

      Well, that was some- something I've hadn't, we hadn't talked... Guns N' Roses covered one of his songs. Did you know that?

    11. JR

      Oh yeah, yeah. We talked about that, I think we did.

    12. GU

      Oh, did we?

    13. JR

      Yeah. Yeah, um, but he recorded some songs. And, you know, they're not that bad.

    14. GU

      Time for living.

    15. CH

      Is that him singing?

    16. JR

      Yeah.

    17. GU

      Time keeps on flying. Think you're loving baby and all you do is crying. Can't you see...

    18. CH

      That's not bad.

    19. JR

      It's not bad.

    20. CH

      Yeah, it's decent.

    21. JR

      It's not bad. It- it's like, it's an okay shitty song from the '60s.

    22. CH

      Yeah.

    23. JR

      You know? It's not something you want to put on your Spotify playlist, but it's, uh, it's not bad.

    24. CH

      It's better than a third of guys that play at the bar or something.

    25. JR

      Yeah.

    26. CH

      Yeah.

    27. JR

      Yeah, it's better than a third of the guys on 6th Street in Austin, Texas. (laughs)

    28. CH

      (laughs)

    29. JR

      It's not bad. I mean, he was a charismatic person, right? And that's what you need to run a cult, and that's what you need to be a good rock star.

    30. CH

      And a lot of psychedelics.

  6. 1:15:001:17:02

    Will you then let…

    1. CH

      goal as a doctor, psychiatrist, coach, whatever, is to raise that person's suggestibility so that my suggestions can change their life.

    2. JR

      Will you then let them be aware of what you did and how you did it and what the pathway is?

    3. CH

      Uh, if it's- if I'm helping someone?

    4. JR

      Yeah.

    5. CH

      Absolutely. Yeah. So-

    6. JR

      That's gotta be a mind fuck for them.

    7. CH

      You know Roy Jones?

    8. JR

      Jr.?

    9. CH

      Yeah.

    10. JR

      The boxer?

    11. CH

      Yeah.

    12. JR

      Of course. Yeah.

    13. CH

      He's a friend of mine.

    14. JR

      Oh.

    15. CH

      And-

    16. JR

      I love that dude.

    17. CH

      Yeah. Me too. Um, and man, he's been through a rough year. I don't know if you've heard or anything.

    18. JR

      No.

    19. CH

      He's been through a lot this year.

    20. JR

      What- what happened?

    21. CH

      He lost his son.

    22. JR

      Oh, I didn't know that at all.

    23. CH

      Yeah, I think it was- yeah, I think he was 21. Um-

    24. JR

      Oh, that's terrible.

    25. CH

      But Roy called me one day. I went down there to train Roy at Roy's house, and he calls me one day and he's like, "Hey man, can you do this split personality thing on a fighter?" And I was like, "Oh, yeah." And as I'm t- telling him yeah, I was like, "I've never done this." I- I didn't know if I could, but I was like, "Yeah. I'll- I'll get it done." He's like, "I've got this guy going into a fight, uh, in two days. It's in Vegas. Can you fly out and- and do the- do your work on this guy?" So, I essentially give him an alter ego, but it's not like created through massive trauma or anything like that. It's kind of a fabricated- we use a little bit of like, um, a little bit of simulated trauma to make this thing happen, the dissociation part where I kinda separate from myself. And this guy had like the best fight of his life and this alter- alter ego, you can ask Roy, uh, I told him not to get gassed out, to where you're not gonna get gassed out, uh, or run out of air. Like you're gonna always feel like you're satiated. Even if you're not, you're gonna stay up and keep going. And the second is you're not gonna feel any pain, and you're gonna be pure aggression and strategy and all this. Roy gave me this list of stuff. So this guy, this young fighter, he's like 28, I programmed him. It took me for- 48 hours total, um, not with him, but like two days, over the course of two days I programmed him. And then he goes up a- what's the thing where the- they take a picture looking at each other, whatever that's called?

Episode duration: 2:54:21

Install uListen for AI-powered chat & search across the full episode — Get Full Transcript

Transcript of episode _R2JwJ0A1QE

Get more out of YouTube videos.

High quality summaries for YouTube videos. Accurate transcripts to search & find moments. Powered by ChatGPT & Claude AI.

Add to Chrome