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Dylan Field live at Figma's Config: Intuition, simplicity, and the future of design

Dylan Field is the co-founder and CEO of Figma, the collaborative design platform that has revolutionized how product teams work. In my first-ever live podcast, recorded at Figma Config, Dylan and I dig into: • How intuition and product taste drive Dylan’s decision-making • The challenge of keeping things simple • Dylan’s thoughts on the future of product management • Lessons from Figma’s early days • How Figma built their initial user base • Dylan’s journey from intern to CEO of a 1,000+-person company • The future of design tools and AI — Brought to you by: • WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs: https://workos.com/lenny • Anvil—The fastest way to build software for documents: https://www.useanvil.com/lenny • User Testing—Human understanding. Human experiences: https://www.usertesting.com/lenny Find the transcript at: https://www.lennysnewsletter.com/p/dylan-field-live-at-config Where to find Dylan Field: • X: https://x.com/zoink • LinkedIn: https://www.linkedin.com/in/dylanfield/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Introduction (01:11) Welcoming Dylan Field (02:36) Highlights and surprises from Config (06:58) The philosophy of design (08:01) Raccoon feet and muffin hands (09:57) Building and refining intuition and product taste (12:50) How to influence leadership (16:14) The role of product managers (21:12) The future of product management (22:20) The importance of simplicity in design (26:10) The long road to Figma’s launch (27:44) Advice for aspiring entrepreneurs (29:07) Knowing when it’s time to ship (30:39) Early user acquisition strategies (35:50) Spotting trends and future innovations (39:20) Reflections on leadership and growth (43:16) Lightning round Referenced: • Mihika Kapoor on LinkedIn: https://www.linkedin.com/in/mihikakapoor/ • Rick Rubin on the Creative Act—60 Minutes: https://www.youtube.com/watch?v=sE1teB5bN-w • Figma pages: https://help.figma.com/hc/en-us/articles/360038511293-Create-and-manage-pages • Leading through uncertainty: A design-led company—Brian Chesky (Config 2023): https://www.youtube.com/watch?v=Dkfijg7s76o • An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma): https://www.lennysnewsletter.com/p/an-inside-look-at-how-figma-builds • Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor • An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire): https://www.lennysnewsletter.com/p/an-inside-look-at-figmas-unique-bottom • Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO): https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building • Nadia Singer on LinkedIn: https://www.linkedin.com/in/nadiasinger/ • Sho Kuwamoto on LinkedIn: https://www.linkedin.com/in/shokuwamoto/ • FigJam: https://www.figma.com/figjam/ • Tim Van Damme on LinkedIn: https://www.linkedin.com/in/tim-van-damme-maxvoltar/ • Coda: https://coda.io/ • Shishir Mehrotra on LinkedIn: https://www.linkedin.com/in/shishirmehrotra/ • Websim: https://websim.ai/ • eToys.com commercial (from Dylan’s childhood acting career): https://www.youtube.com/watch?v=k3Y92aCmmbU Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Lenny RachitskyhostDylan Fieldguest
Jun 30, 202448mWatch on YouTube ↗

EVERY SPOKEN WORD

  1. 0:001:11

    Introduction

    1. LR

      (instrumental music) Today, I'm excited to bring you a very special episode which was recorded live at Figma Config with Figma CEO and co-founder, Dillon Field, in front of a live audience at the Moscone Center in San Francisco. This is the first ever live recording of this podcast, and it was so much fun. If you watch this on YouTube, you can see the epic stage that they built specifically for us to recreate my podcast studio. I could not be more thankful to the Config team for making this happen. In my conversation with Dillon, we dig into how he builds and refines his product taste and intuition, how intuition is a hypothesis generator, the future of product management, how Dillon attempts to operationalize keeping Figma simple and to continue simplifying the experience, a bunch of stories from the early days of Figma that I've never heard before. Also, he shares his favorite AI tool called WebSim, which is wild. And if you wait till the very end, you can see a very young child actor Dillon Field in a clip that I found online that was hilarious. If you enjoy this podcast, don't forget to subscribe and follow it in your favorite podcasting app or YouTube. It's the best way to avoid missing future episodes, and it helps the podcast tremendously. With that, I bring Dillon

  2. 1:112:36

    Welcoming Dylan Field

    1. LR

      Field. Dillon, thank you so much for joining me and welcome to the podcast.

    2. DF

      Thank you, Lenny. (laughs) Hi, all.

    3. NA

      (cheering)

    4. LR

      Uh, is this... Is this your first live podcast?

    5. DF

      This is my first ever live podcast. Also, uh, a big thank you to the Config team who set up this crazy studio. I had no idea this was gonna happen. I feel like I'm in my studio here with a thousand people watching us. Uh, it's very impressive.

    6. LR

      I, I very much dig the background and also the mics that may or may not be wired.

    7. DF

      That's right. Don't, don't say that. Don't tell people.

    8. LR

      Oh, sorry. (laughs)

    9. DF

      There's no wires coming out of them.

    10. LR

      There's no one behind the curtain either. (laughs)

    11. DF

      Okay. So, Dillon, I wanna start by just checking in on how you're doing. So Config is about to wrap up. We... You've been at it for two days now. Uh-huh. I know how much lift goes into doing these sorts of things. I imagine you've been thinking about this for a long time now. I'm just curious how you're doing. Any surprises? Any highlights? Any lowlights? Uh, the highlight is the community and just the incredible, incredible people here at Config. Yeah. Y'all are awesome. (cheering) I don't know why I keep talking in the mic like this. (laughs)

    12. LR

      (laughs)

    13. DF

      It's instinctual (laughs) . Um, but seriously, it's just the most amazing community to be part of. And, uh, I, I feel so lucky. And then, um, in terms of how I'm doing in this exact moment-

    14. LR

      Yeah.

    15. DF

      ... like exhausted, but riding on caffeine and whatever this, like, really cool probiotic drink is.

    16. NA

      (laughs)

  3. 2:366:58

    Highlights and surprises from Config

    1. NA

    2. LR

      Any surprises from the past couple of days? Anything that's like, "Oh, wow, that went a lot better than I thought," maybe less well?

    3. DF

      Um, yeah. I mean, like, you know, demo, uh, definitely things I would have improved.

    4. LR

      (laughs)

    5. DF

      Uh, but also, like the, uh, Emile and Mahika were phenomenal. Uh, and it was, it was just like so awesome to see them do their demos and, uh, present materials. And then, um, yeah, I was just really pleased with the conversation, I think, that's getting started at Config around AI. Um, and, uh, I think that... You know, I was looking online, um, on social media, and I think people are already kind of like zeroing in the right conversation, which is-

    6. LR

      Yeah.

    7. DF

      ... okay, in a world of, you know, more software being created by AI, what does that mean? And, you know, the impact on craft and the impact on quality and the, uh, need to have more unique design-

    8. LR

      Mm-hmm.

    9. DF

      ... and how design is a differentiator, and I think some people are saying, "I agree with that." Some people are saying, "I disagree with that," and that's exactly the bounds of, um, what the conversation I kind of imagined would emerge, uh, from yesterday.

    10. LR

      Mm-hmm.

    11. DF

      Um, you know, it's funny. The Make design feature, you know, we... Uh, I think I said on the keynote, I was like, "This is gonna give you the most obvious thing in the most obvious form possible." And then people online were like, "It's just gonna give you some obvious thing."

    12. NA

      (laughs)

    13. DF

      I agree. (laughs)

    14. NA

      (laughs)

    15. LR

      (instrumental music) This episode is brought to you by WorkOS. If you're building a SaaS app, at some point, your customers will start asking for enterprise features like SAML authentication and SCIM provisioning. That's where WorkOS comes in, making it fast and painless to add enterprise features to your app. Their APIs are easy to understand so that you can ship quickly and get back to building other features. Today, hundreds of companies are already powered by WorkOS, including ones you probably know, like Vercel, Webflow, and Loom. WorkOS also recently acquired Warrant, the fine-grained authorization service. Warrant's product is based on a groundbreaking authorization system called Zanzibar, which was originally designed for Google to power Google Docs and YouTube. This enables fast authorization checks at enormous scale while maintaining a flexible model that can be adapted to even the most complex use cases. If you're currently looking to build role-based access control or other enterprise features like single sign-on, SCIM, or user management, you should consider WorkOS. It's a drop-in replacement for Auth0 and supports up to one million monthly active users for free. Check it out at workos.com to learn more. That's workos.com. This episode is brought to you by Anvil. Their document SDK helps product teams build and launch software for documents fast. Companies like Carta and Vouch Insurance use Anvil to accelerate the development of their document workflows. Getting to market fast is a top priority for product teams. And the last thing that you or your developers want is to build document workflows from scratch. It's time-consuming, expensive, and distracts from core work. You could stitch together multiple tools and manage those integrations, or you can use an all-in-one document SDK. Most product managers will tell you, "Paperwork sucks."Anvil's document SDK helps teams get to market fast, incorporate your brand style, and give you back time to focus on your company's core differentiated features. For your users, paperwork often starts with an AI-powered web form, styled and embedded in your application. From there, you can route data to your backend systems and to the correct fields in your PDFs via API. Complete the process with a white-labeled e-signature. The best part about Anvil is the level of customization their SDK provides. Non-technical folks love Anvil's drag-and-drop builder, and developers love their flexible APIs and easy-to-understand documentation. Build document software fast with Anvil. That's useanvil.com/lenny to learn more or start a free trial. That's useanvil.com/lenny. Let's

  4. 6:588:01

    The philosophy of design

    1. LR

      keep talking about design. You once said that the definition of design is art applied to problem-solving. Can you just add a bit more to that? What do you mean by that? 'Cause that's an amazing line.

    2. DF

      Well, I, I don't think it's my original line.

    3. LR

      Mm.

    4. DF

      I think someone else said it, but, um, there's a lot of definitions of design out there too. I mean, there's also design as dialogue or design as problem-solving. You could just go straight there. Um, y- I could go with, like, 10 more, but, uh-

    5. LR

      (laughs)

    6. DF

      ... uh, but yeah, I like, I like art apri- applied to problem-solving because I think that, um, design is often, uh, there is some component of creativity to it and unique expression that you're trying to provide and create and put out into the world, but you are also trying to do it and match it to a user need, a problem that needs to be solved. And, uh, I, I think that, um, it's not pure art, and if you, but if you lose the art and you're just solving the problem, like, it's totally utilitarian and it has, um, it, it lacks soul. And so the combination of those two things, uh, is,

  5. 8:019:57

    Raccoon feet and muffin hands

    1. DF

      to me, really beautiful.

    2. LR

      I'm gonna pivot to a very hard-hitting question. I hope your PR people don't kill me for asking you this.

    3. DF

      (laughs)

    4. LR

      Many people asked me to ask you this question.

    5. DF

      Okay.

    6. LR

      Very important. Please explain a Figma tradition called raccoon feet and muffin hands.

    7. DF

      (laughs) Okay, um... (laughs) I, I should probably just leave this interview now.

    8. LR

      (laughs)

    9. DF

      No, um, uh, okay, so, uh, this is a, a co- a conversation, I'm not sure exactly where it started, but it was started early at Figma, and basically we had these, um, lunch tables at Figma where we would just kinda all gather and have very long, interesting, meandering conversations before we got back to work. And, uh, one of the questions that was a would you rather was, "Would you rather have raccoons for feet-"

    10. LR

      Hmm.

    11. DF

      "... or muffins for hands?" And I, I think this is, this is a deeply philosophical question.

    12. LR

      (laughs)

    13. DF

      Uh, I have pondered it, uh, since I've heard it. I still don't have, uh, one answer. If you've got an answer, I'm-

    14. LR

      Uh.

    15. DF

      ... curious what it is.

    16. LR

      I've got follow-up questions. Are the, uh-

    17. DF

      (clears throat)

    18. LR

      ... do the raccoon, uh, can you control where the raccoon take you, or are they just deciding on their own what's happening?

    19. DF

      Uh, I think that raccoons, um, probably wouldn't even agree with each other where to go.

    20. LR

      Okay, that's complicated. Uh...

    21. DF

      I mean, if, if you had raccoons for feet right now, do you think that it would interfere with this podcast?

    22. LR

      But, uh, muffin hands would also interfere with my newsletter, and I feel-

    23. DF

      That's right.

    24. LR

      ... like I'd be out of work. I don't know if you can type. I need a special keyboard. Okay, this is very difficult.

    25. DF

      You haven't even talked about the upsides to this yet. (laughs)

    26. LR

      (laughs) Yeah. What are the upsides?

    27. DF

      Uh, we could get there. It's o- but then-

    28. LR

      Maybe you could eat some of the muffin-

    29. DF

      There's a case for optimism.

    30. LR

      ... cupcakes?

  6. 9:5712:50

    Building and refining intuition and product taste

    1. LR

      Okay, um-

    2. DF

      (laughs)

    3. LR

      ... I'm gonna play a short clip with Rick Rubin, and then I have a question about it.

    4. DF

      Okay.

    5. LR

      So we'll see if that plays.

    6. NA

      (instrumental music playing) But exactly what he does and how is difficult to describe. Do you play instruments? Barely. Do you know how to work a soundboard? No. I have no technical ability, and I know nothing about music. (laughs) You must know something. Well, I know what I like and what I don't like, and I'm, I'm decisive about what I like and what I don't like. So what are you being paid for? The confidence that I have in my taste and my ability to express what I feel has proven helpful for artists.

    7. LR

      Okay, so I'm not gonna say this is you. (laughs)

    8. DF

      (laughs) Need to grow the beard. (laughs)

    9. LR

      But I think this is a little bit you, because what I've heard from a number of your colleagues is that one of your superpowers is intuition and product taste, and someone said that you have the sixth sense for what's gonna work when you're designing Figma and you're making decisions in the product. So I'm curious how you've built and refined your intuition and product taste when it comes to Figma and then even broadly.

    10. DF

      W- that's a lot kinder than I thought you were gonna be.

    11. LR

      (laughs)

    12. DF

      I thought you were gonna be like, "You don't know how to code, and you don't know how to design."

    13. LR

      No.

    14. DF

      (laughs) Um, but, um, uh, no, I, I, I mean, I, I think, um, the, here's my framework for it. I think intuition is like a hypothesis generator, and, uh, you're constantly generating these hypotheses, and others are generating hypotheses as well. And you then take these hypotheses and you put them forward, and you debate them, and you try to find data to support them or negate them, and then you whittle it down into, like, what is our working hypothesis? And from that, uh, you move forward.

    15. LR

      I heard that you read every tweet that mentions Figma and share them with folks, and there's a Slack channel where you paste them. I imagine that is a part of this, where you're just constantly watching what people are saying about Figma, what people are complaining about?

    16. DF

      I mean, I, I, uh, yeah, I, I definitely look everywhere, um, trying to constantly ingest information about Figma, uh, and it's not just, like, Twitter/X, whatever that's called now.

    17. LR

      (laughs)

    18. DF

      Uh, but...... you know, anywhere on the internet, support channels, et cetera. Um, and, uh, yeah, I'm, I'm always trying to understand... I also ask a lot of questions, um, and I try to get to root problems and understand where people are coming from and what are they actually trying to solve. Uh, sometimes people are, are saying, "Hey, I need X," but they really want Y or Z.

    19. LR

      Hmm.

    20. DF

      And, you know, trying to do that myself and kind of engage and dive deeper there, but also to encourage our team to do that, uh, I think leads to, you know, really good outcomes in terms of what we

  7. 12:5016:14

    How to influence leadership

    1. DF

      ship.

    2. LR

      Uh, is there something you've changed your mind about? Kind of building on that. Uh, either based on customer feedback or some employee just, like, making a case and, like, "Okay, you're right." Is there something that comes to mind of something you've changed your mind about recently?

    3. DF

      Um-

    4. NA

      Slides.

    5. LR

      (laughs)

    6. DF

      (laughs)

    7. LR

      Somebody said, "Slides."

    8. DF

      Someone shouted out, "Slides." Uh, I have not.

    9. LR

      (laughs)

    10. DF

      Uh, it's Figma slides. Um-

    11. LR

      (laughs)

    12. NA

      (laughs)

    13. DF

      I... Well, it's not recent, but, like, one good example of me changing my mind, uh, is that y'all have pages in Figma. You're welcome.

    14. LR

      (laughs)

    15. DF

      Um, but, like, I, I think I have deep skepticism about pages still. Like, I'm not, I'm not sure they're like... If you could freeze time and I could just go and, with my team, work on Figma for a very long time, um, I'm not sure we'd come to the same implementation of pages that we are at today.

    16. LR

      Hmm.

    17. DF

      Uh, I, I, I just don't think it's, like, the most elegant solution in the context of, like, the entire system of product design that you could create. The world told me and our team that that did not matter and they needed pages (laughs) . And don't worry, we're not unshipping pages.

    18. NA

      (laughs)

    19. DF

      Uh, but, but, yeah, I, I'm, I'm still very skeptical of them. Uh, and I think that, in general, p- probably my team would tell you that, um, I don't always change my mind, but I also, uh, I, like, build trust with people in deep ways. And I think across our organization, if things are not gonna be fatal, then if I hear from someone, "Hey, I really think we should do X," then I'll say, "Okay, just go with it. And here are my, here's my feedback. Here's what I'm skeptical of. Let's see what happens."

    20. LR

      Yeah.

    21. DF

      And then, you know, sometimes they come back to me and they're like, "See, I was right." But-

    22. LR

      (laughs)

    23. DF

      But usually they're pretty polite about it.

    24. NA

      (laughs)

    25. LR

      Just to, just to build on that. Something a lot of people, uh, try to work on is being good at influencing leadership, exec CEOs. What do you find helps you... help- works to change your mind? What do people come to you with that helps you like, "Okay, you're actually right"?

    26. DF

      I think the more concrete an artifact is or the more you can debate something, the better.

    27. LR

      Mm-hmm.

    28. DF

      Uh, I, like, ask for examples a lot. I try to ask follow-up questions about things, um, and make sure I fully understand it. And I think, uh, where I get stuck sometimes is if I, like, ask follow-up questions and we don't have answers yet. And then my response might be, "Let's go find the answer to these questions, and then let's go back to this conversation-"

    29. LR

      Mm-hmm.

    30. DF

      ... if I think it's something that's really important. And I think for some people they might go, "Okay, this is actually really obvious. Like, I can't believe you're so dense and you don't get it yet."

  8. 16:1421:12

    The role of product managers

    1. DF

    2. LR

      Okay, so kind of following up on that. Let's talk about product management.

    3. DF

      Okay.

    4. LR

      So last year you had Brian Chesky here. I think maybe on this stage, maybe a bigger stage. And he, he kind of said that they got rid of product management at Airbnb, and everyone cheered and all the PMs were very sad.

    5. NA

      (laughs)

    6. LR

      And he didn't actually mean they got rid of product management. They changed the function and evolved it.

    7. DF

      (laughs)

    8. NA

      (laughs)

    9. LR

      I'm curious just to get your take.

    10. NA

      (laughs)

    11. DF

      Yeah.

    12. LR

      It's funny. Um-

    13. DF

      This is why we have you here, Lenny, so, you know. It's your answer, no? (laughs)

    14. LR

      Yeah, I had him on the podcast-

    15. DF

      It's important after all. Surprise! (laughs)

    16. LR

      We're still here. We're still here.

    17. DF

      (laughs)

    18. LR

      Um, I wanna get your take on product management. Uh, you all have amazing product managers at Figma. I've had three of them on the podcast already. I'm curious just what value you find the best product managers bring to Figma.

    19. DF

      It was really funny. Uh, last year after that interview, so Yuki, uh, our chief product officer-

    20. LR

      (laughs)

    21. DF

      ... had invited me to a dinner, uh, for our PM team. And, you know, it took a while to get out of config, uh, at the end of the day. And I, uh, I eventually made it to the dinner, but I was like 40 minutes late. And I walk in, and Mahika, uh, who was on stage yesterday presenting sl- uh, slides, Figma slides.

    22. NA

      (laughs)

    23. LR

      Slide, slides. Uh...

    24. DF

      Uh, she was, she was like standing up and doing a mock, uh, Brian Chesky impersonation.

    25. NA

      (laughs)

    26. DF

      And she, she's like standing up in front of the entire product team and she goes, "And then Brian Chesky's like, 'There don't need to be any PMs.' And Dylan's like, 'Ooh.'"

    27. NA

      (laughs)

    28. DF

      And I'm like, "Hi, Mahika." (laughs)

    29. NA

      (laughs)

    30. DF

      And, you know, I'd never seen her so red. Uh. (laughs)

  9. 21:1222:20

    The future of product management

    1. LR

      along those lines. Are you bearish or bullish on the future of product management? Do you think PMs will continue the way they are? Do you think PMs will dwindle? Any sense of the future of product management?

    2. DF

      Um, I, I think probably everyone's learning to do a bit more of everyone else's job in this current moment. Uh, that said, I definitely think there's still immense value, uh, in product, immense value in design, immense value in engineering, and so I think those roles will continue to exist.

    3. LR

      So maybe just, I just wanna come back to the question of just the, what the best PMs that you work with, do you find, what value do they most bring? I guess, is there anything that's like, here's, what would be gone if we didn't have these PMs?

    4. DF

      The best PMs, I think, uh, again, create those frameworks that bring everyone else along, and those frameworks also have a point of view and a strategy associated with them.

    5. LR

      Hmm.

    6. DF

      So you're able to kind of, like, take the strategy, take the point of view, wrap it all up in a framework, and then make it so that, uh, everyone knows what the destination is and how to, how to get there.

    7. LR

      Awesome.

  10. 22:2026:10

    The importance of simplicity in design

    1. LR

      Okay, so kind of along these lines, something I've heard you're really big on is simplification. Uh, somebody told me that when you're in des- in a designer view and things just feel too complex to you, uh, quote, "You furrow your brow and insist there must be something simpler." Why is simplification so top of mind for you? Why is it so important for you, and just why is it so hard to do?

    2. DF

      Oh, gosh. Um...

    3. LR

      (laughs)

    4. DF

      Well, I think probably anyone here who's, like, worked on product knows how hard it is. Uh, it's, I think the, the more that you add, uh, the harder it is to create something that's coherent. Um, you know, the, one, one, uh, essay that Evan, my co-founder, introduced me to early on in Figma's history, uh, I think from, uh, uh, Stevie's Drunken Blog Rants or something like that-

    5. LR

      Mm-hmm.

    6. DF

      ... uh, it contains the term irreducible complexity, and it's basically this idea that, like, one plus one does not equal three. It sometimes equals, like, one and a half, uh, and the more that you add and the more that you continue to put in something, um, the more complex it gets and the worse it gets.

    7. LR

      Mm-hmm.

    8. DF

      And I think this is definitely true for tools. So in the context of Figma, uh, we can make it more powerful, but to do that in a way that's not making it more complex at the same time is extremely hard.

    9. LR

      Mm-hmm.

    10. DF

      And we have to always be paying attention to how complex or how simple things are, uh, because if we don't, it just kind of becomes a monstrosity really fast. And there's parts of our product that, like, I, I don't wanna dive into that part of the conversation, the self-critique, but, uh, um, definitely, like, as I'm in conversation with a bunch of our product leaders at Figma, there's parts where it's like, "Okay, this thing is too complex as a system," and we made, like, all the right local decisions, and yet together, they're too complex and they're not working anymore, and let's go revisit the system now.

    11. LR

      This episode is brought to you by User Testing. Transform how you build products and experiences with User Testing. Get fast feedback throughout the development process so that you can build the right thing the first time.

    12. NA

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    13. LR

      I know you just redesigned Figma. I imagine part of that came from things are just getting too complicated-

    14. DF

      Mm-hmm.

    15. LR

      ... not as simple as we want. Is there anything that's been, like, bugging you in the old Figma, but like, "Oh, this is way too complicated. I really wanna simplify this thing."

    16. DF

      Yes.

    17. LR

      Okay. What's that? (laughs)

    18. DF

      (laughs) Uh, (laughs) we'll move on, but I, I-

    19. NA

      (laughs)

    20. DF

      ... many things. (laughs)

    21. LR

      Okay. (laughs) Sounds good. Um, okay-

    22. NA

      (laughs)

    23. LR

      And in terms of how to keep things simple, uh, so I had Dharmesh Shaw on the podcast, he's the co-founder of HubSpot.

    24. DF

      Yeah.

    25. LR

      And the way he described it is that you're always fighting the second law of thermodynamics-

    26. DF

      Mm-hmm.

    27. LR

      ... of entropy, just the product getting more complicated. And he kind of sees, uh, himself as part of the solution is you, top down, you have to, like, be on top of that. Is that the way you see it? Like, that's kind of your role to keep things simple? Do you think people further down the ladder can do that or... I don't know. How do you-

    28. DF

      Absolutely. Yeah. Everyone's responsible for simplicity. And I think, another quote that is not mine, but is a really good one is, you know, "Keep the simple things simple. Make the complex things possible." And I think that's a really important, uh, uh, principle to hold-

    29. LR

      Mm-hmm.

    30. DF

      ... as you're designing tools.

  11. 26:1027:44

    The long road to Figma’s launch

    1. DF

    2. LR

      Okay. I wanna pivot to talking about early days Figma.

    3. DF

      Sure.

    4. LR

      So, I don't know how many people know this, but it took three and a half years to launch Figma from when you were beginning to work on it.

    5. DF

      Way too long. Don't do that. (laughs)

    6. NA

      (laughs)

    7. LR

      Okay. This is, this is my question. So, it took three and a half years to launch, and then five years to get your first customer. Uh, Dylan, what the hell were you doing all that time?

    8. NA

      (laughs)

    9. DF

      I don't think it took five years for our first... Well, okay, paid... At first, we paid customers-

    10. LR

      Yeah.

    11. DF

      Sure. Okay, fine.

    12. NA

      (laughs)

    13. DF

      Um, slightly less, but, but yep-

    14. LR

      Okay.

    15. DF

      ... approximately five years-

    16. LR

      Close enough.

    17. DF

      ... I guess if you round up. Um.

    18. NA

      (laughs)

    19. DF

      Uh, I, I mean, I think that, you know, if, if we had, if I had been probably better at hiring and recruiting-

    20. LR

      Mm-hmm.

    21. DF

      ... like if Na- I see Nadia in the audience, um, making eye contact with her the entire time for some reason-

    22. NA

      (laughs)

    23. DF

      She's our, our chief people officer. If she had been at Figma from day one, we would've hired probably faster, and, uh, and we would, would've gone to market faster. But I think that, um, yeah, it was, it was a hard product, uh, to build and to get everything to come together with. I also see Shou. Um, and, uh, I think for, uh, Shou has joined us as a director of engineering. He's a VP of product now. Again, people can wear many hats. Um, and he was someone that joined Figma and, uh, said, "Hey, y'all need to ship this thing. You're really close."

    24. LR

      (laughs)

    25. DF

      Um, and he really helped catalyze us to ship in that moment. And, you know, I think he... In week one, he gave a presentation and was like, "Here's what we gotta do. Here's the gap. Everyone agrees on it. Let's go." So.

  12. 27:4429:07

    Advice for aspiring entrepreneurs

    1. DF

    2. LR

      Mm-hmm. And so you already said that you wish you shipped earlier. Is there any advice there for just people building something today of just-

    3. DF

      Oh, get it out as fast as you possibly can.

    4. LR

      Mm-hmm.

    5. DF

      Um, eh, like, everything they tell you about, uh, you know, making sure that you get a product out really quickly is totally true. The faster you get it out, the more feedback you get, that is a positive thing. And, um, uh, now I, I index on that when we try to build, and FigJam's a great example of that. We shipped it incredibly fast-

    6. LR

      Mm-hmm.

    7. DF

      ... um, and it helped us get to market and get feedback faster. Figma slides, great example of that too. Dev mode, for what it's worth, it took us longer. Uh, we just had to keep iterating and building it, and building it again. Uh, you know, certain directions we tried didn't work out.

    8. LR

      Mm-hmm.

    9. DF

      And we really had to get to a place where we were able to, um, really believe that we were adding value and really understood the developer as user. And it just didn't happen for a long time. So, it's f- it's interesting because I think people look at dev mode and sometimes they go, "Oh, this is, this is quite simple." To the point about simplicity. Um, you know, Figma, uh, like, like, w- is this, is this, uh, simpler than FigJam? You know, the reality was it took, like, at least three times as long.

    10. LR

      Mm-hmm. So you, your advice is ship quickly.

  13. 29:0730:39

    Knowing when it’s time to ship

    1. LR

      There's also this kind of push that, that, uh-

    2. DF

      Uh, I'd hold a bar for sure.

    3. LR

      That's, that's kind of the question I have is there's also a lot of talk of just, like, the, the bar has risen. Uh, you need, especially B2B software, craft is really important. You need... Like, Linear talks a lot about this just, like, the bar is very high for people to switch from something out there. Is there anything... I don't, uh, I don't know. I don't think you'll have, like, here's the answer when you're ready to ship. But just any advice of just, like, here's good enough versus like, no, you should probably wait.

    4. DF

      Well, you know, another thing that Evan taught me was that, um, for a new launch, you've got quality, features, deadline, choose two.

    5. LR

      Mm-hmm.

    6. DF

      And, uh, I think that the beautiful thing about software is you can keep iterating on it. So, it's not like a physical product where you have to always have quality in there, otherwise, it's never gonna have quality. You can ship it with features and deadline, and then improve it iteratively over time. I'm not saying you should always do that. Sometimes you need to at least have a minimum bar of quality for the things you have, and you're gonna ship less features maybe. Uh, so you choose fe- you know, quality and deadline. And sometimes you say, "Actually, here's the minimum feature set, and we're gonna have this quality bar." And you're willing to push it out. But I think you have to know when you're introducing a new thing what it's gonna take, and then, uh, to make that minimally awesome product, but also when you're, um... Yeah, I think that, that, um, when you're iteratively improving it, like, you shouldn't just be focused on the features, you have to focus on the quality too.

    7. LR

      Uh, I like this term you used, minimally awesome product.

    8. DF

      Yeah.

    9. LR

      Love it. Um,

  14. 30:3935:50

    Early user acquisition strategies

    1. LR

      the... Okay. So, the way you got your early users for Figma is quite fascinating. I don't know how many people know this story, but you basically wrote a script to scrape Twitter and create a s- a graph of the most influential designers on Twitter, and then you made it your mission to convince them to use Figma and make 'em evangelists. Uh, is there anything more to the story there? And then I have a question about... kind of along those lines.

    2. DF

      Yeah. I mean, uh, y- you can't do this anymore, first of all.

    3. LR

      (laughs)

    4. DF

      Uh, (laughs) because the Twitter API doesn't exist anymore. Um, rest in peace, Twitter API. (laughs)

    5. LR

      (laughs)

    6. DF

      Uh, but, um, uh, I mean, look, I was, uh, intern at LinkedIn, and when I was there I saw, uh, some really cool work people had done with Gephi, uh, which was a sort of network visualization tool. And based on that, uh, I thought it'd be interesting to try to, like you said, look at who the, the design network was, who the central nodes were, which you can just run page rank on and see. Uh, and you can do that for other communities too, which I, I've, I have done in the past, uh, just 'cause I'm curious about social network dynamics and-

    7. LR

      Wow.

    8. DF

      ... social network analysis. Uh, and, um, and, and you could just, like, do those things back in 2012, 2013, when Figma started. Uh, so yeah, so I, I kinda constructed this list of like, "Here are the most central designers in the graph," but also then I, like, looked at their work, and then the ones that I was really inspired by, and, like, as a total fanboy and someone who, like, wanted to learn as much as I could about design, uh, was inspired by these folks. The ones I was inspired by, I reached out to-

    9. LR

      Mm-hmm.

    10. DF

      ... and said, "Hey, can I buy you a coffee?" And most of 'em were really kind. The design community is amazing. And, uh, they said yes, and then from there, was able to learn from them, show them Figma, get their feedback. And, uh, I, I think it started, honestly, more as like a me fanboying, me getting feedback.

    11. LR

      Mm-hmm.

    12. DF

      I mean, one example is Tim Van Damme. Uh, you know, I've, I saw him on Dribbble, you know, Max Valtara. I'm like, "Oh my God, this guy is just a genius." These icons are incredible. Like, I, I think, um, the first time I met Tim was at Dropbox, and, uh, like, I had this total fanboy moment. I'm like, "I've been tracing your icons."

    13. LR

      (laughs)

    14. DF

      It's like, "Hi." (laughs)

    15. LR

      (laughs)

    16. DF

      Um, and, uh, I had been working on vector networks with, with the team-

    17. LR

      Mm-hmm.

    18. DF

      ... and, uh, my y- my test cases were, like, a lot of his icons.

    19. LR

      Mm-hmm.

    20. DF

      Um, and, uh... 'cause they were just, like, beautiful, and I liked looking at them and studying them. And, you know, to now have Tim on the team and have him, like, doing the icons for UI3 is, like, such an honor and, like, privilege to work with someone of that craft.

    21. LR

      Mm-hmm.

    22. DF

      Uh, but yeah. Um, so reachin' out to your heroes sometimes works.

    23. LR

      It's interesting, 'cause when people hear that story, when I've heard that story many times, it was always like, "Here's a growth hack. Find the most influential people in your field. Go try, try to convince them to use your product." And the way you're describing it is you were using it more as feedback. "I just wanna show you the product, get your feedback, make this better," and then ended up working. They're like, "Oh, I love Figma, I'm gonna use it."

    24. DF

      Well, I think it especially works for designers that way, 'cause designers are really good at giving feedback. Like, it turns out (laughs) that not everyone is good at giving feedback. Uh, but yeah, designers are, are awesome at that, so we're really lucky. And I mean, literally, you know, early on in Figma's existence, folks... Uh, I, I think Payam Rajabi is here somewhere. Uh, I'm not sure if he's in this room, but, um, I was hoping to see him before the end of Config. You know, Payam wrote, like, a very long doc for us about all the things that he wanted to see in Figma, uh, after we did like a, a user research study with him-

    25. LR

      Mm-hmm.

    26. DF

      ... um, with a bottle of wine, because our, our text editing didn't work very well then. (laughs) So I ran 'em through the user study, and knew we'd need a bottle of wine to finish, and it took like hours 'cause the type of sentence in Figma was so slow.

    27. LR

      Hmm. That reminds me of a, a story I've heard, where, uh, your f-... one of your first customers was Coda.

    28. DF

      Mm-hmm.

    29. LR

      Sponsor, I think, of Config. Uh, used to be called Crypton. Uh, and there's a story where you installed Figma, you helped them get set up, you drove home, and then they called you like, "Hey, Figma's not working anymore," and you drove back, like yourself, to help fix them, and it tur-... ended up their wifi was down, right? Or there was a wifi issue. Is that the story?

    30. DF

      (laughs) I don't remember what the solution was-

  15. 35:5039:20

    Spotting trends and future innovations

    1. LR

      Something I've noticed you are good at is you spot trends ahead of other people. So obviously, WebGL you were on early, and that's what allowed Figma to exist, building it in the browser. Uh, I saw you tweeting about CryptoPunks way before they were worth millions of dollars. You're just like, "I like CryptoPunks. Look, I got a few. They're really, really cool. They're super cool." Little pipe. Um, I'm curious if there's anything these days that you're really excited about, that might become bigger in the future.

    2. DF

      Yeah. Well, we talked about WebAssembly. I, I mean, I, I... We were just talking about them backstage, and, uh, and I think... and before this conversation too.

    3. LR

      Yeah.

    4. DF

      Um-

    5. LR

      Talk about WebAssembly.

    6. DF

      And, uh, that's an example of something where it's so interesting, 'cause it's like there's a generat- generative UI component, and yet it's not what we're going for for Figma. It's totally different. Um-So, we actually invest in WebSim wi- with, uh, Figma Ventures.

    7. LR

      Amazing. Maybe explain what WebSim is for folks that-

    8. DF

      Yeah. WebSim is like a, um, hallucinated internet, basically. If you go to websim.ai, uh, you can use different models like Claude or GPT, uh, 4.0, uh, and you can do that either through their defaults or you can use Open Router to get, like, a bigger context window. And the more that you use it, the more you construct this context window of this almost universe that you're building up in WebSim. And as you do it, uh, it's almost like you're world-building. And, uh, I just have, like, gone deep and geeked out on this, uh, when I've had time, and they've evolved the platform a lot, so... Like, we were back there and they were showing me some new functionality that's really cool too.

    9. LR

      Amazing.

    10. DF

      Um, but, uh, but yeah, it's, I think, so interesting to, to see this like this, like, almost lean forward entertainment tool-

    11. LR

      Mm-hmm.

    12. DF

      ... uh, using the internet.

    13. LR

      So, I thought you would answer this. And so, we're gonna have a picture come up here that I, I tried WebSim and played around with it, and hopefully a photo comes up somewhere. Okay, so this is... So, all I typed here was-

    14. DF

      (laughs)

    15. LR

      ... gmail.com/dylanfield.

    16. DF

      (laughs)

    17. LR

      So this is in an invented Gmail, just came up with this using AI, of what your inbox should look like, and it looks pretty accurate. I don't know, there's like Adobe stuff.

    18. DF

      Uh, there's DOJ, non-FTC.

    19. LR

      Financial.

    20. DF

      (laughs)

    21. LR

      This is not actual information. Nobody buy stock based on this.

    22. DF

      (laughs)

    23. LR

      So, it's pretty cool.

    24. DF

      No comment on 75% year over year.

    25. LR

      (laughs) Yeah. So, like, the way it works-

    26. DF

      That's funny. I had never tried Gmail before.

    27. LR

      Yeah. Did you do-

    28. DF

      Did you try U? What was your inbox like?

    29. LR

      I didn't do B. I, I don't think it would have anything, if you-

    30. DF

      I bet it does.

  16. 39:2043:16

    Reflections on leadership and growth

    1. LR

      So, interestingly, before Figma, your only other job was an intern at three different companies, and now you're leading this juggernaut of a business, 1,000 plus people. I imagine there's a lot you've had to learn over this time. So, I'm not gonna ask you what you've learned, because I think it's probably a lot. I'm curious just what has most helped you scale and learn? Is it exec coaches? Is it CEO friends? Is it hiring execs? Like, what's most helped you scale with the business and become the leader you are today?

    2. DF

      I, I think all of the above. Um, and also just having, like, a mindset of you have to constantly adapt and, uh, grow and change and adapt. Um, but yeah, I would say that mentors can come from anywhere. It can come from-

    3. LR

      Mm-hmm.

    4. DF

      ... the community, all of you. Uh, mentorship can come from the people you hire. It can come from, you know, folks that you actively seek out as investors or, uh, or explicit mentorship, uh, and mentors. Um, it can come from people that, that call themselves coaches, like, uh... And, you know, what's interesting too is it can come from people you mentor as well.

    5. LR

      Mm-hmm.

    6. DF

      Like, there have been plenty of people where, uh, they ask me a question at some point and I give them an answer and they think it's insightful for whatever reason. And then years later, we're, we're talking again, and I ask them a question and they're like, "Well, years ago, you told me..." (laughs) And they, like, repeat back what I told them, like, "That's a really good point." (laughs)

    7. LR

      (laughs)

    8. DF

      Uh, or they've grown and they've changed and they've learned, and they tell me something completely different, they give me a new framework. And so I think that, uh, when you're... Yeah, like, a lot of times, when I talk with new founders, they teach me things that are, are totally things that I've just never, never thought about. Or, or interns at Figma have been mentors to me in many ways. So, it... You really have to have a learning mindset and just always be ready to absorb new information, I think.

    9. LR

      When you were just tinkering around with Figma 12 years ago, I think, at this point, did you ever imagine you'd be running a thousand-person company, an audience just spellbound by what you're building? There's, like, people lining up to take photos with your logo in the lobby. Like, that doesn't happen. That's very rare. Uh, just to give you a chance to reflect on just how it feels to have built that over time. How does, how does that feel sitting here right now?

    10. DF

      Well, I feel very, very lucky, but also very humbled by just the community that is around Figma. I mean, I, I mentioned in the keynote, but just, like, the people that are in the Figma community are the people that are shaping the world's technology. And the chance to, to serve them and to make software for them and hopefully improve their life in some little way, uh, is such a privilege. It's a responsibility, uh, and one I don't take lightly, but also I try not to, like, carry that as a weight-

    11. LR

      Mm-hmm.

    12. DF

      ... but rather as, like, pump me up and, uh, and get me excited to go build for them. So...

    13. LR

      Yeah. When we were talking about this idea earlier, the, you, you... Like, the first thing you said is it's a responsibility, which I didn't expect. Is there anything more there or just like, "Wow, I really have to help make this-"

    14. DF

      Well, again, it's, you know, going back to the simplification, uh, point, you know, it's, it's very important that we continue to make Figma more and more simple. We make Figma th- as powerful as we can for the people that are in our community, uh, that we figure out what people's needs truly are, um, and that we advance the state of the craft and make it so that we do that in a responsible way. Uh-... and, and that we champion design, and, and champion quality. So, we're trying to do all those things. We, sometimes mess up, but people have been very patient with us, and we're very thankful for that. And thankful for the support of just everyone, uh, here, and, uh, and in our community that, that are giving us a chance to, to make this impact.

    15. LR

      Is there anything else you wanna... Oh, yeah, there's some applause. (audience clapping) Love that.

    16. DF

      Thank you.

    17. LR

      Applause break.

  17. 43:1648:07

    Lightning round

    1. LR

      Is there anything else you wanna share? Anything else you wanna leave listeners with before we get to our very ex- very lightning round, very quick lightning round?

    2. DF

      (laughs) Um, well, no, I just, I, I think one thing I'll share is, uh, I think we're so early on this journey of computing in general, um, and in our lifetimes, we're gonna have the chance to just build such incredible technology and incredible products. And I'm really excited to see what everyone in this room builds, but, uh, also this, everyone on the internet that's listening maybe, also builds. Uh, and send me cool stuff. So, if you s- you build something cool, like, message me somewhere, and, uh, and share it with me.

    3. LR

      What's the best way to message you?

    4. DF

      Uh... (audience laughing) Email's good. Uh, you can probably figure out my email if you-

    5. LR

      Just use your website?

    6. DF

      ... work with it for, like, five seconds. Or use WebSim. Uh, (laughs) and, uh, uh, Twitter/X is good. Uh, those are two places, at least, you can find me.

    7. LR

      Amazing. Dylan, with that, we've reached our very exciting lightning round. We only have a couple minutes left. (bell dinging)

    8. DF

      Okay.

    9. LR

      It's a very short one. Do you have a favorite product that you've recently discovered that you really love, other than WebSim?

    10. DF

      Hmm. Um... Well, I will say that, uh, it's not like a favorite product, but I will say that, um, if you get, like, i- um, not to... I- I- I- I- I'm trying to... (audience laughing) Hesitating if I should say this or not. (audience laughing)

    11. LR

      We'll cut it out in post, don't worry about it.

    12. DF

      (laughs) (audience laughing) It's so fas- I'll say this. It's so fascinating to look at all the different LMs out there right now.

    13. LR

      Mm-hmm.

    14. DF

      And what each one is uniquely good at. And it's really fun, if you can hack them the right way and get them in the right mood, what they'll do. That's what I'll say.

    15. LR

      Whoa. What does that mean? (audience laughing) Okay.

    16. DF

      It's my diplomatic answer.

    17. LR

      Okay. Interesting. Okay. Uh, do you have a favorite life motto that you come back to, repeat to yourself, share with friends or family that you find really useful?

    18. DF

      Hmm. I don't know if I've got a, like, life motto, but one piece of advice I've always appreciated is when people give you advice, they're not giving you advice. They're giving themselves advice in your shoes.

    19. LR

      Mm-hmm.

    20. DF

      Uh, and I think that's, like, a interesting one. So if I gave you advice here, um, I'd be giving myself advice in your shoes.

    21. LR

      Hmm. Final question. Not many people know this, but you were a, you were an actor, a child actor, when you were five years old. (audience cooing) Do you think you made the right career move? Do you feel like you sometimes regret acting?

    22. DF

      (audience laughing) Uh, (laughs) yeah, definitely. Um, (laughs) , uh, uh, that's my mom. (laughs) (audience laughing) Uh, my mom's in the audience, and she says, "Yes." (laughs) (audience laughing) Uh, no, I mean, like, like, we've been talking about product. Uh, if you're an actor, you're a product in some way. And, um, that's not to disparage actors. Actors are awesome. Acting is awesome. I loved it. But, uh, my differentiators when I was five, uh, five and a half, I think, was that I could, uh, I could read and I could sit still, and I was decently cute. (audience laughing) Um, then I hit puberty, and those things were no longer differentiators. (audience laughing) And, uh, uh, then it was like, "Let's, let's do some computer science." (audience laughing)

    23. LR

      So to close, we're gonna play a... Oh, yeah, applause. (audience clapping) Uh, we're gonna play a clip, something I found on YouTube to close. And, uh, enjoy. 30 seconds clip. (gentle music) (birds chirping) (waves crashing) (woman humming) Where will you find a world of ideas for your child? Only at eToys. From Barbie to Brio to Swimways. (water splashing) eToys, where great ideas come to you.

    24. DF

      That was a good find. (laughs) (audience clapping)

    25. LR

      Thank you. Dylan, thank you so much for doing this.

    26. DF

      Thank you. I, could I make one comment about that commercial?

    27. LR

      Okay, one comment.

    28. DF

      Okay, one comment before we end. That commercial made that company go bankrupt. (audience laughing) Thank you all for joining. (laughs) Thank you for having me, Lenny. (audience clapping)

    29. LR

      Good list. Thanks, Dylan. Bye, everyone. (gentle music) Thank you so much for listening. If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app. Also, please consider giving us a rating or leaving a review, as that really helps other listeners find the podcast. You can find all past episodes or learn more about the show at lennyspodcast.com. See you in the next episode.

Episode duration: 48:07

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