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Failure

In this special compilation episode, we delve into failure—an overlooked source of wisdom. From freezing onstage in front of thousands of people, to coworkers staging an intervention, to huge product investments that went to zero, we’ve pulled our favorite stories of failure from 100+ podcast episodes. I hope these stories serve as a gentle nudge to view failure not as a setback but as a crucial detour toward growth. — Brought to you by Sendbird—The (all-in-one) communications API platform for mobile apps: https://sendbird.com/lenny | Eppo—Run reliable, impactful experiments: https://www.geteppo.com/ Find the full transcript at: https://www.lennysnewsletter.com/p/failure Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, you’ll hear from: (00:00) Lenny: Why I’m focusing on failure (03:25) Katie Dill: The single meeting that changed how Katie leads forever (08:03) Paul Adams: Freezing onstage in front of thousands of people (18:38) Tom Conrad: Lessons from Pets.com and Quibi—two of the most famous product disasters of all time (33:19) Sri Batchu: When you fail, make sure you fail conclusively (39:00) Jiaona Zhang (JZ): One of the biggest product misses at Airbnb (44:32) Gina Gotthilf: Everyone has an “A side” and a “B side,” and we should all share our B sides more (57:57) Maggie Crowley: Her favorite interview question about failure, and lessons from a personal failure (1:00:33) Thanks for listening Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Lenny RachitskyhostGuest (Airbnb leader sharing an intervention story)guestPaul AdamsguestTom KonradguestMaggie Crowleyguest
Dec 12, 20231h 1mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

How Product Leaders Turn Painful Failures Into Career-Defining Lessons

  1. This compilation episode of Lenny's Podcast assembles candid stories of failure from top product and growth leaders at Airbnb, Stripe, Intercom, Google, Quibi, Duolingo, Ramp, Toast, and more.
  2. Guests describe personal and organizational missteps—from botched redesigns and culture clashes to billion‑dollar product flops—and unpack what actually went wrong beneath the surface.
  3. Across stories, themes emerge around trust, fear‑based strategy, experimentation discipline, unit economics, and the gap between polished ‘A‑side’ narratives and messy ‘B‑side’ realities.
  4. The episode argues that failure, when examined honestly and conclusively, is one of the most powerful drivers of growth for both people and companies.

IDEAS WORTH REMEMBERING

5 ideas

Earn trust before driving change as a new leader.

Katie Dill’s Airbnb story shows that arriving with strong opinions and “coming in swinging” without first listening can trigger team rebellion; slowing down to understand motivations and build trust dramatically improved engagement and outcomes.

Avoid building products from fear and competition anxiety.

Paul Adams’ experience on Google’s social products (Buzz, Google+) and the intense secrecy and paranoia around them illustrates that initiatives driven primarily by fear of competitors rarely yield great products or healthy cultures.

Design experiments so failures are conclusive, not ambiguous.

Sri Batchu emphasizes that failed tests are only useful if they decisively validate or kill a hypothesis; in lower-volume B2B contexts that means maximizing treatment effects and throwing multiple tactics at a hypothesis so you can confidently stop repeating dead ideas.

Respect unit economics and core capabilities before scaling operations-heavy ideas.

Airbnb Plus, as described by JZ, tried to solve trust issues with costly inspections and managed inventory—ignoring Airbnb’s strengths (reviews, lightweight tools) and weak operational muscles—leading to a structurally uneconomic program that likely never penciled out.

Separate the ‘product story’ from the ‘business equation.’

Tom Conrad’s Quibi reflections highlight that even beautifully executed products can’t redeem a fundamentally broken financial model; if the content/retention equation requires far more capital than is realistic, no amount of iteration will fix it.

WORDS WORTH SAVING

5 quotes

You can inflict change on people, but if you want to do it with them, you really, you know, trust is the key element there.

Katie Dill

The root cause for me is that the project has been run from a place of fear, competitive fear, which I don't think leads to good things.

Paul Adams

For me, failure is not that you didn't drive revenue. Failure is not learning.

Sri Batchu

Companies are also kind of like a math problem… if the equation is fundamentally broken, no amount of iteration and execution can get you out of the failed outputs.

Tom Conrad

We are very encouraged… to talk about our A sides all the time… but between all of those highlights, there were so many B moments.

Gina Gotthilf

Leadership failures and rebuilding trust with teamsFear-driven strategy vs. customer-driven product buildingExperimentation culture, conclusive failure, and learning velocityUnit economics, timing, and structural flaws in business modelsSolution-first thinking vs. problem-first product discoveryThe hidden ‘B-side’ of careers: layoffs, missteps, and nonlinear pathsCommon product traps: rewrites, over-operations, and vanity bets

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