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How to build trust and grow as a product leader | Fareed Mosavat (Reforge, Slack, Instacart, Pixar)

Fareed Mosavat is Chief Development Officer at Reforge, where he leads production, content, and new-product experiences. Previously, he led growth and product teams at Slack and Instacart, was a GM at Zynga, and also served as VP of Product at RunKeeper. Before all of that, Fareed’s fascinating career began in engineering for Pixar, where he learned the art of storytelling and collaboration. In today’s episode, we talk about how his time at Pixar influenced the way he thinks about product, why it’s so difficult to become a better PM, and how to avoid the “manager death spiral.” Fareed shares important insights on how to earn the trust of your manager and coworkers, the four types of product work—and why you need to understand all four. He also provides solid examples of how to generalize your learnings and explains why this will expand your options, make you a better PM, and boost your chances of moving into a leadership role.  Find the full transcript here: https://www.lennysnewsletter.com/p/how-to-establish-credibility-and — Where to find Fareed Mosavat: • Twitter: https://twitter.com/far33d • LinkedIn: https://www.linkedin.com/in/fareed/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Thank you to our wonderful sponsors for making this episode possible: • Coda: http://coda.io/lenny • Amplitude: https://amplitude.com/ • Vanta: https://vanta.com/lenny — Referenced: • Naval Ravikant’s Twitter thread about specific knowledge: https://twitter.com/naval/status/1002104865919664128 • Merci Grace on Lenny’s podcast: https://www.lennyspodcast.com/merci-grace-ex-head-of-growth-at-slack-on-plg-interviewing-storytelling-building-a-diverse-team-hiring-salespeople-building-a-growth-team-and-much-more/ • “Crossing the Canyon: Product Manager to Product Leader,” by Fareed Mosavat and Casey Winters: https://www.reforge.com/blog/crossing-the-canyon-product-manager-to-product-leader • Casey Winters on Lenny’s podcast: https://www.podpage.com/lennys-podcast/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/ • Reforge: https://www.reforge.com/ — In this episode, we cover: (00:00) Fareed’s background (03:55) Lessons from Pixar (09:07) What Fareed does at Reforge (11:57) The scale of Reforge at this time (13:51) Why it’s so difficult to become a better PM (18:03) A PM pie chart—execution, generalizing your solutions, communication, and scaling (23:00) How creating trust helped Fareed’s career grow (26:24) How to gain trust by leveraging your curiosity and communication skills (33:50) How to move from PM to Product Lead (36:43) The manager death spiral and how to avoid it (40:43) The four types of product work (44:13) Moving from IC to product manager (47:15) How to ask for the proper resources (50:00) The trend of senior PMs diversifying into advising, teaching, and angel investing (57:20) The downsides of being your own boss (01:00:45) Advice for breaking into advising — Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Fareed MosavatguestLenny RachitskyhostJon (Amplitude representative)guest
Oct 22, 20221h 5mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

From IC to Leader: Building Trust and Scope in Product Management

  1. The conversation traces Fareed Mosavat’s journey from engineer and Pixar technologist to growth/product leader at Slack and Instacart, and now Chief Development Officer at Reforge. He explains why product management is uniquely hard to get good at: there’s no real pre-training, and improvement comes mainly from doing real work on real products. Fareed outlines a learning loop for PMs—execute, generalize, communicate, and scale opportunities—and shows how this underpins both strong IC careers and the transition into management. He also explores the “product leader canyon,” common failure modes when moving from IC to manager, and the emerging trend of senior operators shifting into portfolio-style advisory and creator careers.

IDEAS WORTH REMEMBERING

5 ideas

Real product management skill comes from shipping real products repeatedly.

Courses, books, and mentorship are accelerators, but they sit on top of hands‑on experience solving real problems for real customers with real data. You get better primarily by executing and getting more reps.

Use a deliberate learning loop: execute, generalize, communicate, then scale.

First ship work, then extract generalizable lessons from it (patterns, mental models), communicate those learnings so others see your impact, and leverage that visibility to earn broader, hairier, more ambiguous problems to solve.

Sponsorship, not just mentorship, is critical for PM career inflection points.

Key leaps in Fareed’s career came when senior leaders trusted him with larger scopes, not because they coached every move, but because he’d proven judgment and communicated clearly enough that they were willing to ‘go to bat’ for him.

To get sponsorship, understand two levels up and two levels down, plus left and right.

Great PMs build a mental model of how the whole company works: they know their boss’s and their boss’s boss’s priorities, the technical and operational details beneath them, and how adjacent teams (sales, marketing, core product, finance) fit into the system.

Avoid the manager death spiral by shifting from doer to editor.

New managers often hoard the most important projects and dive into every detail, burning out and stunting their team’s growth. Instead, they must learn to trust others, coach selectively, and ask, “What’s the least I can do to make this work great?”

WORDS WORTH SAVING

5 quotes

You can't do homework, you can't do exercises, you can't do fake stuff. You have to work on real products, at real companies, with real customers, with real data to get better at product management.

Fareed Mosavat

What's in your strategy doc isn't that important. It's actually just an input into the end experience that you're trying to deliver for customers.

Fareed Mosavat

No one knows what you're thinking if you don't tell them.

Fareed Mosavat

As a leader, it's not just your job to get what you can get done with the resources in front of you. It's your job to marshal resources both inside your org and across your organization.

Fareed Mosavat

You have to shift from doer to editor. Your job is to make the work better, not to do all the work yourself.

Fareed Mosavat

Why product management is difficult to learn and to break intoFareed’s career path (Pixar, Zynga, Runkeeper, Instacart, Slack, Reforge)The PM learning loop: execution, generalization, communication, and scaling scopeCrossing the “product leader canyon” from IC PM to managerThe four types of product work and building a portfolio across themSponsorship, trust, and earning larger opportunities as a PMThe rise of portfolio careers: advisors, fractional leaders, and content creators

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