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Humanizing product development | Adriel Frederick (Reddit, Lyft, Facebook)

Adriel Frederick is VP of Product Management at Reddit X, where he helps incubate and scale new products. He is a former Product Lead at Facebook, as well as a former PM and Director of Product at Lyft. In today’s episode, we focus on what it takes to become a better product leader. Adriel shares anecdotes from his time at Lyft and Facebook, insights about how to lead through tough times, why there isn’t an algorithmic solution to everything, why R&D teams need to be a part of the core mission, the tangible benefits of working on diverse teams, and his thoughts on the future of AI. He also introduces the concept of cannonballs, why you should focus on the marginal user, why organization and empathy are the most important PM skills, and so much more. Find the full transcript here: https://www.lennyspodcast.com/humanizing-product-development-adriel-frederick-reddit-lyft-facebook/#transcript — Where to find Adriel Frederick: • Twitter: https://twitter.com/drellf • LinkedIn: https://www.linkedin.com/in/adrielfrederick/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Thank you to our wonderful sponsors for making this episode possible: • Linear: https://linear.app/lenny • Flatfile: https://www.flatfile.com/lenny • Eppo: https://www.geteppo.com/ — Referenced: • Jules Walter on Twitter: https://twitter.com/julesdwalt • Jules Walter’s guest post on Lenny’s newsletter: https://www.lennysnewsletter.com/p/product-sense • Mark Zuckerberg on The Joe Rogan Experience: https://open.spotify.com/episode/51gxrAActH18RGhKNza598 • Sam Harris’s TED Talk on AI: https://www.youtube.com/watch?v=8nt3edWLgIg • Facebook’s 7 friends in 10 days: https://www.linkedin.com/pulse/how-chamath-palihapitya-dramatically-improved-user-malinda-senanayake/ • The Prize: The Epic Quest for Oil, Money & Power: https://www.amazon.com/Prize-Epic-Quest-Money-Power/dp/1439110123/ • The New Map: Energy, Climate, and the Clash of Nations: https://www.amazon.com/New-Map-Energy-Climate-Nations/dp/0143111159/ • Revisionist History podcast: https://podcasts.apple.com/us/podcast/revisionist-history/id1119389968 • Tuned In podcast: https://www.hpacademy.com/blog/tuned-in-high-performance-academy-podcast/ • Mo on Netflix: https://www.netflix.com/title/81134264 • Radiant Nuclear: https://www.radiantnuclear.com/ — In this episode, we cover: (00:00) Adriel’s background (06:13) What he does at Reddit X (07:27) Reddit X’s avatar marketplace and NFTs (08:33) Why R&D teams need to be a part of the core mission (11:12) What it’s like to be the first black PM at Facebook (14:58) How to foster diversity (19:40) Being a PM at controversial companies, and how to evaluate criticism (28:25) Adriel’s most stressful time at Lyft (30:35) The importance of operational control and what it means (32:35) Why there isn’t always an algorithmic solution to everything (37:47) Thoughts on AI (42:42) Growth hacking and algorithms at Facebook (48:18) Cannonballs in growth—fundamental changes in the product for optimization (49:07) Facebook’s “7 friends in 10 days” push (51:30) What is a marginal user, and what can you learn from their experience? (56:06) How to think about doing experiments (59:10) Why organization and empathy are the most important skills  (1:02:59) Lightning round  — Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Adriel FrederickguestLenny Rachitskyhost
Oct 19, 20221h 7mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Humanizing Algorithms: Adriel Frederick on Growth, Diversity, and Judgment

  1. Lenny interviews Adriel Frederick, VP of Product at Reddit (formerly Facebook Growth and Lyft Marketplace), about building products that combine algorithmic power with human judgment. Adriel explains how R&D-style teams can thrive inside large companies, why diversity is a core business advantage (not just “nice to have”), and how his Trinidadian background shaped his product thinking. He shares stories from Facebook and Lyft about true “growth” versus shallow growth hacking, the necessity of putting humans in the loop for algorithmic decisions, and managing products through controversy and public scrutiny. The conversation closes with lessons on transitioning from IC to executive leadership, emphasizing organization design and empathy as the key multipliers of impact.

IDEAS WORTH REMEMBERING

5 ideas

Treat R&D teams as core, not side projects.

To avoid “organ rejection,” innovation teams must be clearly tied to the company’s core mission, their wins must be shared wins for the whole org, and other teams must still see themselves as owners of innovation—not relegated to just maintenance work.

Diversity dramatically speeds up and improves global product decisions.

Having teams that “look like the world” lets you resolve product debates in minutes instead of weeks, because teammates can draw on real lived experiences across cultures, geographies, and socioeconomic contexts instead of constantly recruiting external panels.

Algorithms need humans to set intent, constraints, and judgment.

Optimization systems are great at chasing a defined objective but blind to long-term effects, social reactions, and product intent; PMs must decide which decisions stay with humans, which go to algorithms, and design the interface between the two.

Stay close to users, especially in moments of controversy.

When public criticism flares (e.g., around driver pay at Lyft), going out to experience the product yourself and talking directly to users reveals which complaints are structurally valid versus which are just power-shift backlash—and what you actually need to fix.

Real growth comes from grinding on core user actions, not clever hacks.

Facebook’s growth came less from magic tricks and more from relentlessly improving fundamentals like sign-up, friend-finding, and habit formation, often via hard, non-glamorous product work rather than one-off “growth hacks.”

WORDS WORTH SAVING

5 quotes

Algorithms don't understand long-term effects, how people might respond, or your intent for the product. It's really important for product managers to play that role.

Adriel Frederick

If you want people across the world to use your product, you gotta have your teams look like the world. It just makes you so much faster.

Adriel Frederick

Some controversy is necessary. You’re not going to have any meaningful influence on the world without changing some pattern of behavior.

Adriel Frederick

There’s a laziness that can creep in where you’re just finding a lot of little things, because they’re easier. You end up doing incremental thinking that doesn’t meaningfully add up to something big.

Adriel Frederick

The hardest part of empathy is taking my own shoes off. Once I do that and really understand the other person, most of the problems go away.

Adriel Frederick

Designing and running R&D / innovation teams inside mature companiesDiversity as a competitive advantage in global product developmentOperating as a PM in controversial, high-scrutiny tech companiesHuman–algorithm collaboration and the limits of pure optimizationReal growth vs. “growth hacking”: experiments, activation, and marginal usersUsing data and experimentation without losing user empathyTransitioning from IC PM to VP: organization design and leadership skills

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