Modern WisdomHow To Survive The 21st Century | Jason Stapleton | Modern Wisdom Podcast 148
EVERY SPOKEN WORD
130 min read · 25,535 words- 0:00 – 1:01
Thrive by tuning out political noise and focusing on individual change
- JSJason Stapleton
... the stuff that I've been focusing on over the last couple of years is, is making my audience, my clients aware of the changes that are happening, and having them try and disassociate from political change as a way to improve our lives and, and improve our wellbeing, and focus more on individual change. What do I need to do to change my life to make sure that over the next 20 years I, I prosper, I thrive? Not that I survive, but that I actually thrive. And it's, uh, I mean, it's a full-time job just going through all that because we want to be focused on this stuff that doesn't matter. We love focusing on the noise, but the noise doesn't make you any money, the noise doesn't protect you. The noise just distracts you, keeps you dependent and apathetic.
- CWChris Williamson
Jason Stapleton in the building. How are you doing, man?
- JSJason Stapleton
I'm doing well, brother. Thank you for having me on your show.
- CWChris Williamson
Thank you for being here, dude. What's been going on? What you been doing today?
- 1:01 – 2:02
The unglamorous work behind success: funnels, copy, and the unseen grind
- JSJason Stapleton
Well, today I've been doing a lot of... It's so funny because the bu- people think that what I do is... Y- I mean, uh, some of what I do is cool and some of it-
- CWChris Williamson
(laughs)
- JSJason Stapleton
... is, uh, i- is celebrity, I guess, in, in terms of how it looks and the places I, I get to go. I live in Los Angeles so I get to, I get to go to a lot of premieres and stuff like that. But the bulk of what I do is sitting in a room staring at a computer screen-
- CWChris Williamson
(laughs)
- JSJason Stapleton
... uh, looking over numbers for marketing and advertising, and that's what I was doing today. I'm actually writing sales copy and I was building out, uh, a bunch of sales funnels for some YouTube advertising that we're doing. So it was... It's not glamorous work, it's not sexy, but it's, uh, it's, it's oftentimes that's the work that really pays the big money. Um, that's where the dividends are made. It's not when people are seeing you, it's not when you're on Instagram or Facebook or anything like that. It's when you're bunkered down in your room when no- nobody's looking at you doing the stuff that nobody else is willing to do. I always say, you know, success, success happens when nobody's watching. And, uh, and I guess I was involved in a little bit of that this morning.
- 2:02 – 5:36
Conor McGregor as a model for belief, branding, and ‘leading with confidence’
- CWChris Williamson
That's cool. Yeah, I always think about Conor McGregor. You know, people look at this guy and he's essentially unlimited wealth now, and there's a, a bunch of things that he is capable of doing that pretty much no one else is. However, Conor's had two kids over the last few years. Conor McGregor, as a dad, has had to get up at 3:00 in the morning and change a dirty nappy. Like, that is just reality. There's some things that you have to do, that you can't stop doing, right?
- JSJason Stapleton
Yeah.
- CWChris Williamson
There's this quote, I think it's Erasmus, that says, uh, "From the king in his castle to the peasant in the street, everybody shits."
- JSJason Stapleton
(laughs)
- CWChris Williamson
It's like there are certain parts (laughs) of life-
- JSJason Stapleton
Yeah.
- CWChris Williamson
... that you just can't get away from. And you know, you, you're right as well, like, um, as a club promoter people see you standing on the front door of a nightclub and they just think it's like strippers and cocaine until 6:00 in the morning, then wake up, like throw the condoms in the bin, have some cereal and a Budweiser and crack back on. I'm like, "No." Like, absolutely not. I'm the guy that has to sit in the office and argue with the manager-
- JSJason Stapleton
Yeah.
- CWChris Williamson
... because the, the fl- till floats off and all this stuff. So yeah, I think no matter your industry, you're always gonna have to do the grind.
- JSJason Stapleton
No, it's funny. When you talk about, uh, McGregor, one of the things that I was always... I really loved about him... He, he... You've got video of him going back to when he was a nobody from nowhere, and not only... What's always impressed me about him is that personality of his existed long before he was wearing the pants for it, right? Back when he did ecom- ... I mean, he hadn't won anything of, of note but he knew somewhere deep in his soul that he was gonna be, uh, the Muhammad Ali of the MMA world, and, and he went at it with a ferocity and with just a cold, unwavering belief that it was possible. And I just... I think that's necessary for any amount of success in life. You have to believe it, in yourself first before anybody else will believe it and, and before you're ever gonna be able to achieve what you want. And I, I, I... Uh, you know, people d- different... Some people love him, some people hate him. I absolutely love him as a fighter, but I love him more for the industry that he's built around himself. He's made himself into a true icon. And for anybody who studies influence or, or, uh, or brand building, man, he is somebody that you have to look at because he's just done it perfectly.
- CWChris Williamson
He's a beast, man. He really, really is.
- JSJason Stapleton
(laughs)
- CWChris Williamson
Yeah, it's, uh... It's interesting that, right? Because I talk a lot about integrity and virtue and living your truth and speaking the truth, and in the same breath I can totally see that fake it till you make it or kind of believe it ahead of where your achievements are at is also a worthwhile and virtuous thing to do. You know? Like I-
- JSJason Stapleton
Mm-hmm.
- CWChris Williamson
... I genuinely believe that I could become the best podcaster in the UK. I think that there's episodes that I've put out that are some of the best content that's ever come out from the UK. An episode with Aubrey Marcus, maybe this one with you as well. And you know-
- JSJason Stapleton
(laughs)
- CWChris Williamson
... like I, I feel proud of tha-... I don't feel like that's... I don't feel like that's being, um, unethical. I don't feel like I'm, I'm kidding myself or the people that I say that to. But you know, like leading first, leading with your confidence first, um, yeah, I think someone like Conor McGregor is a good, a good role model for that, you know. He's, he's living in his parents' attic on welfare, like, with the same missus that he's got now. Like just-
- JSJason Stapleton
Yeah.
- CWChris Williamson
... some girl, some chick who's now, you know, got a husband that's worth probably 100 mil or plus, whatever it is, you know.
- JSJason Stapleton
Yup.
- CWChris Williamson
Crazy.
- 5:36 – 9:35
Vision, ‘productive self-deception,’ and escaping negative feedback loops
- JSJason Stapleton
Yeah. No, I, uh, I'm, I'm, I've been a, I'm always a big fan that change happens first in the mind. I mean, and we've been talking a lot of self-help stuff here, but in reality if you want your life to change, y- you, you first have to have a vision of that change. You have to know e- what you want and you have to see it in your eyes so you have a kind of a destination to aim for. That's... I- in terms of, like, lying to yourself, that's where I like to lie to myself.
- CWChris Williamson
Mm-hmm.
- JSJason Stapleton
I don't lie to myself about where I'm at right now or about what my current skillset is, but I do lie to myself about where I could be and what I wanna have because I think that in order for me to move forward I, I have to have that vision and I have to believe that I can get there. So yeah, I'm, I'm a, I'm a huge proponent of that. I talk a lot about negative feedback loops with, uh, with my clients because so many of them struggle with e- anytime you're building a new company or you're starting something from scratch-... it's, it's a lot more failure than success, and that, that always, it always hurts, and it's really, really easy to say, "Well, I just keep digging and digging and, and, um, I'm not hitting any gold," and eventually they're just gonna give up and walk away. And, and the truth is, is that, that... It's the same for everybody. Everybody wakes up and is, and works for months or for sometimes years and don't see huge results from it, and then all of a sudden all of that culminates into really vertical and explosive growth in your company, and your, your life can change. I mean, I struggled for several years with a couple of different businesses that just failed miserably until I started my, uh, uh, you know, my, my, uh, my trading and, and investment company that, uh, about 10 years ago. And it's so funny because I couldn't make money as an entrepreneur for the first five or six years, and then I start this one company, and within, uh, within t- 18 months, I'd made just short of a million dollars, and the next year I made a million and a half dollars, and the year after that I made over two million dollars. And you're just like, you know, you're just like, "Well, what happened? What, what changed?" And nothing changed. You just... You learned and you advanced and you grew and you took your licks and you adjusted and you just kept going because I knew that I, I couldn't do anything else. Like, I just, I had t- I'm un- I'm unemployable at this point. Like, no one would... I-
- CWChris Williamson
(laughs)
- JSJason Stapleton
... I couldn't go work for anybody. Like, uh, people could hire me, I'd get... People would try and hire me, but I couldn't work for somebody else.
- CWChris Williamson
Mm-hmm. Mm-hmm.
- JSJason Stapleton
It's just this is the only choice. There's no place to fall back to.
- CWChris Williamson
Mm-hmm.
- JSJason Stapleton
Success must happen.
- CWChris Williamson
Mm-hmm.
- JSJason Stapleton
And so when you find yourself in, in that situation, it, it creates, I don't know, and y- and you're doing things that you love, it just creates all kinds of, of, uh, uh, I don't know, all kinds of spirit and passion in what you do. And so what I, what I work with people on is, A, get out of that negative feedback loop. If you haven't had any successes in your life and you're waking up in the morning and you're saying, "What do I have to be proud of? Um, what do I have to be grateful for?" I say start with the carpet under your feet. You know, start with the hot water in your shower, because the bulk of mankind doesn't have it. If you need a success for the day, get up when your alarm goes off, because there's a ton of people who can't even do that. And when the alarm goes off, get up, and just be like, "Boom, I'm winning. I'm winning because I promised myself that when the alarm went off, I'd get out of bed, and I did. And if I can do that, then I can do the next thing." And over time, those little wins turn into big wins, and it is, uh, it, it, it really... It is life-changing, these little tiny tweaks that we make to the way we think and the way we, like you said, in some cases, lie to ourselves.
- CWChris Williamson
Yeah, for sure. Bill Gates says people underestimate what they can achieve in... uh, overestimate what they can achieve in one year and underestimate what they can achieve in five. Um-
- JSJason Stapleton
Absolutely.
- CWChris Williamson
And from James Clear's Atomic Habits as well, he talks about taking... For you it would be you took six years to become an overnight success, which is, like-
- JSJason Stapleton
Yeah.
- CWChris Williamson
... just so hilarious.
- JSJason Stapleton
Oh, I love that book, by the way. What a great book he wrote. I actually, uh-
- CWChris Williamson
Ah.
- JSJason Stapleton
... you know, the, he's got the... I've, I look at the graphs. I've even sh- used the graphs in some of the stuff that I use to teach with, and, uh... Because it's so powerful. It's a great book.
- 9:35 – 20:57
Timeless ideas, Lindy thinking, and why marketing patterns get stale
- CWChris Williamson
It's one of the best. It, it's sort of The Lindy Effect, right? You know, the-
- JSJason Stapleton
Yeah.
- CWChris Williamson
... the, uh, life, lifespan of non-perishable items. Um, if a book's been around, like 1984's been around for about 50 years, maybe it'll be 70 years actually, you can presume it'll be around for another 70. What it means-
- JSJason Stapleton
Right.
- CWChris Williamson
... is that, um, we should probably be a little bit more cautious about the stuff that we read or consume which has been cons- consumed, uh, produced recently, which is interesting that probably 99% of everything that we consume has been con- produced within the last 24 hours. Stories, all the rest of it.
- JSJason Stapleton
Yeah.
- CWChris Williamson
That's Knott Lindy, right? Um, but James Clear's Atomic Habits is one that bucks the trend. You know, that book absolutely will be 10 years', 20 years' time, I think, because it's just so, so seminal.
- JSJason Stapleton
It'll be as applicable in, in 100 years as it is today, because human nature doesn't change. We, you know, we're the same people today as we will be 100 years from now. You can go back and look at sales copy written in the 1800s when people didn't even really know what they were doing yet, and we still use. We go back, if you're a copywriter or a marketing guy, we'll go back and look at that stuff and refer to it, uh, as, as training tools, because it's so good, and it's the same today. Um, so yeah, his book's gonna go, his book is gonna be a, like, a historical book. It'll be good 100 years.
- CWChris Williamson
He's a, he's a beast, man.
- JSJason Stapleton
(laughs)
- CWChris Williamson
He was on, he was on, he was on here last year, and I was just blown away by him. Um, talking about sales copy, actually, uh, Richard Shotton, previous Modern Wisdom guest, and he's coming on soon, he told me, um, he did a, an analysis of the number of new words that were used in adverts, and there's been a significant downturn in the number of new words. And this isn't that words are being used up.
- JSJason Stapleton
Yeah.
- CWChris Williamson
It's to do with the fact that people in ad agencies and copyright is playing it safe increasingly more and more, and the quote that he has is he says, "People would rather fail safely than win with risk." Because if you fail, if you put an advert out that was maybe a little bit adventurous, and it fails, it's totally on your head, whereas if you-
- JSJason Stapleton
Yeah.
- CWChris Williamson
... put something out that just, "Oh, well, you know, that kind of looked like the, the, what all of our competitors did. Oh, it's a surprise that that didn't work. No worries." You know, you kind of get a pat on the back, like, "Try again." Um-
- JSJason Stapleton
Yeah.
- CWChris Williamson
And that's, that's so interesting how the marketing, uh, the marketing industry's moving like that.
- JSJason Stapleton
You know, and it's like you go, "Yeah, we used the template. We used the template-"
- CWChris Williamson
(laughs)
- JSJason Stapleton
"... and it didn't work, so you can't blame me 'cause it's the template that we always use." Well, yeah. Uh, like, ah, remem- remember those ads, it would have been a few years ago, um, and the ads were like, uh, "She thought it was all over, and then she did this."
- CWChris Williamson
(laughs) Yeah, yeah, yeah, yeah.
- JSJason Stapleton
Like, a- a- and for a while, like, you were clicking on all of them-
- CWChris Williamson
Yeah.
- JSJason Stapleton
... and then after about three weeks, you're like, "Dude, I've seen 500 of these, and everybody's doing it, and none of them work." And most recently, everybody's video has to have, like, this banner box around it that's got writing at the top and something at the bottom, right?
- CWChris Williamson
And then a ti- a time bar that's slowly moving along.
- JSJason Stapleton
Yeah, yeah, right?... so it all looks the same.
- CWChris Williamson
Mm-hmm.
- JSJason Stapleton
And it's like, yeah, if that's what you do, if you play it safe, if you don't push the envelope, if you're... I always say if you're not looking at what 90% of people are doing and then doing the opposite, well, you- you're wrong. But there comes a point in advertising, it's, it cycles, where, look, you gotta get off of what everybody else is doing because that's been saturated. And you're right. You won't, you might not lose your job for it, but you're never gonna get rich doing it that way. You, you've gotta constantly be pushing the envelope and testing new things and trying new things at the risk of, uh, of failing, because that's the only way we learn.
- CWChris Williamson
I love it, man. So you were talking about, uh, negative thought loops, and, and, and how people can start to sort of move themselves out of that. Have you got some other things that you do with your clients to kind of... foundational things like how are you viewing yourself, how are you viewing the day, how are you going a- about your purpose and, and meaning and things like that?
- JSJason Stapleton
Yeah. It, it depends on where the client's at. So early on in the process when I'm talking with people, um, one of the first things I want them to understand and, and to work on is that we really live in, in the greatest period in human history. I, I, I firmly believe that. Uh, I use for example what we're doing right here. I, I, we're just having a Skype conversation over video. The first time I went overseas, uh, was 2005. I was in Iraq at the time, and I was working for a contracting company, and I, uh, I could not video call my, at the time my wife-
- 20:57 – 26:35
What high performers share: long horizons, paying to learn, and making it a game
- CWChris Williamson
... the, uh, you were talking about the fact that people should take responsibility. Um, what do you think are some of the characteristics that you see in the highest performers within that domain, the people that take the most responsibility? What, what are, what's the sort of mindset that those people have, or what do they do, the sort of commonalities?
- JSJason Stapleton
Yeah. That, that's a really good question. I, I think first and foremost, the people that I see who have the most success at life, and I'm not just talking about financial success, or wealth, health, happiness, relationships, all, all that stuff. First of all, they have very long time horizons. So what we tend to see across the board is people who are... people who come out of poverty. Let's take just people who were born into it and come out of it here in America. Um, they have very long time horizons. They're thinking 10 years, 20 years into the future. People with short time horizons, people who think only to the end of the week or the end of the month or till next payday, uh, tend to do very poorly, 'cause, uh, w- one of the things I see repeatedly of people who are very successful is that they are willing to, uh, they're willing to t- suffer the slings and arrows longer than most people. And, uh, you know, suffering and pain, th- these are o- really negative gr- uh, you know, gripping words, but what I really just mean is the ability to stick it out a- and, and go through the, the, the hard parts so they can get to the good part. Most people aren't willing to do that 'cause their time horizons are too short. So that's number one. Uh, second thing that I notice about, uh, really successful people is that they don't rely exclusively on their own, um, uh, the school of hard knocks to learn skill. So I'm, I'm very fond... I've, I've been really focused on, I'll give you an example, I've been really focused on YouTube advertising right now. I think it's a very underserved area where there can be a lot of money can be made.
- CWChris Williamson
Mm.
- JSJason Stapleton
And so I've been focusing a lot of time on that, and the very first thing I did when I knew I wanted to get up to speed on YouTube advertising and, and how it was being done was I went out and spent $1,000 on a YouTube course from a guy who was doing a lot of dr- really cool stuff in the space. I found the best guy I could to teach me how to do it, and I paid him. Why? Because that $1,000 is a, is a penance to what it's going to cost me if I have to go out and learn it all from scratch, both in terms of time and the cost of testing. So what I find the most successful people will do is when they wanna go faster, they'll write a check, and, um, uh, that's something that I've, I've, I've tried to do since the beginning of my career and, and it's something that I a- advise everybody else to... I'm, I'm a student first and foremost. I've always said, "I love being a student because eventually, uh, if I'm your student, I'm gonna know everything you know." And then I'm gonna know everything you know and everything I know-
- CWChris Williamson
(laughs)
- JSJason Stapleton
... and I'm gonna know the most. Right? So this is kind of, this is my... I, I will buy your, I will buy your information, I will buy your time because in the end it leaves me better off. And so that, that's the second thing-
- CWChris Williamson
(clears throat)
- JSJason Stapleton
... that I see, uh, most people do. And then the third thing is, is that I think the most successful people that I ha- um, that I've seen in l- both life and business, um-... have a joy about it. For the longest time, I looked at my business as a war. It was something that I, I fought and gr- you know, got up every day and I had to win, like I had to win, you know, on the battlefield. And I remember, uh, I sat down with a friend of mine who was talking with me and teaching me a little bit about how he had built his business. He had a brick and mortar business. And he looked at his numbers every single week. Every week he looked at the numbers. And I said, "How do you do that every week?" He's like, "You're gonna be up and down all the time." He's like, "It's a game." He's like, "I don't win every week." But he's like, "It's fun to play. I come in and I, I look at my numbers every week, and every week I try and beat last week's numbers." And he said, "If I do that every week, I've had 20% growth, a steady 20% growth in my company every year since I opened it up in, like, 1981." To give you an idea of just how big this guy's operation is now. He said, "I've had 20% growth doing this every year without fail, come recession or prosperity it's, I, I always have it." And he said, "It's fun for me." Completely changed my way of looking at, um, my business and about life. It's just like, dude, life was meant to be lived abundantly. You're supposed to have fun at what you do. It shouldn't be a grind. You shouldn't hate it. And, uh, if it feels that way, you're doing something wrong. And so those are, I think those are the three things that, that really I notice about people that I admire and who I want to emulate i- as it comes to life and business.
- CWChris Williamson
Who was the YouTube course by?
- JSJason Stapleton
Uh, what's his name? Uh, John Penberthy. He's a, he's a Brit. Uh-
- CWChris Williamson
Is he? Cool.
- JSJason Stapleton
Pivernathy. Yeah. Uh, it's a, it's a really good course too, by the way. I, I finished it up a while back, but, uh, yeah, just in terms of everything he did, um, a- and everything. It's very simple too. I really like simple, I don't like complexity. And so he's, he's really gotten it down to a very simple, uh, couple of step formula that allows you to track and retarget and, uh, and I mean, he even has, I didn't need the scripts or anything like that, but he had all the scripts laid out. So if you know nothing about it going into it, you can, uh, you can build a pretty significant advertising business on YouTube, um, a- with- without any previous knowledge. It's a, it's a good course. Yeah.
- CWChris Williamson
That's awesome, man. So how do you find... I want, I want to get onto long-term thinking because-
- JSJason Stapleton
Sure.
- 26:35 – 31:18
How to choose coaches and courses in a world full of ‘gurus’
- CWChris Williamson
... I think that's really important. But, um, before that, how do you find good coaches? 'Cause everybody is selling a course of some kind.
- JSJason Stapleton
Yeah.
- CWChris Williamson
Everybody says, "I'm the guru, don't listen to him, h- his stuff's bollocks, my stuff's the, the real shit. I'll teach you-
- JSJason Stapleton
Yeah.
- CWChris Williamson
... what they won't teach you. I'll teach you it faster, cheaper, quicker," blah, blah. How, how do you do that, right? 'Cause it's, you're trying to sift through a lot of, of noise.
- JSJason Stapleton
Yeah. At first it's really hard. I've, I've been in this business, uh, the, you know, online information education, uh, for, uh, I don't know, 11 years now. And so I've been buying... I probably buy 20 or $30,000 worth of coaching every year. And so over the years you kind of learn, "Ah, yeah, that guy's full of it. Like, I know, I know what he's doing here. I know, I, I know that sales trick."
- CWChris Williamson
Mm-hmm. Mm-hmm.
- JSJason Stapleton
And, uh, you, you kind of get a feel for whether a guy knows what he's doing or not. In the beginning, um, I would j- I just committed to learn a lot of stuff. And so I looked at the course-
- CWChris Williamson
Including learning what a bad course is?
- JSJason Stapleton
Yeah, yeah.
- CWChris Williamson
(laughs)
- JSJason Stapleton
You learn what's a bad one by r- And, and here's the, here's the thing. Listen, I, I, I rarely will do this, but what I tell people is, you know, it's wrong to go and buy somebody's information, go through it, and then just ask for a refund. But if you go, uh, because, "Oh, it didn't work for me." Well, maybe you suck. Like, maybe it's not that it didn't work, but if you get into it and you're like, "No, this was not as promised. Like, this isn't what he told me I was gonna learn in this thing." Then yeah, just go get your money back for it. He should have told you, he should have been honest with you from the beginning. But I, uh, for this one in particular, not knowing much about YouTube advertising, 'cause I haven't ever done it, uh, what I did was I went to... I did some Google searches, I found some of the, uh, some of the bigger names, the guys who are doing p- professional sites and all that. You can kind of tell who's got the professional funnels and stuff built out. And I went to... I watched three different webinars. Sat through six hours of webinars.
- CWChris Williamson
Wow.
- JSJason Stapleton
And this w- and John's was the one that I felt like this guy really understood it better than the other two. At least that's what, that was my impression.
- CWChris Williamson
Mm-hmm.
- JSJason Stapleton
And so that's how I did it. I just went and watched three different webinars on guys and learned a little bit of knowledge and then bought a course.
- CWChris Williamson
Wouldn't it be cool if there was, uh, like hotels.com, booking.com, trusted trader type, um-
- JSJason Stapleton
Oh, yeah.
- CWChris Williamson
... uh, uh, central hub where everybody could glass door what their opinions of online courses were? That, that'd be amazing, you know, every, like, everyone would be from your Grant Cardones to your kid that's just started a how to build a TikTok channel thing. You know, you could submit yourself on there and have verified purchases. That would be phenomenal. It'd be li- Amazon reviews for, for online courses and that would completely clear away this problem.
- JSJason Stapleton
I, yeah, I, and I, I wish somebody could do that. They, they tried that in the Forex industry for a while, and they had a p- a, a thing out called Forex Peace Army or something. And, and the problem with it is, and the problem they had there was that you get a bunch of guys who go in there and they, i- it's... Ul- ultimately success or failure, as I said before, is really on you. It doesn't... The course itself can be a great course, and if you don't have the mindset, uh, to go win at that business or at that particular skill, you're never gonna be successful at it. I mean, John can teach you step by step how to run YouTube ads, and if you don't go do it, then you're not gonna make any money. Or if you shortcut it or if you expect to turn on your first ad and have it make you $100 and give you a five X return on ad spend, then, y- you know, you're dreaming, man. It, there's a, there's a learning curve involved with that. And so then they go out and they're angry because they're like, "I spent $1,000 on this thing and then I, I did what he said and the money didn't come in. Like, it didn't just print money day and night for me. So he's a terrible guy. What a liar and a cheat." And I'm just like, "Dude, I don't..."... that kind of thing really bothers me because having worked with clients for, you know, 10 or 11 years and seeing the successes versus the failures, um, the failures are almost always caused by the other person, not the course or the thing that they took. I- I mean, I, like I said, I've bought so much stuff. I'll buy it just to see what's in it.
- CWChris Williamson
Mm-hmm.
- JSJason Stapleton
I spent $4,000 on a course last year just to see what its backend funnel was, right? I just wanted to see. After I spend $4,000 to-
- CWChris Williamson
Just to funnel back what was going on, yeah, yeah.
- JSJason Stapleton
Yeah, yeah. I want to know what he's doing on the backend 'cause I know there's something back there, right? So, I do all kinds of stuff like that. And most of the time, 99% of the time, the course delivers, it's a, it's a decent course, it's gonna help you out. And the people who are complaining about it are just ... they're ... that's what they are, they're just complainers.
- CWChris Williamson
Compliance is number one, same with gym routines and meditation and-
- JSJason Stapleton
Yeah.
- 31:18 – 36:44
WallStreetBets, pump-and-dumps, and the danger of ‘get rich quick’ trading
- CWChris Williamson
... and stuff like that. Uh, it's interesting that you mentioned about finance. Have you followed the WallStreetBets Reddit subreddit? Do you know what this is?
- JSJason Stapleton
No. (laughs)
- CWChris Williamson
Oh, Jason, let me change your life, man. So r/wall-
- JSJason Stapleton
Hang on, what's it, what's the name of it?
- CWChris Williamson
It's r/WallStreetBets on Reddit. Um, and it's basically a subreddit that's blown up recently. I think, uh, Time Magazine or New York Times or something covered it a couple of weeks ago, and it's just a bunch of people that make insane calls in the market. Like, just ridiculous bets with-
- JSJason Stapleton
(laughs)
- CWChris Williamson
... remortgage the house and do it just for internet points with a bunch of people that they're never gonna meet. And-
- JSJason Stapleton
I love it.
- CWChris Williamson
... some of the people-
- JSJason Stapleton
What a bunch of idiots.
- CWChris Williamson
M- Some of them turn ... they'll just be like, "Oh, I just made half a mil yesterday off this one thing." But then more often than not, people lose, and then there's a YouTube channel that does a collection each quarter of the dankest trades from WallStreetBets.
- JSJason Stapleton
(laughs)
- CWChris Williamson
And it's, man, it's so phenome- once you're done, I want you to go in and have a look because it will blow you away. Um, but they were in the New York Times recently. They've been, um, almost even manipulating markets on penny stocks by, um, putting particular, uh, bits of advice into this huge subreddit with millions of people in it, and then just going onto Robinhood and pumping the shit out of this.
- JSJason Stapleton
Yeah.
- CWChris Williamson
And there's like companies, there's companies that have 10Xed their value during, uh, this most recent period where we've had a lot of turbulence with the coronavirus stuff. And, um, there's, these companies have like 10Xed their value just like ... some random stationery company or whatever is that you can trade that someone's just popped in this subreddit. Man, it's so funny.
- JSJason Stapleton
Well, that's, that's not new. I remember when I first started trading, I traded penny stocks. And there are actually, there, there are teams of guys who will go around and they'll say ... and it only, uh, uh, it takes one guy who really has a following of people.
- CWChris Williamson
Mm.
- JSJason Stapleton
And he says, "Okay, we're all getting into this thing now," and you'll watch that thing go from five cents to 45 cents and, and then what happens is as it goes up, all the guys is, is, is small network of people ends up selling out as it's rallying, rallying, rallying. And then he says, "Okay, I'm out," and then the thing just crashes back down-
- CWChris Williamson
Someone's left holding it.
- JSJason Stapleton
... and everybody's got a ten- yeah.
- CWChris Williamson
Yeah, yeah, yeah.
- JSJason Stapleton
Yeah, yeah.
- CWChris Williamson
Did you see, um-
- JSJason Stapleton
So it's a ... that's, that's not new. That is a, it's a, that's a pretty on the regular thing that happens in the penny stock world.
- CWChris Williamson
Yeah. Did you see when John McAfee was really big into cryptocurrency a couple of years ago? And he was doing like McAfee's Coin of the Week or something like that.
- JSJason Stapleton
(laughs)
- CWChris Williamson
And he was just making people's fortunes. And then-
- JSJason Stapleton
Yeah.
- CWChris Williamson
... some guys from Reddit had made a bot that would scrape McAfee's Twitter feed and auto put trades on so they could put a trade on what he'd tweeted about before everyone else. I'm like, "Holy fuck. Like, this is, you know, some kid in a basement somewhere bringing a, a complete armor tank to war."
- JSJason Stapleton
You know what it is? I, that is, that is a get rich quick mentality that you, that y- you quickly give back everything that you make in, in that world. In, in the trading space especially, if you don't have a specific trading plan that has been proven profitable over time, and if you don't go in and trade it every day regardless of what's happening in the market, you are, you're destined to fail. Um, there's just no other way to trade and probably invest too, but certainly trade, uh, uh, professionally and, and for the long term than to ignore all of that other stuff. All of it, now all of that is short-term profits and all of it they give back. Uh, now, A, look, if you can go in on one trade and make $3 billion or $3 million or whatever-
- 36:44 – 43:40
Zooming out: why coronavirus and elections are ‘noise’ vs. the real 20-year shift
- CWChris Williamson
We were talking about, uh, long-term thinking and how people can have a little bit better long-term thinking. Obviously, you know, last few weeks, financial markets and just generally the geopolitical environment is in uproar with coronavirus and worries about what's gonna happen with healthcare and with food. And there's, I'm seeing images of, um, like Costco and stuff, and there's aisles are just completely empty with... 'Cause America or every American's secretly a prepper, aren't they? Like everyone's a prepper like on the down low. It's just now-
- JSJason Stapleton
Right.
- CWChris Williamson
... they've finally got the excuse to be able to go, "Fuck yes. Yeah, we can use-"
- JSJason Stapleton
Yeah, go out and do it.
- CWChris Williamson
"... that cabin in the woods that we bought seven years ago." And yeah, all those underground stores of rice and stuff. Um, but yet, eh, so we've got that and then, you know, you think, right, we're coming out the back of that, which we will eventually, get out the other side of this and no one will talk about it again. Um, what happens, you know? You've got more uproar at the end of this year. You've got the, the presidential election going on and then how do w- how do people deal with the chaos of, of life like that when they've got to organize themselves?
- JSJason Stapleton
I, I think, uh, wh- when I, when I, like I said, when I used to teach trading to people, so most of what you see in the news, um, in the markets is noise. Y- it has no, absolutely no relevance to, uh, to anything. And so you gotta learn to ignore most of that. And, and what I see right now with coronavirus, with the elections that are happening in 2020, to me, all of that is noise. People clearing the store shelves to buy rice, like you're not gonna be able to buy, like suddenly you're not gonna be able to buy corn. I mean, we produce, we're, we're, we're in the grain belt. What do you need? We live i- we, we feed the world here in America. What do we need to buy corn for, right? But yet for some reason, we're not gonna be able to get it and we gotta go clear the store shelves out. It's like, all, all right fine. All of that is noise to me. What's far more interesting is, and again, thinking longer term is, what's gonna happen over the next 20 years? How is our, how is our culture, how is technology gonna change, and how is that legitimately gonna impact our world? And one of the things that we've seen on, on my show, uh, on Monday, I took people through the last four or five great economic revolutions that happened and evolutions that happened in, just in America starting in about 1784. And what you've seen is over the last probably 50 or 60 years is the timeline, the time it takes for us to cha- for one evolution to another, from one major transition to another is getting tighter and tighter and tighter. And what we're in now is what I think is the greatest, uh, eh, market, uh, and economic evolution that we've ever seen. One that is going to make roughly, I, I... This sounds extravagant, I recognize, but just the, the numbers play out is a- around 46 million jobs obsolete. I'm not saying that, oh, these guys are gonna have a tough time or their, their skills are gonna be out of date. I'm like, you're not gonna need 46 million jobs in America over the next 20 years because either automation or artificial intelligence will take over those jobs. And when I say artificial intelligence, people think, um, you know, like AI robot or something like that, like some sort of iRobot and that's not what I'm talking about. I'm talking about like, um, in the next 20 years, there won't be a man or woman alive in America who won't be able to drive a, or won't purchase a, uh, self-driving car. That's artificial intelligence. That's the AI I'm talking about. Um, I remember reading Remnants of a Stock Operator when I was a kid and the guy, Jesse Livermore, who was in that story was rich enough that he drove from his house to Wall Street every day and he had a driver. And I remember thinking, how cool would that be to be able to have somebody drive you to work? And now in 20 years, everybody's gonna have the ability to do that. It's i- the, the technology is already there. And so what other jobs that are less complex than having to manage the, the, the literally thousands and thousands of changes going on in the environment when a car drives down the road at, at, at every, every second, what other jobs are gonna be obsolete? How many other people are not gonna have work? Well, basically any factory work, any sort of like, uh, repetitive labor that has to happen, fast food, low income, low j- uh, and, and low middle class jobs are gonna go away. And so what happens in that transition? Well, the middle class begins to shrink, and what we thought years ago was that when that shrink happens and when it starts to happen, what we're gonna have is very few people at the top making tons and tons of money and then this whole big swath of mankind living in abject poverty. And what we found is, is the opposite. The middle class is getting sh- is getting smaller, but the bulk of them, about two thirds of them are moving up into prosperity. They're getting wealthier, not poorer and it's because they're seeing the transition and they're responding to it. But the change that's gonna happen in my belief over the next 20 years is gonna be so drastic and so fast that a lot of people aren't gonna have the skills necessary to move up and they're gonna end up being forced down. And so kind of my mission and the stuff that I've been focusing on over the last couple of years is, is making my audience, my clients aware of the changes that are happening and having them try and disassociate from political change as a way to improve our lives and, and improve our wellbeing and focus more on individual change. What do I need to do to change my life to make sure that over the next 20 years I, I prosper, I thrive? Not that I survive, but that I actually thrive. And it's, uh, I mean, it's a full-time job just going through all that because we want to be focused on the stuff that doesn't matter. We love focusing on the noise.... but the noise doesn't make you any money, the noise doesn't protect you. The noise just distracts you, keeps you dependent and apathetic. And so, um, that's, that's kinda what my mission has been over the last couple of years.
- CWChris Williamson
You are right. It's, uh, it really does feel like we're at an inflection point, you know, with what's, what, what's happening at the moment. But then everyone's said that before. Everyone's said the Industrial Revolution... I remember, uh, I, I got sent an advert about the dangers of reading the newspaper or reading books, that was it, that the dangers of reading books would disassociate man from his wife and it would be the breakdown of the nuclear family, and then it was the same when radio happened, then the same when TV happened, and then the same when telephones happened. But what you said there is right, that cyclical iteration of this is getting tighter and the intensity is also increasing. You know, no one would deny that a mobile phone has more impact on our ability to focus and connect with the people around us than a book. So you've got... Okay-
- 43:40 – 45:59
Adaptation vs. denial: the assembly-line lesson and why preparation must start early
- JSJason Stapleton
Well, let me give you... Yeah, let me give you an example of what I mean because that is the typical response that I get from a lot of people is like, "Oh, they always say that," and "Oh, it always..." And, and they do always, they do always say that.
- CWChris Williamson
(laughs) .
- JSJason Stapleton
But let me give you an example of what I mean. Over the last 30 years or so, since the advent of, of, uh, of computer technology and it started to take a hold in the late, in the late '80s, early '90s, right - so we're talking 30 years ago - you could see the writing on the wall in the auto industry, and anybody who was working in an assembly line started to see jobs go away and be replaced with automation. And what they should have done is recognize the writing on the wall, started learning new skills so that they would be protected when that transition happened. When the, when they finally came and said, "Here's your pink slip. We're closing the factory. We're moving it to Mexico 'cause it's cheaper labor," or "We're replacing you with a machine," they would have been like, "No problem. I got something to fall back on." Instead what they did was they put their head in the sand, they turned to the unions and they said, "The union will protect us. The union will make sure we get our wages. The union will make sure we keep our pensions." And they've got... They had 30 years. It's why I don't have any sympathy for any of these people who are losing their jobs and they're like, "What am I gonna do now?" Well, you had three decades to figure that out, but you just chose not to do it. Well, we're having that same sort of evolution. That same transition is ha- is gonna happen in a multitude of industries as more technology, uh, and, and artificial intelligence begins to take over more of the repetitive work that we do as a society today. Now that's gonna open up a host of new opportunities for people to be creative and to engage in work that's fulfilling and, and exciting to them. But you're gonna have to learn some new skills to be able to make that transition, and the time to do that is not when they show up with your pink slip that says, "Hey, thanks for working here, but you've been replaced. You're fired." Right? That's not the time to start working on this stuff. And so that's kinda been my message. It's like, yes, a lot of people are gonna survive this, a lot of people are gonna do well, but it will be those people who are taking steps now and not waiting until they're out on the street.
- CWChris Williamson
It's make sure that you're one of them, right?
- JSJason Stapleton
Yeah, exactly.
- 45:59 – 49:08
Future-proof skills: coding, creativity, and the knowledge/consulting business
- CWChris Williamson
Make sure that you're one of the people who's there. So what are some of the skills? If you were to create a new human now and say, "I'm gonna imbue you with skills that I think are robust as we move forward over the next 10 and 20 years," what would they be?
- JSJason Stapleton
Um, if, if you got a, if, if I had a kid who was coming to me and saying, "Hey, I'm, I'm thinking about, uh, graduating high school. What skills do I need?" and he didn't really know what he wanted to do, I would... The first thing I would do is tell him to learn how to code. Um, whatever the common coding language is of the day, it's, it's the best language that you can learn because it does involve a great deal of creativity, just like writing. Uh, i- if you become a, a really good writer, uh, and creative writer is a, is a powerful tool. Uh, a good coder, someone who is good at that and has c- and, and can see the creativity of it, um, can, can do really well. Uh, the other stuff I would focus on is, what are the jobs that will still be in high demand even after repetitive work takes over b- is taken over by, uh, automation? And those are gonna be the jobs that require some sort of creativity, art, science, um, uh, things like i- information. I happen to think - and I'm, I'm somewhat biased when I say this, so I apologize to your audience - but I happen to think that the best business in the world that anybody can get involved in is the, uh, call it the, uh, knowledge business, the information business, the consulting or coaching business, um, because we all are good at something and it's a very cheap and easy business to get started with high profit margins. And it's also something that's gonna be in a high demand in years to come because as, again, as technology evolves and it becomes, uh, and it evolves quicker and faster, colleges will not be able to keep up. And you're already seeing a lot of con, uh, a lot of companies that are saying, "You know what? We don't really need this college degree anymore. We, we, I don't know what we were thinking here, but this check in the box is really unnecessary. What we want are people with drive and skill. That's what we really need." And people are getting that from places other than college. I never went to college, and when I wanted to learn how to do YouTube advertising, I didn't go and take a college course on it at night class, right? I went and I found somebody who's doing it right now, who's successful at it, and I paid him to teach me everything that he knew, and I paid him a lot less than I would have paid and it's in a lot less time than going to a college class. And so, um, I think it's a new industry and, uh, we're, it... It's already like $220,000, uh, an hour gets spent on information by small businesses alone in America, and I think that that's only gonna grow over the next 10 to 20 years. It's good business and, uh, and it's one I know inside and out.
- CWChris Williamson
So I got coding...... we've got creative work which is-
- JSJason Stapleton
Yup.
- CWChris Williamson
... art, poetry, science, copywriting, marketing I'm gonna guess as well would be in this.
- JSJason Stapleton
Yeah. Photography is another great one. Anything that requires a, uh, uh, y- requires something other than repetitive skill. It requires a uniqueness, uh, uh, to it that, uh, that won't be able to be created by artificial intelligence, at least in our lifetime.
- CWChris Williamson
What else do we do to survive the 21st century?
- 49:08 – 54:42
Simple finance rules and ‘wealth measured in time’: build human capital first
- JSJason Stapleton
Um, spend less than you make and invest the rest in things that you understand. Uh, there are a lot of books been written over the last 20 years on personal finance and it can be reduced down to those two things.
- CWChris Williamson
(laughs)
- JSJason Stapleton
Spend less than you make. Save and invest the rest in things that you understand. And if you don't understand anything enough to save or invest in it, then you need to be investing in you. Build your human capital, your store of knowledge and skill that gives you value to the market. Um, those are the things that will protect you over the long term. Your, your, um, someone else's desire for you, for your knowledge or skill is what keeps you safe in a changing environment. Okay? Um, it is not y- It's not a union that protects a worker, it's employers. The number one thing that protects a worker are 10 other people who want that worker to come work for them. That's what really protects you. And the greater your... And, and the more marketable your skills, the more unique those talents are that you have, um, the more in demand you will be and the higher you'll, the higher you'll be able to charge for those skills.
- CWChris Williamson
Well-
- JSJason Stapleton
So, um, focus on that as your primary mission and what you'll find is that you'll never be out of work, you'll always be in high demand, and you'll always be pushing the maximum of what you can charge in your industry.
- CWChris Williamson
Look, Cal Newport's book, Be So Good They Can't Ignore You.
- JSJason Stapleton
Yeah. Y- That's funny. I've... (laughs) I always have a version of these. Like mine's like, mine's like, uh, be, be So Valuable That they could Let Everybody Else at the Company Go But You.
- CWChris Williamson
(laughs)
- JSJason Stapleton
I just be like-
- CWChris Williamson
Yeah. Good.
- JSJason Stapleton
... "We can let everybody go, but we can't let Tom go."
- CWChris Williamson
Yeah.
- JSJason Stapleton
"If Tom goes, we might as well shutter the company because I can't do it without him." Right?
- CWChris Williamson
Oh, yeah.
- JSJason Stapleton
You need to be that guy.
- CWChris Williamson
You wanna be Tom. Be Tom.
- JSJason Stapleton
But, you know... So, (laughs) what-
- CWChris Williamson
Yeah. Uh, it's, it's, it's interesting-
- JSJason Stapleton
Yeah, be Tom.
- CWChris Williamson
It's interesting that you said about the, uh, about the personal finance thing. I recently had Morgan Housel on. You know Morgan from Collaborative Fund? And-
- JSJason Stapleton
No, I don't.
- CWChris Williamson
... he's an ex, ex-writer for Motley Fool. Like he's, uh, he's good guy. Real, real good guy. I'll link you in. You'd, you'd love him. You'd absolutely love him.
- JSJason Stapleton
Okay.
- CWChris Williamson
And, um, had him on and he was talking about, um, personal wealth and he said, "Wealth is the Ferrari that you didn't buy. It's the square footage in the house that you didn't purchase." So rather than, uh, the current shows of wealth which are very externalized, it's the internalized ones, right? It's what can you do that you can spend money on which either creates more wealth or that is liquid wealth? That's there, you know, money that's in your house, money that's in your bank account, money that's in actual assets.
- JSJason Stapleton
You know, it's funny. I, I've always said, "Wealth is measured in time, not dollars." So it's a, it's a question of if, if all of your income stopped today, how long could you survive before you had to change your lifestyle? Um, whether it's a week or a month or a year, that's your wealth. You have one year of wealth. You have three months of wealth. And that's... Um, there, there's a, there's a financial component to that, but it really changes the way people think. Because if you make a million bucks a year but you spend, you know, 990,000 of it, then you don't have a lot of wealth. Uh, you can't survive very long if y- if your situation changes and your income changes. And so very much the same thing. I, I like that-
- CWChris Williamson
I love hearing... Uh, he said that sentence. He said that precise same sentence once-
- JSJason Stapleton
Oh, did he? Yeah.
- CWChris Williamson
... when you see the same thing from two different spheres of awareness, it's a pretty good indication that it's the truth. So, I, I-
- JSJason Stapleton
Yeah. Yeah. Absolutely.
- CWChris Williamson
Couldn't, couldn't agree more, man. Couldn't... I- isn't there a, a stat that I saw... Uh... Oh, I've just got something that says, "Internal temperature high. Allow it to cool." Is that your, is that your camera?
- 54:42 – 1:00:12
Wealth as freedom, mobility, and agency—and the people you want around you
- CWChris Williamson
I get it. What about ... W- the other things that people need to ... so we've talked about the skills, we've talked about investing in ourselves and our knowledge using some of the capital that we have, uh, monetarily or in terms of time to then convert it into knowledge capital, I suppose, or skill capital that we can then monetize off the back of. We've also spoken about the fact that ensuring that you spend less than you earn, and that you invest in things that you do understand. Are there any other things that people need to be conscious of as we move forward over the next 10, 20 years? What else are they looking out for?
- JSJason Stapleton
Man, I ... (sighs) um, that's ... I think those are the primary things. I, I would love to just continue to give your audience more and more stuff to be worried about and to be focused on-
- CWChris Williamson
(laughs)
- JSJason Stapleton
... but the truth is, if you can focus on one thing, and for any length of time, you're doing better than 90% of the people around you. So, yeah, those are the, those are the things that I just, I just drill into people, is like, "Look, things are changing whether you want them to or not. Control your income." Your freedom is directly tied to the amount of wealth that you have. Not just your mobi- y- you know, mobility ... I can ... right now I could fly to you and, uh, no problem financially, and no problem with restrictions from governments. I can ... I will go to see you and you can come to see me and nobody's gonna care about that. Um, but for a lot of people, that's not a possibility because they don't have the financial resources to do that, and if you don't have the financial means to do it, then you're not really free to travel, are you? You're restricted by your own limitations. And so, uh, if you need an example of this, take Venezuela or, uh, you know, or ... I'm trying to think of a ... or t- take the Middle East, right, and all the people who are flooding into Europe now. It's not the poor and indigent who are able to move out of these, these terrible places into America or into Europe. It's those who have money, and those who have money have freedom of movement. Even if the borders are closed they can still find a way. Wealth is liberty. Wealth is freedom. And if you have it, then, um, y- th- then you are free. And if you don't, then you don't. And so I, I, I harp on this a lot because a, a, a lot of my audience, a lot of people who are attracted by message are people who are very libertarian in nature, and they tend to want less government and more, quote/unquote, "freedom."
- CWChris Williamson
Mm-hmm.
- JSJason Stapleton
And I try and explain, "Look, government shouldn't be the focus. You should be the focus, because your freedom is more directly tied to your ability to move than it is anything else." You know, I have not only, uh, financial freedom, but I also have mobility freedom. My, my, uh, my business is transferrable, so I could pick up everything that I have today, we could clean this whole thing out, I could put it on a truck, I could ship it overseas or around the world. I could be back up and running with a camera and a laptop tomorrow as long as I've got an internet connection. My business doesn't stop. My money doesn't stop. Nothing. So people say, "Well, aren't you concerned about what's happening in America?" And, "Aren't you concerned about the election?" No, because if it gets bad, I'll just leave, and I'll take everybody I love with me. Why? Because I have the wealth to do that. I have the wealth freedom to do that, and most people don't. And so I say, "Instead of trying to figure out how to change the government, and how to fix the Constitution, or fix our, our, our culture, why don't you start by trying to fix you and making sure that you're in a position to protect you and your family no matter what happens? And then, once you've done that, why don't you try and convince as many people to do the same now that you are an example worth following?" Because that's the biggest problem is that the first question people ask you is, is, "Well, why should I listen to you?" I mean, you would not be talking to me right now if the, if, if, if I had ... if I couldn't demonstrate that I could live the values that I talk about, because otherwise people wouldn't pay any attention to me. Like, "I don't know who this nut job is-"
- CWChris Williamson
Mm.
- JSJason Stapleton
"... living in his basement down by the river-"
- CWChris Williamson
(laughs)
- JSJason Stapleton
"... uh, with his parents, but that guy isn't worth listening to." That's, that's the mentality you have to have.
- CWChris Williamson
We all have a lot more control over what we do than the second order effect of trying to influence policy, government, social standards, all the rest of the things.
- JSJason Stapleton
Yeah.
- CWChris Williamson
Yeah. It's-
- JSJason Stapleton
Absolutely.
- CWChris Williamson
(clears throat) That kind of radical responsibility, that, um, personal sovereignty, having agency, uh, as, as it's called ... A good heuristic actually ... This is a cool thought experiment that one of my buddies came up with, and he says to work out the friend or friends that you have that are the highest agency within your friends' circle, imagine that you're in jail. You're in jail. You've been placed in jail wrongfully and you need to get out, and you've got 24 hours to get out. Who do you call? Like, that person that you call is the one that has the agency, right? They have upward mobility. They're able to think laterally and orthogonally. They're able to ... You know? And it's like-
- JSJason Stapleton
Yep.
- CWChris Williamson
... those are the people, those are the people that are gonna win. They're the ones that are robust.
- JSJason Stapleton
Yup. They're ... Th- that's the c- that's the circle that you want. Yeah.
- CWChris Williamson
As many-
- JSJason Stapleton
But-
- CWChris Williamson
... people that can break you out of jail as is possible.
- JSJason Stapleton
Yeah.
- CWChris Williamson
(laughs)
- JSJason Stapleton
And, and that you ... You want that kind of mastermind team. It's so sad that mastermind gets overused the way it does.
- CWChris Williamson
Oh, man, it's been annihilated, hasn't it, by the world of
- NANarrator
(music)
- JSJason Stapleton
It really has.
- CWChris Williamson
... internet marketing.
- JSJason Stapleton
It's, it's such a waste now to even use that term. But, um, the truth is, you want to surround yourself with people who are like that, um, industrious, successful, uh, uh, people who you can draw from and who you can add value to. So yeah, absolutely.
- 1:00:12 – 1:01:52
Wrap-up: where to find Jason’s work and further resources
- CWChris Williamson
Couldn't agree more. Jason, man, we made it. We made it through. We did it.
- JSJason Stapleton
Man, I really enjoyed this. Thank you so much for having me on the show.
- CWChris Williamson
It was sick, man. Where should people head? They wanna check out your stuff. Where do they go?
- JSJason Stapleton
Uh, well, the, the, the show I keep referencing is called Wealth, Power, and Influence, and you can get it wherever you get your podcasts. And then, um, if you want to know more about this, if any of this sounded interesting to you, I got a great, like, two-hour, uh, uh, presentation that I gave to about 600 of my clients, uh, uh, just not maybe a month ago. Um, and, uh, you just go to controlthesource.com, controlthesource.com. It's basically just designed to help, um, people discover what w- uh, it helps with the negative feedback loops and stuff that people d- struggle with, and it also helps them kind of, uh, figure out what they're good at. So what are those n- the knowledge and skill that you already possess? What, what is the stuff that's the creativity that you have? 'Cause a lot of people say, "I don't know what I would do. I'm not good at anything." Well, that's nonsense, and, uh, and after the presentation they can, uh, uh, it kind of helps draw that out and helps put them on a path. And so, um, I had a lot of fun teaching it. They ... People got a lot out of it. So have them go check that out at Control The Source. And, uh, yeah, those are the two things.
- CWChris Williamson
Awesome, man. Everything that we've spoken about, we will link to in the show notes below. You already know what to do: like, share, and subscribe. But for now, Jason, man, thank you so much for your time.
- JSJason Stapleton
Oh, thank you for having me. Really appreciate it.
- NANarrator
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Episode duration: 1:01:52
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