PivotNetflix and Paramount Face Off for Warner Bros: Who Will Win the Bidding War? | Pivot
EVERY SPOKEN WORD
130 min read · 25,870 words- 0:00 – 0:25
Intro
- KSKara Swisher
Let me tell you, Hollywood, buckle the fuck up because this is the beginning of what is a massive change in how Hollywood is made, and, and it, it has to happen. (instrumental music) Hi, everyone. This is Pivot from New York Magazine and the Vox Media Podcast Network. I'm Kara Swisher.
- SGScott Galloway
And I'm Scott Galloway.
- KSKara Swisher
Let's get you up to news because there's so much going on, Scott.
- 0:25 – 30:40
Paramount Launches Hostile Takeover
- KSKara Swisher
Paramount is launching a hostile bid to buy Warner Bros. Discovery after it lost out to Netflix. Uh, Paramount is going to Warner Bros. shareholders with an all-cash $30 per share offer, valuing the company at around 108 billion, including debt. That would be, uh, for all of Warner Bros.' studio, streaming, and cable networks, including CNN. There's various valuations for the, the, the cable networks, um, and CNN that are... They, they valued it at dollar, and the others valued it from three to five dollars. David Ellison is ap- uh, appeared on CNBC a little while ago, uh, with resting white lotus, uh, bro face saying, "We're really here to finish what we started." Let's listen to what he said about whether Trump is in his corner.
- DEDavid Ellison
What I would say is I'm incredibly grateful for the relationship that I have with the President, and I also believe he believes in competition. And when you fundamentally look at the marketplace, allowing the number one streaming service to combine with the number three streaming service is anti-competitive.
- KSKara Swisher
Yeah, the person who's touting his relationship with Trump and has the Saudis and Jared Kushner in his deal is worried about unfairness. Meanwhile, before Paramount moved, Donald Trump said Netflix's acquisition of Warner Bros. could be a problem. It's a normal thing to say. He's... Uh, he didn't say anything wrong there, given the combined market share. But not to worry, he plans to be, quote, "involved in decision."
- SGScott Galloway
Thank God. (laughs)
- KSKara Swisher
He also... I know, right? Like, they never... Presidents never do this.
- SGScott Galloway
Not supposed to. (laughs)
- KSKara Swisher
Right, that's correct.
- SGScott Galloway
That's the whole point. You're not supposed to be involved.
- KSKara Swisher
That's right. Uh, Trump also confirmed... Of course, he is confirmed. He can't stay out of this one, come on. Recently, he met with Netflix CEO Ted Sarandos, the White House calling Ted "fantastic." Sarandos said last week he was confident the deal would be approved because it's pro-consumer and pro-innovation. But politicians on both sides are expressing concern. Senator Elizabeth Warren called it "an anti-monopoly nightmare." We haven't seen what she says about the Ellison bid yet. I'm sure she's just as mad a- as that about that one. Hollywood is also up in arms with many warning the deal could negatively impact jobs and movie production. Ah, where do we start? Let's start with the hostile takeover, I guess, because it's, uh, recent news. Um, Paramount's bid is backed, as I said, by Redbird, that's Jerry Cardinale, three Middle Eastern sovereign wealth funds, as well as Affinity Partners, also- which is Jared Kushner's private equity firm. There's nothing to see here, folks. There's a lot to see here. The Saudis and Jared Kushner, that's a nice toxic cocktail of crap. Um, Trump, uh, uh, you know, whether he's gonna, um, weigh in here, of course, he is. Um, there's also a 5.8, uh, billion dollar breakup fee that Netflix will pay if the deal falls apart. Um, I don't know if they have to pay it if they pick another... I, I was thinking about that too. Yeah.
- SGScott Galloway
I don't think so. I, I think it...
- KSKara Swisher
No, of course not.
- SGScott Galloway
Yeah.
- KSKara Swisher
Yeah. So why don't y- uh, why don't you start? I've got lots of things to say, but why don't you go first?
- SGScott Galloway
Yeah.
- KSKara Swisher
Yeah.
- SGScott Galloway
Well, look, uh, (sighs) it's gonna sound strange but what David Ellison said there, I actually think is, is right. I don't, I don't particularly want the family that's gonna potentially control TikTok and is trying to... Is engaging in open cronyism by saying, "We can get this approved because my..."
- KSKara Swisher
Daddy.
- SGScott Galloway
"... my dad has his finger up the ass of the President." I, I just don't... That's wrong, but what he's saying on a macro level is, I think, correct. Uh, l- let me walk you through my emotional roller coaster.
- KSKara Swisher
Yeah.
- SGScott Galloway
I thought, "Oh my God." Like, I was so dumb to count Ted Sarandos and Netflix out. I thought that Paramount was gonna walk away with it.
- KSKara Swisher
You did. Yeah.
- SGScott Galloway
And Ted said...
- KSKara Swisher
Do you want to say Kara was right here? No, go ahead. Go ahead.
- SGScott Galloway
Did you think Netflix would... Did you just predict that?
- KSKara Swisher
I did not think Paramount was gonna get it. I thought it was... Well, the, the fat lady is not sung here, so... Yeah, I know.
- SGScott Galloway
Anyway, so...
- KSKara Swisher
I mean, the first round, but go ahead.
- SGScott Galloway
So... But, uh, you know, you, you never wanna underestimate Ted Sarandos. It ends up that Ted very deftly flew to Washington and, and, and had an hour sit-down with the President. And Ted, if anything, is incredibly likable, and he doesn't come across as political. He comes across as super smart. You just like the guy. And he's also probably one of the most, I don't want to say underrated, but one of the most seminal figures in technology and media in the last 20 years. What they've done there is just nothing short of remar- short of remarkable.
- KSKara Swisher
With him and Reed Hastings. Let's give him credit too.
- SGScott Galloway
Well, Reed, I would say, Reed is like the visionary, but Ted and his other co-CEO have been probably the best operators in media.
- 30:40 – 31:12
SpaceX’s Rumored IPO
- KSKara Swisher
Scott, we're back. These meddlesome kids. Elon Musk is denying reports that SpaceX is holding a share sale that would value the company at $800 billion. He posted on X over the weekend that SpaceX has been cash flow positive for years and only runs twice-yearly stock buybacks to give employees and investors liquidity. The latest valuation might be a sign of what's ahead for the company's future. SpaceX has informed investors that it plans to pursue an IPO in 2026 according to the information. Um, I don't believe anything Elon says, so whatever. Elon's also, uh, spending his time, because this is an important thing,
- 31:12 – 39:33
Elon Threatens EU
- KSKara Swisher
um, calling for the European Union to be abolished. This comes after the EU fined X 140 million dollars for violating its Digital Services Act. Regulators called the blue check verification system deceptive and also criticized the lack of transparency in X's ads. Secretary of State Marco Rubio called this EU fine an attack on all American tech platforms and foreign ... uh, uh, and American people by foreign governments. Sit down, Marco. Little Marco. Are we about to see a US-EU showdown? I think people in the, in Europe are quite nervous, I suspect. Thoughts?
- SGScott Galloway
I, I think the EU, the EU is just fine. I mean, first off, uh, Musk wants them to bre- who the fuck cares? I, I mean, I don't think anyone's gonna lose any sleep over what he thinks, um.
- KSKara Swisher
I think there's going to be another Brexit, uh, referendum. If I was, uh, your Keir Starmer, that's what I'd do. I'd say let's do Brexit again. Just
- SGScott Galloway
You mean a reverse Brexit?
- KSKara Swisher
Yeah, reverse Brexit. Let's bring it up for a vote. I think it could save his ass. Anyway, just my opinion.
- SGScott Galloway
Um.
- KSKara Swisher
Think about it
- SGScott Galloway
So, by the way, just to be clear, just in terms of fact-checking here, Netflix didn't merge with Warner Brothers. They basically slid into Warner's DMs at 3:00 AM like, "You up?"
- KSKara Swisher
(laughs)
- SGScott Galloway
And Warner Brothers said yes before checking-
- KSKara Swisher
Yes.
- SGScott Galloway
... who else was in the room.
- KSKara Swisher
Do I get to run the studio? Do I get to-
- SGScott Galloway
Yeah.
- KSKara Swisher
... swan around, says Dave?
- SGScott Galloway
Um.
- KSKara Swisher
By the way, Dave gets the prize here. Dave wins no matter what. Zaslav, go ahead.
- SGScott Galloway
Oh God, I hope this thing gets stretched out eight, 15 years so he'll be 90 trying to spend that money. Um, look, it, I, I actually think the EU has really stepped up and I, I have a tendency to look at everything through the lens of Ukraine. And for too long, the EU didn't have its act together, expecting Big Brother to provide this military umbrella and didn't pay their fair share, especially Spain and a couple other countries, and they are getting their act together, and they've basically said America, I love America comes up with a peace plan that is basically parroting S- you know, Sergey Lavrov's talking points like, "This is what Russia wants, and this is the plan we want." And the nice thing about this is, it doesn't really fucking matter because America is, America is still relevant in that it, it, it still has, um, um, surface-to-air defense systems that are really important. But the EU industrial base is actually pretty strong, revving up, producing really good weapons. They have stepped up in terms of financial support for Ukraine and quite frankly, the US hasn't ... has withdrawn financial support and all they really do is sell weapons bought, purchased from, um, from the EU and, and deliver them to Ukraine. And a couple times they've stopped. J.D. Vance has gotten in the way of those arm, those arm, uh, shipments. But my point is, the US has become less and less relevant, uh, in Ukraine and I think the EU is for the first time a union again. And that is, I think the Ukraine war, one of the, one of the many benefits of this in terms of occupying the space they command is that the EU is trying to get along and being more coordinated. Uh, so I don't, I don't think Musk saying ... uh, I just don't, I think it's meaningless. I think it's him gasping for, to control the news cycle on something that's meaningless. They're not gonna respond. Why should they?
- KSKara Swisher
Mm-hmm. Yeah, I think that's right. Now they, they're going public. They're obviously at some point going public. He likes, he likes the money and it's a good way for him to get liquidity I suppose, to do other nefarious things. Um, I think they're probably going public this year as they, as many people think they are. Um, with the EU stuff, I just, like, he, he's just ... um, I, th- when, I'm not kidding about rethinking Brexit. I think this is the time. Like most people in England think it's a mistake, was a mistake so why not go and revisit it? It would give Starmer a lot of power, like if he, he can fo- defocus from his negatives which are quite high from what I understand. Um, but the idea that Europe is a union should be s- sh- without the US as its sugar daddy is a great idea, I think. I think it's just, um, you know, and also there'll always be a cross-purposes over ... I mean, Marco Rubio's statement could have been made by ... Obama made a similar statement many years ago. Like, how dare they regulate our tech platforms and that's fine and good except we never regulate them so maybe if we have a little m- more, uh, control over our tech moguls, maybe they wouldn't have to do this and go so far as they tend to do. That's just my feeling.
- SGScott Galloway
It, it, I mean, it, I agree. The rejoin pathway ...... the UK would have to start from scratch because every member nation would now have to approve it, and (laughs) and some may hesitate. The UK would be expected to comply with the full body of EU laws and regulations. Uh, e- the, already, the UK government, by the way, Starmer, has publicly ruled out-
- KSKara Swisher
Mm-hmm.
- SGScott Galloway
... a return to the EU.
- KSKara Swisher
Yeah, that's too bad.
- SGScott Galloway
Um, and so l- look, it just, it- it- it, I agree it makes sense at a 30,000-foot level, but I think the politics are, here-
- KSKara Swisher
Yeah, probably too much.
- SGScott Galloway
... make it, the unwinding was so complicated, um, that it's probably, um, it's probably not gonna happen. In terms of SpaceX, like, I don't, I think, you know, and we're gonna do a predictions episode, but I think the new AI in terms of a frenzy around cheap capital and some stocks just going apeshit next year is, in one word, is gonna be space.
- KSKara Swisher
Yeah. I agree.
- SGScott Galloway
And if I were, if I were the IR, the head of IR for SpaceX, um, I would basically just have one talking point, and that is, "Okay. Meta, you own two-thirds of all social media on this thing called Planet Earth. Alphabet, 90% of search is on Planet Earth. Uh, Amazon, 50% of e-commerce in a small piece of Planet Earth-
- KSKara Swisher
Mm-hmm.
- SGScott Galloway
... called, um, e-commerce. We at SpaceX have 90% share-"
- 39:33 – 44:41
Meta’s Metaverse Cuts
- KSKara Swisher
(air whooshing) Scott, we're back with more news. Meta is considering cutting up to 30% of employees in its Metaverse unit, which work on VR headsets. Since 2020, the division has lost more than $70 billion. Meta will reportedly shift savings from the cuts to its augmented reality glasses, which are a very fun thing, but kind of, I think, minor. But, um, meanwhile, in the other latest Meta AI moves, Meta is acquiring AI wearables startup Limbitless, which makes a small AI pendant that can record conversations and generate summaries. And the company has struck several commercial AI data agreements with news publishers like CNN, Fox, and USA Today to provide real-time answers to queries while compensating publishers, I guess. Uh, uh, the $70 billion loss, I mean, you in particular, and me too, thought the Metaverse was idiotic. Um, I love that you can make a mistake like this. Mark Zuckerberg can afford to make these $70 billion mistakes and not suffer a second for it. It was a stupid idea, but he did move from it, I guess. That was... I think he just wanted to change the name of the company 'cause he was so sucked up into social media disasters, but, at the time, um, you know, I, I, I, I don't get these pendants and anything else. I, I'm not on board with those at all, including at, uh, OpenAI. Um, you know, that's the right thing to do, I guess, right? You should focus on AI in advertising and AI offerings presumably, right?
- SGScott Galloway
Yeah, look, uh, uh, you know, easy to pat ourselves. I was the original hater of headsets-
- KSKara Swisher
You are.
- SGScott Galloway
... and Metaverse. I said it when it wasn't cool, uh, where everyone was talking about spatial computing, and, uh, and then I said the Apple one was, uh, just as fucking stupid. We have an instinct. We... The things we can eat and the things can eat us don't come directly at us. They come at us from the side or behind us, and so we are very... Have someone walk behind you in Manhattan just for-
- KSKara Swisher
(laughs)
- SGScott Galloway
... a block, and you start getting-
- KSKara Swisher
Yeah, it's so exciting.
- SGScott Galloway
... very uncomfortable. And no one did any goddamn consumer research. And what they found when they did research was that 40% of people within, like, 20 minutes were nauseous because you're not supposed to have your peripheral (laughs) vision cut off like that.... and the idea of a bunch of cyborgs walking around in their own world, even when they were outside. It was sort of anathema to, like, everything we should be doing.
- KSKara Swisher
I never liked the outside stuff. I liked the inside movie-watching work stuff, but go ahead.
- SGScott Galloway
My God, it was so ... It was all so fucking stupid.
- KSKara Swisher
Mm-hmm.
- SGScott Galloway
The legless univer- uh, uh, anyway.
- KSKara Swisher
Also, the legless, yeah. Didn't have legs as it turned out. (laughs)
- SGScott Galloway
It, uh, the, the whole thing, the whole thing was ridiculous. But when you're Meta, you can-
- KSKara Swisher
Make this-
- SGScott Galloway
... you can burn 70 billion.
- KSKara Swisher
Mm-hmm.
- SGScott Galloway
Um, so th- this was like a, an, I don't want to say a speed bump for him. It was definitely a pothole.
- KSKara Swisher
Yeah, he does move fast when he fucks up.
- SGScott Galloway
Well, I don't know it has to really. I mean, this has been a good five years, right?
- KSKara Swisher
No, uh, it's actually been awhile. He kind of a fluz- ab- he loved this thing. He really did. Remember the dressing thing and where, and then no legs, but, uh, remember where he was like, "I think I'll try it. I think I'll dance with, like, Rihanna." Or whoever the hell. He was so stupid.
- SGScott Galloway
Yeah, I don't ... (sighs) Look, I, I don't, uh, eh, I do think the place where all of this R&D will pay off is in smart glasses. I do think Meta's-
- KSKara Swisher
Yes.
- SGScott Galloway
... gonna have a very strong offering there.
- KSKara Swisher
You think it's a big market, though? I don't think so.
- SGScott Galloway
I think that at some point-
- KSKara Swisher
It's okay.
- SGScott Galloway
... we're, a lot of us are gonna have kind of whatever you want to call it, virtual, VR-
- KSKara Swisher
AirPods with cameras.
- SGScott Galloway
AR-enabled glasses. I-
- 44:41 – 48:32
NYT Sues Perplexity
- KSKara Swisher
New York Times did two ballards- lawsuits, once against the Trump administration for the Pentagon crap they'd pull. Um, but the New Yorks, they're suing Perplexity AI, claiming that the AI startup copied and distributed millions of articles. The lawsuit also alleges that Perplexity used paywalled stories, sometimes attributed hallucinated content to the Times. Uh, the Times says Perplexity ignored multiple requests to stop for nearly two years. I mean, ay, ay, ay, Perplexity. They're always in the middle of this. They s- c- (laughs) they like feels- feel like they're the bad guys. Like, I don't know. What is happening over there?
- SGScott Galloway
Yeah, but you hear less and less about Perplexity.
- KSKara Swisher
Yeah, I know. They're all gonna go away.
- SGScott Galloway
It, it feels like it's kind of, um, fading away.
- KSKara Swisher
Yeah.
- SGScott Galloway
Some of the research analysts here at Prop G use it and they like it. But, um, yeah, I've, look, I've, I've said for a long time, I thought the old school guys should band together-
- KSKara Swisher
Mm-hmm.
- SGScott Galloway
... and basically hire B- Barry Diller to be their-
- KSKara Swisher
Yeah. Yeah.
- SGScott Galloway
... attack dog and go after these guys-
- KSKara Swisher
Right. Yeah.
- SGScott Galloway
... and say, "Look, uh, you know, if you're gonna..." I mean, the, uh, uh, I really enjoyed actually your, I think it was your interview with Jessica Yellen, and she said something ... I love insight that's obvious, but you didn't-
- KSKara Swisher
This is News Not Noise Jessica Yellen, not-
- SGScott Galloway
Yeah, Jessica Yellen.
- KSKara Swisher
Yeah, she's great.
- SGScott Galloway
Yeah, not, not Fed Chair Janet Yellen.
- KSKara Swisher
Yeah, right, exactly. Just j-
- SGScott Galloway
Um, Jessica Yellen.
- KSKara Swisher
Yeah.
- SGScott Galloway
Uh, anyways, uh, she said something that was so o- I love obvious insight, uh, that I thought-
- KSKara Swisher
She does. She's so smart.
- SGScott Galloway
... I didn't, I didn't think of it that way. And she said that traditional media still shapes the narrative. Uh, all these platforms, they're all inspired. It's like they provide the coal, and you may burn it and offer different means of electricity on different platforms, but the coal, the, the raw content that shapes all of this comes from the NYT, The Washington Post, CBS n- I mean, it starts on traditional media. And the problem is, is that these guys need to get more aggressive about recognizing that value from the downstream people who are making all the money. Because, and I said this when I first went on the board of the New York Times, I'm like, "We gotta turn off the Google crawlers."
- KSKara Swisher
Right, right, and what did they say at the time?
- SGScott Galloway
You gotta turn them off. And, and we gotta consolidate with the Murdochs, the guys at the FT, the Newhouses, the Condées, and we gotta license it all and create a bidding war because Bing was still a thing back then. And I remember the lawyers were like, "That would be antitrust." I'm like, "We're dying here. (laughs) We're dying. And you're worried about antitrust, that if we bind together and try and license our content-"
- KSKara Swisher
Yeah, they're very nervous people.
- SGScott Galloway
Anyways, the, uh, this is, uh, if you really, if you think about there's, there's value-add and then an influence and then there's ability to monetize it. And the real tragedy of old media is that its influence is waning from a viewership standpoint, but in terms of the actual stories that get circulated online, they're shap- they're still shaped by traditional media, and I hadn't thought about it that way.
- KSKara Swisher
Yep.
- SGScott Galloway
I thought that was really insightful.
- KSKara Swisher
Yeah, absolutely. That's where they get their thing. Th- uh, especially the New York Times, like, there's certain ones they get it from and others. I mean, no one's quoting very much from Los Angeles Times anymore. They, a little bit, they do every now and then a good story. But, um, it's, it's a very small number. Wall Street Journal, Washington Post still to an extent, although again, the.... although, as much as its, its news editor is trying hard to do it, it's, you know, it's a declining asset. But, um, but you're right. Absolutely. But I like The New York Times did it anyway, and I like that they sued the Pentagon. You know? I like that Costco sued the government about tariffs. I kind of- you're seeing, as I said, a little bit of a backbone here, and I, I think Meredith Levien is really sharp in terms of, "They gotta do this, they gotta put it on record." So.
- SGScott Galloway
But I don't get, though, again, why wouldn't the NYT bind together with every other media organization and go after Perplexity as one group?
- 48:32 – 1:02:07
Wins and Fails
- KSKara Swisher
Okay, Scott, let's hear some wins and fails. Do you- w- would you like to start?
- SGScott Galloway
Uh, you go first, sure.
- KSKara Swisher
Well, I wanna say congratulations, even though we aren't one of them, for the Golden Globes Best Podcast. Uh, lots of people tried to get it, like, um, uh, Ben Shapiro was, like, paying a lot of money for marketing to get it, but-
- SGScott Galloway
I didn't even know they had that.
- KSKara Swisher
They did.
- SGScott Galloway
The nominees are out? Or the winners are out?
- KSKara Swisher
Yeah. No, no. This was a big thing happening. So, so they're Armchair Expert with Dax Shepard - it's not us, just so you know - Um, Call Her Daddy, Good Hang with Amy Poehler, The Mel Robbins Podcast, SmartLess, I love those guys, and Up First from NPR. Uh, no Joe Rogan, no Megyn Kelly, no Ben Shapiro, those kind of people.
- SGScott Galloway
Those are all great. I- I-
- KSKara Swisher
Those are all great podcasts.
- SGScott Galloway
Dax is great.
- KSKara Swisher
Which one would you pick?
- SGScott Galloway
I think Mel Robbins is great. Yeah, they're all great.
- KSKara Swisher
Which one would you pick? Oh my God, probably the SmartLess guys, 'cause I like them so much.
- SGScott Galloway
The SmartLess?
- KSKara Swisher
Although I like the NPR people. I say the NPR people. Anyway, congratulations. Of course, it should've been us, but-
- SGScott Galloway
Yeah. Yeah, next year.
- KSKara Swisher
But, but congratulations.
- SGScott Galloway
Next year.
- KSKara Swisher
And my fail is, um-
- SGScott Galloway
Well, you know what? Soon enough, you're gonna be so old they're gonna give you a lifetime achievement awards. They're gonna go that way.
- KSKara Swisher
Oh, you think?
- SGScott Galloway
They're gonna be like-
- KSKara Swisher
I'm already getting those.
- SGScott Galloway
Yeah.
- KSKara Swisher
I'm already getting those.
- SGScott Galloway
Yeah.
- KSKara Swisher
I'm really already getting those. It's kinda crazy. Um, my fail is, um, you know, sticking with this, um, this deal, this happening, Hollywood really has failed to understa- they're still fighting previous fights. And I think they have to start thinking about what entertainment is and how things have changed. And they're always, um, they're always just talking about the last turn of the screw. And it, it's, it's kind of over in a lot of ways. And so therefore, how do you- like, I, I still get struck by the two most popular movies with consumers were Weapons and Sinners, very creative, one-person things. Um, and I get their i- inclination to fight for, uh, theater, to- you know, they wanna be in the theaters for longer. There's just this fight with Netflix over 14 days, over 45 days, and they wanna be in the theater. Well, if you wanna do that, then make yourselves an economic world where you can do that. Like, it doesn't mean you can't do it. It means that you can't just blame Netflix for doing its business. You have to figure out how it is you- if that's what you want, figure out an economic way to do it instead of bitching and moaning about Netflix. Like, I, I, I'm sorry, they've made a product people wanna buy and they have a theory. So, have your own theory. And I really wish Hollywood would take that. If you wanna be in theaters, figure out a business where theaters work economically, even if it just breaks even, instead of, um, blaming everybody for your woes, most of which are due to economics that don't work anymore. Uh, and that's, that's for everyone across every industry. Everyone else doesn't moan this much. Hollywood likes to moan about it. Thank you.
- SGScott Galloway
Hmm. I can't wait to see if an extra from Star Trek decides you're the devil-
- KSKara Swisher
(laughs)
- SGScott Galloway
... like they did with me two years ago. Um ...
Episode duration: 1:02:07
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