LinkedIn CEO: These 3 Jobs Will Explode in the Next 5 Years | Ryan Roslansky

1. 0:00 – 2:14

   Intro

   1. RRRyan Roslansky0:00

      at least in the US, 50% of college graduates this year will graduate either unemployed or underemployed, and credit card debt is being outpaced by student loan debt for the first time in history.

   2. MMMarina Mogilko0:11

      This is Ryan Roslansky, CEO of LinkedIn. He took LinkedIn from $7 billion to $17 billion in revenue and crossed a billion members by betting big on AI, smarter hiring tools, skills-based matching, and a massive push into video.

   3. RRRyan Roslansky0:26

      LinkedIn is the, the definitive labor market platform of the world. We have amazing insights into actually what is happening across the world.

   4. MMMarina Mogilko0:34

      His data doesn't predict the job market, it is the job market. What about entry-level jobs?

   5. RRRyan Roslansky0:39

      Entry-level jobs across the world right now, the hiring rate that we see are down roughly 12%. While we see that hiring is sluggish across most markets, the reason that it's sluggish h- doesn't have anything to do with AI.

   6. MMMarina Mogilko0:49

      Do you think college is kind of fading away?

   7. RRRyan Roslansky0:51

      When I talk to people about what they should do with their career, it's less about where do you wanna be in five years, and it's more about, over the next few months, like, what new skills do you wanna learn?

   8. MMMarina Mogilko0:59

      So what are the top skills people should be adding to their LinkedIn right now?

   9. RRRyan Roslansky1:02

      There's this, you know, this huge demand by- [beep]

   10. MMMarina Mogilko1:06

       Ryan!

   11. RRRyan Roslansky1:06

       Hi.

   12. MMMarina Mogilko1:06

       Thank you so much, and welcome to Silicon Valley Girl.

   13. RRRyan Roslansky1:09

       Great to be here.

   14. MMMarina Mogilko1:10

       I am so happy to have you. So you're the CEO of LinkedIn, and also Executive Vice President of Microsoft Copilot, uh, and Microsoft Office, and we're at Davos today.

   15. RRRyan Roslansky1:21

       Yes.

   16. MMMarina Mogilko1:22

       So w- what is everyone talking about?

   17. RRRyan Roslansky1:24

       I think there's a lot of the things that I'm seeing, but I think one of the things that's probably most, you know, interesting to you potentially is, I think if we were here maybe, like, three years ago, a lot of the conversations we would be having would be with traditional media. And this year, it's amazing to see kind of the creator influence, like, up and down the promenade, and-

   18. MMMarina Mogilko1:42

       Yeah

   19. RRRyan Roslansky1:42

       ... kind of the role that creators are playing in this new economy. And, you know, we see it on LinkedIn. There's 4 million members now that, uh, their official job title is creator, and it's just amazing to watch this kind of new industry explode to where it is today. To be recognized at Davos, for example.

   20. MMMarina Mogilko1:56

       That is amazing, and I'm happy to be part of it.

   21. RRRyan Roslansky1:58

       Yeah.

   22. MMMarina Mogilko1:58

       It's amazing to see, starting 12 years ago, and being a creator now is just a huge-

   23. RRRyan Roslansky2:04

       Yeah

   24. MMMarina Mogilko2:04

       ... huge difference. Uh, what do people say about AI? Do you think people hear more positive or negative?

   25. RRRyan Roslansky2:10

       It's interesting. I think people are all over the place because, um,

2. 2:14 – 3:33

   The Real Data

   1. RRRyan Roslansky2:14

      their kind of opinions are based on what they heard from the last conversation. What I love about LinkedIn is that as the definitive, you know, labor market platform of the world, we have amazing insights into actually what is happening, uh, across the world. And it's interesting, while we see that hiring is sluggish, you know, across most markets, the reason that it's sluggish h- doesn't have anything to do with AI, in our opinion. It's actually more due to macro conditions, um, interest rates, not AI. As it relates to AI, we see something totally different. There's actually been m- almost, you know, 1.3 million brand-new net jobs on LinkedIn for AI. Roles like data annotators. Um, over 600,000 new data center jobs, uh, exist on LinkedIn. Um, you know, forward-deployed engineers, the companies need to understand AI. So at least in terms of what we're seeing in the LinkedIn data right now, AI is a net positive addition to the job market, not something that's detracting jobs.

   2. MMMarina Mogilko3:15

      That's great. But what, what about entry-level jobs?

   3. RRRyan Roslansky3:17

      So entry-level jobs, uh, across the world right now, the hiring rate that we see are down roughly 12%, but they are not disproportionate to any of the other jobs. They're down just as men- much as all the other jobs in the world. I think kind of what I was saying before, a lot of that contraction

3. 3:33 – 5:18

   What's Actually Happening with entry-level jobs

   1. RRRyan Roslansky3:33

      is due, you know, large part to macroeconomic, uh, kind of, and kind of climate and interest rates and, you know, um, you know, companies investing less in general. So then the question becomes: What do, you know, any professional, you know, even entry-level professionals do? And, you know, we're seeing kind of two trends emerge. One, the, the one that I said, which is that, um, you know, micro-entrepreneurship, you know, a rise in creators, which is that, "Hey, if, if the traditional path doesn't exist, I need to take my career into my own hands." Uh, and number two, a real affinity now towards trade roles. And I think if you go back a couple years ago, um, you know, people weren't as into these trade roles as they are right now, but especially kind of Gen Z sees it as a much safer option.

   2. MMMarina Mogilko4:19

      What do you mean trade role?

   3. RRRyan Roslansky4:20

      Uh, like, like, uh, first-line jobs.

   4. MMMarina Mogilko4:23

      Mm-hmm.

   5. RRRyan Roslansky4:23

      Um, you know, typical, like, trade roles, not office jobs.

   6. MMMarina Mogilko4:27

      Mm.

   7. RRRyan Roslansky4:27

      And they see those as more resilient in an AI world. These are the types of jobs that AI probably won't take. Uh, so we're seeing more affinity towards that as well.

   8. MMMarina Mogilko4:36

      Interesting. Have you seen, like, a huge uptick in creator? Uh, like, when people put creator as job title.

   9. RRRyan Roslansky4:43

      Right now, there are 75 million people on LinkedIn that somewhere in their profile say they're a creator.

   10. MMMarina Mogilko4:51

       Wow.

   11. RRRyan Roslansky4:51

       And there's 4 million people that say their complete 100% full-time job is creator, so it's fantastic.

   12. MMMarina Mogilko4:58

       That's fascinating.

   13. RRRyan Roslansky4:58

       And look at what you started. [laughing]

   14. MMMarina Mogilko4:59

       [laughing] How do career paths change? 'Cause you also track people through their career inside the company. You start as, I don't know, assistant, and then you go up and up. But because, um... I think I heard you at one of the conference talking that a lot of people are hiring generalists now.

   15. RRRyan Roslansky5:14

       Mm-hmm.

   16. MMMarina Mogilko5:14

       So you don't necessarily climb up the ladder, you expand horizontally-

4. 5:18 – 6:54

   Career Paths Are Dead (Here's What's Next)

   1. RRRyan Roslansky5:18

      Exactly

   2. MMMarina Mogilko5:18

      ... acquiring new skills. Do you see that trend as well?

   3. RRRyan Roslansky5:21

      So I think, first and foremost, the really important thing, like, since the beginning of LinkedIn, the feature that is requested most from members is, "Show me what a typical career path is supposed to look like. LinkedIn, you have all this data, so if I wanna become a CFO or a CEO or an accountant or whatever, what is the path that people take?" And the reality is, in the data, there is no such thing as a linear career path. Like, it's all over the place. So the more that people, first and foremost, recognize that you have to take your career into your own hands, there's no natural path that exists that you just get on, I think is, is really, really important. Right now, it's more important than ever, though, because, uh, you know, skills are changing. The, uh, the, the types of skills that are necessary for a specific role on LinkedIn have changed north of 25%, you know, over the last couple of years alone. We expect they'll change by 70% by 2030, largely influenced by AI and new tools and new ways of doing these professions. So, um, you know, my... You know, I, I, I often, when I talk to people about what they should do with their career, it's, it's less about where do you wanna be in five years, and it's more about-... over the next few months, like, what new skills do you wanna learn? Because to your point, these roles are flattening. Generalists are more and more where people are going these days.

   4. MMMarina Mogilko6:36

      So what are the top skills people should be adding to their LinkedIn right now?

   5. RRRyan Roslansky6:39

      It's funny. There's this, you know, this huge demand kind of on both sides of the spectrum. Obviously, like, AI literacy is important, and I think no matter what your role, your profession, you know, familiarizing yourself with these tools

5. 6:54 – 8:44

   Top Skills for 2026

   1. RRRyan Roslansky6:54

      is a really, really smart investment in your own career. You don't have to love them. You don't have to use them all the time. But just familiarizing yourself, putting yourself in the mindset that I'm going to figure out how I can be better at my job through AI is one thing, so a set of AI skills. But just as important on the other side are human skills: curiosity, creativity, courage, communication, uh, compassion, the ability to work with other people, the ability to sit down with someone and actually have a conversation. You can't just be mired in using technology in a bubble and be successful, uh, in a lot of work settings. Just to be able to, you know, disagree and commit with someone, to be able to communicate with someone, to help galvanize people to get something done. So I think the key right now is that combination of, you know, uh, you know, learn those AI skills and then figure out a way to be strong on those, you know, you know, more human skills. They're typically called soft skills. I think that's a misnomer. They don't-

   2. MMMarina Mogilko7:53

      Mm.

   3. RRRyan Roslansky7:53

      You know, soft kind of feels like it's less important. I think they're more important than ever.

   4. MMMarina Mogilko7:57

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6. 8:44 – 13:12

   How to Use LinkedIn to Get Hired

   1. MMMarina Mogilko8:44

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   2. RRRyan Roslansky9:44

      Mm

   3. MMMarina Mogilko9:44

      ... uh, I don't really sort people by, like, oh, creative or whatever.

   4. RRRyan Roslansky9:48

      Sure.

   5. MMMarina Mogilko9:48

      But I, I read their posts.

   6. RRRyan Roslansky9:49

      Mm.

   7. MMMarina Mogilko9:50

      So what I found really helpful-

   8. RRRyan Roslansky9:51

      Okay

   9. MMMarina Mogilko9:51

      ... in hiring is that now we hire based on content that they post [chuckles] because-

   10. RRRyan Roslansky9:56

       Yeah

   11. MMMarina Mogilko9:56

       ... it shows their personality. It shows how deep they are in the subject. We just hired a, a YouTube strategist-

   12. RRRyan Roslansky10:02

       Mm

   13. MMMarina Mogilko10:02

       ... who's amazing, and we hired them- him purely based on what he was posting about building a YouTube channel.

   14. RRRyan Roslansky10:09

       I love that. So we, we always thought that, um, the extension of your LinkedIn profile isn't just where you went to school, where you've worked, what skills you have, but the ability to demonstrate the actual knowledge that you have in your head, like, by posting on LinkedIn, and it's awesome to hear that you use that-

   15. MMMarina Mogilko10:26

       Yeah

   16. RRRyan Roslansky10:26

       ... as a way to understand someone's identity better.

   17. MMMarina Mogilko10:28

       Yeah, you don't have to jump on a call.

   18. RRRyan Roslansky10:30

       Yeah.

   19. MMMarina Mogilko10:30

       You don't have to do anything. You just read the posts.

   20. RRRyan Roslansky10:31

       Love it.

   21. MMMarina Mogilko10:32

       Yeah, saves a lot of time.

   22. RRRyan Roslansky10:33

       So people, post more on LinkedIn. That's what... [laughs]

   23. MMMarina Mogilko10:35

       Also, like, as someone who started posting actively on LinkedIn last year-

   24. RRRyan Roslansky10:39

       Yeah

   25. MMMarina Mogilko10:39

       ... and we made something that's equal to, like, a full-time salary-

   26. RRRyan Roslansky10:43

       Wow

   27. MMMarina Mogilko10:44

       ... just on LinkedIn.

   28. RRRyan Roslansky10:45

       Mm.

   29. MMMarina Mogilko10:45

       We grew from, like, 10,000 to 50,000-

   30. RRRyan Roslansky10:47

       Good for you
7. 13:12 – 14:04

   Is College Still Worth It?

   1. RRRyan Roslansky13:13

      I dropped out of college very early on and was really focused on the skills that I needed to start a company and be an entrepreneur. So I have kind of a mixed view on that. Um, I do know right now, at least in the US, 50% of college graduates this year will graduate either unemployed or underemployed, and credit card debt is being outpaced by student loan debt for the first time in history. So there's something that's not really working in the current system. I am nowhere close to going so far as to say college isn't worth it. The social experience, the learning to... You know, the soft skills and you being able to be around people and communicate, uh, I think are critical. And if you can, you know, if you're fortunate enough to be in a college environment,

8. 14:04 – 16:13

   "Open to Work": New Book on AI Careers

   1. RRRyan Roslansky14:04

      to have that experience, I think it's really, really worth it. But I think that it's really more about a lot of those soft skills, um, for most professions, than the typical hard skills that we always thought about from college in the past. And more importantly, you know, more and more now, when recruiters or anyone looking to hire on LinkedIn are starting their process, they aren't looking at what school did you go to? They're looking at, "What skills do you have," or, "What did your last post look like so I know more about you?" So it's, it's mattering less than it has in the past, what, what school you went to.

   2. MMMarina Mogilko14:36

      Are you still betting on college for your daughters? Because I know you have three daughters, right?

   3. RRRyan Roslansky14:39

      Absolutely, and I think, again, I think a lot of the social-

   4. MMMarina Mogilko14:42

      Mm-hmm

   5. RRRyan Roslansky14:42

      ... um, you know, components of that are critical. It's a great place to learn how to grow up, um, to learn how to interact with other people, um, you know, to form a network, um, to make mistakes. And so, um, you know, while I would never mandate anything that any of my children do, you know, so far, at least my oldest one, like, that's the career path that, that, that she's taken, and she's having a wonderful time.

   6. MMMarina Mogilko15:03

      Have you ever regretted dropping out?

   7. RRRyan Roslansky15:05

      I think I missed a lot of really fun years by leaving college early. That's for sure.

   8. MMMarina Mogilko15:09

      All right. That's... Yeah, still, still a big question.

   9. RRRyan Roslansky15:12

      Mm-hmm. Yeah.

   10. MMMarina Mogilko15:12

       So you are releasing a book, Open to Work. Can you talk about how someone can use this book to navigate their future? I feel like you're the best person to write this book, by the way, because you have all the data, you're seeing what's happening on the market, and yeah, I'm looking forward to reading it.

   11. RRRyan Roslansky15:28

       Thank you. So it's been actually kind of unique because I've spent 25 years building, you know, internet products, where you can build a product and test it out with people and see what happens and then change it really quickly. When you write a book, you write it, and it's kind of final, and you hope and, you know, pray that it goes out there and people find value out of it. So we're excited to release, uh, it soon. But it's a book that was written to help people really understand and bring some clarity to what career paths look like in an AI-first world. There's a lot of uncertainty. I think people are scared. They don't know where to start. They don't know where to turn. This book acts as a guide to help you understand how to think through it, what AI can do, what AI can't do, um, the importance of the human skills that, that we just talked about, um, and how you can, you know,

9. 16:13 – 17:47

   The 5 Cs That AI Can't Replace

   1. RRRyan Roslansky16:13

      kind of pull those two things together and figure out what you want to do with your career and make the best career path for yourself. Um, you know, it's not a crystal ball, but, you know, it's... We try and leverage a lot of the things that we know and see on LinkedIn to help people make right career decisions because it's so difficult, especially when you're starting out, to, to know what to do or how to think. And right now, there's just so much, you know, u- unique craziness in the world of, you know, what does AI mean for jobs and, and roles and skills? So at the end of the day, if we can help more people make smarter career decisions, like, that's what we're aiming to do, and we do that every day through LinkedIn. But we wanted to try something a different approach as well, uh, for people who maybe aren't on LinkedIn or just, you know, want to kind of see it in a book form, so.

   2. MMMarina Mogilko16:55

      Is there a principle from that book that you can share, that people can use to guide their careers?

   3. RRRyan Roslansky16:59

      I think most importantly, a lot of what I see on LinkedIn are people just absolutely hyper-focused on, um, the hard skills, the AI skills, the technical skills, and they're completely dismissing the human skills. So we talk about it in 5 Cs that we think are critical for you to learn and to master that will make you stand out in the future: curiosity, courage, creativity, uh, compassion, and communication.

   4. MMMarina Mogilko17:30

      Mm-hmm.

   5. RRRyan Roslansky17:30

      Like, learning and understanding the importance of those five skills, uh, are where I would invest the majority of my time right now as a professional.

   6. MMMarina Mogilko17:38

      It's interesting 'cause we have a lot of tools on how to develop our hard skills.

   7. RRRyan Roslansky17:41

      Yes.

   8. MMMarina Mogilko17:42

      But when it comes to curiosity, how do you even acquire that?

   9. RRRyan Roslansky17:44

      Yeah. So it's hard. I mean, some people are fortunate enough to be born

10. 17:47 – 20:24

    Top 3 Jobs for the Next 5 Years

    1. RRRyan Roslansky17:47

       with it.

    2. MMMarina Mogilko17:47

       Yeah.

    3. RRRyan Roslansky17:47

       Um, but, you know, we do a lot through LinkedIn Learning to also help, you know, through the data that we have, to, you know, teach techniques and how to think about a lot of these soft skills. People think they can't be learned, but they actually really can be learned. They need to be practiced like any other skill. But, um, again, I think it's kind of that misnomer that soft means it wasn't as important, and just kind of bringing that to the forefront, I think is the most important thing right now.

    4. MMMarina Mogilko18:09

       [swishing sound] If you're watching this, you are probably thinking about growing your own LinkedIn profile. Here's what we found: the people crushing it aren't guessing what to post. They have a system. That's why we built a free database of 300 post ideas. It's literally 300 ready-to-use post ideas you can use across your LinkedIn.... right now. We organize the ideas based on audience's segment, type of content to use, whether it's an image or text or video, frequency, 'cause you can post one idea multiple times, and even time needed to create. If it sounds good to you, we're giving it for free to my Inner Circle newsletter subscribers, which is, again, it's free to subscribe. Link is in the comments. Grab it, and you're set for the next year of content. I've heard someone say, uh, in the next five to 10 years, you either become an entrepreneur, maybe with a new niche, or you die. What would you say? [chuckles] Like, die as a professional. [chuckles]

    5. RRRyan Roslansky19:09

       I hope that's not the case. [chuckles]

    6. MMMarina Mogilko19:10

       Not like-

    7. RRRyan Roslansky19:11

       Um, I absolutely expect that AI is going to, uh, democratize access to opportunity in a way that so many people that have always wanted to create something or start something, um, build a business, be an entrepreneur, will have the tools to do it. Um, I don't think it's gonna be the only path, but I do think we will see many, many more entrepreneurs, and I think that's a really, really good thing.

    8. MMMarina Mogilko19:39

       Yeah. Yeah, me too. Can you, uh, give me, you think, th- top three jobs for the next three year- uh, three to five years, and-

    9. RRRyan Roslansky19:48

       Top three as defined how?

    10. MMMarina Mogilko19:50

        And top... Uh, most in demand.

    11. RRRyan Roslansky19:52

        So right now, um, there's a role called data annotator. You know what this is?

    12. MMMarina Mogilko19:56

        No.

    13. RRRyan Roslansky19:58

        It's fascinating. So, um, anytime you use a large language model, um, at the end of the day, the way that those models keep getting better and better are there are many human beings that are, you know, being paid to evaluate the output of those models based on their expertise. So, you know, maybe you're a, I don't know, a cardiologist is your full-time job in, in, in, like, you know, the real world and the

11. 20:24 – 23:37

    Jobs That Will Disappear

    1. RRRyan Roslansky20:24

       real life. But, um, you know, a, a large language model company is trying to make their model better for people who are asking questions around heart health.

    2. MMMarina Mogilko20:31

       Mm-hmm.

    3. RRRyan Roslansky20:32

       They will take the response that the model's giving, actually hand it to, you know, the cardiologist, and pay them to say, "Mark this up." You know, "Is this right or wrong? What do you think?" And then take that and put it back-

    4. MMMarina Mogilko20:42

       Wow

    5. RRRyan Roslansky20:43

       ... into the model.

    6. MMMarina Mogilko20:44

       There, there are huge companies-

    7. RRRyan Roslansky20:45

       Exactly

    8. MMMarina Mogilko20:45

       ... huge companies-

    9. RRRyan Roslansky20:45

       Exactly

    10. MMMarina Mogilko20:45

        ... sourcing those people, too.

    11. RRRyan Roslansky20:46

        Exactly.

    12. MMMarina Mogilko20:47

        Yeah.

    13. RRRyan Roslansky20:47

        And so that role is... I mean, if you think about, like, every, uh, you know, topic, every niche topic, every language, like, has to be covered through these models.

    14. MMMarina Mogilko20:58

        Yeah.

    15. RRRyan Roslansky20:58

        And there's so much knowledge in people's heads that, um, I think that's going to be a really, really, um, you know, hot job moving forward.

    16. MMMarina Mogilko21:07

        Wow.

    17. RRRyan Roslansky21:07

        I also think anything that has to do with building, uh, out data centers, and these are all types of jobs. These are, you know, trade jobs. These are hyper-technical jobs. These are, you know, maintenance jobs. Um, but building the infrastructure of data centers moving forward, I think, is gonna be critical because in order for anything that's AI related to actually flourish, there's a foundation that needs to be put in place.

    18. MMMarina Mogilko21:28

        Mm-hmm.

    19. RRRyan Roslansky21:28

        And then the, the last one I'm paying a lot of attention to, um, is actually something which is called a, um, you know, a forward-deployed engineer, and that sounds like a really kind of odd term. But basically, what it means is, when a company decides that they want to pull AI into their company, they want to better use AI, uh, it's really a tricky s- like, thing to figure out, and historically, that was kind of up to the IT department to figure out. But this new role, you know, a forward-deployed engineer, is someone that will sit in the actual business, in the marketing department, um, in the product department, uh, who is really skilled at both business needs and understanding how AI works to kind of make that connection-

    20. MMMarina Mogilko22:05

        Mm

    21. RRRyan Roslansky22:06

        ... inside of a company. So companies are frequently hiring these people right now to help, you know, not just make AI a cool thing we put in our company, but actually help it return real value to the business.

    22. MMMarina Mogilko22:17

        I love that.

    23. RRRyan Roslansky22:17

        And creator, that's my fourth really important job.

    24. MMMarina Mogilko22:20

        Thank you.

    25. RRRyan Roslansky22:20

        Sorry. Yeah, yeah.

    26. MMMarina Mogilko22:20

        Thank you so much.

    27. RRRyan Roslansky22:21

        Yeah.

    28. MMMarina Mogilko22:21

        Thank you. [chuckles] I feel like we're on the rise this year.

    29. RRRyan Roslansky22:23

        [laughing]

    30. MMMarina Mogilko22:23

        That's awesome. And do you think there are any jobs, maybe, like, three jobs that you think are disappearing?

Episode duration: 23:37