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The Business Case for Good Manners with etiquette coach William Hanson | A Bit of Optimism Podcast

Good manners aren’t just about being polite — they’re about making other people feel seen. William Hanson is one of the world’s leading etiquette coaches. He’s advised royalty, CEOs, and television personalities on how to communicate with clarity, confidence, and grace. But his mission goes far beyond fine dining or proper handshakes. In today’s fast-paced, informal world, William argues that etiquette isn’t outdated — it’s essential. Whether you’re trying to land a job, win over a client, or simply connect with others, good manners are your most underrated advantage. He sat down with me to share how etiquette builds trust, why it’s not about snobbery or perfection, and how anyone — regardless of background — can learn the unspoken codes that open doors. This… is a Bit of Optimism. Check out William’s new book "Good Manners" here: https://www.williamhanson.co.uk/books And learn more about his work here: https://www.williamhanson.co.uk/ --------------------------- This episode is brought to you by True Classic! I really love their T-shirts, so we called them up and asked if they wanted to work together. And they said yes! Check out their clothes at: http://trueclassictees.com/ --------------------------- + + + Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do. Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game. + + + Website: http://simonsinek.com/ Live Online Classes: https://simonsinek.com/classes/ Podcast: http://apple.co/simonsinek Instagram: https://instagram.com/simonsinek/ Linkedin: https://linkedin.com/in/simonsinek/ Twitter: https://twitter.com/simonsinek Facebook: https://www.facebook.com/simonsinek Simon’s books: The Infinite Game: https://simonsinek.com/books/the-infinite-game/ Start With Why: https://simonsinek.com/books/start-with-why/ Find Your Why: https://simonsinek.com/books/find-your-why/ Leaders Eat Last: https://simonsinek.com/books/leaders-eat-last/ Together is Better: https://simonsinek.com/books/together-is-better/ + + + #SimonSinek

Simon SinekhostWilliam Hansonguest
Jul 15, 202554mWatch on YouTube ↗

EVERY SPOKEN WORD

  1. SS

    What are some of the specific things that you have seen that a lot of people get wrong

  2. WH

    It's when you are having a conversation at a networking event, cocktail party, what- whatever it is. A lot of people, sort of, what you'll be doing a story about a skiing accident, for example, that you've had. You were on, you were skiing 10 years ago, you had some accident. And most people seem to, will listen to that and will be thinking, "What story do I have about an accident I've had on holiday?"

  3. SS

    Right.

  4. WH

    Rather than, "Let me ask you a follow-up question."

  5. SS

    Yeah.

  6. WH

    Let you have that moment. Whereas people are obsessed with trying to match or beat the story, and it becomes competitive.

  7. SS

    Mm.

  8. WH

    Because we have become so insecure, I think, generally, people feel that they need, or they feel they need, again, to bond. Oh, to bond, I've got to say that I've gone through the same process as you.

  9. SS

    Yeah.

  10. WH

    It's very tiring.

  11. SS

    It is said that manners maketh the man. That was said in the 14th century. So 600 years later, do our manners really say something about who we are? According to William Hanson, our manners absolutely say something about who we are, but not for the reasons most people might think.

  12. WH

    How to eat a pain au chocolat.

  13. SS

    William is an etiquette coach from England and the executive director of The English Manner, an etiquette and protocol coaching company, and his latest book, Just Good Manners, is now available in the US. He knows a thing or two about how to use our cutlery and a lot more.

  14. WH

    What's the difference between an arrival time for a social occasion and a business occasion?

  15. SS

    Where most people think that good manners is about showing off or trying to look or sound upper class, in reality, good manners are about making other people feel like they matter, which is a very good reason why we should all practice good manners. This is A Bit of Optimism. This episode is brought to you by True Classic. I'm so proud that True Classic is a sponsor, 'cause I really like their company, and I really like their CEO, and I really love their clothes as well. I've been wearing their T-shirts long before they became a sponsor. Do check them out. We should talk about etiquette.

  16. WH

    Yes.

  17. SS

    Um-

  18. WH

    We should

  19. SS

    ... I am fascinated that, I don't know how to put this politely, I'm fascinated that you have a career.

  20. WH

    [laughs] Thank you. Well, my, my family is, is stunned I have a career, so.

  21. SS

    Uh, because, not because there's no need for etiquette.

  22. WH

    Mm.

  23. SS

    It's because it's less, it seems less of a thing in our modern day. Like, the Victorians talking about etiquette-

  24. WH

    Mm

  25. SS

    ... and commenting on someone's etiquette-

  26. WH

    Yeah

  27. SS

    ... and making sure that you have etiquette-

  28. WH

    Mm

  29. SS

    ... was a thing.

  30. WH

    Yeah, it was very big for them.

Episode duration: 54:57

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