Lecture 8 - How to Get Started, Doing Things that Don't Scale, Press

Lecture Transcript: http://tech.genius.com/William-sydney-walker-lecture-8-doing-things-that-dont-scale-pr-and-how-to-get-started-annotated Lecture 8 features 3 speakers: Stanley Tang, Founder of Doordash, covers How to Get Started. Walker Williams, Founder of Teespring, covers Doing things that Don't Scale. Justin Kan, Founder of TwitchTV and Partner at Y Combinator, covers Press. See the slides and readings at startupclass.samaltman.com/courses/lec09/ Discuss this lecture: https://startupclass.co/courses/how-to-start-a-startup/lectures/64037 This video is under Creative Commons license: http://creativecommons.org/licenses/by-nc-nd/2.5/

Stanley TangguestWalker WilliamsguestJustin Kanguest

Oct 15, 201452mWatch on YouTube ↗

WHAT IT’S REALLY ABOUT

Founders share scrappy startup tactics plus tactical press playbook advice

Stanley Tang explains how DoorDash started by interviewing local merchants, then testing delivery demand with a one-hour landing-page experiment and manual fulfillment.
Both Tang and Walker Williams emphasize “doing things that don’t scale” early—personally acquiring users, handling operations/support, and hacking together tools to learn faster.
Williams details how founders must earn the first users through high-effort outreach and turn them into champions by direct, daily customer interaction and making mistakes right.
Williams argues speed to product–market fit beats clean, scalable engineering at the start, advising teams to only build for the next order of magnitude and tolerate temporary technical debt.
Justin Kan demystifies press as a goal-driven, non-meritocratic process, outlining concrete steps to pitch reporters effectively and warning that press is often a vanity metric and not scalable growth.

IDEAS WORTH REMEMBERING

5 ideas

Treat startup ideas like experiments, not big-bang plans.

DoorDash validated demand with a barebones landing page (PDF menus + phone number) before building infrastructure, using real orders as proof instead of assumptions.

Launch embarrassingly early to discover whether users care.

Tang’s team launched in about an hour and still got orders; willingness to endure a terrible UX was the signal they’d found a real need.

Unscalable manual work is an early competitive advantage.

Driving deliveries, dispatching by hand, and personally emailing customers taught DoorDash the operational truths that later informed automation and algorithms.

Your first users are acquired through founder effort, not magical channels.

Williams frames early acquisition as “pushing a boulder up a hill”—expect hand-holding, outreach, and persistence rather than a single high-ROI growth trick.

Don’t give away your product for free unless you’re sure why.

Williams warns free users can create a false sense of traction because behavior and perceived value differ sharply from paid adoption.

WORDS WORTH SAVING

5 quotes

…right below that was the…$15 million piece of paper I just signed…from Sequoia.

— Stanley Tang

…we launched this in about an hour…at the beginning, none of that is necessary.

— Stanley Tang

At YC there's a mantra…doing things that don't scale.

— Stanley Tang

There is no silver bullet for user acquisition.

— Walker Williams

One detractor who's had a terrible experience…is enough to reverse the progress of 10 champions.

— Walker Williams

Hypothesis testing with simple experimentsLaunching fast with minimal productDoing things that don’t scale (manual ops, support, outreach)Early customer acquisition without “silver bullets”Creating champions via delight and responsivenessSpeed vs. scalable architecture; technical debt tradeoffsPress strategy: goals, story types, pitching mechanics, PR firms

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