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Veriff: The Global Identity Infrastructure

Veriff is building the identity layer for the internet. A platform that matches a person to a government-issued ID using just a selfie, helping companies verify users instantly and prevent fraud at global scale. What began in Estonia has grown into one of the world’s leading identity verification systems, processing hundreds of millions of verifications and analyzing thousands of signals per user to stop fraud in real time. In this conversation with YC's Gustaf Alstromer, founder Kaarel Kotkas talks about going from a high school prototype to serving global fintech and marketplace companies, why identity is really an infrastructure problem, how Veriff decides who’s real, and why he sees a future where your digital passport might be issued not by governments — but by Veriff. Learn more about Veriff at https://www.veriff.com. Chapters: 00:00 – How Veriff Started in a High School Computer Lab 01:52 – Why Online Identity Is an Infrastructure Problem 04:58 – Matching IDs With a Selfie 07:10 – Fighting Fraud in Fintech & Marketplaces 10:53 – Scaling Verification to a Global Platform 15:44 – YC, Early Breakthroughs, and Hard Lessons 20:31 – Deepfakes, Signals, and the New Threat Landscape 26:33 – Building a Mission-Driven Team 32:48 – The Digital Passport Vision

Gustaf AlstromerhostKaarel Kotkasguest
Dec 9, 202539mWatch on YouTube ↗

EVERY SPOKEN WORD

  1. 0:001:52

    How Veriff Started in a High School Computer Lab

    1. GA

      [upbeat music] So today, I'm here with Kaarel Kotkas. He's the CEO and founder of Veriff. Veriff is an online identity verification platform. They power identities for companies like Instacart, or Bumble, or Uber. Kaarel started Veriff straight out of high school, and today, Veriff is one of the leading ID verification companies in the world. They have over 600 employees, uh, growing almost 100% year over year, and are profitable. Welcome, Kaarel.

    2. KK

      Thanks for having me. Great to be here.

    3. GA

      Kaarel, tell me about Veriff. What do you guys do?

    4. KK

      We enable any website and mobile application to match the person with a government-issued ID, and we are taking passport, driver's license, or ID card, and match it with a selfie we've taken within a single flow.

    5. GA

      Got it.

    6. KK

      We are working on building towards the future where the passport is issued by Veriff-

    7. GA

      Mm-hmm

    8. KK

      ... not only by the governments-

    9. GA

      Yeah

    10. KK

      ... to enable a borderless experience and-

    11. GA

      Right

    12. KK

      ... and make honest people trusted.

    13. GA

      How did this get started back in 2015?

    14. KK

      It was, uh, spring 2015, uh, when I got connected with, uh, TransferWise.

    15. GA

      Yeah.

    16. KK

      Now Wise.

    17. GA

      Yeah.

    18. KK

      And this was, like, one of the fastest-growing companies in Tallinn, Estonia. And so then I started to talk with them, and we got a couple of other topics sorted out that I found out that requires improvements.

    19. GA

      Mm-hmm.

    20. KK

      Then they said, "Kaarel, we'd like to leverage your skills. Maybe you can have a look on our identity verification."

    21. GA

      Yeah.

    22. KK

      "What can be done there to improve it?" And, uh, I was like, "Yeah, let me have a look." And this

  2. 1:524:58

    Why Online Identity Is an Infrastructure Problem

    1. KK

      is an area where I thought, first time, after going through the flow, that let me try the tricks that I did.

    2. GA

      Try to hack the system.

    3. KK

      Eventually, yes.

    4. GA

      Yeah.

    5. KK

      But it was, uh, something where I wanted to do when I was still living on my home island growing up on a farm.

    6. GA

      Mm-hmm.

    7. KK

      And when I wanted to order goods that were delivered by the local shop-

    8. GA

      Yeah

    9. KK

      ... then it was eBay.

    10. GA

      Yeah.

    11. KK

      And then setting up an eBay account, um, was easy, but, but the payments globally were powered by PayPal.

    12. GA

      Mm-hmm.

    13. KK

      And debit account required, uh, uploading an ID.

    14. GA

      Mm-hmm.

    15. KK

      Within a week, they let me know that you're not 18 years old, you can't use those services. So then I felt it was like an instruction for a kid living on an island.

    16. GA

      Okay.

    17. KK

      So I changed my date of birth, uploaded the same ID, and all of my orders got confirmed.

    18. GA

      [laughs]

    19. KK

      And this topic, I didn't think of doing anything, like, wrong or hacking back as a kid. It rather felt like an instruction, and somehow it worked.

    20. GA

      Mm-hmm.

    21. KK

      And then 2015, I started to test the system, how, how-

    22. GA

      How, how old were you in 2015?

    23. KK

      I was 20.

    24. GA

      20? Okay.

    25. KK

      And for me, it was the thing, like, yeah, let me try it out.

    26. GA

      Mm-hmm.

    27. KK

      Let me try out the things where I'm now having a skill set of Photoshop, Illustrator instead of a paint, and let me try to pretend to be somebody else online, and, uh, what I found out, that this problem still wasn't solved.

    28. GA

      Yeah.

    29. KK

      After analyzing it all, it became clear that identity verification wasn't accurate, didn't scale, killed conversion, and the cost of doing fraud, having just pictures-

    30. GA

      Mm-hmm

  3. 4:587:10

    Matching IDs With a Selfie

    1. KK

      if the person voluntarily, real time, with valid identity, is behind the screen.

    2. GA

      So if I am trying to buy something on a website and require my identity, you will ask me to take a photo of myself, take a photo of the ID, or something like that?

    3. KK

      Something like that.

    4. GA

      Yeah.

    5. KK

      Majority, we are using today government-issued IDs-

    6. GA

      Mm-hmm

    7. KK

      ... but in very many markets, we are already able to leverage government registries without the need for an ID-

    8. GA

      Basically

    9. KK

      ... or using, uh, additional insight of

    10. GA

      So in the US, you, this is the experience, but in other countries, you have a different experience b- based on-

    11. KK

      Yes

    12. GA

      ... what the government is like, is-

    13. KK

      Exactly, because where government-issued identities are-

    14. GA

      Mm-hmm

    15. KK

      ... the best form today, and still, um-Every country is different with their identity maturity-

    16. GA

      Right

    17. KK

      ... and adoption, and you always would love to leverage the best tools for the task at hand.

    18. GA

      Yeah. What, what's the level of fraud in 2017? Like, how easy was it to fr- to fraud the systems that existed? If you wanted to fake your identity, either your age or-

    19. KK

      Yeah

    20. GA

      ... something else.

    21. KK

      The key part, what I noticed needed to be fixed was that globally, identity verification was only driven by the compliance demands.

    22. GA

      Mm-hmm.

    23. KK

      It was mainly financial services, and this also meant that companies did as much as needed and as less as possible.

    24. GA

      Yeah.

    25. KK

      Because complying with regulations don't prevent fraud.

    26. GA

      Got it.

    27. KK

      And so eventually you need to go so much more in-depth.

    28. GA

      Mm-hmm.

    29. KK

      And, uh, Estonia was actually a good example for me, where I noticed that digital identity infrastructure is actually powering every single service.

    30. GA

      Mm-hmm.

  4. 7:1010:53

    Fighting Fraud in Fintech & Marketplaces

    1. KK

      tackle the fraud via transaction monitoring after the fact, and identity verification layer was used more as a check mark. And over time, when we started to have more real time, real time payments-

    2. GA

      Mm-hmm

    3. KK

      ... then meant there was no time to do any transaction monitoring, and this pushed so much more emphasis on the accuracy of identity as well.

    4. GA

      Got it. Got... So this became a tool from, from being in compliance and you're required to verify people's identity.

    5. KK

      Mm-hmm.

    6. GA

      Basically, ID verification is now a tool to fight fraud, among other tools.

    7. KK

      Exactly.

    8. GA

      Yeah.

    9. KK

      I believe, like, the way how it started, uh, eventually on the market maturity as well, then all the fintechs back in the days-

    10. GA

      Mm-hmm

    11. KK

      ... that were mainly, like, growing and driving growth and seeing it as, um, compliance.

    12. GA

      Yeah.

    13. KK

      Then many told me that, "Yeah, Kaarel, you've just built nuclear-powered submarine going for island hopping." [laughs]

    14. GA

      Yeah.

    15. KK

      "We just need something more simple."

    16. GA

      Mm-hmm.

    17. KK

      So what it meant that actually first customers were, like, traditional banks in the Nordics-

    18. GA

      Yeah

    19. KK

      ... that actually were the ones that really needed to prove out that online identity verification done by Veriff is even more accurate than physical face-to-face authentication.

    20. GA

      So w- was your first customer, was that the banks, or was that Uber?

    21. KK

      It was actually banks.

    22. GA

      Banks. Okay.

    23. KK

      And then it was Uber, and...

    24. GA

      How did you get Uber as a first customer? 'Cause you had Uber when you applied to YC.

    25. KK

      Yeah.

    26. GA

      How did you get Uber as a customer?

    27. KK

      So when it started back in 2015-

    28. GA

      Mm-hmm

    29. KK

      ... it took six months to get the product ready.

    30. GA

      Yeah.

  5. 10:5315:44

    Scaling Verification to a Global Platform

    1. KK

      w- with a crisp plan, a topic that will, um, apply.

    2. GA

      Okay.

    3. KK

      So it was actually an area when, um, we have had a, had a great discussion, and I felt like, "Okay, we might be, so I'll give it a shot."

    4. GA

      Okay. And then you applied, and then you interviewed with me and Michael, I think.

    5. KK

      Yes, exactly.

    6. GA

      And I thought the interview went great. Uh, I was really impressed. You have basically a working product that you built yourself that was a problem that I was familiar with, that I thought a lot of companies here would use, but there were two problems. [laughs]

    7. KK

      [laughs]

    8. GA

      What were the problems?

    9. KK

      Oh, I still remember. I, I was in Mountain View, and then I got an email-

    10. GA

      Yeah

    11. KK

      ... where Michael called out that, um, "We truly believe in the market opportunity and the product you've built, but, um"-You are like a solo founder and your cap table is already messed up

    12. GA

      Yes.

    13. KK

      What is-

    14. GA

      What does it mean to have your cap table messed up? You had sold how much of the company?

    15. KK

      Ah, we need a longer story. [laughs]

    16. GA

      [laughs]

    17. KK

      But back when I got this message, I already thought I got it all sorted out.

    18. GA

      Yeah.

    19. KK

      But, um, it actually gets back to the level where I started on building Veriff and so getting to work with initial customers and prospects. Then, um, one of the banks said, like, "Yeah, we'll start to use-

    20. GA

      Mm-hmm

    21. KK

      ... this product, but, um, it requires additional s- security certifications and maturity-

    22. GA

      Yeah

    23. KK

      ... to be bank ready." And, uh, they asked how much does it take to actually build, um, and sort th- those topics out.

    24. GA

      Yeah.

    25. KK

      And then I said like, "Yeah, it takes 60K." And, um, all in all, I got pretty fast an investment from the bank-

    26. GA

      Yeah

    27. KK

      ... to actually be able to sort those topics out.

    28. GA

      Yeah.

    29. KK

      And so the moment we kept on going forwards, then, um, in a year and half already more tech investors came on- on board.

    30. GA

      Yeah.

  6. 15:4420:31

    YC, Early Breakthroughs, and Hard Lessons

    1. KK

      Uh, ending up of me taking a one million euro personal loan, sorting and resetting up until getting it fixed, and, um, here we are 10 years later.

    2. GA

      Within two weeks of getting the rejection, you have sorted out the cap table, you've added a co-founder, and then you were in YC. Um, is there a lesson that you wanna give to other founders who maybe feel like they're stuck in a similar position?

    3. KK

      Nothing is broken. Everything can be fixed.

    4. GA

      Yeah.

    5. KK

      Oh, boy, it was busy two weeks already before the batch.

    6. GA

      And then you joined YC and you came up to SF probably the first time, and I was like, "Here are a bunch of intros to companies that I think need what you're building" And you met with all of them, and they all seemed quite excited, but not to become a customer. Like, some of them became customers, but others were like, "We want this in-house, and we'd like to buy your company." So you had more... [laughs] almost as many people saying, "We'd like to be your customers," saying, "We'd like to buy Veriff" in the batch.

    7. KK

      Yeah. I mean, we were able to grow and keep on getting, like, smaller companies.

    8. GA

      Yeah.

    9. KK

      But, uh, the bigger ones, after, like, having initial tests and topics done, they said, like, "Yeah, we are... We'd like to have and, and buy instead of service your company."

    10. GA

      Yeah.

    11. KK

      As some said, like, "Yeah, you're not big enough for our big volumes, and this takes a little bit more topics" and-

    12. GA

      Right

    13. KK

      ... and eventually it was pretty, pretty hard as I really wanted to get them as our customer. And, um, it also got to a level where some said, like, "Yeah, we are not gonna sign a contract otherwise."

    14. GA

      'Cause they knew that if-

    15. KK

      We'll go to Array

    16. GA

      ... if, if you would sign a contract, then you would have a very easy fundraise-

    17. KK

      Yeah

    18. GA

      ... off that contract with, like, some of those famous YC companies.

    19. KK

      Exactly. But overall, the key part for me was still the case that I just bought back my company fully.

    20. GA

      Yeah.

    21. KK

      I not sold it underneath any other company. I cangrow faster-

    22. GA

      Yeah

    23. KK

      ... than we could do independently. And the biggest part of Veriff is actually the fact that we are independent.

    24. GA

      Yes.

    25. KK

      We are able to actually deliver industry-wide c- cooperation against the fraud and, and move towards driving lease friction for the honest. So all what it meant was there was quite a lot of money.

    26. GA

      Yes. I, I, I remember the opposite. Like, basically people offering you many tens of millions, uh, to, for the company, and w- which instantly would have, um, changed your life, but you've already done all this work to take over the company yourself to make it your company again. Um, and I think we had a conversation of, like, something like, will you have a, an idea this good again, or something like that, and you were like, "No, this is, this is the company that I'm running." And you said no to all of them. And then you grew 3x during the YC batch, and then you came to demo day, and it turns out that you and me were not the only people that recognized that this was a-

    27. KK

      Yeah

    28. GA

      ... real problem. What happened, what happened, sort of... Like, what happened sort of like throughout the batch, and then-

    29. KK

      Yeah

    30. GA

      ... remember coming at demo day?

  7. 20:3126:33

    Deepfakes, Signals, and the New Threat Landscape

    1. KK

      ... uh, I ended up having multiple term sheets on my-

    2. GA

      Oh, Series A term sheets?

    3. KK

      Series A term sheets-

    4. GA

      Wow

    5. KK

      ... that we started to discuss. And they said like, um, uh, "Who is, who is this crazy Estonian who doesn't care about money and wants to solve identity? So yeah, here's money, an investment." And we actually found a very, very good partner-

    6. GA

      Yeah

    7. KK

      ... that helped us. And, um, right after YC, we closed 7.7 million Series A.

    8. GA

      Got it. Got it.

    9. KK

      So going forwards, it was all about how we can make it scale now, how we can actually leverage the video-

    10. GA

      Mm-hmm

    11. KK

      ... that has a chance to work on all the low and, like, hi- high latency, low connectivity internet levels.

    12. GA

      Mm-hmm.

    13. KK

      And this is where, uh, Estonia with Skype engineers was the best.

    14. GA

      Interesting.

    15. KK

      And this was an area we started to have very solid, uh, infra team to really make sure the media analysis comes in handy. Then how we can actually make all the insights to work the best, and Starship has one of the, like, Skype co-founder was... Founded it being the best engineer on itself, but they had a very solid talent on how we can make the automations work with the insights. Then we got to the level that, um, blockchain.com was one of the, uh, companies in the crypto space.

    16. GA

      There was kind of two, two things that happened after YC. We'll talk about the COVID in a second, but first-

    17. KK

      Yeah

    18. GA

      ... there was a crypto kind of boom basically, and crypto is all... Like, it wasn't... Well, some of the companies were regulated, which means they all had to do ID verification.

    19. KK

      Yeah. But, um, why Veriff was, um, so much better fit for crypto-

    20. GA

      Mm-hmm

    21. KK

      ... was also the part that, um, fraud always follows the money-

    22. GA

      Yes

    23. KK

      ... and there was tons of fraud, and our product was delivering multifold better accuracy than any compliance tool out there.

    24. GA

      Right.

    25. KK

      And this was an area when blockchain.com came to us and said like, "Yeah, we are having $120 million worth of Stellar airdrop," which, um, was $50 promotion at sign up-

    26. GA

      Mm-hmm

    27. KK

      ... and how people are able to get it. And-

    28. GA

      When you give away free money, you have fraud.

    29. KK

      Yes. And eventually, it was one of the areas where $50 was so much more worth actually outside US and Europe, where we had our automation experience.

    30. GA

      Oh, I see.

  8. 26:3332:48

    Building a Mission-Driven Team

    1. KK

      your success depends how successful your players in your team are going to be.

    2. GA

      Mm-hmm.

    3. KK

      So you can't be in a position that you're going to actually, uh, run on your own-

    4. GA

      Right

    5. KK

      ... and try to actually be there.

    6. GA

      Right.

    7. KK

      Now, you're a coach now.

    8. GA

      Yeah.

    9. KK

      But another area was also to make sure that how you can manage the organizational growth and design. Back at those times of raising a lot of financing, then it also got to a level where organization was getting very complex-

    10. GA

      Mm-hmm

    11. KK

      ... and despite us leaning in on investments, we weren't meeting our full potential-

    12. GA

      Mm-hmm

    13. KK

      ... by having the right structure in place.

    14. GA

      Right. Right.

    15. KK

      So I think it was always managing it out how we can be that-

    16. GA

      It's like-

    17. KK

      ... organization is not having, like, one manager for two or three people, and how we can actually keep-

    18. GA

      It's like multiple trial and errors and, like, perfecting the organization.

    19. KK

      Exactly. So this is something that has been always as a top task at hand-

    20. GA

      Right

    21. KK

      ... on how to make sure that the organization is as flat as possible.

    22. GA

      And you were there at, uh, at the Founder Mode event when, when Ryan Chesky spoke about founder mode. How did... W- when you were thinking about that, was there conclusions or were there learnings you dra- drew from that that you sort of applied to the comp- the business?

    23. KK

      So it was pretty interesting to have this talk that we all have gone through-

    24. GA

      Right

    25. KK

      ... similar, uh, tasks at hand.

    26. GA

      It makes sense. Like, it's, it's like-

    27. KK

      Yeah

    28. GA

      ... n- no one had experience from scaling company before. You have to sort of, like, learn it as you're doing it.

    29. KK

      It's been a learning experience.

    30. GA

      Yeah. Yeah.

  9. 32:4839:00

    The Digital Passport Vision

    1. KK

      of the platform. Imagine somebody is on a dating platform.

    2. GA

      Mm-hmm.

    3. KK

      And they are, like, on this dating platform, and, uh, they are, like, talking with someone-

    4. GA

      Mm-hmm

    5. KK

      ... that speaks their mother tongue.

    6. GA

      Mm-hmm.

    7. KK

      And within a week, there's a discussion, "Okay, you seem nice. Let's meet up."

    8. GA

      Mm-hmm.

    9. KK

      But eventually, the person is like, "Yeah, can you pay for my flight ticket because, uh, it's, uh, pay-

    10. GA

      Yeah

    11. KK

      ... pay day is gonna be, uh, three days out." They're going to pay this ticket, and eventually somebody just defrauded someone-

    12. GA

      Mm-hmm

    13. KK

      ... they thought is a real human being.

    14. GA

      Mm-hmm. But they were chatting with an AI the whole time.

    15. KK

      They were chatting with an AI, a person having 1,500 conversations at the same time.

    16. GA

      Mm-hmm.

    17. KK

      So what it means is that people still wanna date-

    18. GA

      Yeah

    19. KK

      ... but they wanna date with real human beings. [laughs]

    20. GA

      Of course.

    21. KK

      And, uh, if you also start to see across the board how important actually is for our platforms-

    22. GA

      Yeah

    23. KK

      ... the trust.

    24. GA

      Yeah.

    25. KK

      Like Airbnb changed the way how we can actually trust you sleep in someone else's home.

    26. GA

      Yes.

    27. KK

      We are not going towards the scale of Facebook Marketplace to do it.

    28. GA

      Right. Right.

    29. KK

      Airbnb showed it. Uber proved it-

    30. GA

      Yeah

Episode duration: 39:01

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