Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244

Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244

The Twenty Minute VCJan 10, 20251h 0m

Mikey Shulman (guest), Harry Stebbings (host)

Suno’s mission: from passive listening to interactive music creationTechnical and product approach to AI music (small models, audio tokenization, taste alignment)Business strategy: pricing, charging from day one, GPU costs, and revenue focusLegal and industry dynamics: copyright training data, RIAA lawsuit, and working with incumbentsThe future structure of the music industry and new creator monetization modelsUser experience, UI, and the limits of prompt-based interfacesBroader AI themes: inevitability, talent, quantum computing, and societal impacts

In this episode of The Twenty Minute VC, featuring Mikey Shulman and Harry Stebbings, Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 explores suno CEO Predicts Interactive, AI-Powered Music Will Eclipse Streaming Mikey Shulman, CEO of Suno, explains how the company aims to transform music from a passive listening activity into an interactive, game-like experience where everyone can be a creator. He argues that in music, scale alone won’t solve AI quality because taste is subjective, so the real challenge is aligning models to human preferences and building great products, not just bigger models.

Suno CEO Predicts Interactive, AI-Powered Music Will Eclipse Streaming

Mikey Shulman, CEO of Suno, explains how the company aims to transform music from a passive listening activity into an interactive, game-like experience where everyone can be a creator. He argues that in music, scale alone won’t solve AI quality because taste is subjective, so the real challenge is aligning models to human preferences and building great products, not just bigger models.

Shulman discusses Suno’s rapid move from an enterprise audio tool to a consumer music creation platform, its decision to charge from day one, and how business model, UX, and taste-alignment—not model specs—will define winners. He also addresses the RIAA lawsuit, data training norms, and why collaboration with incumbents would unlock a much larger music ecosystem.

Looking ahead, he outlines possible good and bad futures for AI music: from participatory, social, creator-centric worlds with new monetization models, to dystopian hyper-personalized or fully impersonated music streams that cut artists out. Throughout, he emphasizes judgment, product focus, and building a bigger overall “pie” for music rather than fighting over today’s limited streaming economics.

Key Takeaways

Music AI is a product and taste problem, not just a scaling problem.

Unlike text, music quality is driven by subjective taste, so simply building larger models is insufficient; Suno focuses on small transformer models, better audio representations, and techniques like RLHF-style alignment to human preferences.

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Charging from day one gave Suno both validation and critical product data.

Introducing a paywall early proved users valued the product and created clear segmentation—who pays, who hits the paywall and doesn’t—which informs product decisions and interviews far better than a fully free model would.

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UI and time-to-wow are central to adoption of generative tools.

Suno learned that a dedicated web app massively outperformed a Discord-only interface and that first-session experience (e. ...

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Future AI products will abstract away models; users will buy experiences, not versions.

Shulman predicts there will be a “last model release” after which users no longer track model versions or specs—only product releases and whether the experience makes them feel something.

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The most valuable future of music is broader participation, not just cheaper content.

While AI increases supply and lowers the average value per track, Suno’s bet is that enabling billions to create, remix, and socially engage with music will grow the overall economic and cultural value of the music ecosystem.

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There’s a strategic opportunity to partner with, not just disrupt, incumbents.

Shulman argues that lawsuits reflect a fixed-pie mindset; a better path is for labels, platforms, and AI companies to collaborate on rights, new business models (e. ...

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The biggest risk isn’t AI itself, but how we choose to deploy it.

He contrasts positive futures (artists licensing models of themselves, fans co-creating, social musical experiences) with negative ones (unpaid impersonation models, hyper-personalized antisocial streams), emphasizing that none are inevitable—they depend on deliberate choices by builders, policymakers, and incumbents.

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Notable Quotes

We’re not making music, we’re making musicians.

Mikey Shulman

At some point there will be a last model release, and everything else is just product releases.

Mikey Shulman

OpenAI is amazing. They did every AI company a huge disservice because everybody thinks that just an empty textbox is now the right interface. And it is for ChatGPT and it is incorrect for basically everything else.

Mikey Shulman

It seems crazy that music should not be as engaging as Fortnite.

Mikey Shulman

We can build a good future of music with AI, and we can build a bad future of music with AI, or we can sit back and let someone else do it.

Mikey Shulman

Questions Answered in This Episode

How should rights, royalties, and ownership be structured in a world where artists license AI models of themselves and fans can legally create “fan-fiction” music in their style?

Mikey Shulman, CEO of Suno, explains how the company aims to transform music from a passive listening activity into an interactive, game-like experience where everyone can be a creator. ...

Get the full analysis with uListen AI

What guardrails or industry standards are needed to prevent the dystopian scenario of unlimited, unpaid impersonation tracks of famous artists?

Shulman discusses Suno’s rapid move from an enterprise audio tool to a consumer music creation platform, its decision to charge from day one, and how business model, UX, and taste-alignment—not model specs—will define winners. ...

Get the full analysis with uListen AI

If prompts and text boxes are the wrong interface for most AI products, what might the next-generation interaction model for creative tools actually look like?

Looking ahead, he outlines possible good and bad futures for AI music: from participatory, social, creator-centric worlds with new monetization models, to dystopian hyper-personalized or fully impersonated music streams that cut artists out. ...

Get the full analysis with uListen AI

How can platforms like Spotify, YouTube, TikTok, and Suno practically integrate so users don’t experience a fragmented world of “AI music” versus “traditional music”?

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As AI reduces the skill barrier for creation, how should society and the industry recognize and reward “taste” and curation as forms of creative work in their own right?

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Transcript Preview

Mikey Shulman

OpenAI is amazing. They did every AI company a huge disservice because everybody thinks that just, like, empty textbox is now the right interface. And it is for ChatGPT and it is incorrect for basically everything else. At some point, I don't know if it's version four or version five, there will be a last model release that is released as a model, and everything else is just product releases.

Harry Stebbings

Ready to go? (upbeat music plays) Mikey, I am, like, the biggest fanboy of Suno, and I have created like 25 songs in the last few days. So, I'm so excited for this. Thank you for joining me.

Mikey Shulman

So good to be here. Thank you for having me.

Harry Stebbings

Now, I would love to just start with, for those that don't know what Suno is, what is Suno and what is Suno not?

Mikey Shulman

Uh, yeah, Suno is a way, um, for everybody to experience, uh, all of the joys of music, meaning not just background listening to music, but, uh, losing yourself in the process of making music, sharing music, of editing music, um, of being a much more active participant in music. You know, I like to think we're not making music, we're making musicians.

Harry Stebbings

I love that as, like, a tagline. But I actually spoke to, uh, Minjano before the show, and he was like, "Dude, you gotta ask him about the origin." Because it was an enterprise AI audio tool and it wasn't what you see today. Can you talk to me about that pivot?

Mikey Shulman

I think... I- I wouldn't call it a pivot. You know, we always knew that, um, audio is really far behind the world of text. You know, that's wh- where we came from. Uh, our backgrounds are all NLP. And we thought it would actually be a lot harder to do good generative stuff, and so we thought the first product would be, um, more sense-making. You know, try to, try to scratch your head and think back to, like, GPT-2. Um, no one was really making interesting text with GPT-2, but GPT-2 was, like, this interesting tool for understanding text. And that's where we thought we would be stuck, uh, for a couple of years until we learned to scale these things up, and it turned out we were wrong, and that good generative capabilities came out much, much sooner. And so, um, we- we- we... The- the interesting thing here is the ability to generate stuff, and so we- we kind of very quickly threw out the sense-making tool.

Harry Stebbings

Dude, I- I already just love chatting to you 'cause, uh, we just go off in many different directions. Do you think scaling laws will continue? You said there about the generative improvements.

Mikey Shulman

For music, it's very different from text, and I think people will very sloppily look at the world of OpenAI and Anthropic and the hyperscalers and say, um, "Audio is just a couple years behind," which it is, but that scale is gonna solve all these things. But unlike those domains where you're trying to just get more and more answers to objective problems, like I wanna get a better SAT score, I wanna do better on this benchmark, music is totally subjective. And, uh, so scale is not the answer to all the problems. So, the models stay relatively small, um, and there are other techniques that you have to use to actually have these things have good taste.

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