Shreyas Doshi: The 6 Product Metrics You Need To Know; The 3 Types of Product Leader | E913

Shreyas Doshi: The 6 Product Metrics You Need To Know; The 3 Types of Product Leader | E913

The Twenty Minute VCAug 3, 20221h 1m

Shreyas Doshi (guest), Harry Stebbings (host)

Definition and core goals of product managementSix categories of product metrics and choosing adoption metricsNorth Star Metrics: benefits, pitfalls, and qualitative feedbackThree product leader archetypes: operator, craftsperson, visionaryWhen and how to hire your first senior product leaderBalancing customer feedback with product strategy (BTD framework)Customer motivation, alternatives, and time-to-value in product design

In this episode of The Twenty Minute VC, featuring Shreyas Doshi and Harry Stebbings, Shreyas Doshi: The 6 Product Metrics You Need To Know; The 3 Types of Product Leader | E913 explores shreyas Doshi Reveals Core Product Metrics And Leader Archetypes Shreyas Doshi explains his definition of product management and frames product success through three lenses: user adoption, customer satisfaction, and business impact.

Shreyas Doshi Reveals Core Product Metrics And Leader Archetypes

Shreyas Doshi explains his definition of product management and frames product success through three lenses: user adoption, customer satisfaction, and business impact.

He introduces six key categories of product metrics, clarifies the limits of a single North Star Metric, and stresses the importance of pairing quantitative metrics with qualitative feedback.

Doshi outlines three archetypes of product leaders—operator, craftsperson, and visionary—explaining when each is needed, common hiring mistakes, and how founders should think about their own role versus a CPO.

He also discusses strategy-led product decisions (including when to ignore customer requests), the importance of segment focus and differentiation, and how motivation and alternatives shape acceptable time-to-value.

Key Takeaways

Measure multiple metric categories, not just a single North Star.

Doshi breaks metrics into six categories—health, usage, adoption, satisfaction, ecosystem, and outcome—and argues that focusing on just one number (like a North Star Metric) obscures the input metrics that actually drive outcomes.

Get the full analysis with uListen AI

Adoption is an output; optimize the inputs instead.

Teams often obsess over adoption or active users, but Doshi recommends tracking and improving usage and health metrics (e. ...

Get the full analysis with uListen AI

Avoid over-engineering your North Star Metric, especially early-stage.

Founders should choose a reasonable, measurable North Star quickly, then spend time shipping product and learning, instead of endlessly refining the perfect but hard-to-measure metric.

Get the full analysis with uListen AI

Founders must stay deeply involved in top-level product metrics.

Even if they delegate details to a CPO or head of product, founders cannot outsource responsibility for defining and understanding the company’s key product metrics and must be competent or actively develop competence here.

Get the full analysis with uListen AI

Match the product leader archetype to your stage and strengths.

Pre- or just-post-PMF companies usually need a craftsperson (strong product insight and translating ambiguity into winning products), while later-stage, cross-functional complexity calls for an operator; visionaries are rare and often best paired with craftspeople and operators.

Get the full analysis with uListen AI

Use a deliberate below/at/above-table-stakes (BTD) strategy for features.

Rather than blindly chasing incumbents’ feature lists or every customer request, Doshi recommends explicitly deciding where to be below table stakes, at parity, or truly differentiated, especially when entering crowded markets.

Get the full analysis with uListen AI

Time-to-value should reflect customer motivation and alternatives.

If motivation is high and your product is a credible “mandate” (e. ...

Get the full analysis with uListen AI

Notable Quotes

Product management is the art, science, and practice of making successful products and making products successful.

Shreyas Doshi

Adoption is an end result of something else you do… you’re better off measuring those other things.

Shreyas Doshi

The North Star metric is not a panacea… you end up spending time working on a metric instead of shipping product.

Shreyas Doshi

A competent visionary is extremely rare… they’re just more right about where the world is headed.

Shreyas Doshi

You will find pockets of customers that are highly dissatisfied… and that’s where I like companies that create highly differentiated experiences for them.

Shreyas Doshi

Questions Answered in This Episode

How can an early-stage team practically distinguish between useful adoption metrics and vanity metrics in their specific product context?

Shreyas Doshi explains his definition of product management and frames product success through three lenses: user adoption, customer satisfaction, and business impact.

Get the full analysis with uListen AI

What concrete interview questions or exercises best reveal whether a candidate is primarily an operator, craftsperson, or visionary?

He introduces six key categories of product metrics, clarifies the limits of a single North Star Metric, and stresses the importance of pairing quantitative metrics with qualitative feedback.

Get the full analysis with uListen AI

How should a founder adjust their own role as the company scales so they don’t prematurely outsource core product insight to an operator?

Doshi outlines three archetypes of product leaders—operator, craftsperson, and visionary—explaining when each is needed, common hiring mistakes, and how founders should think about their own role versus a CPO.

Get the full analysis with uListen AI

In applying the BTD framework, how do you avoid under-investing in “below table stakes” areas that might later become critical?

He also discusses strategy-led product decisions (including when to ignore customer requests), the importance of segment focus and differentiation, and how motivation and alternatives shape acceptable time-to-value.

Get the full analysis with uListen AI

What processes or rituals best combine quantitative dashboards with qualitative feedback to guide product decisions week-to-week?

Get the full analysis with uListen AI

Transcript Preview

Shreyas Doshi

(beeping) Three, two, one, zero. You have now arrived at your destination.

Harry Stebbings

Shreyas, this is such a joy to do. I've been a fan of yours from afar on Twitter for a while, but thank you so much for joining me today.

Shreyas Doshi

Thanks for having me, Harry.

Harry Stebbings

Not at all. As I said, I've loved some of your Twitter threads and they've been pretty informative to me. Uh, but let's start with a little bit on you. So you've been part of some of the most incredible orgs from Stripe, Twitter, Google. How did you make your way into the world of product first? And let's start there.

Shreyas Doshi

Yeah, so I started my career, uh, back in, uh, the difficult, tough days, uh, of the Valley, uh, this was 2001, uh, as an engineer. And as an engineer here in California who needed a visa, uh, it was very difficult to get jobs back then. It was like drastically different environment than the one we found ourselves in over the last decade. Uh, and so I was lucky enough though to, uh, you know, join some really great teams, uh, early on in my career as an engineer. And, uh, I moved to Silicon Valley in 2003, uh, to join, uh, a team that used to formally be Loudcloud, uh, the Marc Andreessen, Ben Horowitz company. Uh, and, uh, when I was there, I got introduced to product management, uh, mainly because, uh, uh, I found myself, uh, getting sent to customer interviews and customer meetings and whatnot by my manager, and I didn't quite understand why, uh, because I was just an engineer, very early career. Uh, but I think my managers back then saw in s- something in me that I did not, uh, yet. Uh, so, uh, s- and, and I found myself getting very interested in, um, uh, learning about what customers are doing with the product and, and particularly coming up with, you know, more creative solutions, uh, about, uh, you know, to solve the customer problems. And that's when I realized that, uh, you know, maybe I should, uh, try this product management thing.

Harry Stebbings

(laughs)

Shreyas Doshi

A- and so, uh, traditionally back then, uh, most people would do their MBA, uh, uh, b- in order to get into product management, and I decided I did not want to do that. I considered it, but I decided I did not want to do that. And I just said, "Oh, let me just apply to some, uh, consumer internet companies." Uh, Web 2.0 was big back then, and I wanted to work on web products, and so I applied to a few companies, and, uh, talked to Google, Yahoo at the time, Yahoo during its better days. And that was my first, uh, uh, real product management experience is when I joined Yahoo, uh, as a product manager back in 2006. Uh, and then since then, it's been a really fun ride.

Install uListen to search the full transcript and get AI-powered insights

Get Full Transcript

Get more from every podcast

AI summaries, searchable transcripts, and fact-checking. Free forever.

Add to Chrome