Oscar Pierre, Glovo CEO & Founder: Selling 30% for €100K |The McDonald's Deal That Saved Them |E1263

Oscar Pierre, Glovo CEO & Founder: Selling 30% for €100K |The McDonald's Deal That Saved Them |E1263

The Twenty Minute VCFeb 26, 20251h 9m

Oscar Pierre (guest), Harry Stebbings (host)

Founding story of Glovo and early product-market insights (Uber-for-errands → food delivery)Marketplace dynamics, scale, unit economics, and city/country-level network effectsFundraising challenges in Europe, near-death moments, and the Rakuten lifelineStrategic partnerships and expansion, especially the McDonald’s deal and international marketsFailures and hard decisions: Brazil shutdown, layoffs, M&A missteps, culture driftAcquisition by Delivery Hero, decision to sell vs. IPO, and life post-exitEuropean tech ecosystem, regulation (especially Spain), culture and work-ethic philosophy

In this episode of The Twenty Minute VC, featuring Oscar Pierre and Harry Stebbings, Oscar Pierre, Glovo CEO & Founder: Selling 30% for €100K |The McDonald's Deal That Saved Them |E1263 explores from €100K Seed to €2.3B Exit: Glovo’s Relentless Rise The conversation traces Glovo founder and CEO Oscar Pierre’s journey from a naive 22‑year‑old with a €10K outsourced MVP to building a multi‑billion‑euro delivery platform acquired by Delivery Hero. He explains how an early, existential McDonald’s partnership and brutal market expansion battles against Uber Eats, Deliveroo, Rappi and others shaped Glovo’s strategy, unit economics, and culture. Oscar dives into marketplace dynamics, geographic expansion, fundraising struggles with European VCs, painful shutdowns and layoffs, and the eventual decision to sell instead of pursuing another risky mega‑round or IPO. He closes with lessons on culture, work ethic, regulation in Europe, and why he still sees Glovo as “Amazon 20 years ago” with huge upside in multi‑category commerce and advertising.

From €100K Seed to €2.3B Exit: Glovo’s Relentless Rise

The conversation traces Glovo founder and CEO Oscar Pierre’s journey from a naive 22‑year‑old with a €10K outsourced MVP to building a multi‑billion‑euro delivery platform acquired by Delivery Hero. He explains how an early, existential McDonald’s partnership and brutal market expansion battles against Uber Eats, Deliveroo, Rappi and others shaped Glovo’s strategy, unit economics, and culture. Oscar dives into marketplace dynamics, geographic expansion, fundraising struggles with European VCs, painful shutdowns and layoffs, and the eventual decision to sell instead of pursuing another risky mega‑round or IPO. He closes with lessons on culture, work ethic, regulation in Europe, and why he still sees Glovo as “Amazon 20 years ago” with huge upside in multi‑category commerce and advertising.

Key Takeaways

Early signals can redefine your product and market.

Glovo began as an ‘Uber for errands’ but noticing customers repeatedly ordering McDonald’s Big Macs revealed a far larger opportunity in restaurant delivery than the original niche concierge concept.

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Scale and timing are decisive in marketplace businesses.

Oscar stresses that food delivery economics only work with dominant share on a city/national level, and being late to markets like Paris or Brazil made winning prohibitively expensive against entrenched players.

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Strategic anchor partners can be existential inflection points.

Securing and operationally over-serving McDonald’s in Spain and then Italy broke Uber’s global exclusivity and became the customer-acquisition engine that “saved” Glovo and transformed its trajectory.

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Fundraising resilience matters more when you lack investor enthusiasm.

Rejected by ~120 European VCs and frequently weeks from running out of cash, Glovo survived via relentless outreach, opportunistic capital (including from competitors), and making €25M–200M rounds last despite heavy burn.

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Founders must protect and periodically reset culture, especially around work ethic.

At ~1,000 employees, Oscar softened his messaging, culture diluted, and top performers left for harder‑working companies; he later reversed course with direct communication, value rewrites, and leadership changes.

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Killing initiatives fast—even large, public bets—is a critical skill.

Glovo shut down Brazil after losing €30–40M and misreading iFood’s strength; Oscar frames this as conquering founder ego, admitting mistakes, and protecting focus and capital despite prior narrative and hiring.

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Advertising and multi-category expansion are key to long-term economics.

Oscar believes on-app advertising can reach ~5% of GMV at near-100% margin (vs. ...

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Notable Quotes

We unlocked the biggest deal of all history for delivery, which was McDonald's.

Oscar Pierre

All the European VCs, or most of them, passed on us. Nobody believed in our story.

Oscar Pierre

For seven years, we raised a round every nine months.

Oscar Pierre

I think shutting down things is a super important skill for a founder because at the end, it's an ego thing.

Oscar Pierre

I see us as Amazon 20 years ago.

Oscar Pierre

Questions Answered in This Episode

How would Glovo’s trajectory have differed if McDonald’s had honored Uber’s global exclusivity and never given them a test in Spain?

The conversation traces Glovo founder and CEO Oscar Pierre’s journey from a naive 22‑year‑old with a €10K outsourced MVP to building a multi‑billion‑euro delivery platform acquired by Delivery Hero. ...

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What leading indicators did Oscar see that told him a new market like Peru or Kenya would work, versus failures like Paris and Brazil?

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How should a founder decide when high burn to win a market is justified versus when it’s reckless and time to shut down?

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What concrete practices can leaders use to maintain a high‑performance, hard‑working culture without alienating strong but less ‘intense’ contributors?

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Given Oscar’s criticisms of European regulation and VC culture, what structural changes would most improve Europe’s ability to produce global tech champions?

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Transcript Preview

Oscar Pierre

The first round was valued at 280K pre-money, and we raised 100K. (cash register dings) (laughs)

Harry Stebbings

Wow.

Oscar Pierre

Well, I would say all the European VCs, or most of them, passed on us. Nobody believed in our story, you know, a bunch of kids from Barcelona beating the Deliveroos and the Uber Eats of the world. I remember the series B, it was like 25 million. We were going to die. We unlocked the biggest deal of all history for delivery, which was McDonald's.

Harry Stebbings

Ready to go? (instrumental music plays) Oscar, dude, I am so excited for this. It is such an incredible journey, so I'm very, very excited to unpack it with you. Thank you for joining me today, man.

Oscar Pierre

Thank you, man. I've been a, a big fan of 20VC. Actually, we started the same year.

Harry Stebbings

2015?

Oscar Pierre

Exactly.

Harry Stebbings

Yeah. I- I was chatting to Paul-

Oscar Pierre

(laughs)

Harry Stebbings

... uh, on our team of one, he was like, "You literally same year." Um, you were 22 when you started.

Oscar Pierre

Yeah.

Harry Stebbings

Wh- how did you get the idea for Glovo? What was that origin aha?

Oscar Pierre

So the origins weren't, weren't huge. There wasn't a huge ambition at the beginning. Um, I was in school, I was in aerospace... I was studying for aerospace engineering, and I graduated. Uh, immediately I went to my, my dream company which was Airbus, uh, in, uh, in France. And there I realized really fast that that was a very big corporate company that I didn't want to be in, uh? And that's when I started basically building a, a deck. Um, I got some inspiration, 'cause I finished my studies in Atlanta, and I saw how Uber, uh, launched in Atlanta, and how big, and, uh, how big it scaled, like it was, and the impact it had on, on all the students in the, in the campus. It was, it was massive. So I said, "Why, why don't we build the Uber for errands?" That, that was the first original idea. I was thinking about my mom. My mom was always very busy, uh, you know, doing errands for, for, for my father, for my, for my brothers, for me. Like, I was like, "Why don't we digitize this, no? And why... just build a, a, an app where anyone can just ask for any errand, no? Just go to the store, pick up this, buy this, and bring it to me?" And that was the first idea. Of course, it was a, a very niche and very, like, uh, high-end, uh, service. Um, and then when we launched it, the first aha moment, no, that really, you know, made our ambitions a lot bigger was that we started seeing people ordering, uh, McDonald's. They ordered Big Macs. (laughs) And I was like, "Holy shit. Like, why Big Macs," no? There, there's already an, a, a website called Just Eat where people ordered food. And that was the big aha moment, no? And that's when I understood that food delivery was still to be massively, uh, disrupted. There was a generation one of food delivery, uh, in, in the case of Spain, Barcelona, where we all started the business, it was, uh, Just Eat, that basically had a, a marketplace, um, where they aggregated restaurants that did the delivery themselves. But there wasn't a, a, a marketplace that also offered the delivery, and therefore unlocked all the supply of the city.

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