David Schneider: Why the Worst VCs are "Seagull VCs" & VC Value Add - Is it Real? | E1200

David Schneider: Why the Worst VCs are "Seagull VCs" & VC Value Add - Is it Real? | E1200

The Twenty Minute VCSep 11, 20241h 11m

David Schneider (guest), Harry Stebbings (host)

Lessons from scaling Data Domain and ServiceNow to multi‑billion revenuesEnterprise sales fundamentals: value, urgency, ICP, and sales playbooksMulti-product and market expansion strategy (when and how to do it)Customer success, renewals, and his contrarian view on CS organizationsVC value-add vs. “seagull VCs” and how founders should manage boardsGrowth-stage investing: pricing, market timing, plateau risks, and reservesLeadership philosophy: hiring, feedback, culture, and personal evolution

In this episode of The Twenty Minute VC, featuring David Schneider and Harry Stebbings, David Schneider: Why the Worst VCs are "Seagull VCs" & VC Value Add - Is it Real? | E1200 explores from Seagull VCs to ServiceNow: David Schneider Redefines Value-Add David Schneider, ex–Data Domain and ServiceNow revenue leader and now growth investor at Coatue, discusses how real operating experience translates into meaningful VC value-add versus performative, low-value board behavior he calls “seagull VCs.”

From Seagull VCs to ServiceNow: David Schneider Redefines Value-Add

David Schneider, ex–Data Domain and ServiceNow revenue leader and now growth investor at Coatue, discusses how real operating experience translates into meaningful VC value-add versus performative, low-value board behavior he calls “seagull VCs.”

He walks through building Data Domain and ServiceNow from tens of millions to billions in revenue, highlighting lessons on urgency, ICP focus, sales playbooks, multi-product scaling, and avoiding ill-advised downmarket moves.

Schneider explains his investment approach: how he evaluates markets, timing, renewals, customer quality and pricing risk, why some 2020–2021 vintages will struggle, and where his sales background gives him an edge in diligence and post-investment support.

Throughout, he stresses people and culture—hiring scrappy talent with something to prove, giving direct feedback, empowering those closest to the customer, and choosing board members with real operating scars rather than pure “board CV” credentials.

Key Takeaways

Anchor products in concrete business value: make money, save money, or avoid disaster.

Schneider insists every enterprise product must clearly show how it increases revenue, reduces cost, or prevents catastrophic risk (e. ...

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Build urgency and predictability with joint value cases, not end-of-quarter heroics.

At ServiceNow he used structured value discussions (“value prompters”) so executives understood the business case long before approvals, enabling him to reliably call quarters 90–180 days out and avoid chronic slip-driven mistrust.

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Focus ICP and playbooks before blaming your sales team.

Winning GTM came from tightly defining the ideal customer profile, teaching reps specific stories, objections, and plays, and then hiring hungry, chip-on-shoulder sellers—“land of the misfit toys”—rather than just demanding more activity.

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Don’t chase downmarket if you’re an enterprise company.

ServiceNow’s failed Express product showed that dumbing down an enterprise platform to fight low-end “ankle biters” created support headaches, unhappy customers, and distraction; it was better to own the high-value segment and let SMB competitors fight each other.

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Expansion should follow customer pull, not board PowerPoints.

New billion‑dollar products at ServiceNow (HR, customer service, security) came from observing how customers were already repurposing the platform, then productizing those use cases—only after the core ITSM wedge was deeply penetrated.

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Treat Customer Success headcount as a cost that must prove ROI.

He killed ServiceNow’s generic CS org, folding work into Support, Sales, and paid Services, because with 98%+ renewals he couldn’t get a clear answer to ‘what do these CS people actually do that makes us money? ...

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Founders must actively manage boards and screen out “seagull VCs.”

He warns against investors who ‘fly in, shit, and fly away,’ advising CEOs to pre‑set board agendas, share three greens and three reds, do pre‑calls with directors, and prioritize board members with relevant operating experience over long board résumés.

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Notable Quotes

People buy product for three reasons: to make money, to save money, or to stay off the front page of a newspaper.

David Schneider

There are VCs that are seagulls — they fly into a meeting, take a shit, and fly away.

David Schneider

I realized these people were in the foxhole with me… and I should approach it from a human perspective: ‘I need help. Can you help me?’

David Schneider

We were an enterprise company trying to act like something else.

David Schneider

There is a difference between founder friendly and founder helpful.

David Schneider

Questions Answered in This Episode

How can an early-stage founder practically test whether their product truly drives one of Schneider’s three value levers (make money, save money, avoid disaster) before scaling GTM?

David Schneider, ex–Data Domain and ServiceNow revenue leader and now growth investor at Coatue, discusses how real operating experience translates into meaningful VC value-add versus performative, low-value board behavior he calls “seagull VCs.”

Get the full analysis with uListen AI

What specific signals should a CEO look for to know they’re ready to launch a second product or move up/down market, versus doubling down on their core segment?

He walks through building Data Domain and ServiceNow from tens of millions to billions in revenue, highlighting lessons on urgency, ICP focus, sales playbooks, multi-product scaling, and avoiding ill-advised downmarket moves.

Get the full analysis with uListen AI

How would Schneider redesign a modern SaaS company’s Customer Success function from scratch to meet his efficiency bar while still protecting NRR?

Schneider explains his investment approach: how he evaluates markets, timing, renewals, customer quality and pricing risk, why some 2020–2021 vintages will struggle, and where his sales background gives him an edge in diligence and post-investment support.

Get the full analysis with uListen AI

What are concrete ways founders can identify and avoid “seagull VCs” during a fundraising process, especially when capital is scarce?

Throughout, he stresses people and culture—hiring scrappy talent with something to prove, giving direct feedback, empowering those closest to the customer, and choosing board members with real operating scars rather than pure “board CV” credentials.

Get the full analysis with uListen AI

For companies that plateaued after raising at 2020–2021 valuations, what are the realistic strategic options Schneider would recommend: recap, sale, second act, or orderly wind down?

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Transcript Preview

David Schneider

People buy product for three reasons. They either buy it because it's gonna help them make money, they buy product because it's gonna save them money, or it's gonna keep them off the front page of a newspaper. There are VCs that are seagulls, fly into a meeting, fly into a location, they basically take a shit-

Harry Stebbings

(laughs)

David Schneider

... and they fly away. When you're interviewing potential board members, look for relevant experience, not the fact that they've been on eight other SaaS boards-

Harry Stebbings

Yeah.

David Schneider

... but have they ever done anything themselves?

Harry Stebbings

Ready to go? David, I am so excited for this. I mean, I spoke to so many great mutual friends beforehand. Doug Leone said many wonderful things, which is always wonderful to hear. So thank you so much for joining me today.

David Schneider

Oh, it's absolutely great to be here. I've been listening to the podcast and I feel like, uh, listening to your podcast was part of my education in becoming a better investor. So, uh, thank you for doing what you're doing and it's just great to be here.

Harry Stebbings

Do you know what? It's the British accent, I get an extra 10 points on the IQ scale just with that. But I'm thrilled that you like it (laughs) . I do wanna start though, 'cause you have literally, I think, the most impressive operating career that I've had on the show, definitely for a long time. So when we look at your operating career, what are the single biggest achievements to you that you say to founders as, "Hey, I did this in my operating career."?

David Schneider

Well, thank you. It, it was a 30-plus year operating career. So in that 30 years, there were some, some tough years and some good years. But the two things that kinda stand out, I spent, uh, almost nine years at a company called Data Domain, where I joined, uh, at $0 in revenue, and by the time I left, we'd gone through an IPO, took it to about a billion dollars, and then we got acquired by EMC in a hostile acquisition in 2009. Whole story about hostile acquisitions, if you ever wanna get into that. Um, and then the next one is I spent, uh, 10 years at ServiceNow, uh, joining Frank Slootman, again, who I had the privilege of working with at Data Domain, um, into that company, which was about 80 million or so in size when I joined. And when I left, it was five billion in revenue and, uh, it felt like the job was well done, uh, to make that happen.

Harry Stebbings

Uh, listen, you, you gave me such a great teaser there. Hostile acquisition? How can I, like, let that go under the rug? Wha- what was that process and what did you learn from it?

David Schneider

Oh, my God. So, um, in fact, w- here we are in London and this is a fun story, is, um, we knew that our business was very valuable, even though in 2009 the stock price went down because the market went down. And at the time, in 2009, there was another company called Network Appliance that had approached Frank Slootman about a potential acquisition. And we were close to them. We knew who they were, we're neighbors, they l- they're down the street. A lot of our early engineering team had worked there before and we did not know EMC and in fact, Joe Tucci, when we reached out to him to get to know him, he was always hidden from us, um, because of various reasons. So in, in '09 we sound- signed a definitive agreement to be acquired by Network Appliance, and it was a, it was a good offer and we had all these integration meetings. And I was actually here in London having dinner on Brick Lane, I know, judgment, okay, with my sales team. And my phone rings and it was, um, basically the news that EMC was, uh, launching a hostile acquisition for our company and outbidding, uh, Network Appliance. Now, we were not allowed to talk to the other company, 'cause in a definitive agreement, all we could do is stay quiet. But we had lots of, uh, interesting emails and texts that came in over the line. And it was apparent to us that they weren't gonna go away. But then NetApp, NetApp responded, uh, EMC takes full-page ads out in the Wall Street Journal, in the local paper, was driving trucks around our office saying, "Can't wait to work with you people at Data Domain." It was, it was, uh ... We were the prettiest girl at the dance for the first time in my life and it was really quite exciting.

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