Matthew Prince: The Two Biggest Mistakes Every Founder Makes | E1072

Matthew Prince: The Two Biggest Mistakes Every Founder Makes | E1072

The Twenty Minute VCOct 16, 20231h 7m

Matthew Prince (guest), Harry Stebbings (host), Narrator, Harry Stebbings (host)

Matthew Prince’s entrepreneurial background and the genesis of Cloudflare from Project HoneypotFounder identity, purpose, and the psychological toll of success and exitHow to choose and work with co-founders, including division of responsibilitiesDebate on niche focus versus bold, expansive vision for venture-backed startupsCloudflare’s role in global geopolitics and digital civil society (Ukraine, Iran, sanctions)The realities of money, happiness, and definitions of success for foundersVCs vs. public market investors and the “slog” as the worst startup outcome

In this episode of The Twenty Minute VC, featuring Matthew Prince and Harry Stebbings, Matthew Prince: The Two Biggest Mistakes Every Founder Makes | E1072 explores cloudflare’s Matthew Prince On Vision, Co‑Founders, And Avoiding Slogs Matthew Prince, co-founder and CEO of Cloudflare, discusses his entrepreneurial upbringing, the origin story of Cloudflare, and how his co-founder dynamics shaped the company’s culture and success.

Cloudflare’s Matthew Prince On Vision, Co‑Founders, And Avoiding Slogs

Matthew Prince, co-founder and CEO of Cloudflare, discusses his entrepreneurial upbringing, the origin story of Cloudflare, and how his co-founder dynamics shaped the company’s culture and success.

He and host Harry Stebbings debate whether early-stage startups should focus narrowly on niche customer segments versus leading with a grand, expansive vision, especially on the venture-backed path.

Prince reflects on identity, happiness, money, and the often-troubled lives of founders after exiting their companies, emphasizing the importance of purpose and mission over wealth.

He also shares hard-earned lessons on co-founder selection, handling difficult conversations, the impact of Cloudflare on global events like the Ukraine war and Iranian protests, and why he prefers public market investors’ alignment and accountability.

Key Takeaways

For venture-backed startups, think huge from day one, then execute narrowly.

Prince argues that in the venture path you must articulate an ambitious, world-scale vision (e. ...

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The worst outcome isn’t failure; it’s the multi-year “slog.”

He frames startup outcomes as wild success, quick failure, or a long, low-growth grind where founders stagnate and investors disengage; he sees rapid failure as far preferable to a decade lost in a marginal business.

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Pick co-founders who are complementary, not clones—or you’ll fight over control.

Prince contrasts a failed prior startup with three near-identical co-founders to Cloudflare, where he, Michelle, and Lee had sharply differentiated skills and clear “lanes,” reducing conflict and increasing coverage of the problem space.

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Co-founder alignment comes from clear decision rights and mutual respect, not constant harmony.

At Cloudflare, each founder owns specific domains (e. ...

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Diversity is a competitive advantage, not a PR exercise.

Prince emphasizes that diverse teams—across perspectives and backgrounds—see different risks and opportunities, just like a diversified portfolio, and that Cloudflare’s varied founding DNA helped it reimagine its market.

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Meaningful impact, not incremental wealth, drives long-term founder motivation.

He notes that once basic financial security is achieved, the real motivators become societal impact—such as helping keep Ukraine’s infrastructure online or enabling Iranian protestors—rather than more material accumulation.

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Public market investors can be healthier partners than VCs over time.

Because public investors can easily “divorce” by selling, they’re incentivized to be candid, and long-term funds like Baillie Gifford can be more patient than many VCs, whereas founder–VC relationships can become trapped and unhealthy.

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Notable Quotes

Our vision is to run the internet.

Matthew Prince

The second-best outcome is quick failure. The worst outcome by far is the slog.

Matthew Prince

Don’t pick the people who you had lockers next to in junior high school.

Matthew Prince

More diverse teams win. The reason you do diversity is because more diverse teams win.

Matthew Prince

Not having money sucks… but cars are cars and houses are houses. After a point, it’s not what motivates you.

Matthew Prince

Questions Answered in This Episode

How can a founder practically balance telling a massive, world-changing vision with the need to show narrow, credible early traction to customers and investors?

Matthew Prince, co-founder and CEO of Cloudflare, discusses his entrepreneurial upbringing, the origin story of Cloudflare, and how his co-founder dynamics shaped the company’s culture and success.

Get the full analysis with uListen AI

What concrete steps can early teams take to avoid drifting into a decade-long “slog” and identify quickly whether they’re on a path to real scale or not?

He and host Harry Stebbings debate whether early-stage startups should focus narrowly on niche customer segments versus leading with a grand, expansive vision, especially on the venture-backed path.

Get the full analysis with uListen AI

How should a first-time founder rigorously assess their own strengths and weaknesses to choose truly complementary co-founders instead of comfortable friends?

Prince reflects on identity, happiness, money, and the often-troubled lives of founders after exiting their companies, emphasizing the importance of purpose and mission over wealth.

Get the full analysis with uListen AI

In what ways should tech companies define and enforce their responsibility when their infrastructure becomes central to geopolitical conflicts or civil protests?

He also shares hard-earned lessons on co-founder selection, handling difficult conversations, the impact of Cloudflare on global events like the Ukraine war and Iranian protests, and why he prefers public market investors’ alignment and accountability.

Get the full analysis with uListen AI

Given the psychological toll of tying identity to a company, how can founders intentionally build a life and sense of self that can survive stepping away from their startup?

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Transcript Preview

Matthew Prince

If you go and you watch the Tech Crunch pitch, there's a judge at the end of it. And he asks, "What's your vision?" And I was like, "Our vision is to run the internet." Mic drop.

Harry Stebbings

Matthew, I am so excited for this. I've wanted to do this one for a while. So first, thank you so much for joining me today.

Matthew Prince

I'm, uh, I'm, I'm happy to be here, although I feel a little bit like a cheap date. Um, you know, I, I get all these... I, I see your posts where you're saying, like, you had to email, you know, Benioff, like, 70 times before he wrote back. You had to... I simply reply to one tweet and the next thing you know, I'm on a podcast. So, I, I, I, uh... anyway, hopefully, hopefully, uh, next time I'm gonna be harder to get.

Harry Stebbings

And you strongly disagreed, Matthew. (laughs)

Matthew Prince

Yes. (laughs)

Harry Stebbings

Which is a much better way to start a podcast though. I think it's fantastic. Before we get into the, um, debate, let's call it, um, take me back to when you were a child, Matthew. What did you want to be when you were growing up?

Matthew Prince

A magician, I think. Um-

Harry Stebbings

Why?

Matthew Prince

You know, I don't know. Both my parents were, um, were... Uh, they, this isn't how they would have described themselves, but they were both entrepreneurs and both bootstrapped entrepreneurs. They, they weren't, they weren't going and talking to people like you, they were, you know, building, you know, small businesses and had a lot of, um, both, uh, you know, success, um, but, but also a lot of failure along the way. I think as a result, uh, I didn't really ever know how to app-... I didn't know how to do anything else, like I didn't know how to apply for a job. I just assumed that, you know, kind of what you did, uh, when you were an adult was you started, started businesses, most of which failed, but some of, sometimes they occasionally worked and you hopefully made enough money to, to put food on, on the, on the table for your family, which is what my, my parents were, uh, again, you know, uh, nice enough to, to be able to do for, for me and my, my, my family.

Harry Stebbings

How did you first make money? I ask this of every founder that I meet on the investing side. I think it's very indicative of one's mindset.

Matthew Prince

I, I mean, uh, the first thing that comes to mind, and I don't know if they're something earlier was, you know, in about fourth grade or so, um, I, uh, I, I, I, I had access to a bunch of illegal fireworks, and I would sell them at school, which was... it made me really popular with the other kids, but not so popular with their parents. Um, and, and so I think that that, that... probably something around that. Um, there, there, there are a bunch of, again, sort of strange little entrepreneurial things that we did, did in, in school. Though, um, again, it was, uh, none of them were necessarily big moneymakers, but that was, uh, that, that was probably, that was probably the first thing that I, I, I charged someone money for.

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