
Sam Corcos: Why Founders Should Take as Many VC Meetings as Possible | E1093
Harry Stebbings (host), Sam Corcos (guest)
In this episode of The Twenty Minute VC, featuring Harry Stebbings and Sam Corcos, Sam Corcos: Why Founders Should Take as Many VC Meetings as Possible | E1093 explores sam Corcos: Fundraising, Transparency, And Intentional Living For Founders Sam Corcos, CEO and co-founder of Levels, discusses how extreme transparency, intentional time management, and a wide-net fundraising strategy shape how he builds companies and relationships.
Sam Corcos: Fundraising, Transparency, And Intentional Living For Founders
Sam Corcos, CEO and co-founder of Levels, discusses how extreme transparency, intentional time management, and a wide-net fundraising strategy shape how he builds companies and relationships.
He advocates taking as many investor meetings as possible, treating fundraising as building long-term lines, not one-off dots, and being ruthlessly specific about what help you need from investors.
Internally, he shares how Levels uses radical transparency on performance and one‑on‑ones, the Netflix-style keeper test, and a strong bias toward A-players, while admitting to missteps like over-growing the product org.
Beyond company-building, he dives into risk tolerance, luck, parenting fears, partner selection, co-founder dynamics, and how being deeply intentional—yet allowing for spontaneity—guides his personal and professional life.
Key Takeaways
Treat fundraising as building long-term relationships, not single-shot pitches.
Corcos emphasizes Mark Suster’s ‘lines, not dots’ idea: take many meetings, share metrics over time, and let investors observe your progress rather than waiting for a “perfect” moment to pitch one precious contact.
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Be radically specific and proactive in how you use investors.
Most founders under-utilize investors; Sam tracks thousands of explicit “asks,” includes a clear ‘Asks’ section in updates, and crafts time-bounded, concrete requests (e. ...
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Use transparency and the keeper test to maintain a high-talent culture.
Levels shares internal one‑on‑ones and performance feedback by default and applies Netflix’s keeper test; when someone doesn’t pass, they discuss it openly, which Sam says increases trust and often rallies support around underperformers.
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Optimize team structure: more great engineers, fewer unnecessary product roles.
Reflecting on mistakes, he notes Levels overbuilt its product org; like Brian Chesky, he’s concluded product management should be leaner while strong engineers are often the higher-return investment.
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Send materials ahead and let uninterested investors self-select out.
Contrary to the “never send the deck early” advice, Sam prefers to share deep Notion docs before meetings; those who read and still want to meet are already aligned, saving him time and avoiding superficial, repetitive conversations.
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Know exactly what you’re optimizing for—both in life and in work.
From spontaneous travel to rigid scheduling and relationship ‘one-pagers,’ he argues the key is intentionality: decide whether you’re optimizing for serendipity, experiences, or specific outcomes, and design your behavior accordingly.
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Address emotional friction with co-founders quickly but thoughtfully.
When he noticed resentment toward his co-founder, he scheduled a candid conversation within a day, unpacked the feeling, and resolved it; he cautions against letting such issues linger for months or years.
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Notable Quotes
“When you’re fundraising, you’re a prophet, not a missionary.”
— Sam Corcos
“One of the major mistakes that people make early on is they treat investor contacts like precious gems.”
— Sam Corcos
“If ultimately you cannot get behind the idea then you have lost confidence in the CEO… you should probably leave the company.”
— Sam Corcos
“If you don’t know what you need, you’ve already failed when an investor asks, ‘How can I help?’”
— Sam Corcos
“I try to be very intentional with my time. Most people are not very intentional with how they spend their time.”
— Sam Corcos
Questions Answered in This Episode
How far can radical transparency be pushed before it starts to damage psychological safety and trust within a company?
Sam Corcos, CEO and co-founder of Levels, discusses how extreme transparency, intentional time management, and a wide-net fundraising strategy shape how he builds companies and relationships.
Get the full analysis with uListen AI
What practical steps can a first-time founder take to build the kind of investor network that a serial founder like Sam relies on?
He advocates taking as many investor meetings as possible, treating fundraising as building long-term lines, not one-off dots, and being ruthlessly specific about what help you need from investors.
Get the full analysis with uListen AI
How should founders balance the trade-off between optimizing for many small, high-value angel checks versus a few large institutional checks?
Internally, he shares how Levels uses radical transparency on performance and one‑on‑ones, the Netflix-style keeper test, and a strong bias toward A-players, while admitting to missteps like over-growing the product org.
Get the full analysis with uListen AI
In what ways might over-structuring time and relationships backfire, even when done with the best intentions of ‘being intentional’?
Beyond company-building, he dives into risk tolerance, luck, parenting fears, partner selection, co-founder dynamics, and how being deeply intentional—yet allowing for spontaneity—guides his personal and professional life.
Get the full analysis with uListen AI
How can startups experiment with keeper-test-style performance management without creating fear and politics in their early teams?
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Transcript Preview
Do you agree with Vinod Khosla that 90% of VCs actually detract value?
It's a little bit challenging because when you're fundraising, you're a prophet, not a missionary. You have the vision and you're trying to get people who already get it. You're not trying to convert people to your religion. I think one of the major mistakes that people make early on is they treat investor contacts like precious gems. The reality is that-
What was the best first investor meeting that you had?
I think the best we had was with-
Sam, I am so excited for this. I was just running on the treadmill. I was listening to you and Tim Ferriss, and it was the worst episode to listen to running on a treadmill because I was constantly typing notes, which is a great sign. But thank you so much for joining me first.
Glad to be here.
Now, I would love to start with a little bit of background. I always find actually what people wanted to be when they were younger very informative. When you were a child, what did you want to be when you grew up?
My first real memory was I wanted to be a scientist. I was fascinated by biology and oncology, so I think it was a research scientist.
(laughs) Well, you know, there's still time. There's always a second chapter, Sam.
Yeah. (laughs)
Um, were your parents pushing you to be a doctor? You're not an Asian child and so I don't think they were like beating you to either be an engineer or a doctor. (laughs)
Yeah, well, I- I do have Jewish parents, so doctor or lawyer were the- the default two choices. (laughs)
I- I- I've learned, you know what? We can only, uh, we can only disappoint parents. Um, but I wanna start with a story that Vinay at, uh, Loom told me.
Uh-huh.
And he said that, uh, he encountered you one day in the street when you weren't with a home base, we should say. And, uh, you asked him if you could stay the night.
Yeah. (laughs)
Can you talk about that story, Sam?
Yeah. I- it's, uh, from the perspective of Tom, who was, uh, on our growth team. I had just landed in New York to spend some time with him and other people, and he asked me where I was staying, and I said, "I don't know. That's a, that's a, like, multiple hours from now problem." And he said, "Well, what- what do you think is gonna happen? Like what normally happens in these situations?" And I said, "You know, I'll run into a friend and then I can stay with them. Worst case, I get a hotel." And then about 30 minutes later, I bumped into Vinay walking through Washington Square Park. He mentioned he had just arrived. He had an extra bedroom in his Airbnb. I asked him if I could stay there, and that was it. And Tom, I think, is absolutely convinced that I staged that whole situation. (laughs)
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