
Daniel Khachab: "We Are in the Middle of a Cold War for AI Talent" | E1220
Daniel Khachab (guest), Harry Stebbings (host)
In this episode of The Twenty Minute VC, featuring Daniel Khachab and Harry Stebbings, Daniel Khachab: "We Are in the Middle of a Cold War for AI Talent" | E1220 explores founder Declares SaaS Dead, Warns of Global Cold War for AI Daniel Khachab, founder and CEO of Choco, explains why his company pivoted from being a classic SaaS marketplace to becoming AI‑first, with 100% of new revenue coming from AI products. He argues that large language models erode traditional software moats, pushing companies toward “agentification” where software behaves like autonomous employees rather than static tools. Khachab predicts that great companies will become smaller, more automated, and that only truly AI‑first companies will win, while emphasizing the painful labor implications of automation and the need to upskill entire organizations.
Founder Declares SaaS Dead, Warns of Global Cold War for AI
Daniel Khachab, founder and CEO of Choco, explains why his company pivoted from being a classic SaaS marketplace to becoming AI‑first, with 100% of new revenue coming from AI products. He argues that large language models erode traditional software moats, pushing companies toward “agentification” where software behaves like autonomous employees rather than static tools. Khachab predicts that great companies will become smaller, more automated, and that only truly AI‑first companies will win, while emphasizing the painful labor implications of automation and the need to upskill entire organizations.
He and host Harry Stebbings discuss Europe’s structural disadvantages in AI—chips, energy, and foundation models—plus a ‘cold war’ among governments competing to attract top AI talent with aggressive incentives. The conversation also covers fundraising discipline, European tech culture and regulation, crisis leadership through COVID, and a long‑term, almost masochistic definition of what it takes to be a generational founder.
Key Takeaways
Treat AI as a core product shift, not a feature add‑on.
Khachab moved Choco so that a majority of new and future revenue comes from AI products, arguing that if most value comes through APIs and agents, companies must structurally reorient to building with AI across every function rather than sprinkling AI into legacy products.
Get the full analysis with uListen AI
Assume your software moat will shrink; attack your own business.
He believes LLMs will allow competitors to replicate years of code in days, so the defensible move is to disrupt yourself first—focusing future moats on proprietary data, relationships, and distribution instead of code alone.
Get the full analysis with uListen AI
Design for agents, not UIs: software becomes an ‘employee.’
Khachab predicts most business software will be controlled by natural language prompts, with far less traditional UI; designers will craft agent “characters” and behaviors, and sales/marketing will sell AI ‘employees’ (scalable up or down) rather than feature lists.
Get the full analysis with uListen AI
Use AI to upskill and shrink teams, not just cut costs.
He sees a future where great companies get smaller in headcount, automating repetitive roles like customer support and account management, while simultaneously rushing to give remaining employees deep AI skills so they remain relevant in the market.
Get the full analysis with uListen AI
Recognize the emerging geopolitical ‘cold war’ for AI talent and infrastructure.
Governments in the US, UK, UAE, and Saudi are actively courting AI founders with visas and subsidized salaries, while pouring capital into chips and energy; Khachab argues Europe currently lacks AI sovereignty on all three fronts.
Get the full analysis with uListen AI
Stop using regulation and capital scarcity as excuses in Europe.
He contends that while European regulation is bad and used to be capital‑constrained, great founders can still access global capital and should focus on pragmatism and work ethic rather than blaming the environment.
Get the full analysis with uListen AI
Fundraising success is mostly a reflection of execution, not pitching tricks.
Khachab frames fundraising as ‘put your up‑and‑to‑the‑right graphs on a slide and hand them out’; he urges founders not to beg, to understand investors’ fear of missing out, and to articulate a long‑term, 15–20 year commitment and a truly large vision.
Get the full analysis with uListen AI
Notable Quotes
“I think SaaS is dead. It’s the agentification of SaaS.”
— Daniel Khachab
“Someone is going to disrupt us with this technology. Scenario two is it’s actually us doing that.”
— Daniel Khachab
“If you were to leave Choco tomorrow and you would not have the skills on how to build with AI, then your skillset will be obsolete.”
— Daniel Khachab
“In Europe today, we’re not producing the chips, we’re not producing the energy, we don’t have the foundational layer models.”
— Daniel Khachab
“Who the fuck wants to be a rainbow‑colored pony? I don’t want to be a unicorn.”
— Daniel Khachab
Questions Answered in This Episode
If SaaS is ‘dead,’ what practical steps should a traditional SaaS company take in the next 12 months to begin ‘agentifying’ its product?
Daniel Khachab, founder and CEO of Choco, explains why his company pivoted from being a classic SaaS marketplace to becoming AI‑first, with 100% of new revenue coming from AI products. ...
Get the full analysis with uListen AI
How can leaders ethically balance the productivity gains from AI automation with the human cost of laying off high‑performing employees whose jobs are displaced?
He and host Harry Stebbings discuss Europe’s structural disadvantages in AI—chips, energy, and foundation models—plus a ‘cold war’ among governments competing to attract top AI talent with aggressive incentives. ...
Get the full analysis with uListen AI
What would true ‘AI sovereignty’ for Europe look like in concrete policy and investment terms over the next decade?
Get the full analysis with uListen AI
How can non‑technical teams (sales, HR, operations) realistically upskill to remain relevant in an AI‑first world without being left behind?
Get the full analysis with uListen AI
Are there categories of work or types of products where the agent model will fail or be undesirable, and how should founders think about those boundaries?
Get the full analysis with uListen AI
Transcript Preview
... 100%. I think SaaS is dead. Great companies, at least from headcount perspective, get smaller and not bigger. I mean, you go in a, in a different country fighting for talent, that to me is Cold War. In Europe today, we're not producing the chips, we're not producing the energy, we don't have the foundational layer models. Now the real downside to me is that it's that one billion mark. Once we come unicorn, then people think, "Oh, we made it." Like, who the fuck wants to be a rainbow-colored pony? Like, I don't want to be a unicorn. We need more long-term commitment as well. Like, we need founders to say, "I'm going to vis- invest 15 to 20 years. I'm going to commit this now, a substantial part of my life, the best years of my life to make this happen."
Ready to go? Dan, I am so excited for this. Dude, we met at a KOTU dinner with Dan Rose a while ago now, so I'm so excited that we can make this happen in person.
Very likewise. Thank you for having me. Really looking forward to this.
So I want to just dive right in. You were a SaaS company.
Yeah.
You were a darling of the, like, traditional SaaS market, raised a lot of venture money. Why did you decide to pivot from SaaS to 100% of your revenue coming from AI?
I think what kind of gave the spark was just a couple of sleepness, sleepless nights in a row. Because, like, this new technology came out, GPT, and I, like ChatGPT, and I, I played around with it. And then at some point, I, I just couldn't sleep and was literally sitting on my couch, in the dark, staring in- into nothing because I was like, "Man, this thing is gonna learn how to code in no time. And maybe not now, maybe not next year, but maybe '27 and t- maybe in '28, like where's our technological moat is gonna be?" Like, like, it might just be gone, like anyone maybe able to replicate what we have built over years within days. And so I'm like, "Wow, that's gonna be a big shift in company building, and how we gonna position ourselves to win in, in, in such an environment?" And, and while, while I believe that there is some moats, um, I think there were, like, three things that, um, that made us go A- made us go AI first. And, and I think the first thing was, is like, hey, like there's two scenarios that are gonna happen. First scenario is someone is gonna come and replicate our technology, do maybe things in a better way, create mo- more user value, and it's gonna disrupt us. Scenario two is it's actually us doing that. Us disrupting ourselves, um, and hopefully also our, our, our, our competition. And so one of our core values is always play offense, and so we gotta play offense also in that, and we actually have to be that, that driver. I think that's one. The second thing is, you know, if it's true that company building is gonna change so fundamentally because so much value is coming out of the API, then it's also true that there's a lot of skills to be learned. And, um, for every single role within a company, and so we might not know how the future's gonna look like, but the best way to position us for the future is to learn how to build with AI on every single part of the organization. So essentially we're in a race to upskill our teams. And, and, and more so, you know, I w- I told our team at, at some point, you know, "If you were to leave JhoCo tomorrow, and you would not have the skills on how to build with AI, then your skillset will be obsolete." So, so it's also our responsibility as an, as an employer to give our employees the opportunity to learn the most relevant skills, um, of the century.
Install uListen to search the full transcript and get AI-powered insights
Get Full TranscriptGet more from every podcast
AI summaries, searchable transcripts, and fact-checking. Free forever.
Add to Chrome