Market Size UNCONSTRAINED!!! Why AWS is the Best Business of All Time

One of the most amazing stats that, again, one of our friends pointed out to us that I, I tweeted about this, and I posted it on LinkedIn. It's just crazy. AWS today is on an eighty billion dollar revenue run rate, eight zero. That is not the most crazy, impressive, defensible thing about AWS. If you go look in the financials in the ten Q, the latest ten Q from Amazon, they have to report the AWS revenue backlog.

Basically revenue that's contracted but not recognized yet.

These are contracts, you know, mostly with big enterprises of revenue they've signed deals for, but that is not yet recognized. It's gonna be recognized in future quarters. That backlog of committed contractual [laughs] signed revenue is over one hundred billion dollars. I don't even know what to say about that.

There's a lot more storage and compute not on the cloud than currently in the cloud.

So Amazon could shut down all sales efforts, stop growing, literally turn off the lights in terms of new business today, and they still have a hundred billion dollars more business that is contractually coming their way.

It's insane. So David, you mentioned they're on a, what is it, seventy, eighty billion dollar run rate right now?

Eighty. Eight zero.

Well, in twenty-fourteen, Jeff Bezos wrote a memo, the annual memo that comes out, the letter to shareholders, and said that, quote, "I believe that AWS is market size unconstrained."

[laughs]

That was the point at which it was a year before they broke out AWS's financials, and I think it was a six billion dollar run rate business.

When the quote unquote "AWS IPO," which I think Ben Thompson coined that term-

Yeah

... happened in twenty-fifteen, that was when they reported Q1 twenty-fifteen earnings. At that point in time, AWS was a six billion dollar revenue run rate.

So it was probably like a four billion dollar business when Bezos is like, "Wow, this thing, I think it's unconstrained." It's nuts. I mean, the real story here is Amazon discovered a new unregulated public utility that they could generate enormous margins on.

Well, enormous for Amazon margins.

Okay, but in enormous raw dollar margins, absolute dollar margins. This is a business that they can generate billions and billions of dollars in profits by operating and is effectively a public utility. The market size is, I think I said a hundred and twenty billion earlier, but I think that's being conservative, and growing at thirty percent per year with no end in sight of this thing continuing to compound at that rate.

You know, I always used to think about and talk about the mega trend of our lifetimes is the Internet, believe in the Internet. That's the bedrock of modern life, and AWS is what powers the Internet. That's true. What I've realized here, it's more than the Internet. It is anything that a computer could touch. AWS takes a tax on that, essentially. Now, to bring it full circle, anything a computer could touch is the Internet. You know, like it's one and the same these days. Jeff is... It's a crazy statement, but I think he's right. It's market size unconstrained.