“PMs who use AI will replace those who don’t”: Google’s AI product lead on the new PM toolkit

when all these tools we use every day started coming up, I started figuring out, how can I be an AI-enhanced PM? So how can I be better at my job, have more impact, be more productive?

So what you're gonna walk us through is, this has inspired some ideas of, "Wow, if I had a fridge, and a video, and data, what product could I build that would be useful to me as a consumer?" Where would you start as a PM who is working on a smart fridge?

Within minutes, I can literally see what the entirety of the world is thinking about. We have opinions in our hands, and we can split and filter out these opinions based on people that want this versus people that don't want this, and we can actually read and have them debate with each other so that we know what it would take to find product-market fit.

Okay, you did [chuckles] your market research in three minutes, and your PRD generation in 90 seconds.

Now, my job is not done as a PM. The next step is to actually create a prototype so that the people that I will present this idea to will see my vision having flesh. [upbeat music]

Welcome back to How I AI. I'm Claire Vo, product leader and AI obsessive, here on a mission to help you build better with these new tools. Today, we have Marily Nika, a AI Product Lead at Google, and AI educator, who's thinking a lot about how AI is changing the art of product management. She's gonna speed-run us through using some of her favorite tools to do market research, build out requirements documents, prototype complicated things, and a few tricks on how to use AI video gen to influence your stakeholders and sell your vision. Let's get to it. This episode is brought to you by WorkOS. AI has already changed how we work. Tools are helping teams write better code, analyze customer data, and even handle support tickets automatically. But there's a catch: these tools only work well when they have deep access to company systems. Your copilot needs to see your entire code base. Your chatbot needs to search across internal docs. And for enterprise buyers, that raises serious security concerns. That's why these apps face intense IT scrutiny from day one. To pass, they need secure authentication, access controls, audit logs, the whole suite of enterprise features. Building all that from scratch, it's a massive lift. That's where WorkOS comes in. WorkOS gives you drop-in APIs for enterprise features, so your app can become enterprise-ready and scale upmarket faster. Think of it like Stripe for enterprise features. OpenAI, Perplexity, and Cursor are already using WorkOS to move faster and meet enterprise demands. Join them and hundreds of other industry leaders at workos.com. Start building today. Well, welcome to How I AI. I am excited because we have a very fun, kind of unique product use case you've been thinking about, and using AI to explore the space of what it means to both be an AI PM and how you can PM AI products. So let's dive in, and talk to us about what's been on your mind in terms of products.