Gamma’s head of design on using AI to synthesize feedback and generate on-brand imagery | Zach Leach

About how many pieces of feedback did you analyze this? Is this dozens? Is this hundreds?

Over the course of a week, we got about 550 individual responses. What I thought would actually work really well is something like ChatGPT's deep research on this file. The cool thing is, it sort of went through all the feedback, understood what's working, what's not working, what prompts work, what don't work.

Just having tools like this allow you to stay much closer to the customer, access large-scale research in a way that would've been very tedious and expensive before. I'm curious if you can tell us a little bit about how you use AI to scale brand and art direction.

What we have actually come up with here is an ability to use Midjourney as part of our workflow to help make our art direction consistent, and be able to come up with design elements way faster than before, and it's almost like I can follow those rabbit holes of creativity. I can be like, "Let me just explore this idea," and every one of those ideas feels like it could be something I could use.

You're able to bring this next layer of craft, and detail, and care to the user experience, which I do think makes a difference. [upbeat music] Welcome back to How I AI. I'm Claire Vo, product leader and AI obsessive, here on a mission to help you build better with these new tools. Today, we have a fun and inspiring conversation with Zach Leach, head of design at Gamma. Zach's gonna show us how he uses AI as a data researcher, user researcher, deep researcher, and art department, so he can focus on the craft, care for details, and fun he wants to deliver for Gamma's users. Let's get to it. This episode is brought to you by WorkOS. AI has already changed how we work. Tools are helping teams write better code, analyze customer data, and even handle support tickets automatically. But there's a catch: these tools only work well when they have deep access to company systems. Your copilot needs to see your entire code base. Your chatbot needs to search across internal docs, and for enterprise buyers, that raises serious security concerns. That's why these apps face intense IT scrutiny from day one. To pass, they need secure authentication, access controls, audit logs, the whole suite of enterprise features. Building all that from scratch, it's a massive lift. That's where WorkOS comes in. WorkOS gives you drop-in APIs for enterprise features, so your app can become enterprise-ready and scale upmarket faster. Think of it like Stripe for enterprise features. OpenAI, Perplexity, and Cursor are already using WorkOS to move faster and meet enterprise demands. Join them and hundreds of other industry leaders at workos.com. Start building today. Zach, thanks for being here.

Sure, no problem. Thanks for having me.

I'm such a big fan of the Gamma team. I'm such a big fan of the Gamma product, but what I, I love the most about what you've built, not only is a great AI product, but it is truly a global product. So how many of your customers are actually international?