No Priors Ep. 72 | With Sarah Guo and Elad Gil

No Priors Ep. 72 | With Sarah Guo and Elad Gil

No PriorsJul 18, 202429m

Sarah Guo (host), Elad Gil (host)

Critique of Goldman Sachs’ ‘calling the top on AI’ thesisDifferences between old-school ML and modern large-scale transformer modelsEnterprise AI adoption stages and untapped services-heavy marketsAI-driven buyouts and tech-enabled restructuring of traditional businessesWhen and why incubating AI startups makes more sense nowPublic market and portfolio construction considerations in an AI-dominated eraHow AI changes startup team structure, hiring, and founder product/model roles

In this episode of No Priors, featuring Sarah Guo and Elad Gil, No Priors Ep. 72 | With Sarah Guo and Elad Gil explores aI Capex, Market Myths, and New Opportunities in Services and Buyouts Sarah Guo and Elad Gil critique a Goldman Sachs report arguing that AI impact and returns are overhyped, claiming the report misunderstands modern AI’s scalability and trajectory. They argue we are still early in enterprise adoption, with major cost and productivity gains ahead, especially in services-heavy industries. The discussion explores new AI-driven market structures, including incubations and buyouts that use AI to radically change cost structures and leverage existing distribution. They close by examining how AI reshapes public-market thinking, startup team composition, and the centrality of founder product and model taste.

AI Capex, Market Myths, and New Opportunities in Services and Buyouts

Sarah Guo and Elad Gil critique a Goldman Sachs report arguing that AI impact and returns are overhyped, claiming the report misunderstands modern AI’s scalability and trajectory. They argue we are still early in enterprise adoption, with major cost and productivity gains ahead, especially in services-heavy industries. The discussion explores new AI-driven market structures, including incubations and buyouts that use AI to radically change cost structures and leverage existing distribution. They close by examining how AI reshapes public-market thinking, startup team composition, and the centrality of founder product and model taste.

Key Takeaways

Modern AI is fundamentally different from traditional ML and still misunderstood by many economists and analysts.

Critics who assume AI won’t scale or meaningfully impact complex tasks are using outdated ML mental models and ignoring clear evidence that transformer-scale, data, and model quality have dramatically improved capabilities.

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Enterprise AI adoption is in its infancy, with the biggest impact still ahead.

Most large organizations have only experimented via vendors and internal tool add-ons; deep integration into core products and workflows—and the resulting value creation—largely hasn’t happened yet.

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AI is unlocking massive opportunities in services-heavy sectors through automation and leverage per employee.

With roughly $5T in US services headcount spend versus ~$0. ...

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AI-driven buyouts can shortcut slow adoption and change management in legacy industries.

By acquiring existing service-heavy businesses, new owners can impose AI automation (e. ...

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Incubation can work in AI when you combine deep domain access with cutting-edge technical insight.

Unlike generic startup studios, successful AI incubations typically pair strong technologists who deeply understand model capabilities with partners who have proprietary domain know-how, customer access, or assets to transform.

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Investors should consider which companies are AI-enabling, AI-durable, or AI-threatened.

They outline categories: enduring compounders (the next ‘Magnificent Seven’), incumbents that may benefit from AI (e. ...

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AI is reshaping startup teams toward higher velocity and greater revenue per employee, but we’re early.

Founders are aiming for lean teams and superior revenue per employee, with early headcount impact likely in SDR and support roles within a few years; meanwhile, AI also shifts product ownership toward founders whose “model taste” defines the product experience.

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Notable Quotes

This is actually a case of, like, this time it's different and also people lacking even the market's state of what's happening on the ground.

Sarah Guo

The big wave of enterprise adoption hasn’t even happened yet. It’s very early days.

Elad Gil

That's like saying, 'Oh, everyone will use the internet, and therefore there's no economic gains to be had by companies when the internet happens.' But you clearly get Amazon and you get Borders.

Sarah Guo

This is an old story. It’s old wine in new bottles.

Elad Gil

Incubations usually are a terrible idea… but right now there’s just a lot to do because there are so many just clear market opportunities or customers to work with.

Elad Gil

Questions Answered in This Episode

How can non-technical executives quickly update their understanding of modern AI so they don’t make ‘old ML’ mistakes in strategy and investment?

Sarah Guo and Elad Gil critique a Goldman Sachs report arguing that AI impact and returns are overhyped, claiming the report misunderstands modern AI’s scalability and trajectory. ...

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Which specific services-heavy verticals (e.g., legal, accounting, healthcare ops) are most ripe for an AI-driven buyout and 10x productivity improvement in the next 3–5 years?

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What practical criteria should a founder or investor use to decide whether a new AI idea should be incubated versus left to emerge organically from the market?

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How should mid-to-late stage private and small public companies realistically assess whether they are AI-threatened and what leadership changes might be required to adapt?

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In AI-native products where model behavior is central to UX, what does ‘good founder taste’ in model design look like in practice, and how can teams cultivate it?

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Transcript Preview

Sarah Guo

(instrumental music plays) Okay. Hi, listeners. Uh, today you just have me and Elade shooting the ... What's the appropriate term here? Shooting the breeze.

Elad Gil

Shooting the breeze.

Sarah Guo

Um, yeah. But I want to start this shooting the breeze session, uh, by talking about this Goldman Sachs report that everyone's reading which essentially says ... I- I'm just gonna get on my soapbox for a second here. That it, um ... The title is something like Calling Th- The Top on AI. Um, and so for obvious reasons, I don't like it, but I do think it's worth decomposing for a second. I do encourage everybody to go skim this thing. So, there's a bunch of interviews in it, and two of the core ones are from this guy Daron Acemoglu, um, and Jim Cavello. They're respectively, like, MIT professor and the GS Head of Global Equity Research. And Daron is arguing essentially that AI is going to impact less than 5% of all tasks, and the, like, trillion dollars of CapEx that people are spending on training models, um, is, is a waste because AI will be unable to solve the complex problems. It's, it's not built to do that. A- and Jim argues, you know, he argues th- that in contrast with the internet where you are, um, disrupting something expensive from the beginning even early on versus having a very expensive solution that then becomes democratized, uh, you know, AI is very expensive from the very beginning. And then the other argument he makes is that any efficiency gains ch- from AI will be competed away anyway, and so, um, like, you know, none of the companies are gonna gain from this. Um, and so if, if we just, like, talk about Daron first, Daron's arguing about something he doesn't understand. Like, he ... His claim is, you know, how do we know scale works? More data won't make customer support reps better. I, I think, like, that's just a fundamental, like, misunderstanding of the technology and also objectively of what has happened over the last, um, several years of scale and data, uh, improving capability and quality of model outputs.

Elad Gil

I think a lot of these folks do, by the way, are just kind of stuck in the old AI world. Like, I haven't read the report, so I'm not talking specifically about these authors, but, um, a lot of people are treating this like old school ML, and they don't seem to realize that there's been sort of a breakthrough in terms of these, um, transformer-based models or other architectures that effectively are, um, both highly, uh, scale-dependent but also provide different types of functionality and features than, you know, y- you're sitting there, and you're, you're munging some data and effectively doing fancy regressions in some sense. So, um, I think that's the other issue here in terms of ... A- a lot of what I hear... This, this happens a lot in healthcare. You know, in healthcare, they always talk about how data is the new oil, and you're like, "Data is not the new oil." (laughs) You know, sometimes data is useful, and well-labeled data can be extremely useful, but, you know, a lot of it is also about the model and the application and everything else. And so I think, um, I, I think there's just this broader misconception in terms of how this stuff works and what it means and, and all the rest of it.

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