How Reddit's IPO Will Impact the Market

How Reddit's IPO Will Impact the Market

PivotMar 22, 202410m

Kara Swisher (host), Scott Galloway (host)

Reddit’s IPO pricing, valuation, and initial trading performanceReddit’s business model as an advertising-driven platformMonetization challenges and comparison to Meta and other platformsData licensing for AI training and related regulatory scrutinyCommunity dynamics, moderators, and meme-stock risks (e.g., WallStreetBets)Broader implications for the IPO pipeline and investment banksLegal and reputational risks tied to content and radicalization lawsuits

In this episode of Pivot, featuring Kara Swisher and Scott Galloway, How Reddit's IPO Will Impact the Market explores reddit’s IPO Pop Signals Return of ‘Animal Spirits’ to Wall Street Kara Swisher and Scott Galloway dissect Reddit’s IPO, noting its $34 offering price, roughly $6.4 billion valuation, and subsequent trading pop that pushed its market cap near $11 billion. They emphasize that Reddit is fundamentally an advertising business, not an AI company, with relatively modest $804 million revenue and persistent losses, plus very weak monetization compared to peers. Galloway frames Reddit’s low monetization as either a massive upside opportunity or evidence the company will never fully figure it out, while Swisher flags regulatory scrutiny and community tensions around data licensing and moderator equity. Both conclude that the success of Reddit’s debut, alongside Astera Labs, is more important as a signal that the long-frozen IPO market may be reopening.

Reddit’s IPO Pop Signals Return of ‘Animal Spirits’ to Wall Street

Kara Swisher and Scott Galloway dissect Reddit’s IPO, noting its $34 offering price, roughly $6.4 billion valuation, and subsequent trading pop that pushed its market cap near $11 billion. They emphasize that Reddit is fundamentally an advertising business, not an AI company, with relatively modest $804 million revenue and persistent losses, plus very weak monetization compared to peers. Galloway frames Reddit’s low monetization as either a massive upside opportunity or evidence the company will never fully figure it out, while Swisher flags regulatory scrutiny and community tensions around data licensing and moderator equity. Both conclude that the success of Reddit’s debut, alongside Astera Labs, is more important as a signal that the long-frozen IPO market may be reopening.

Key Takeaways

Reddit is entering public markets as a small but high-traffic ad business.

With about $804 million in 2023 revenue and continued losses, Reddit remains relatively small but commands enormous traffic—one of the most visited sites in the U. ...

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Its monetization gap is both its biggest weakness and its main opportunity.

Reddit reportedly earns far less per user than platforms like Meta; if it can build a stronger ad tech stack and better formats, there is significant upside, but failure to do so would validate long-running concerns about its business model.

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Reddit’s data licensing for AI models is an emerging, uncertain revenue stream.

Deals such as the roughly $66 million agreement with Google show a new line of business, but ongoing FTC inquiry underscores regulatory risk and uncertainty about how scalable and defensible this revenue will be.

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Community structure and moderation both help and complicate commercialization.

Subreddit-based, decentralized moderation creates highly targeted, context-rich environments that advertisers may like, but volunteer moderators’ power, internal dissent over equity, and meme dynamics (e. ...

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The success of Reddit’s IPO matters more to the market than to Reddit alone.

After a prolonged IPO drought and many 2021 listings trading below their offer price, Reddit’s strong first-day pop—combined with Astera Labs’ surge—signals to bankers and founders that investor appetite for new offerings may be returning.

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Legal and reputational risks tied to harmful content remain material.

Reddit faces lawsuits over alleged roles in radicalizing violent actors, even as prior Supreme Court decisions have favored platforms; these legal battles, regardless of outcome, can influence regulation, advertiser sentiment, and risk perception.

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Valuation reflects a bet on brand strength and future execution.

At roughly eight times revenue pre-pop, investors are paying for a global brand with huge traffic but incomplete execution; belief in management’s ability to fix monetization and expand into areas like commerce underpins the bullish case.

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Notable Quotes

They have the worst monetization of any platform that gets this kind of traffic.

Scott Galloway

This is an advertising company. This is not an AI company, first of all.

Kara Swisher

If a popular, not a popular, but a well-known consumer internet brand, Reddit, gets a big pop, we're back in business, baby.

Scott Galloway

Reddit is more important to investment banks and the IPO ecosystem and the broader market, I would argue, than almost any company in a while.

Scott Galloway

Astera Labs kind of illuminated the runway yesterday, and this big consumer internet brand, Reddit, landed the plane with a huge pop today. The IPO market, the animal spirits, I think, are back.

Scott Galloway

Questions Answered in This Episode

Can Reddit realistically close its monetization gap with Meta and other platforms without alienating its community?

Kara Swisher and Scott Galloway dissect Reddit’s IPO, noting its $34 offering price, roughly $6. ...

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How sustainable and scalable is Reddit’s data licensing business given regulatory scrutiny and competition from other data sources?

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To what extent could Reddit’s moderator structure and meme culture destabilize its stock or deter major advertisers?

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Does the strong initial pop in Reddit’s IPO reflect fundamentals or simply pent-up demand for any recognizable consumer tech listing?

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How might upcoming legal decisions around platform liability for radicalization impact Reddit’s risk profile and valuation over time?

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Transcript Preview

Kara Swisher

Reddit has officially gone public. Uh, the social media company made its debut on the New York Stock Exchange on Thursday with a share price of $34, the high end of the targeted, uh, range. Its share price puts Reddit's value at around 6.4 billion, which seems teeny-tiny these days, which is what they were aiming for, but, uh, below the $10 billion valuation from a private fundraising round in 2021. We're recording this as trading is getting underway. H- how do you think it'll go?

Scott Galloway

Well, uh, I voted with my wallet. I'm trying to get shares here. So, look, this is... If, if JP Morgan and Goldman Sachs, uh, uh, and Morgan Stanley could do this, this is what they would do. They themselves would find $100 million each and buy into this, buy into the, uh, first trades and try and send the stock soaring. Because the IPO market has been in a deep thaw for two years. It's been some of the slowest two-year period, 24-month period in several decades. Yesterday, the, the landing lights got lit by, um, this company, this company Astera. If a popular, not a popular, but a well-known consumer internet brand, Reddit, gets a big pop, we're back in business, baby. And the amount of money that flows from the IPO market, in terms of downstream, secondary, green shoe, follow on wealth management, all the shit, they create so much fees.

Kara Swisher

Let me push back here. This is an advertising company. This is not an AI company, first of all-

Scott Galloway

Agreed.

Kara Swisher

... which is a little different. Um, just for people to be aware, Reddit sold... I mean, it's almost fully an advertising company, completely. $800 million in advertising. It's very small. It's like a Snapchat kind of situation. Um, I think Snapchat's a lot bigger, actually. I think double even, I'm pretty sure. Um, Reddit sold, just for people that are aware, uh, just above 15 million shares in the offering, and existing shareholders sold another close to seven million shares, getting some, taking some money off the table, I think, right away. Um, and, uh, you were talking about Astera, A-S-T-E-R-A, for people who, who don't know. Um, but it's a dry spell. Um, uh, there has been a dry spell in these things. Uh, uh, just so people are aware, Reddit's revenue was $804 million last year. Uh, it rose from $667 million, but it lost 90, uh, million dollars in... almost $91 million, where... And the year before, it lost $159 million. Um, it's trying to get into other businesses, like data licensing. Um, it- it get, it got a r- just around $66 million from Google arou- in, uh, data licensing deals, um, to train these AI models. It's, it, it want, it got, uh, m- a query from the Federal Trade Commission for this. It's also, Sam told m- um, excuse me, Sam, um, Steve told me he was, uh, you know, they're looking at commerce and other businesses besides advertising. Um, uh, and they think they have a good advertising story 'cause it's safer because of contextual advertising, and also because you can reach individuals. This is decentralized content moderation and decentralized groups. Um, I, I don't know. I, I, I think it's an advertising business. So, I think I, I... And also, the last thing is they're famous for WallStreetBets, uh, which... And, and in WallStreetBets, they were betting they were gonna short the stock. So, there's a meme possibility here too, that they will, that there's, that the people that are on the site will try to work against it. And then last thing, and moderators, some of the mods are getting shares. Um, and not all of them liked it necessarily, 'cause this is a very, um, noisy, noisy company among the people who run it. It's run by people who are volunteers and stuff. Anyway, it's a lot happening here. I mean, you still think 'cause it's an ad business, I mean, and you know the ad business, that it'll, it'll be, it'll, it'll mean as much.

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