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Akin Babayigit: How Tripledot Studios Became #1 Fastest-Growing Company in Europe | E1030

Akin Babayigit is a serial entrepreneur and an active angel investor. He is currently the Founder and COO of Tripledot Studios, one of the fastest-growing mobile gaming companies in the world, which was recently valued at over $1.4BN. In just 4 years, Tripledot grew to generate several hundred million dollars per year in revenue and currently entertains over 50 million people every month. Tripledot was recently named as the #1 fastest-growing European company by FT, as well as being named as the fastest-growing Tech business in the UK, in the annual “UK Tech Awards”. ---------------------------------- Timestamps: 0:00 Intro 1:17 Akin’s Journey — From Turkey to Harvard Business School 6:40 Lessons Learned at Skype 9:15 How Akin Went to Facebook 11:47 Lessons Learned at Facebook 20:56 Startup Myth #1 — You Have to be Passionate About Your Domain 28:47 Speed of Execution 30:00 Two Russian Brothers Who Dominate Mobile Games 35:20 Startup Myth #2 — Your Life is Going To Suck 43:41 Startup Myth #3 — Focus is Everything 50:28 Building Company Culture 56:30 Hiring Tips & Advice 1:03:49 Startup Myth #4 — Valuations Do Not Matter 1:10:29 How UK Politics Can Promote Startup Innovation 1:17:00 Misconceptions About the Gaming Industry 1:27:51 The Rise of Subway Surfers 1:32:17 Quick-Fire Round ---------------------------------- In Today’s Episode with Akin Babayigit We Discuss: Entry into the World of Startups and Gaming: How Akin made his way from Turkey to HBS and founding a unicorn in Tripledot? How did the lack of a father figure impact Akin’s approach to parenting? What are 1-2 of Akin’s biggest takeaways from his time at Facebook, Skype and King.com? What advice would Akin give to all new joiners at a company today? 90% of Startup Advice is Total BS: BS Myth #1: “You have to be passionate about your domain”. Why does Akin disagree with this? If you do not have passion for the domain, what do you have to have? BS Myth #2: “You have to be solving a real problem”. Why does Akin disagree with this mantra? If you are not solving a real problem, what should you be solving? BS Myth #3: “When you do a startup, your life will suck for a long period of time”. Why does Akin strongly disagree with this? Does it get easier over time? What does Akin advise founders to make the earlier days easier? BS Myth #4: “Focus is everything. You should focus on a single thing and only do that.” Why does Akin believe that focus can be dangerous? How should founders know when to pivot vs when to keep going? BS Myth #5: “Mission and vision statements are so important.” Why does Akin believe that the majority of mission statements are BS? Is it worth having them at all? BS Myth #6: “You should hire people with domain experience.” Why does Akin believe you should hire people who do not have domain experience? What does Akin look for in these candidates? What have been his biggest hiring mistakes? How has his hiring changed over time? BS Myth #7: “Speed is the most important thing.” Why does Akin believe that speed can be dangerous? When is it right to go fast vs go slow? BS Myth #8: “Valuations matter and you should optimize.” Why does Akin believe that valuations do not matter in the long run? How should founders approach the valuation discussion with this in mind? ---------------------------------- Subscribe on Spotify: https://open.spotify.com/show/3j2KMcZTtgTNBKwtZBMHvl?si=85bc9196860e4466 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-twenty-minute-vc-20vc-venture-capital-startup/id958230465 Follow Harry Stebbings on Twitter: https://twitter.com/HarryStebbings Follow Akin Babayigit on Twitter: https://twitter.com/akinbabayigit Follow 20VC on Instagram: https://www.instagram.com/20vc_reels Follow 20VC on TikTok: https://www.tiktok.com/@20vc_tok Visit our Website: https://www.20vc.com Subscribe to our Newsletter: https://www.thetwentyminutevc.com/contact ---------------------------------- #AkinBabayigit #TripledotStudios #HarryStebbings

Akin BabayigitguestHarry Stebbingshost
Jun 26, 20231h 52mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 1:26

    Why gaming’s scale is still wildly underestimated

    Akin opens with a blunt take: even the common claim that gaming is bigger than movies and music combined still undersells how large the industry really is. This sets up the episode’s broader theme—many “obvious truths” about startups and gaming are often wrong or oversimplified.

    • Gaming’s total scale is frequently misunderstood even by people who cite big headline stats
    • Public narratives about gaming lag behind reality
    • Sets context for later misconceptions about how gaming businesses actually work
  2. 1:26 – 2:58

    From Turkey to the US: the Rotary exam, culture shock, and finding ambition

    Akin recounts growing up in Turkey as a math-olympiad nerd and being pushed by his mother to take a Rotary exam that sent him to Wisconsin. The experience of being an outsider becomes formative—building confidence that he can adapt anywhere.

    • Mother’s push as a forcing function to pursue bigger opportunities
    • Culture shock in small-town Wisconsin and learning resilience
    • Staying in the US, meeting his wife, and early academic direction
  3. 2:58 – 4:21

    Yale to McKinsey to the UN: learning what environments don’t fit

    Akin describes leaving graduate school, joining McKinsey, and realizing he disliked the rigid ‘right way’ of thinking. A stint at the United Nations follows—interesting work, but limited economic upside—leading him toward business school.

    • Why McKinsey felt intellectually rigid and misaligned with his style
    • Performance drift when you don’t fit the operating system
    • UN work as meaningful but not financially scalable
    • Decision to reset via Harvard Business School
  4. 4:21 – 6:16

    Harvard Business School: the real value is people, not classes

    HBS is ‘transformational’ mainly through relationships and exposure to how different people think and what motivates them. Akin also shares the lesson of being okay with not fitting the standard mold—and building your own circle instead.

    • Struggling to fit the ‘HBS crowd’ then embracing not fitting in
    • HBS as a high-density network and lifelong friendships
    • Learning business through conversations more than curriculum
    • Identity and confidence gained from social adaptation
  5. 6:16 – 9:17

    Skype: ruthless prioritization, no-fluff communication, and human leadership

    Akin explains what he learned at Skype—an engineering-led culture where fluff doesn’t survive. He and Harry unpack how to be direct about performance while still being humane and trusted.

    • Engineering-led cultures force clarity and prioritization
    • Learning to get to the heart of the matter fast
    • Balancing blunt performance focus with warmth and intent
    • Low ego + clear intent makes directness easier to receive
  6. 9:17 – 11:49

    Getting ‘bitten’ by gaming: FarmVille’s psychology and the pull of mobile

    While at Skype, Akin encounters the early wave of social/mobile gaming through FarmVille and is amazed by the behavioral loops and monetization. He interviews with Zynga but avoids it due to culture concerns—yet the curiosity sticks.

    • FarmVille as a mind-expanding example of digital behavior and spending
    • Shift from long play sessions to frequent micro-check-ins
    • Early realization that game design is applied psychology
    • Near-miss with Zynga but lasting interest in gaming
  7. 11:49 – 16:46

    Facebook in London: stoicism, mobile ads, and surviving the IPO trough

    Akin joins Facebook and experiences it as a ‘startup within a company’ from the London office. His biggest takeaway—borrowed from Mark Zuckerberg—is emotional calibration: things are never as bad (or as good) as they seem, illustrated by early mobile ads issues and eventual dominance.

    • London Facebook as entrepreneurial pocket inside a giant org
    • The ‘never as bad/never as good’ lesson for founders and operators
    • Mobile transition post-IPO: calm leadership amid external panic
    • Early app-ads challenges (bugs, partner frustration) → massive revenue engine
  8. 16:46 – 21:03

    Leaving big tech to found Tripledot: why co-founders matter most

    Akin shares the real path to Tripledot: Facebook → King (to gain “real game company” reps) → teaming up with Lior and Eyal. The core decision driver isn’t the market thesis alone, but trust in high-integrity, highly effective partners who can build while still living balanced lives.

    • Joining King for hands-on gaming operating experience
    • Frustration with bureaucracy at scale and desire for impact
    • Choosing co-founders based on character, reliability, and effectiveness
    • Early thesis: evergreen categories (e.g., Solitaire) + execution advantage
  9. 21:03 – 28:50

    Startup Myth #1: you don’t need domain passion—you need a ‘why’ (and honesty about money)

    Akin argues it’s ‘bullshit’ that founders must be passionate about their domain; it’s a luxury, not a requirement. What matters is a durable internal engine—winning, providing for family, personal meaning—and being honest that money can be a legitimate motivator.

    • Domain passion isn’t necessary; many great businesses are in ‘boring’ industries
    • Hard times require a deeper driver than interest in the category
    • Stigma around doing it ‘for the money’ is often misguided
    • Money won’t buy happiness but can remove forms of unhappiness
  10. 28:50 – 35:27

    Execution speed—when to go fast, when to slow down (Playrix case study)

    They explore speed of execution as a key advantage—because it increases iteration cycles—but Akin warns against worshipping speed as a universal rule. Using Playrix as an example, he highlights that deliberate pacing and obsessive detail can outperform reckless velocity.

    • Speed enables more iterations, but curves in the road require slowing down
    • ‘Done is better than perfect’ has exceptions (e.g., finance, foundational systems)
    • Playrix story: careful adoption + excellent execution beats hype-driven rush
    • Great execution is many small judgments: detail focus and prioritization
  11. 35:27 – 43:28

    Startup Myth #2: your life doesn’t have to suck—design your schedule and boundaries

    Akin rejects the idea that startups must mean misery; for him, late-stage Facebook was more soul-crushing than early Tripledot. He explains how he structures evenings to protect family time, personal downtime, and late-night maker work—showing that intensity can coexist with agency.

    • Misery often comes from low-impact work, not from hard work
    • Early-stage financial stress is real, but camaraderie can counterbalance it
    • Creating explicit boundaries (7–9pm family) trains the org to respect them
    • Money can buy autonomy over time and reduce unwanted commitments
  12. 43:28 – 51:36

    Startup Myth #3: ‘focus is everything’—diversify early and pivot with judgment (Luna Labs spin-out)

    Akin challenges rigid ‘one thing only’ focus, arguing early-stage teams must preserve room to pivot and explore. He uses Tripledot’s internal tool that became Luna Labs (later sold) to show that parallel paths can create upside—while also discussing founder–investor misalignment and how they mirrored the cap table to keep fairness.

    • Over-indexing on focus can mean ‘keep banging your head against the wall’
    • Diversification early can reduce existential risk and enable discovery
    • Luna Labs: non-core project → spin-out → acquisition outcome
    • Founder/VC misalignment can be addressed structurally (cap table mirroring)
  13. 51:36 – 56:29

    Culture, mission statements, and anti-fluff leadership: when slogans help vs hurt

    Akin argues most mission/vision statements are crafted because someone says you ‘need’ them—leading to performative fluff. They discuss what makes statements useful (clarity, honesty, operational relevance) and why culture is what happens when you’re not looking.

    • Most mission/vision language is vague and disconnected from real work
    • WeWork anecdote illustrates the absurdity of lofty statements vs operational reality
    • Good statements are concrete, legible, and aligned with what teams do daily
    • Culture emerges from behaviors and incentives, not wall posters
  14. 56:29 – 1:03:46

    Hiring that works: prioritize hunger over ‘etiquette,’ and fire faster than you hire

    Akin explains Tripledot’s hiring philosophy: domain expertise is learnable; hunger and grit are harder to teach. He details rigorous interview filters, common mistakes (hiring “shiny” senior pedigrees), and the principle of slow hiring + fast exits when it’s not working.

    • Domain expertise often decays; contexts change (AI, COVID, org differences)
    • Hunger, initiative, and rigor outperform prestige in many roles
    • Tripledot uses demanding cases/exercises to screen for baseline hunger
    • Common failure mode: senior hires who import ‘how we did it there’
  15. 1:03:46 – 1:10:32

    Startup Myth #4: valuations don’t matter—until they do (options, prefs, and paper wealth traps)

    Akin warns that valuations often reflect market FOMO more than fundamentals and can distort founder psychology. He highlights downstream damage: preference stacks, option exercise pain, employee disappointment, and the danger of confusing paper value with liquidity.

    • Valuation is often a sentiment metric, not a cashflow metric
    • Paper wealth can mislead founders into overconfidence and overspending
    • High valuations can create painful cap table and option-exercise outcomes
    • Europe vs US: cultural preference for cash over equity and why that matters
  16. 1:10:32 – 1:16:56

    UK politics, Europe’s tradeoffs, and building companies where life quality is high

    Akin shares a nuanced view: Europe may be less business-competitive due to regulation and bureaucracy, but offers high quality of life that keeps families rooted. He contrasts US vs UK cultural attitudes to ambition and argues the UK could better celebrate and leverage startup success stories.

    • US ‘what do you do?’ ambition culture vs UK social norms
    • Regulation (e.g., GDPR) as a real productivity drag for tech companies
    • Talent density in the UK is huge; policy can convert it into more startup wins
    • Taxes matter less than family stability and children’s long-term environment
  17. 1:16:56 – 1:32:17

    Gaming industry misconceptions: not hits-driven—data-driven; retention, monetization, and AI impact

    Akin dismantles common gaming tropes: mobile gaming success is less random ‘hits’ and more operational excellence via data and live-ops. They discuss market size blind spots (ads, gambling analogs), long retention horizons, why gaming multiples are misunderstood, and how AI is reshaping creation and operations.

    • Mobile gaming is run like an analytics business; live-ops drives outcomes
    • Market size estimates miss major segments (e.g., ad-driven revenue, pachinko)
    • Retention focus extends to day 90/365/720—games become part of daily life
    • Monetization can be IAP, ads, or hybrid; ads are more powerful than many assume
    • AI is accelerating asset creation and improving productivity across the stack
  18. 1:32:17 – 1:52:28

    Quick-fire finale: OCD & quitting smoking, fatherhood fears, venture ‘value add,’ and long-term greed

    In quick-fire, Akin shares the book that helped him quit smoking and reframed willpower, his biggest fear around fatherhood, and his belief that VCs should avoid overconfident advice. They close on founder–VC misalignments, time horizons, and Akin’s desire to keep building a generational company while prioritizing family health.

    • Allen Carr book: quitting smoking as proof that information can change behavior
    • Biggest fear: failing as a father; reflections on his own upbringing
    • VC value-add skepticism: support in bad times > ‘helicopter’ operational advice
    • Misalignment: VC liquidity horizons vs founder long-term building
    • Looking ahead: continue building Tripledot while keeping family and wellbeing first

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