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Celtics Owner Steve Pagliuca: What Went Wrong with the Chelsea FC Acquisition | 20VC #976

Steve Pagliuca is a Senior Advisor at Bain Capital, the firm he joined in 1982 and as a Managing Director of Bain Capital, he has helped build the firm into one of the world’s leading investment companies with over $160 billion in assets under management. Steve is also a Managing Partner and Co-Owner of the World Championship Boston Celtics Basketball franchise. Steve is also co-owner and co-chairman of the Serie A professional football club, Atalanta Bergamasca Calcio. If that was not enough, Steve currently, serves on the Board of Directors of Gartner, Coherent, Virgin Voyages, and Deltatre. Huge thanks to Moshe @ Shrug Capital for making the intro. ------------------------------------------- Timestamps: 0:00 Steve’s Arrival to Duke 2:00 Did you always know you would be a success? 4:35 Steve’s Big Break 6:32 Lessons from Steve’s Mentors 8:44 How to Retain Humility 10:14 Downside Protectionist Mindset 12:15 What does “high performance” mean to you? 13:00 Steve’s Investing Style 13:58 Full Trust vs No Trust 14:55 Recession Predictions 17:48 Steve’s Biggest Win/Loss 25:02 3 Reasons Bain is Successful 28:11 Biggest Challenge in Scaling to $160B AUM 31:47 Disagree and Commit 32:31 Building Business vs Building Sports Teams 36:15 Dealing with Media Scrutiny 37:58 Why Money from the US is Pouring into European Sports 41:32 Will we see $50B football clubs? 43:03 Steve’s Plan to Buy Chelsea FC 46:22 Hardest Part About Owning a Sports Team 48:00 Steve’s Risk Mindset 49:30 Secret to a Happy Marriage 50:17 Steve’s Favorite Book 51:04 2023 Macro Predictions 51:47 Is Gen-Z entitled? 55:28 What do you know now that you wish you’d known earlier? 55:54 What do you look for in emerging managers? 56:32 Steve’s 5-Year Plan -------------------------------------------------------------- In Today’s Episode with Steve Pagliuca We Discuss: 1.) From Duffel Bags at Duke to Buying Sports Teams: How Steve went from having a single duffel bag arriving at Duke University to entering the world of private equity with the founding of Bain’s PE funds? Did Steve always know he would be successful? What does Steve think about the importance between luck and timing? How did Steve’s mother impact how he approaches parenting and self-belief with his children? 2.) Buying Sports Teams: Not So Different to Companies: When buying and running a sports team, what is the same, and what is different from buying and running a company? What is Steve’s biggest advice to new owners of sports teams? What are the single biggest mistakes sports team owners make when they buy a team? What happened with the Chelsea bid? Why did Steve lose? How did debt change the deal? 3.) The Future of Sports Ownership: Why does Steve believe we have seen a massive rise in American and private equity buyers of both global sports teams but also European sports teams? How has “new media” changed the inherent value that can be placed on a team? Why does it change the value? Which forms of “new media” are most important? How much further can the value of these sports teams increase? Does this massive increase in the price and assets of certain clubs not lead to a massive inequality in sports? What can be done to prevent this imbalance? 4.) Steve Pagliuca: The Person and Capital Allocator: What is the single best investment advice Steve has ever received? How does Steve think about his relationship to wealth today? How has it changed over time? What does it take to have an amazing marriage and be at the top of your profession? What were 1-2 elements that made Bain able to scale to the proportions of AUM that they have done? What would he have done differently? ----------------------------------------- Subscribe on Spotify: https://open.spotify.com/show/3j2KMcZTtgTNBKwtZBMHvl?si=85bc9196860e4466 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-twenty-minute-vc-20vc-venture-capital-startup/id958230465 Follow Harry Stebbings on Twitter: https://twitter.com/HarryStebbings Follow Steve Pagliuca on Twitter: https://twitter.com/StevePagliuca Follow 20VC on Instagram: https://www.instagram.com/20vc_reels Follow 20VC on TikTok: https://www.tiktok.com/@20vc_tok Visit our Website: https://www.20vc.com --------------------------------- #StevePagliuca #BostonCeltics #BainCapital #harrystebbings #20vc #privateequity

Steve PagliucaguestHarry Stebbingshost
Feb 11, 202358mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 1:55

    Arriving at Duke with only a green duffel bag: belonging, perspective, and grit

    Steve recounts arriving at Duke on the back of a furniture moving truck with everything he owned in one green duffel bag. He reflects on whether he felt out of place around wealthier peers and how his upbringing helped him treat it as simply another moment in life.

    • Moved into Duke via a moving van from a summer furniture-moving job
    • Owned very little at the time—one duffel bag with essentials
    • Contrast with wealthier students’ arrivals, and the question of belonging
    • A non-judgmental mindset shaped by family and upbringing
  2. 1:55 – 4:20

    Defining “success” and the role of Steve’s mother in building confidence

    Asked whether he always knew he would be successful, Steve reframes success as impact on others rather than status. He credits his mother’s unwavering belief in him as a source of confidence and describes how that influenced his own parenting priorities.

    • Success is ultimately measured by impact, often only in hindsight
    • Mother’s belief created confidence and a sense of possibility
    • Parenting focus: being present for children despite demanding career
    • Work can consume you—family time must be a deliberate priority
  3. 4:20 – 6:06

    The Bain & Company summer job that became the career inflection point

    Steve describes applying to Bain & Company largely because it paid best while he was pursuing economics at Harvard. The experience opened his eyes to business transformation and set him on a path that ultimately led into Bain Capital’s world.

    • Applied to Bain for pragmatic reasons while considering a doctorate
    • Learned structured business transformation and analytical methods
    • Bain offered a path: work first, MBA, then potentially return to academia
    • Early exposure to elite problem-solving changed his trajectory
  4. 6:06 – 8:26

    Mentors, constructive feedback, and ‘all the world’s a stage’ professionalism

    Steve details what made his early Bain mentors effective: they were critical without being judgmental and offered feedback in a way that built capability. He also shares a formative lesson—‘all the world’s a stage’—as guidance on how people judge character through everyday interactions.

    • Mentors delivered constructive critique without shaming
    • The power of ‘perception’ in leadership and communication
    • ‘All the world’s a stage’: treat everyone with respect, always observed
    • Professionalism extends to how you treat assistants and colleagues
  5. 8:26 – 10:14

    Staying humble: immigrant roots, ‘Depression mentality,’ and respect as culture

    Steve explains how humility can coexist with ego and ambition. He traces his mindset to immigrant family roots and a persistent ‘Depression around the corner’ mentality that shaped his caution, career choices, and values, reinforced by Bain’s client-respect culture.

    • Ego is part of success, but background can keep it grounded
    • Family history: shoemaker grandfather, scarcity mindset
    • ‘Depression mentality’ influenced security-seeking decisions (e.g., accounting)
    • Bain culture emphasized respect from doorman to CEO
  6. 10:14 – 12:09

    Downside protection vs big bets: why buying the Celtics still made sense

    Harry and Steve connect over a downside-protection mindset and the emotional difficulty of spending/investing after early insecurity. Steve explains the Celtics purchase as both an investment and a community stewardship decision driven by passion and long-term conviction.

    • Downside protection can inhibit investment and growth
    • Steve also struggles to spend due to ingrained security instincts
    • Celtics purchase framed as a community asset and long-term investment
    • Decision-making: analysis plus family input; passion overcame fear
  7. 12:09 – 12:39

    What ‘high performance’ means—and how it shows up in teams and preparation

    Steve defines high performance as leaving it all on the field and obsessing over details. He contrasts average execution with teams that consistently go beyond the ask, in both business and sports organizations.

    • High performance = extra effort, extra detail, extra mile
    • Great teams exceed expectations (e.g., five slides instead of two)
    • Shared mindset across Bain and Celtics environments
    • Discipline and preparation as repeatable behaviors
  8. 12:39 – 14:34

    Steve’s investing style: rigorous facts plus the decisive ‘people’ dimension

    Steve explains his investing approach as a balance between deep, fact-based diligence and the less quantifiable evaluation of people. He emphasizes trust-first but verify through references and value checks, noting that management and values are common sources of investment mistakes.

    • Bain ethos: primary research, models, and ‘look under every stone’ diligence
    • Equally important: leadership quality, values, and motivation
    • Starts with full trust, but validates through intensive referencing
    • Management assessment is often underweighted—and costly when missed
  9. 14:34 – 16:49

    The unwind of easy-money exuberance: why many ‘cash-rich, proof-poor’ companies struggle

    Steve compares recent capital exuberance to prior cycles like 1999, when speed replaced diligence. He argues that the ‘lose money forever’ model only works in rare cases, and many companies must now return to fundamentals and credible paths to profitability.

    • Markets cycle between exuberance and doom; recent period resembled 1999
    • Term-sheet speed pressures can destroy diligence quality
    • Amazon-style losses are exceptional, not a universal blueprint
    • Most companies must shift to profitability and sustainable unit economics
  10. 16:49 – 24:39

    How this downturn differs from 2008—and the core lesson from Steve’s biggest win and loss

    Steve argues the current correction is less systemically dangerous than 2008 because it’s largely equity-driven rather than leverage-driven. He then shares a defining win (Gartner) and a major loss (PQC), using both to underscore growth thesis, execution realities, and ‘too early’ risk.

    • 2008 was leverage-driven with multiplier effects; equity losses are painful but less systemic
    • Big win: Gartner—non-core carve-out to multi-decade growth and massive value creation
    • Private equity success increasingly comes from growth, not just cost cutting
    • Big loss: PQC—good idea, but ahead of technology and execution readiness
  11. 24:39 – 28:03

    Bain Capital’s edge: consulting-grade value creation, alignment, and team-based execution

    Steve outlines three pillars behind Bain Capital’s longevity: applying Bain consulting skills to owned businesses, deep GP-LP alignment through meaningful partner capital, and a collaborative global team model. He also reflects on what he would change—expanding globally sooner.

    • Consulting capabilities applied directly to ownership accelerates transformation
    • High alignment: significant personal capital from firm members in funds
    • Team-based culture and global network as competitive advantage
    • In hindsight, earlier international expansion could have compounded gains
  12. 28:03 – 32:20

    Scaling to massive AUM: preserving discipline, avoiding ‘asset gatherer’ thinking, and IC dynamics

    Steve describes the primary scaling challenge as maintaining culture and investment discipline while growing AUM. He explains how Bain’s investment committee avoids bottlenecks through responsiveness and hard work, and how psychological safety enables dissent that prevents bad deals.

    • Key risk at scale: cultural drift and diluted investment standards
    • IC reviews every investment globally; success measured by value created, not dollars deployed
    • Speed maintained via responsiveness and intense work ethic (even late-night ICs)
    • Encouraging dissent: junior voices can stop deals; debate strengthens post-investment plans
  13. 32:20 – 37:47

    Building a franchise like building a business—until the spotlight hits

    Steve compares building the Celtics to building companies: set a clear multi-part strategy and execute relentlessly. The major difference is constant media scrutiny, which can tempt owners into reactive, short-term decisions; Steve advocates continuity, metrics, and backing A-players.

    • Celtics strategy: win championships, be a community asset, improve fan experience
    • Sports leadership requires long-term planning similar to business transformation
    • Media scrutiny magnifies every move and drives pressure for short-term fixes
    • Continuity in coaches/GMs/executives is a strategic advantage
  14. 37:47 – 43:02

    Why US money is flooding into European sports—and where valuations may go

    Steve attributes the surge of US investment to the globalization of fandom enabled by streaming and social platforms, which expands monetization and media rights. He warns that wealth concentration can harm competitive balance, requiring league rules (e.g., financial fair play) to protect long-term value; he also discusses the plausible but constrained upside in club valuations.

    • Global fandom: fan bases scale to hundreds of millions via new media and streaming
    • Rising media contracts and monetization drive franchise value growth
    • Scarce ‘artwork-like’ assets rise when capital chases limited supply
    • Competitive balance is essential; rules and revenue-sharing models support it
    • Valuations can keep rising, but buyer universe constrains extreme (e.g., 30B+) outcomes
  15. 43:02 – 46:19

    What went wrong with the Chelsea acquisition: shifting terms, leverage, and capital allocation discipline

    Steve explains his group’s stewardship-oriented plan to buy Chelsea and why they dropped out. The process changed late—debt became permissible and the price expectations rose—making it harder to fund the stadium, facilities, and player investments they believed were required. He emphasizes the principle that avoiding a bad deal matters more than winning the deal.

    • Chelsea fit the ‘iconic, stewarded asset’ thesis for his sports group
    • Initial terms: no debt and select bidders; later shifted to allow leverage and higher pricing
    • Their plan required significant post-acquisition investment (stadium, facilities, players)
    • Core maxim: ‘worse than losing a deal is doing a bad deal’
  16. 46:19 – 58:32

    Owning teams emotionally: the pain of trading players, risk evolution, and rapid-fire life lessons

    Steve shares the hardest part of ownership: balancing personal relationships with players against the obligation to improve the roster to win. He then explains his evolving risk mindset—diversification and a lower lifestyle burn rate enabling higher-risk bets like biotech—and closes with rapid-fire reflections on marriage, books, macro outlook, Gen-Z, emerging managers, and his five-year plan centered on impact and ‘ubuntu.’

    • Hardest ownership challenge: trading people you know and care about to win championships
    • Risk today: diversified base enables higher-risk, higher-impact bets (biotech, AI, space)
    • Biotech example: stem-cell-derived pancreatic cells and the appeal of returns + saving lives
    • Marriage: shared values, mutual respect, sacrifice, and humor
    • Macro view: optimistic with geopolitical risks as wild cards
    • Belief in people’s fundamental goodness; hiring generation values purpose and balance
    • Emerging managers: passion for craft and alignment with LP outcomes over carry-first framing
    • Five-year plan: stay engaged with Bain, grow sports group, invest for lasting impact; ‘ubuntu’ as guiding ethic

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