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Homebrew’s Hunter Walk & Satya Patel: Why $100M is Not Enough to Execute a Seed Strategy | 20VC #972

Hunter Walk and Satya Patel are Co-Founders and Partners @ Homebrew, one of the leading seed funds of the last decade. Following 10 years of stellar returns with investments in the likes of Chime, Plaid, Gusto and many others, they decided to not accept any further LP capital and to only invest their own money moving forward through Homebrew Forever. --------------------------------------------- In Today’s Discussion on Homebrew We Breakdown: 1. ) The Foundings of a Great Partnership: What was the moment when Hunter and Satya decided they were going to go out and raise their first fund with Homebrew I? What are the core principles that all founding partners need to align on before they start a firm together? What questions should they ask of each other? Why does being independently wealthy coming into a partnership make the partnership easier and more efficient to operate? What changes when the partners have money already? 2.) What Changes When Moving From LP Dollars to Personal Capital: Why did Hunter and Satya decide to not raise any further capital from external LPs? Asset allocation-wise, how did they determine how much is the right amount to set aside for the first 2 years of investing? How many investments do they want to make with that cash? How does investing their personal capital change their deployment pace and cadence? How does it change their approach to reserves management and follow-on financing? How does it change their approach to pricing? How price sensitive are they today? 3.) Analyzing the Seed Landscape Today: Why do Hunter and Satya not think that a $100M seed fund is enough to properly execute a world-class seed strategy today? Who is their competition with the new strategy? How does it change their relationship with large multi-stage funds? How does it change their relationship with seed funds? Do they agree that the last generation of sub $20M micro-funds will not raise another fund in this cycle? How did their entrance impact the seed landscape over the last few years? Why are LPs also to blame for many of the original seed managers raising larger and larger funds? 4.) Companies: Money and People are The Problem: Why has too much money been such a problem for many Homebrew portfolio companies over the last few years? How has too much money changed their execution plans? What happens to the “living dead” companies with many years of runway but no product market fit? Who does this market cater to well? Who will thrive in this market? What have people forgotten about both startups and venture in the last 2 years that we have to remember? Why is this generation so entitled and expectant? Why are startups not a get-rich-quick scheme? ---------------------------------------------------------- Subscribe to the Podcast: https://www.thetwentyminutevc.com/homebrew Follow Harry Stebbings on Twitter: https://twitter.com/HarryStebbings Follow Satya Patel on Twitter: https://twitter.com/satyap Follow Hunter Walk on Twitter: https://twitter.com/hunterwalk Follow 20VC on Instagram: https://www.instagram.com/20vc_reels Follow 20VC on TikTok: https://www.tiktok.com/@20vc_tok -------------------------------------------------------- #HunterWalk #SatyaPatel #Homebrew #HarryStebbings #venturecapital

Harry StebbingshostHunter WalkguestSatya (Sachi) Patelguest
Jan 31, 20231h 22mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 3:11

    The Homebrew origin story: deciding to jump in together

    Hunter Walk and Satya (Sachi) Patel recount the specific moments in 2012 when the idea of doing something together became real, culminating in committing to start Homebrew. They emphasize how leaving operating roles (Google/Twitter) created the blank-slate moment that made the partnership possible.

    • First serious conversations began at regular breakfasts in summer 2012
    • Thanksgiving 2012 as the real commitment point (including “ask mom” moment)
    • Both were exiting operator careers and weighing what to do next
    • Key gut-check: whether Satya was truly done operating
    • Shared desire to build something together rather than drift separately
  2. 3:11 – 5:25

    What makes partnerships work: shared success definition, energy mapping, and investment identity

    They lay out the alignment questions that prevent partnership breakdowns, focusing on clarity of success, roles, and what energizes or drains each partner. They also argue that early consensus on what constitutes a ‘Homebrew investment’ reduces conflict later.

    • Align on a shared definition of success before starting
    • Identify what gives/saps energy to divide responsibilities sustainably
    • Define what ‘fits’ your investment thesis to avoid mismatched enthusiasm
    • Partnerships break when partners pursue disparate company types
    • Avoiding credit/attribution fights is structural, not cultural
  3. 5:25 – 8:08

    Consensus investing vs. outliers: why ‘both must say yes’ works for a two-person firm

    Harry challenges whether strict consensus causes missed outliers. Hunter explains why consensus is workable at two partners, strengthens founder relationships, and reframes misses as sourcing/coverage issues rather than internal vetoes.

    • Consensus breaks down with 3+ partners but can work with two
    • Both partners must clear a ‘yes threshold’ even with differing conviction levels
    • Consensus aligns the firm as a unified entity in the founder’s eyes
    • Regrets are mostly ‘didn’t see it’ or ‘didn’t bring it forward,’ not partner vetoes
    • Focus on improving sourcing, collaborative diligence, and close rate
  4. 8:08 – 11:00

    No deal attribution and LP selection: designing the investor base to match the partnership model

    They explain how avoiding deal attribution starts with selecting LPs who believe in equal partnerships rather than a single key-man model. The LPs who demanded attribution or a sole decision-maker simply didn’t invest, allowing Homebrew to keep its internal operating principles intact.

    • LP selection solved the attribution problem up front
    • Some LPs require a ‘single pilot’ under $100M; those LPs passed
    • Homebrew positioned itself as greater-than-sum-of-parts of two equal GPs
    • No Midas/List gaming; still celebrate individual partner recognition
    • Attribution-free doesn’t mean credit-free—just avoids internal politics
  5. 11:00 – 16:39

    Maintaining a healthy long-term partnership: feedback loops, quarterly offsites, and ‘dead man’ clauses

    They describe the practices that keep the partnership resilient: externally led 360 feedback, recurring offsites, and explicit check-ins on happiness. Hunter shares how their fund documents reinforced that Homebrew is inseparable from the two-person partnership, making departures costly and intentional.

    • Conflicts are usually ‘hold me back’ moments in board situations, not partner-versus-partner
    • Externally led 360 feedback with founders/co-investors to improve behavior
    • Quarterly two-person offsites with agenda and retros/forward planning
    • Fund terms included strong triggers if one partner left—Homebrew = both
    • They intentionally avoided succession planning or scaling pressures early
  6. 16:39 – 18:55

    Economics in partnerships: equal salary/carry and being ‘long-term greedy’

    They argue that equal economics make day-to-day decisions simpler and reduce resentment. Both note their career stage and personal financial stability allowed them to prioritize long-term outcomes, time, and collaboration over short-term fee maximization.

    • Equal partnership from day one: salary, carry, and decision-making symmetry
    • ‘Long-term greedy’ mindset: if you’re good, money follows; if not, who cares
    • Starting later in career reduced short-term economic pressure
    • Shared lifestyle expectations and values prevented compensation tension
    • Optimizing for people/time together rather than maximizing dollars
  7. 18:55 – 21:54

    Talking about money with founders: salary, secondary, and reducing stress without ‘cashing out’

    They advocate for frank conversations about founder finances as a way to increase the odds of company success. The goal is not founder enrichment ahead of the business, but creating personal stability so founders can focus and make better decisions over time.

    • Founders’ personal financial stress is a real execution risk
    • Appropriate salary adjustments can improve company outcomes
    • Small, thoughtful secondary can be healthy; ‘obscene’ liquidity is not
    • Revisit financial needs as life circumstances change
    • Investor hypocrisy: don’t preach austerity while personally insulated
  8. 21:54 – 25:11

    The big strategic shift: why Homebrew stopped raising funds and started investing primarily their own capital

    Hunter and Satya explain the move away from traditional LP-funded vehicles toward a more family-office-like model sooner than planned. The driver was strategy: they saw the $100M seed fund as an awkward ‘tweener’ and didn’t want to scale fund size and infrastructure in ways that changed who they are.

    • This was a strategic decision, not an anti-fee moral stance
    • $100M seed funds are ‘tweeners’: too small for ownership needs, too big for flexibility
    • Getting larger would require building a firm/platform and narrowing strategy
    • Smaller + own capital enables experimentation without risking others’ money
    • They ‘broke glass’ earlier than the original 2030 plan
  9. 25:11 – 28:27

    Budgeting the new model: check sizes, cadence, and using carry to fund the future

    They walk through how they operationalized investing their own money: keeping a similar number of annual investments but reducing check sizes and dropping rigid ownership/reserve targets. The plan relies on bridging the first couple years from savings, then using carry/proceeds from earlier funds to sustain ongoing investing.

    • Target cadence: ~10–12 investments/year; check size ~$100K–$500K
    • No fixed ownership target and no classic reserve model
    • Two-year ‘from savings’ bridge rather than setting aside $100M
    • Goal: by year three, fund new investing with carry from prior Homebrew funds
    • Longer-term: recycle proceeds from the new portfolio as outcomes mature
  10. 28:27 – 34:51

    How the smaller-check approach changes deal access: easier with multi-stage funds, harder with seed peers

    Harry presses on whether mid-sized checks create allocation friction. Hunter explains they often take less than offered; multi-stage funds like having Homebrew involved without giving up 10–15% ownership, while some seed funds stop routing deals because they prioritize finding a lead.

    • They don’t need maximum allocation; often offered more than they take
    • Multi-stage funds now pull them in earlier because the ownership cost is low
    • Deal flow decreased from seed funds that depend on a lead to ‘complete’ rounds
    • They can still be first money in and help assemble the rest of the round quickly
    • Flexibility: fit into cap tables without needing to control the round
  11. 34:51 – 36:36

    Being price-agnostic (not reckless): what changes when you’re not optimizing for ownership math

    They clarify that investing their own money doesn’t mean ignoring valuation discipline. Instead, they become less computationally price-sensitive while remaining strategically sensitive—especially about the quality of the lead investor and whether financing terms help or hinder future rounds.

    • Less focus on ‘how much do we own’ math; still care about company financing health
    • Not an excuse for uncapped notes or ‘whatever valuation’ behavior
    • Greater emphasis on who is leading and whether pricing is ‘to perfection’
    • Prefer cap tables that add new pockets rather than just insiders extending
    • Maintain venture-scale upside expectations despite smaller initial checks
  12. 36:36 – 43:17

    Deployment pressure, time diversity, and when pro rata becomes the real constraint

    They explain they never felt strong deployment pressure due to long-term institutional LPs and slower deployment (3–3.5 years) to diversify by vintage. The real ‘pressure’ came from signaling and pro rata decisions in hot markets—supporting companies without overcommitting to questionable rounds.

    • Institutional LPs cared less about timing/IRR for a small allocation
    • Homebrew deployed slower than the market to gain vintage/time diversity
    • Vintage is a major predictor of returns; diversification matters more in down cycles
    • Pro rata decisions can create signaling risk for lead seed investors
    • Hot markets create premature, overpriced rounds that tempt over-deployment
  13. 43:17 – 50:42

    Separating capital and counsel: SPVs, barbells, and selectively ‘backing up the truck’

    They discuss experiments enabled by the new structure: staying small at entry while retaining the ability to invest more later via pro rata, super pro rata, or SPVs. They frame SPVs as relationship-driven, opportunistic tools—often priced attractively—rather than pre-raised vehicles looking for a home.

    • Exploring whether influence/value can be earned without leading the seed round
    • Considering barbell strategies: small early checks, big later checks selectively
    • Using SPVs for later-stage opportunities and market dislocations
    • Prefer raising capital when needed for specific opportunities, not pre-raising
    • Relationship-first approach: make money with partners, not extract fees
  14. 50:42 – 59:42

    Portfolio marking and liquidity: realistic valuation, recycling, and when to sell secondaries

    They critique how the industry marks portfolios and explain their own conservative approach—marking primarily on financings and using sensitivity models internally. On liquidity, they describe a buyer-vs-seller framework, the importance of returning cash (DPI), recycling decisions, and regret minimization.

    • Three ‘books’: reported marks, internal sensitivity, and actual cash returned
    • Marks change mainly on new financings or major trajectory shifts
    • Recycling vs returning cash: they return when it’s right, otherwise recycle
    • Secondary selling framework: be a buyer if risk-adjusted return still compelling
    • Regret minimization: investors regret not taking money off the table when things collapse
  15. 59:42 – 1:07:53

    Downturn realities: what breaks, what survives, and how employees should think about equity

    They predict worsening conditions for A–D companies that are not ‘default investible,’ especially those funded ahead of product-market fit. They advise employees to assess not only whether a company will succeed, but whether the cap table allows employees to participate meaningfully in that success, and they argue startup work should be about learning and contribution—not guaranteed riches.

    • Many mid-stage companies face quiet shutdowns, acqui-hires, or messy collapses
    • Too much capital can ‘encumber’ companies before PMF and distort founder behavior
    • The best companies will still raise, but VC overhang concentrates capital into a few
    • Employees should ask: if we win, do I share in the win—or is upside structurally gone?
    • Startup joining shouldn’t assume wealth; optimize for learning, people, and fair comp
  16. 1:07:53 – 1:12:05

    Hard truths in boards: when to return capital vs. let it ride, and the limits of money as a fix

    Harry raises a case where investors resist returning capital despite lack of product-market fit. Hunter argues investors must speak truth and consider opportunity cost, while Satya counters that VC is a business of losses and founders may still pivot—distinguishing between ‘path to zero’ and salvageable situations.

    • Investor reputation management can prevent honest conversations about failure
    • Satya’s counterpoint: let smart founders attempt pivots unless it’s clearly zero
    • Hunter’s emphasis: avoid burning time/money to preserve paper marks
    • Money doesn’t buy PMF, fix broken economics, or solve hiring/culture issues
    • Slower markets can benefit earlier-stage teams by refocusing on building over fundraising
  17. 1:12:05 – 1:22:05

    Does money make you happy? Purpose, security, and redefining success + rapid-fire closing

    They answer whether money creates happiness, describing it as reducing stress and enabling freedom rather than being the objective. They close with a rapid-fire round covering optimism, worries, contrarian beliefs (distribution over product), best advice, and personal definitions of success rooted in time, relationships, and giving back.

    • Money as ‘step function’: security reduces stress and expands choice
    • Immigrant/downward mobility perspectives shape their relationship to wealth
    • Support for underrepresented founders/managers as a form of giving back
    • Contrarian views: attitude > aptitude in early hiring; distribution beats product early
    • Success defined as freedom over time and leaving people/the world better

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