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Jason Lemkin & Rick Zullo: How "Mark to Market" Corrupted Venture Capital | E1052

Jason Lemkin is the Founder @ SaaStr one of the best-performing early-stage venture funds focused on SaaS. In the past, Jason has led investments in Algolia, Pipedrive, Salesloft, TalkDesk, and RevenueCat to name a few. Prior to SaaStr, Jason was an entrepreneur, selling EchoSign to Adobe for $100M where it is now a $250M ARR product. Rick Zullo is the Co-Founder and General Partner at Equal Ventures. Prior to co-founding Equal Ventures, Rick was an investor at Lightbank, Prior to Lightbank, Rick worked with investment firms Foundation Capital, Bowery Capital, and Lightview Capital. -------------------------------------------------- Timestamps: 0:00 Why VC Needs a "Jerry McGuire" Moment 2:21 Mega Funds 32:15 How "Mark to Market" Corrupted Venture Capital 39:42 The Pitch vs Substance 50:31 The Heuristic VCs Forgot 1:06:49 Quick-Fire Round ---------------------------- In Today’s Episode We Discuss: 1. Why Venture Capital Needs It’s Jerry Maguire Moment: Why does Rick believe that VC needs it’s “Jerry Maguire” moment? What needs to change? What needs to stay the same? Why does Jason believe we will see even more mega funds in 2024 and 2025? 2. Unicorns are So 2019: Why does Jason believe that “unicorn investing is mostly dead for bigger funds and none of them are looking for a $1BN outcome anymore?” Why does Rick believe that multi-stage fund investing at seed simply does not make sense? What does Rick believe many founders need to know when they take multi-stage money at seed? Of the over 1,000 unicorns created over the last few years, how many of them do Rick and Jason feel are actually unicorns today? 3. Efficiency and Growth: We Need it All: Why does Jason believe, as a founder you should be embarrassed if you ever had a RIF (reduction in force)? Last year many founders got a pass on growth as they were more efficient. Is that pass over? Do they need to get back to growth? What is the single biggest reason that companies do not scale from seed to Series A? What happens to the many companies with years of runway but no product-market-fit? Are we entering a new age of efficient company building or will we go back to high burn environments and excessive spending? 4. Entering the World of LPs: If Jason and Rick were to advise LPs today on how much to discount the value of their venture books, what advice would they give? How have markups completely corrupted the venture ecosystem? How does LPs being incentivized by paper-marks make the industry even more screwed? What are the single biggest misalignments between GP and LP? -------------------------------------------------------- Subscribe on Spotify: https://open.spotify.com/show/3j2KMcZTtgTNBKwtZBMHvl?si=85bc9196860e4466 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-twenty-minute-vc-20vc-venture-capital-startup/id958230465 Follow Harry Stebbings on Twitter: https://twitter.com/HarryStebbings Follow Jason Lemkin on Twitter: https://twitter.com/jasonlk Follow Rick Zullo on Twitter: https://twitter.com/Rick_Zullo Follow 20VC on Instagram: https://www.instagram.com/20vc_reels Follow 20VC on TikTok: https://www.tiktok.com/@20vc_tok Visit our Website: https://www.20vc.com Subscribe to our Newsletter: https://www.thetwentyminutevc.com/contact ------------------------------------------------- #JasonLemkin #RickZullo #HarryStebbings #venturecapital

Jason LemkinguestHarry StebbingshostRick Zulloguest
Aug 23, 20231h 12mWatch on YouTube ↗

CHAPTERS

  1. 0:17 – 2:28

    Why Venture Needs a “Jerry McGuire” Reset: Fewer Companies, Deeper Founder Partnership

    Rick explains the “Jerry McGuire moment” he thinks venture needs: moving away from scaled, factory-style investing toward fewer, higher-conviction relationships. The discussion contrasts venture as a craft business (hands-on board work) with venture as an asset-management business optimized for fees and scale.

    • Jerry McGuire analogy: scaling clients/founders breaks the core service relationship
    • Venture’s shift toward “factory model” portfolios reduces board-member/founder intimacy
    • Asset management economics (fees) are more reliable than carry-driven venture outcomes
    • Doing fewer companies can increase accountability and relationship quality
    • Alpha Fund example: concentrated portfolio as a deliberate strategy
  2. 2:28 – 5:12

    Unicorn Math vs Mega-Fund Reality: When a $1B Outcome Doesn’t Matter

    Jason argues that experienced, large funds are structurally pushed toward $10B+ outcomes, because smaller wins barely register in multi-billion-dollar funds. Rick adds why this is especially problematic at seed, where predicting decacorn paths is extremely uncertain.

    • Founders Fund’s historic ambition: targeting $100B outcomes per fund as the internet scales
    • Modern mega-fund expectation: at least one $10B outcome per GP/fund to “fuel the tank”
    • In a $1B fund, 10% of a $1B outcome is only $100M—an “asterisk” return
    • Seed-stage forecasting of $10B winners is far harder than later-stage concentration bets
    • If fund math requires decacorns, incentives can distort early-stage decision-making
  3. 5:12 – 7:55

    What Happens to Mega Funds Next: Reflation, IPO Liquidity, and Asset-Manager “Splinter Strategies”

    Harry asks whether mega funds shrink or disappear; Jason predicts they return as liquidity and IPOs reopen, bringing capital back into the asset class. Rick expects venture to further professionalize into multi-strategy asset management with specialized teams and products.

    • Jason’s view: mega funds likely reflate in late 2024/2025 as liquidity returns
    • Caution against extrapolating short-term fundraising pain into long-term structural decline
    • LP capital cycles: when returns improve, commitments “re-flood” back into venture
    • Rick’s view: large firms will splinter into strategies (like Carlyle/Bridgewater models)
    • Multi-strategy structure can make fund-return math more rational per strategy
  4. 7:55 – 11:23

    Founder Runway Discipline: “Your Job Is Not to Run Out of Money”

    Jason pushes back on the idea that taking big seed checks inevitably traps founders; he argues the real failure is spending to the cliff. Harry counters that founders choose speed—hiring and expansion—making it hard not to spend; Rick attributes it to abundant-capital psychology and investor signaling.

    • Jason’s core rule: raising more money is fine if you don’t spend it all
    • Downside of “5 on 25”: harder next round and mega-fund optionality—true but manageable
    • Harry’s counterpoint: extra cash translates into acceleration and burn by default
    • Rick’s framing: peer behavior + investor steering made founders optimize growth over ROE
    • Jason: founders and VCs both share blame, but founders should track cash with rigor
  5. 11:23 – 17:09

    RIFs, Board Tough Love, and the Lost Ability to Push Back

    A debate on layoffs: Jason claims great SaaS CEOs shouldn’t need RIFs, while Rick notes investors see more cases and sometimes view right-sizing as productive. The conversation turns to how “nice” board culture and founder-NPS incentives reduced pushback, letting burn and risk go unchallenged.

    • Jason’s stance: in B2B SaaS, large RIFs signal failure to plan around recurring revenue
    • Rick: investors’ broader sample size makes RIFs feel less personal and sometimes necessary
    • Incentives shifted toward “patty cake” boards—avoid conflict to preserve founder references
    • Harry: pushing back risks being labeled the “annoying investor,” so founders choose permissive capital
    • Example: board avoiding burn-rate conversation to protect relationships until it’s too late
  6. 17:09 – 19:48

    Control vs Ownership: Cap Tables, Board Votes, Bridges—and Why Founders Don’t Internalize the Tradeoffs

    Jason questions what ownership percentage should imply about operational influence, arguing founders increasingly treat sold equity as giving investors ‘0% say.’ Rick notes control still emerges through board votes—especially in down rounds and bridges—while Jason doubts founders feel that reality until cash is nearly out.

    • Disconnect between equity sold and perceived governance influence (ownership vs control)
    • Board dynamics vary by founder willingness to engage and by formal voting control
    • Rick: upcoming bridges/down rounds may force more board leverage and founder listening
    • Jason: most founders don’t respond to subtle governance warnings until a cash crunch hits
    • Harry: prediction of a ‘messy middle’ where non-hot companies skip down rounds and simply fail
  7. 19:48 – 28:07

    Busting vs Bridging + The Efficiency Regime: Public-Market Pressure Changes the Rules

    The group anticipates more shutdowns than rescues, as few outsiders want to fund mediocre companies unless they already have significant ownership. Jason highlights a key experiment: public SaaS companies proved they can rapidly become profitable, raising the question of whether markets will tolerate heavy burning again.

    • Expectation: more busts than bridges/down rounds for the “messy middle” companies
    • Board fiduciary duty requires earlier action on burn and downside planning
    • Jason’s public-market examples: rapid margin expansion (monday.com, Toast, MongoDB)
    • Question: once efficiency is proven, will markets fund big losses again?
    • Rick: reintroduce financial acumen—business model quality, profitability path, and free cash flow
  8. 28:07 – 39:29

    How ‘Mark to Market’ Corrupted Venture: Paper Markups, Incentives, and LP Trust

    Jason argues that markups and mark-to-market behavior created perverse incentives: overfunding, overvaluing, and optimizing for fundraising optics rather than outcomes. They discuss how LPs react to inconsistent book values, how some LP compensation is tied to paper gains, and why transparency and trust now matter more.

    • Jason: severe markdowns can be rational (e.g., 15x ARR sanity check vs 1.4–1.7B prices)
    • Core claim: markups corrupted behavior across founders, GPs, and even some LP incentives
    • Paper IRR addiction: early “140% IRR” optics encourage too many rounds at too-high prices
    • LPs: some want directional correctness; others distrust managers due to wildly different marks
    • Rick: emerging managers felt pressure to chase markups; now transparency/underpromise matters
  9. 39:29 – 50:32

    Pitch vs Substance: Salesmanship Fatigue, Fundraising Gamification, and What Actually Predicts Success

    Rick criticizes the ecosystem’s obsession with pitching—founders, GPs, and LPs all oversell—arguing for more substance and fewer performative processes. Jason and Harry defend the value of crisp pitching for B2B selling and fundraising efficiency, while noting it can cause investors to miss great companies with weak early communication.

    • Rick: “10% less sales, 10% more substance” across the venture stack
    • Jason: great pitching screens for ability to sell in crowded B2B markets, but can create bias
    • Example: monday.com’s early outreach was weak—good companies can look bad on day one
    • Harry: pitching can include clear risks; self-awareness and mitigation plans are strong signals
    • Rick: limited correlation between seed-stage fundraising skill and long-term operating excellence
  10. 50:32 – 1:06:47

    The Heuristic VCs Forgot: 3X-to-the-Next-Round, Stairstepping to Unicorns, and Deal Funnel Reality

    Jason reintroduces a simple discipline: only invest (or raise) when you believe the next round can be priced 3x higher—an antidote to valuation mania. They compare “swing for the fences” thesis investing with stairstepping, debate adverse selection, and discuss how meeting volume and funnel design shape investor behavior.

    • Jason’s heuristic: ‘Are you confident the next round will be 3X?’ as an atomic decision unit
    • Stairstepping can still lead to massive outcomes; valuation sensitivity is the tradeoff
    • Rick: discipline and patience keep companies alive long enough for doors to open
    • Discussion of investor meeting volume: depth vs breadth; board/portfolio load limits preparation
    • Competitive dynamics shift as funds mature; small allocations can create bad founder expectations
  11. 1:06:47 – 1:12:29

    Quick-Fire: Zombie VCs, Seed-to-A Failure Modes, Missed Deals, and the AI Capital Wave Bet

    In the rapid round, Rick warns about ‘zombie’ investors at multi-stage firms who may not be around in 3–5 years, creating board/financing risk. Jason explains seed-to-A failure as ‘good but not great’ growth, and they close with a bet that AI dollar deployment will likely double year-over-year, concentrated in a few giants.

    • Rick: board construction risk—some investors won’t survive cycles, impacting continuity
    • Jason: seed-to-A failure often comes from growth that’s real but not venture-grade (e.g., 1→2 in a year)
    • Rick’s biggest mistake: missing Archer Aviation due to being overly thesis-bound
    • Bet: AI VC dollars in 2024 vs 2023—Jason and Harry argue 2X; Rick concedes it may happen
    • Expectation: capital concentrates into OpenAI/Anthropic-style platforms rather than broad deal spread

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