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Jiaona Zhang: Why All Product Teams Should Have a Scorecard & How to Use It | E1154

Jiaona “JZ” Zhang is the Chief Product Officer at Linktree, the world’s leading link-in-bio platform empowering 45M+ creators, brands and SMBs. JZ joined Linktree from Webflow, where she served as SVP of Product. Before that, she spent four years at Airbnb where she built and led numerous teams on the host side. JZ’s also held leadership roles at the likes of Wework, Dropbox and teaches at Stanford University and Reforge. ----------------------------------------------- Timestamps: (00:00) Intro (00:40) Entry Into the World of Product (02:28) Advice for Entering Product Management (03:10) Balancing Speed, Scope & Quality (06:01) Managing Feedback Cycles (07:51) Documenting Data & Learnings (10:34) Creating a KPI Tree (13:12) Different Metrics for Different Teams (16:40) The Paradox of Planning (26:01) Building Successful Product Teams (30:27) Rituals for Effective Product Development (37:52) Hiring Product People (43:16) Navigating a Rapidly Changing Landscape (53:06) Quick-Fire Round ----------------------------------------------- In Today’s Episode with Jiaona Zhang We Discuss: 1. Entry into the World of Product: How did JZ first fall in love with product? Why does JZ believe the best PMs have experience in the gaming industry? Does JZ think Linktree could be a $100BN business? How could Linktree become a $100BN business? 2. Mastering Product Metrics: Why does JZ think product is the most chameleon role? Where does product start & end? Why does JZ think every function should have tension with product? What is a KPI tree? How does JZ branch business & product metrics? When does JZ think startups should set up a metric infrastructure? What are the three levers of product? How does JZ determine which ones to trade off? 3.How to Run Product: Planning, Strategy, & Rituals: Why does JZ think planning should not exist? What are strategy and rituals? When should founders do either? What are JZ’s three core rituals? What is the scorecard method? How do they help team transparency? What are product jams? When does it work? When does it not work? 4. Product Career Advice: When does JZ think founders should hire a product person? What are the most common mistakes early stage founders make when hiring for product? Does JZ think domain expertise is important? What does she look for in product hires? What is JZ’s advice to PMs who want to get promoted today? What is JZ’s advice to young people who want to get into product? ----------------------------------------------- Subscribe on Spotify: https://open.spotify.com/show/3j2KMcZTtgTNBKwtZBMHvl?si=85bc9196860e4466 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-twenty-minute-vc-20vc-venture-capital-startup/id958230465 Follow Harry Stebbings on Twitter: https://twitter.com/HarryStebbings Follow Jiaona Zhang on Twitter: https://twitter.com/jiaonazhang Follow 20VC on Instagram: https://www.instagram.com/20vchq Follow 20VC on TikTok: https://www.tiktok.com/@20vc_tok Visit our Website: https://www.20vc.com Subscribe to our Newsletter: https://www.thetwentyminutevc.com/contact ----------------------------------------------- #20vc #harrystebbings #jiaonazhang #jz #linktree #productleader #cpo #venturecapital #startup #hiring #webflow #airbnb #projectmanagement #wework

Jiaona “JZ” ZhangguestHarry Stebbingshost
May 16, 202458mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Scorecards, Strategy, And Speed: JZ’s Playbook For Modern Product Teams

  1. Jiaona Zhang (“JZ”) outlines a practical operating system for product organizations built around speed of learning, uncompromising quality, and a deliberate trade-off on scope. She introduces the idea of KPI trees to tightly connect product work to business outcomes, and company-wide scorecards as a core ritual for transparency and cross-functional alignment.
  2. JZ argues that traditional planning and rigid processes should give way to crisp strategy documents and lightweight rituals: scorecards, product jams, and demo power hours. She emphasizes product’s inherently cross-functional, “chameleon” nature, the importance of deep user understanding, and how to use qualitative and quantitative data at different time horizons.
  3. The conversation also covers hiring and partnering with product leaders, how to structure growth teams, prioritizing across different user segments, and why crowded markets and rapid AI advances actually make this an especially exciting era for product leaders.

IDEAS WORTH REMEMBERING

5 ideas

Optimize for speed and quality by consciously trading off scope.

JZ insists you rarely get speed, quality, and scope simultaneously; she chooses to cut scope so teams can ship quickly and at a high enough quality to generate meaningful market feedback.

Build a KPI tree that starts with business metrics, not product metrics.

At the top sit shared business outcomes (revenue, nights booked, subscriptions), which then decompose into input metrics (signups, churn, activation) and finally into product usage metrics, so every team can see how their work drives the company’s financial health.

Use scorecards to create transparency and de-risk execution early.

A weekly company scorecard tracks only the most important cross-functional projects with simple red/yellow/green status, training teams to surface risks early, coordinate resources, and avoid the “all green until the quarter ends in red” failure mode.

Replace heavy planning with a sharp, two-page strategy and strong rituals.

Instead of exhaustive annual plans that become obsolete by Q1, JZ advocates a concise, opinionated strategy (vision, unique advantage, investment areas, and explicit non-priorities) plus recurring rituals—scorecards, product jams, and demo hours—to maintain alignment amid change.

Treat data as any useful information, and design for multiple feedback speeds.

Even in slow-feedback environments (e.g., enterprise sales), teams can still get fast qualitative and input data—through prototypes, alphas, user interviews, landing pages—while waiting for longer-horizon outcome metrics to materialize.

WORDS WORTH SAVING

5 quotes

Between speed, quality, and scope, something has to give. I am most willing to trade off scope.

Jiaona Zhang

If your speed at learning is slow, you are going to die, or you're going to fall behind.

Jiaona Zhang

I really push companies to move away from planning and spend most of their time on strategy and rituals.

Jiaona Zhang

The product role is the most chameleon role out of all of the functions.

Jiaona Zhang

A good scorecard is when teams say, ‘This is at risk,’ and a great scorecard is when they’ve already taken steps to get it back to green.

Jiaona Zhang

Speed vs. quality vs. scope trade-offs in product developmentKPI trees and connecting product metrics to business outcomesScorecards and core product rituals (scorecard, jams, demo power hour)Data, feedback cycles, and hypothesis-driven experimentationCross-functional nature of product and working with sales, growth, and supportUser understanding, ICPs, and prioritizing across diverse customer segmentsHiring and defining the right product leader for different company stages

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