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Matt Fitzpatrick: Who Wins the Data Labelling Race & Why Al Needs Forward-Deployed Engineers

Matt Fitzpatrick is the CEO of Invisible Technologies, leading the company's mission to make AI work. Since joining as CEO in January 2025, he has raised $100M, and accelerated AI adoption across industries from sports to consumer and government. Previously, Matt was a Senior Partner at McKinsey, where he led QuantumBlack Labs, the firm's AI R&D and software development arm. ----------------------------------------------- Timestamps: 00:00 Intro 01:21 Career Journey and Leadership 08:36 The Single Biggest Barriers to Enterprises Adopting AI 10:41 It is BS That Enterprises Can Adopt AI Without Forward-Deployed Engineers 27:13 Are AI Talent Marketplaces Dead? What is the best model? 36:39 How Does the Data Labelling Market Shake Out: Who Wins/ Who Loses 50:01 Are Revenue Numbers for Data Labelling Real Revenue? Or GMV? 52:56 Best Capital Allocation Decision? What did Matt Learn from it? 55:22 How Important is Brand for AI Companies Selling Into Enterprise? 01:09:24 Remote Work vs. In-Person Collaboration 01:21:47 What Does No-One Know About the Future of AI That Everyone Should Know ----------------------------------------------- Subscribe on Spotify: https://open.spotify.com/show/3j2KMcZTtgTNBKwtZBMHvl?si=85bc9196860e4466 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-twenty-minute-vc-20vc-venture-capital-startup/id958230465 Follow Harry Stebbings on X: https://twitter.com/HarryStebbings Follow Invisible Technologies on X: https://twitter.com/InvTechInc Follow 20VC on Instagram: https://www.instagram.com/20vchq Follow 20VC on TikTok: https://www.tiktok.com/@20vc_tok Visit our Website: https://www.20vc.com Subscribe to our Newsletter: https://www.thetwentyminutevc.com/contact ----------------------------------------------- #20vc #harrystebbings #mattfitzpatrick #invisibletechnologies #datalebelling #ai #engineers #saas

Matt FitzpatrickguestHarry Stebbingshost
Dec 30, 20251h 25mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Why AI deployment fails: Invisible’s CEO on data, FDEs, trust

  1. Matt Fitzpatrick, CEO of Invisible and former McKinsey senior partner, explains why enterprise AI adoption badly lags model performance and how Invisible is positioning as both an AI training platform and enterprise deployment partner. He argues most GenAI projects fail because enterprises treat them like SaaS apps rather than workflow, data, and change‑management problems that require forward-deployed engineers (FDEs) and rigorous validation. Invisible’s model hinges on modular software, human-in-the-loop data labeling at scale, and a "prove it first" go-to-market where customers don’t pay until systems actually work. Fitzpatrick also challenges myths around synthetic data, remote work, and out‑of‑the‑box agents, while outlining why he’s long‑term optimistic about AI’s impact on healthcare, energy, and education.

IDEAS WORTH REMEMBERING

5 ideas

Enterprise AI is failing not because of weak models, but because of weak deployment.

Despite huge improvements in LLM benchmarks and mass consumer usage, only ~5% of enterprise GenAI deployments work; most organizations underestimate the need for data infrastructure, workflow redesign, ownership, observability, and trust processes like model risk management.

External, outcome-driven builds often outperform internal AI teams.

MIT data cited by Fitzpatrick suggests externally driven builds are roughly twice as effective as internal ones, largely because vendors are forced into ROI, milestones, and accountability in ways internal teams typically are not.

Forward-deployed engineers are becoming essential for real enterprise AI impact.

You can’t just sell an agent and walk away; to change workflows and embed AI deeply, you need FDEs who configure modular platforms to each customer’s specific processes and keep models fine-tuned as reality (e.g., new drugs, regulations) changes.

“Pay when it works” will pressure traditional SaaS-style pricing in AI.

Invisible does free 8‑week solution sprints and only charges once software passes user acceptance and delivers operational KPIs, reflecting a shift from license-first SaaS toward performance- and outcome-based pricing for AI deployments.

Human feedback and expert data won’t be replaced by synthetic data anytime soon.

For complex, multimodal, domain-specific reasoning (e.g., law, medicine, underwater drones), synthetic data can’t capture real-world nuance; you still need highly specialized human experts generating and validating data, often in extremely niche domains.

WORDS WORTH SAVING

5 quotes

“If there’s an app for everything, how come nothing works?”

Matt Fitzpatrick (quoting Invisible founder Francis Pedraza)

“Externally driven builds are 2X as effective as internal team builds.”

Matt Fitzpatrick

“Out-of-the-box software has always been a lie to some degree.”

Matt Fitzpatrick

“In the AI world at least, strategy is a somewhat overrated concept.”

Matt Fitzpatrick

“The only risk is if you don’t take this and the amount of regret you’ll have not giving it a go.”

Somesh Khanna (as recounted by Matt Fitzpatrick)

Gap between model performance and real enterprise adoption of AIInvisible’s business model: AI training, data labeling, and modular enterprise platformRole and economics of forward-deployed engineers in AI deploymentLimitations of internal enterprise AI builds vs external partnersHuman vs synthetic data and the future of RLHFMarket structure and competitive dynamics in AI data/training and enterprise AICulture, recruiting, remote vs in-person work, and leadership philosophy in AI companies

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