The Twenty Minute VCMercor Head of Product on Revenue Concentration from Frontier Labs
EVERY SPOKEN WORD
55 min read · 11,309 words- 0:00 – 1:12
Intro
- ONOsvald Nitski
Even Figma, we're moving away from it in favor of cloud design more and more. We end every week with so much more money in the bank. Like, the business is very healthy, and we can't spend money fast enough to service all of the demand that we have.
- HSHarry Stebbings
Today we have Osvald Nitski, CPO at Mercor, in the hot seat. Today, it's a really open conversation in a way that I don't think has been had with someone from Mercor before about what happens if frontier models actually do what the data providers are gonna do, how does synthetic data cannibalize their business, does open source help or hurt data providers because their biggest customer, oh yeah, it's the closed frontier models. This, and so much more, in our conversation with Osvald today.
- ONOsvald Nitski
Get a real internship as soon as possible because whatever you learn in school is probably gonna be updated quickly. I don't think there's an ROI problem right now. I think we're in a period of-
- HSHarry Stebbings
Ready to go? [upbeat music] Osvald, it is so good to have you on the show, dude. I've heard so many good things from Brandon, so thank you so much for making this happen, man.
- 1:12 – 2:29
Does Open-Source Cannibalize Mercor's Core Business?
- ONOsvald Nitski
Thanks for having me. Super excited.
- HSHarry Stebbings
Dude, I am seeing open, open, open, everyone claiming that we will see the mass migration from frontier closed to open. Kimi very recently came out with their new model, and I literally, I didn't really know, does open cannibalize Mercor's core business?
- ONOsvald Nitski
I wouldn't say that open source model improvements cannibalize our core business because data is most valuable on the frontier of model performance. So each of our customers has their own unique goals and is purchasing eval and training data sets to, uh, fill gaps in current model capabilities. Open models just raise the floor of what people are interested in. Uh, as long as, uh, customers still have new capabilities that they wanna get better at, um, our business still continues to grow. Uh, open source models just mean that nobody's buying anything that Kimi K3 can already do.
- HSHarry Stebbings
So if, like, 90% of enterprise workflows can be done with open models, which more and more people say they can be, and that 10% is really where you serve your customers and provide data, I'm naive, does that not make it harder and harder to make huge amounts of revenue if that 10% in frontier moves further
- 2:29 – 7:47
Why 90% of Enterprise Workflows Can't Be Done With Open Models
- HSHarry Stebbings
and further away?
- ONOsvald Nitski
I'm not convinced that 90% of enterpri- enterprise workflows can be handled by open models or frontier models right now. Uh, we think that the, these calculations might be based off of existing demand or things that, um, come top of mind when, uh, current model users are thinking of what models could do, but there's a whole category of latent demand that people aren't even... These are things that people aren't even trying to do with models yet. Uh, most commonly, we think these are, like, long-horizon tasks, like setting up a procurement agent to fully automate your procurement team for months on end. You only check on it maybe once a week. We think that's just not even captured in these calculations when someone says, you know, enterprise workflows are being handled, because nobody's trying to do these things yet. The market for data to support those use cases is growing, and that's where we see a lot of the, the leaders moving to.
- HSHarry Stebbings
Okay, so we see a lot of leaders moving there and seeing new capabilities that they never thought existed, but then we have, like, Alex Karp, in, I thought, a rather sedate performance. Normally, he jumps up and down much more, but, I mean, it was still rather energetic. Uh, where he said about the incredible skepticism we see from large enterprises towards data and sharing data with the frontier model providers. To what extent do you see skepticism and fear from large enterprises in working with frontier model companies?
- ONOsvald Nitski
We see it depend on the, uh, specific workflow and how core it is to the business. Things that are just, like, general things that every company needs to do, like HR, procurement, it can be less sensitive, and enterprises are more open to putting these workflows on proprietary models. It's the core work that the, um, company is doing that's, that's vital to its business, that differentiates it from competitors, where we see more sensitivity. So you can imagine this being the actual, um, legal services that a law firm provides. Like, what, what are the actual, like, memos that it's writing? What is the, the advice that it's giving to, to its clients?
- HSHarry Stebbings
Am I the only one who sees the irony in we put the sensitive, sensitive data on open source, most likely Chinese models, and we put the HR and procurement data on the closed model? Uh, am I a moron?
- ONOsvald Nitski
Well, it depends on where you run the open models, right? Whether or not, uh, that's a bad idea. So, um, the, the beauty about open weights models is that the, uh, the inference can happen in multiple places, so, um, you could be... You could make mistakes using them, but, um, you have more control.
- HSHarry Stebbings
When you look at that dispersion, what do you think is inaccurate? You said you don't really believe the 90/10. What, what do you believe a more accurate representation is?
- ONOsvald Nitski
Well, in our, uh, Apex, uh, benchmarks, we're getting closer to around, uh, 50%, um, of long-horizon workflows. Um, top models are scoring around, around, around that much. But I think that, um, the percenta- for f- there's a s- there's a class of workflows that are just sufficiency based, where you do it, and it's done, and you're, you're good. This is something like updating a CRM. Um, you couldn't really get much better at it, and then there's a class of workflows that we shouldn't even be thinking about in terms of, you know, binary, like can the models do it or not. Um, and these can be things like legal arguments or, uh, to an extent, medical advice, where you could always get better. Um, and in those cases, I think that the percentage framing is, is just totally off, and we need to be thinking more about continuous uncapped rewards.
- HSHarry Stebbings
When we think about it could be better- I had Lynn Quao, the founder of Fireworks, on the show the other day, and she was like, "Exactly that is why we'll have specialized models for every single company, because it could be better. Depends entirely on the company. One company wants to focus on growth, one company wants to focus on margin, another wants to focus on, I don't know, if we're in Europe, uh, work-life balance." Um, [laughs] and, and so you need individual specialized models for every company. Do you buy that we will have specialized models for every company, or is that a little bit self-serving towards Fireworks? [laughs]
- ONOsvald Nitski
Uh, I buy it. I think it's also self-serving towards Mercor, um, in that we think that every specialized model will need, uh, enterprise, uh, specific eval and training data to show the model how to perform in its setting. Uh, and I think it depends on, uh, I think the diversity and the market for this depends on, um, the value that customers can get from the specialized models, so there will be cases where, um, the ROI is really justified, and I think that'll ... those cases will increase over time. [lips smack] Uh, but we certainly believe in this future, yeah.
- HSHarry Stebbings
Switching back, Alex Kalp's second point in that show was ROI questionability. You mentioned the word ROI though, which what m- made me think of it. Is, is very present, and enterprises maybe have questionability around the ROI that they're getting. Do you think we have an Enterprise ROI problem with AI today?
- 7:47 – 9:05
Do We Have an Enterprise AI ROI Problem?
- ONOsvald Nitski
I don't think there's an ROI problem right now. I think we're in a period of exploration and experimentation where there's more, uh, tolerance, more patience to get that ROI calculation right now. Um, there's a lot of different projections around where token prices will go, uh, where performance will go, and right now we're, we're starting to see some amount of tightening of the screws on spend here and there, but I think the, the paradigm we're in is still, "Let's see what happens," because things are moving so quickly that, um, the, the ROI calculation might shift, uh, too dramatically, um, still.
- HSHarry Stebbings
Two ways I wanna go in this. I'll take the first way. We saw Aaron from ClickHouse say that he's 6X'd his spend, and that's what they need to do 'cause we need to be at the frontier. And then you see Uber and Microsoft and some forms of ... I think it was Groq or X or one of Elon's companies, put budgets on per-user head. What do you think is the right way to be navigating this cycle? If I'm a founder listening, what would your advice be on how I should think about optimizing the balance between performance and
- 9:05 – 10:07
Balancing Token Spend vs Performance
- HSHarry Stebbings
budget?
- ONOsvald Nitski
It totally depends on the use case. So I've, I've mostly worked at hypergrowth companies where growth matters at all costs, right? Um, and there is, um, a willingness to spend for growth as long as the unit economics are fine. When you're looking at a coding agent spend for your software engineers, that's not always, like ... That, that's not cogs for your work. You know, that doesn't ... Like, if that's really high, that could still be giving you compounding gains. If you're looking at, like, a customer service agent that has massive token spend and, you know, the, the, a revenue you're getting from the customers being served is, like, way lower than the token spend, then you're, then you're definitely in a bad position. Um, but in my experience has been just these growth stage companies, and I think for a lot of founders, um, considering, um, you know, their token spend, if it's on ... If it's for growth, if it's for improving the efficiency of your head count, that's just, uh, what you need to do to, to service, um, large amounts
- 10:07 – 12:13
Salesforce Spends $300M on Anthropic
- ONOsvald Nitski
of demand when you're starting up.
- HSHarry Stebbings
Mr. Benioff from Salesforce said that he spends 300 million a year on Anthropic, which works out to be about 3.8% of developer salaries if you average the salaries. Do you think that is the going rate moving forward? Do you think that will be 20%, or do you think it'll be 100%, or will it be way less?
- ONOsvald Nitski
I hope that we can move towards a future of better accounting of the, uh, outcomes being driven by token spend because even here, I think wh- in a company like Salesforce, um, we have so many ... A company of that size, th- certainly you're getting ... You should have different spend profiles depending on what the team is doing. Again, here you have teams that might be more, uh, like solutions engineering or forward deployed, where the, um, you, you have to think in terms about unit, uh, of unit economics, uh, and teams doing R&D where you can be more ... You can have more tolerance for spend. So, um, I think at the large companies, you have to consider, like, which parts of your organization are doing what and, um, how much tolerance should you have in different areas. I think macro, the percentage will increase, um, over time to, to more than 3%.
- HSHarry Stebbings
Huh. Do you want to hear something funny? Brandon said on the show that it would hit 100%, and he said that you already spend more today than you do on salaries.
- ONOsvald Nitski
Yeah. Yeah, yeah. We, we do. Um, and, uh, 100% sounds reasonable. We're, um ... So as I said, like we're ... Uh, I've only worked at hypergrowth companies, and that's what Mercor is and, uh, continues to be, um, more so in, you know, more so every day, uh, as the growth, uh, just accelerates. And for us it makes sense because the demand that we have is so high. Um, we're just, um ... Like, the, the company's more than 10X in headcount since I joined. The revenue's also commensurately increased. We're, we're just in a race nonstop to service our insatiable customer demand. So, um, for us it, it makes sense because we're ... We, we can't spend money fast enough to service all of the demand
- 12:13 – 14:55
AI Makes the PM Role Harder, Not Easier
- ONOsvald Nitski
that we have.
- HSHarry Stebbings
Dude, do we just build 10X more products quicker? Like- Help me understand. Do we have smaller engine product teams? Do we just build much more than we ever used to? How do you think about that?
- ONOsvald Nitski
I think this paradigm makes the job of product management a lot harder because we're trying not to build 10X more product surface area. It makes things incredibly chaotic. We have moments in time where product surface area, uh, rapidly expands because people think, "Oh, I can make all these features really quickly. This is like, I could, uh, you know, like let me just like push these multi-thousand line PRs." Um, but we have, uh... we're constantly in this battle to try to simplify our product surface area and find the interactions and the workflows that are most scalable. So the trend that we see is we're, uh, as a, as a product team, constantly fighting to reduce surface area and simplify things. Um, and we also see a, a higher ratio of PMs to eng, uh, because engineering is less bottlenecked, so there's much, much more work to be done in, uh, like, understanding the, uh, workflows of users, the needs of users, and what products actually drive revenue the most becomes the bottleneck now to, uh, servicing more demand for us.
- HSHarry Stebbings
If we think about the kind of pre-AI era, how has what it takes to be a great PM changed for this new world?
- ONOsvald Nitski
There is two major changes. One is that you don't really need to learn as many like tools anymore. You know? You just have to be able to use, uh, uh, coding agents. Like a co- a couple tools will do everything you need, you know. Um, I don't, uh, like even, even Figma is, uh, we're moving away from it in favor of cloud design more and more. Um, so more, uh, you know, less, less tool diversity for us. Uh, and then the other is everyone needs to up-level a lot and think about business impact much more. I think that all work is starting to look like higher level, so the, the kind of like the minutia and the details get sorted out way faster. Um, and all the PMs at Mercor have to think way more about is what I'm focusing my time on the right thing, right? I can do things very quickly now. You know, it's like there's, I'll, you know, skill issues have almost gone away, so now it's all about, uh, judgment and am I doing what is going to drive the most business value.
- HSHarry Stebbings
Dude, I have to ask, you said there like a core job is retaining simplicity and deciding what to do versus what not to do. What did you do in product that with the benefit of hindsight you wish you hadn't done, and what did
- 14:55 – 22:42
The Biggest Product Mistake
- HSHarry Stebbings
you learn?
- ONOsvald Nitski
So one, uh, interesting thing that happened this year was, um, our annotation platform serves a lot of different workflows. And the demand for human data is so large and it's so heterogeneous that... and our delivery team is so good at, um, delivering projects and selling projects that we, um, supported, I think, too many workflows for human data projects, and we built a tool that was extremely flexible in supporting all sorts of different research experiments that customers might wanna do. So the, uh, shape of data has changed a lot since it started, um, with InstructGPT for, for gen AI, from supervised fine-tuning to preference ranking to all these environment type projects. There's a lot of multimodal projects that have totally different formats, and your annotation tool needs to support these and different workflows. And customers will ask for all sorts of stuff. We try to serve every ask. Um, we made a tool that's maximally flexible, has all sorts of da- we, we have like hundreds of different projects running on it. That's just chaos to manage. Um, and what we needed to do sooner was to put guardrails on the type of services that we support, uh, and work closer with our operations team to say like, "Hey, here's the best practices." You know, customers are gonna ask for everything. Like we can do it, but should we do it? If there's no enduring demand for certain workflows, maybe it's not worth the investment. So putting guardrails, narrowing down the services that we support was something we should have done a lot sooner, um, though we did it, uh, recently.
- HSHarry Stebbings
How do you determine enduring demand?
- ONOsvald Nitski
This is, uh, what makes Mercor a hypergrowth company is that we're incredibly tapped into the market and the ecosystem. It's really a judgment from leadership, I think. It's, i- i- it's, it's very hard to say kind of like what will data look like in a year or two, and the best way to figure it out is to stay in constant touch with, uh, leaders from a diverse set of labs, um, and constantly be validating hypotheses. Um, I, we, I think Brandon does it very well. I think our operations team does it very well, but ultimately, it's kind of like, uh, it's kind of a guess.
- HSHarry Stebbings
Which lab has the most advanced and sophisticated data team?
- ONOsvald Nitski
I can't speak too much to, uh, customer details, but, um-
- HSHarry Stebbings
[laughs]
- ONOsvald Nitski
... they're all, they're all great. They're all super good. Everyone is, everyone's sophisticated. Everyone blows me away in, in different ways.
- HSHarry Stebbings
That is such an unfair question. Uh...
- ONOsvald Nitski
[laughs]
- HSHarry Stebbings
Okay, I totally agree. The, the, the other question to ask is which has the worst team? No, I'm joking. [laughs]
- ONOsvald Nitski
[laughs]
- HSHarry Stebbings
Um, my, my, my question to you was you mentioned another element though, which actually didn't shock me, but I thought it was interesting, was the movement away from Figma. Can you talk to me about that? Because I hear more and more companies doing the same. As a product leader today, how do you think about that, and what was the thinking there?
- ONOsvald Nitski
The team do whatever is best for them, and this is a trend I've just observed amongst almost everybody is that Cloud design has done a great job. Uh, people really like using it. It's easy to use, and we've just had a natural movement towards it. Um, it's also a bit easier to, um, not have too many tools, not manage too many licenses, and because Cloud is like making all these other great, um, great features, uh, people just gravitate towards it and then it's, it's, you know, a bit less friction to have the procurement team issue licenses for Figma for every single person.
- HSHarry Stebbings
We were talking about the ROI earlier for enterprises, and we're seeing Microsoft set up a services department. We're obviously seeing Palantir, you know, skyrocket, and services becoming an increasing part of everyone's business. Is that the future of AI enterprise deployment, and how do you think about the incredible rise of services in deployment?
- ONOsvald Nitski
Yeah, so I, I have a bit of a hot take here. I think it's the future for the short term. As the knowledge of how to use AI gets disseminated throughout industry, we have basically a concentration of a bunch of people in San Francisco who really know how to deploy agents, eval agents, uh, be AI first, um, in engineering and in, in other areas, and that knowledge just isn't out there yet. And eventually it will be, and maybe you won't need, at that point, teams to, uh, go and set things up, set up AI agents for every enterprise, and it'll become more of like a, a job function, uh, similar to software engineering.
- HSHarry Stebbings
And so in the short term, it enables deployment. In the long term, products become more and more sophisticated that they're able to do it themselves. Because Mattan from Foundry said to me, "You know what? Fuck this. Services, they're just an excuse for crap product."
- ONOsvald Nitski
I think that it's a knowledge dissemination problem, so I think the, uh, that, that's one way to look at it. The other way is why not hire someone to just do this agent deployment at your own company? Um, and I just don't think the skill is out there yet. I don't think there's enough... I don't think the talent, uh, is available for every enterprise to have their own expertise in it at this point in time. Um, but that'll change, uh, over, over the long run. This is, I think, like a, a, you know, maybe a decade-long change.
- HSHarry Stebbings
Question.
- ONOsvald Nitski
Yeah.
- HSHarry Stebbings
Do good engineers really wanna be FDs, though?
- ONOsvald Nitski
[laughs] Uh, I think good eng- There are a lot of different types of good engineers. There's a lot of things, a lot of ways to be a good engineer, and one way to be a good engineer is being a great communicator and cutting through to the source of a problem and simplifying. And I think that those engineers are great fits for FDs, and I think that those engineers are also great fits to eventually become founders, and I think that that is a different profile of person, um, who's incredibly valuable. And that's what a lot of people are looking for when they're looking for FDs. Um, and it's also, like, a profile that we look for generally, which is why we have so many, uh, alumni go off and start, uh, companies.
- HSHarry Stebbings
Do you like that? I spoke to Brandon about this, but i- is it a good thing to have the Mercor Mafia? Because you also wanna retain talent.
- ONOsvald Nitski
Proud that of the people I work closest with on my teams, I've only had attrition to founding, and we've had quite a bit of it. It's a lot better to lose someone to starting a company than to, uh, you know, taking another job. It's interesting from a personal level because I like these people. I wish the best for them. I really enjoy seeing it. Um, it is tough though. It makes the job of management a lot harder because it, you, we just have so many high agency people who are very ambitious, and, uh, it, it's difficult, but I like it and I'd rather be in an environment like this than one where everyone's like all, you know, soft and, you know, "Oh, I don't wanna work."
- HSHarry Stebbings
Oh, no, I'm j- [laughs]
- ONOsvald Nitski
[laughs]
- HSHarry Stebbings
No wonder you left Europe.
- ONOsvald Nitski
[laughs]
- HSHarry Stebbings
Um, how has hiring changed in a post-AI new world? When you look at the people that you add to your team today, especially in product, what do you ask today or look for today that you didn't before?
- ONOsvald Nitski
I think touching on the earlier point of everybody needing to up-level and think closer to business impact, we've biased towards more senior hires who are better at understanding what drives the business forward, finding kind of... Like,
- 22:42 – 28:28
Why RL Environments Are the Fastest-Growing Data Type Right Now
- ONOsvald Nitski
really grokking how we operate, how we, how we make more revenue, how we deliver better services to our customers, how we keep our customers happy. I find that more senior candidates just get that a lot faster, and like I said, all of these, like, uh, kind of like tool... Like, can you use the tool, can you do all these other kind of, like, more, more junior things are becoming less relevant. So the hiring for us has biased towards more, more senior candidates.
- HSHarry Stebbings
Do you worry that you're just falling for the kind of classic, I'm so sorry to be, like, the fast growth founder mode, which is, like, your VCs come in and say, "Oh, you need to hire this person from Facebook" and, you know, you get the seasoned operator who fits exactly that rubric, and it never works. It never works.
- ONOsvald Nitski
[laughs] We're not quite doing, you know... Uh, seasoned here is a spectrum, right? We're not, I'm not saying, um, we're, we're hiring people who have, uh, you know, are in, like, ex- formerly in executive positions. W- we are treating everything as an executive search where we wanna find someone who's at the sweet spot. They're still hungry. They've done the job that we want them to do for a few years, um, and they're right in kind of, like, h- really hitting their prime. So, um, that's, uh, and-
- HSHarry Stebbings
When do you think people hit their prime?
- ONOsvald Nitski
I think, uh, 25 to 35.
- HSHarry Stebbings
Ooh, I just turned 30.
- ONOsvald Nitski
[laughs]
- HSHarry Stebbings
I'm bang in the middle. Perfect.
- ONOsvald Nitski
Good timing for you.
- HSHarry Stebbings
Perfect timing for me.
- ONOsvald Nitski
Yeah, yeah.
- HSHarry Stebbings
Okay. In terms of, like, the questions, what we look for in the take-home assignments, has that changed?
- ONOsvald Nitski
I... We've moved away from take-home assignments. We do one take-home assignment which is like, "Can you just, like, you know, use an agent to go... You're on your own for a bit of time. Go use an agent, you know, give, produce this artifact for me and we'll look at it." Do that once, you know that the person's AI fluent. Uh, and then we move towards a lot of whiteboarding, uh, because we wanna avoid... Like, we, we'll do one round where we know, where we find out if the person is ... just familiar with AI tools
- HSHarry Stebbings
Don't laugh. Okay, so cool, we do that. I'm familiar with AI tools, and now you're like, "Come into my room. We've got a whiteboard."
- ONOsvald Nitski
[laughs]
- HSHarry Stebbings
Well, what, what do you want... What, what are we gonna do? What do you wanna see? What, what would impress you?
- ONOsvald Nitski
We care a lot about being able to set up good experiments and understanding statistics, having good judgment, and then systems design as well. The reason is these are just skills that are so easy to, um, kinda, like, BS.
- HSHarry Stebbings
I'm so sorry. I'm so sorry to interrupt you. Good experiments and systems design-
- ONOsvald Nitski
Mm-hmm
- HSHarry Stebbings
... it feels quite wordy. What does that actually mean?
- ONOsvald Nitski
We, uh, we ask people... Well, I don't wanna give away too much about our interview process, but there are... We need to run a lot of experiments, uh, as a product team. We need to make sure that our, um, our team knows how to run a good experiment that actually reveals information and isn't just totally, like, fudged. And with AI tools, it's very easy to offload a lot of thinking and a lot of judgment. We wanna make sure that people still have the ability to have good judgment and know what they're doing and not just, like, regurgitate what comes out of, of Claude.
- HSHarry Stebbings
That's so interesting. I completely agree with you. I have it with my team, which is like we do scripts for, for content, for reels, for, uh... You know, I do all questions myself. I would never use AI, and I'm very concerned about it, 'cause you lose the muscle to me. Can I ask you, how do you retain thinking, thought, creativity when so many people are so fricking hooked already?
- ONOsvald Nitski
I think it's kind... I tell my team it's kind of like phones. You know? They kind of fry your brain, and they turn it into goop. But I love... I do a lot of stuff on my phone. Like, I use my phone all the time. Uh, you just have to learn personally where that boundary is of, like, what's... when is a good time to scroll through reels and when's a bad time, you know? Um, in a meeting, try not to scroll through it. For work, um, that boundary, I think, is between kind of, like, the judgment and decision-making and the execution, right? So I want, very careful never to delegate judgment or decision-making, um, to models because it's, it's... It'll make you think that it's doing the right thing, but you have to be paranoid with them still, right? You still have to, like, double-check everything. Um, and that's what I, I, I tell my team is that, like, "Don't delegate your decision-making, like, your actual job to a model, because you're gonna, you're gonna lose that ability, and then you're gonna get psychosis."
- HSHarry Stebbings
Totally agree with that. When you look at the experiments that you've run, does the data correlate to the outcome? Like, I often think in investing, sometimes I do no work and no diligence, and I make loads of money. [laughs] And sometimes I do lots, and it, I make terrible investments that lose all the money. Do the inputs correlate to the outputs?
- ONOsvald Nitski
It varies. You know, that's, uh, uh... It varies because we run a lot of experiments. Um, but, uh, sometimes they do, sometimes they don't. We wanna get more, um, that actually, uh, show good results and move the business forward, and that's really the job of the team is to find the right experiments to run and, and make the narrative around, you know, this, "Hey, these, these changes to, to our product have, have impacted the business in a positive way." Um, that's, that's a lot of the core job right now, so, you know, it's, it's week to week, month to month. We get different, um, different results, but we try to trend in the right direction over time, and, and people start to learn, um, learn the dynamics of the product, learn the dynamics of, like, the, the users better and better to, um, improve over time.
- HSHarry Stebbings
When you think about, like, product and eng and running experiments, like you mentioned there, and running good experiments, how do you structure the teams today, and what does that, like,
- 28:28 – 33:54
How Mercor's Product Teams Are Structured
- HSHarry Stebbings
meeting look like?
- ONOsvald Nitski
We have, um, a few different groups that do experimentation. So we have two major product areas where this is most relevant, our marketplace, which matches experts to jobs, and our annotation and eval platform, which is where experts log in to, um, do annotation, um, for eval or training data sets, where our operations team also logs in to run those, uh, projects, and our customers will log in to see their data and run evals. So annotation platform we call Studio. Marketplace, just call the Marketplace. Um, these two groups, um, th- they, they're kind of, like, self-contained in trying to do, um... to, to make their individual, like, product offering better. And we have two modes, main modes of engagement within Human Data. Talent-only, which is when we just send experts to our customers, and they'll, they'll run the project. So this is like a, a lab needs a doctor, a lawyer, or whatever, and they're like, "We're, we're just gonna use them," and like, "You know, thanks for f- thanks for finding the best person for the job. You'll need to pay them, performance manage them, but, like, we'll do the... we'll, we'll run the project." And then a managed service project where we give our customers data. So for the talent-only model, we just use the marketplace. For the managed service, we use the marketplace to send people to our annotation platform, and then we'll give them... we'll run the project and give them the whole data set.
- HSHarry Stebbings
Totally get... Are they two separate product teams?
- ONOsvald Nitski
They are two separate product teams.
- HSHarry Stebbings
How big are the product teams?
- ONOsvald Nitski
Around two to three per, um, per product area, uh, with, uh, also data scientists and a design team, uh, data scientists dedicated to each and a design team that flexes between them of, uh, just a few, yeah.
- HSHarry Stebbings
So you have, like, pods of, like, four or five?
- ONOsvald Nitski
That's fair, yeah.
- HSHarry Stebbings
Got you, totally. Okay. That makes absolute sense. Will those ratios change over time, do you think, between PMs, eng, design? Or will that stay the same?
- ONOsvald Nitski
I think that the ratio of PM to eng will change over time to have fewer engineers per PM as engineering, uh, velocity increases with co- uh, better, uh, coding agents, and we will be bottlenecked by understanding Business needs, user needs, um, and that's more of a PM job. We need to be very careful as a hypergrowth company to grow the teams in lockstep, um, because as the headcounts increase, you know, like more than 10X in the last year, we just, uh, wanna be careful not to grow one faster than the other. The trend will be to a higher PM-to-eng ratio, though.
- HSHarry Stebbings
So when we talk about the, the good experiments and, and making sure that we're running a really tight process, what does that look like in terms of the meetings? You have a weekly product team meeting? Like, what is the right way to approach cadence of product team meetings and how to run them today?
- ONOsvald Nitski
We break it down into, uh ... So within these product areas, we'll have like a whole, whole PA, like weekly, and it's product and eng and a lot of other stakeholders as well. And this one is just like everyone, you know, kind of like, a k- ... They're ... It's broken out into pods. So as I mentioned, within that product area, there might be like a, let's say, three product managers. They'll all have like a pod of these parts of the product that are ... th- we, we can naturally kind of like segment, uh, work into. Our marketplace, for example, has expert-facing side and a hiring manager facing side. These are naturally two distinct pods. Um, there are some other, uh, uh, kind of, um, pods within here as well, like, uh, managing the expert experience, making sure that everyone has great customer support. There's never any issues with, with any, um, you know, with working for Mercor. Um, each of these pods will do their own sprint planning. They'll come together in the weekly kind of like product area meeting. Um, and we try to keep it efficient, but maintain like a lot of visibility between the pods 'cause they all need to have their roadmaps well aligned. Um, yeah. But we need to have weekly, uh, meetings to maintain accountability, right? So, uh, do them on Friday a bit later in the day, make sure no one's, uh, leaving early on the weekend.
- HSHarry Stebbings
Love it. Um, w- what do you not do in your product meetings that you should do to make them better?
- ONOsvald Nitski
It varies by, by product area, so the challenges in like the marketplace versus like the annotation platform are a bit different. Um, the main challenge as we grow quickly is having the right amount of communication and feedback from other teams. So like our marketplace and our studio team need to, um, get information from each other, right? There's cases where like something's wrong in one, and it's affect- it's, it's popping up in the other. Um, something's wrong with one product, and it's affecting like the expert experience when they're like on the other one somehow. Uh, and that communication just like the, the ... Because the headcount and the team's grown so quickly, like the communication channels like just explode very quickly. So we need to do more kind of like cross-product area, uh, collaboration. Keeping it efficient is just really hard as the team grows because we're, um, you know, the nodes just keep moving around, and there's more of them.
- HSHarry Stebbings
What has been the secret to scaling supply on the marketplace side so efficiently? Like, that's fucking hard. How, how, how have
- 33:54 – 38:04
The Three Secrets to Scaling Supply on the Marketplace
- HSHarry Stebbings
you guys done that so well?
- ONOsvald Nitski
I'd probably put it down to, um, three things. Um, the first one is a great expert experience. So, uh, experts get paid on time. They get paid well, uh, transparently. Um, the ... Everybody involved in what the expert experience is cares deeply about, um, whether or not, like whether or not they're having any challenges and whether or not the work is, um, dignified and well-paid and fairly paid. And that is a requirement for a great referrals program because nobody's gonna refer their friends to, uh, or you know, their colleagues to some kind of job that's like, that sucks, right? So everybody caring about expert experience drives a great referral program and additionally a great sourcing team that's able to find people in every corner of the world with very specific skills, um, helps us fill the gaps when, uh, you know, we have spiky demand for a specific skill set.
- HSHarry Stebbings
Are people as shortsighted as just being wanting to be paid the most? I've heard that Mercor pays the most. Is that a secret?
- ONOsvald Nitski
It's, it's not ... I wouldn't say it's like, you know, shortsightedness because we want to retain the top experts as well, right? So if you get paid a lot on like one project, and it's like, you know, there's like some kind of like ... Uh, I, I know there are a lot of other, um, uh, competitors in the space who will do some crazy like bonus payouts and stuff and sh- for short-term sprints. Um, that's not, that doesn't get you to come back as much as a great experience with, uh, a lot of work, um, visibility into like what future work is coming up, the feeling of like, "I'm growing my skill set. I have, um, the ability to s- pick between a few different jobs. Um, I ha- I'm doing interesting work. I have great communications," right, from the people running the project. It's really hard to sign up for online work, and then you just like have, get hit with this like 100-page instruction document. It's a very foreign kind of job. That's part of the experience as well. And get- knowing that you're gonna get paid highly for a long time for something that you can do for a long time is what keeps people, um, interested.
- HSHarry Stebbings
Have you seen your margin improve over time, or is it one where actually margin's relatively fixed given the complexity?
- ONOsvald Nitski
So, so margins are an interesting, uh, thing in this business. We try to think about as a product team, how do we deliver the best value for our customers? And that is independent of how do we pro- how do we price the project. So there are cases where you could have automatic quality control and synthetic data improvements to make the delivery better. There are paces, uh, situations where you could, you know, think about the staffing on the project to, to change the, the cost of, of the service. All of that, like we, as, as a product team, we wanna make sure that we could deliver The best value to our customers, um, and we can have the best experience for our experts. Margins are decided after the fact based on, you know, consideration of, of, of costs and, you know, now for a lot of these projects, it's an, the costs are driven from e- equally from paying experts and, um, LLM spend on things like synthetic data and automatic quality control.
- HSHarry Stebbings
Does the, "It's not revenue, it's not revenue," shouting from the crowds throwing peanuts, does that annoy you? And is there anything there that hasn't been said that you think people are just, like, not getting?
- ONOsvald Nitski
Um, it doesn't annoy me, no, 'cause, uh, you know, we end every week with, like, millions more in the bank, right? So it's, it's, it's funny how you can have... I, I've been at other companies where I've seen, you know, interesting, uh, financial engineering and accounting and, you know, people can have all these different metrics, but we end every week with so much more money in the bank. Like, the business is, is very healthy, and we can't, we can't spend money fast enough. So what people, you know, wanna, uh, call it is, you know, up to them, but, like, the, the cash
- 38:04 – 43:47
Mercor Has High Revenue Concentration
- ONOsvald Nitski
flow is insane.
- HSHarry Stebbings
Does it matter that you have such high revenue concentration? You know, the frontier model providers are your biggest customers by far. Some would say, "Oof, that's a lot of concentration." How do you think about that?
- ONOsvald Nitski
So I can answer this from kind of like a how it affects, uh, the product team.
- HSHarry Stebbings
Yeah.
- ONOsvald Nitski
We would love to move, uh, like, our biggest challenge is moving down market so that every single enterprise can efficiently run human data projects for eval and training, and that'll diversify our revenue for sure, because there's many more enterprises than there are labs, and that's a harder product to build. And that's the direction that we are taking, uh, taking our products, taking the company is to be able to self-serve, run these projects very efficiently, have, like, AI project managers so that it's a lot easier to do this work for smaller customers. 'Cause running a human data project for a lab is incredibly hard. It's a white glove service that requires a lot of people on the operations team. As we make that more efficient with better products, better processes, we can do smaller projects that are more heterogeneous for more customers. Uh, it's the direction we have been heading, which has reduced concentration, um, and it's the direction that we'll continue to head as, um, every enterprise begins to have, uh, human data work for their proprietary use cases.
- HSHarry Stebbings
What's so hard about it? Making it really simple? Explaining it? What, what is the challenge with not dumbing down, but democratizing?
- ONOsvald Nitski
Running a human data project is just hard. Um, there's, uh, so much information that needs to be transmitted from the customers, the end users of our customers to experts, and all the edge cases matter, right? So people will try to write a guideline that says, like, "Here's how you, here's how you make a data point," but the experts will have, like, some edge case that gets bubbled up and, like, y- what you do on that edge case matters a lot. So the process of making a human data project is basically, like, continually surfacing these edge cases, which requires insanely fast alignment between customers, maybe their customers, maybe other experts in the field, and the experts who are doing the annotation. And it also requires a huge amount of paranoia from the operations team to make sure that every data point is perfect, it fits whatever guidelines are, it, h- the customers have, and the projects are running on time, all the bottlenecks are removed. Um, it's just an operationally intense process because it necessarily deals with, um, edge cases and things that haven't seen before and are outside of model capabilities. The data types also change very frequently, so we're, we've moved from supervised fine-tuning to preference ranking to, uh, rubric-based, um, annotation to now RL environments across a whole bunch of different modalities. It's just there's a lot of complexity within each project and then between projects. Um, so I would, I would boil it down to those two things of, like, the need for paranoia and the need for very crisp communication that make it challenging.
- HSHarry Stebbings
What data type is not hugely in demand today that you think will be hugely in demand next year?
- ONOsvald Nitski
The data type that's growing the fastest for us is environments. People, you know, you might have seen a lot about these RL environments on, on Twitter. It's kind of like a, you know, hype term. Um, every company kinda, like, has a different definition for it. Um, but we, um, are, are certainly the leader, um, in the category and view it as basically these, like, simulations of apps that you might want your agent to use. Um, and also a s- a rich start state, which we call, like, the world that is basically representative of all the data you might have on your machine, like your laptop. And then we have tasks that train agents how to use those tools to accomplish something that's useful. It's a bit of a, it's, it's a bit of a complicated annotation process because the agent has to, like, interact with this simulated world. We have to make that start state, which can be hundreds of files, thousands of files. Um, and the shift here is that the data that the models are now, the agents are being evaled and trained on looks a lot closer to what they see in deployment, right? So if you wanna learn how to use something like Salesforce, you need a pretty high fidelity mock that acts exactly like Salesforce in your eval and training, and it's complicated to get this set up. Just like years ago, preference ranking was really hard to get set up. Uh, SFT was really hard to get set up when instruction, uh, when InstructGPT first came out. So this is the frontier right now. Um, labs are figuring out, Neo Labs are figuring it out. Eventually, it'll get so smooth that enterprises can do it too.
- HSHarry Stebbings
Are labs price sensitive on data acquisition?
- ONOsvald Nitski
By data acquisition, um, you mean-
- HSHarry Stebbings
Well, when they, but when they, when they go on a project with you, uh, are they price sensitive? Like, are they haggling going, "Oh, well, you know, Edwin at Surge gave me a 10% discount. Can I have that?" Or are they like, "Just give me the fucking data"?
- ONOsvald Nitski
Well, there's always the, you know, aspect of negotiation and the procurement team trying to get a better deal. Um, but we're, uh, we've chosen a great business where our work directly affects the business outcomes of our customers, right? So we, we have a great setup where if you're making an eval set, like in your lab, you're evaluating something that your customers want to do. If you could just do it better, right, you would make more revenue. If we're, if they're buying a training set, they're now hill climbing that eval set that they've said, you know, th- represents what their customers wanna do. So as long as, like, the amount of money they're spending on data is less than the revenue that they're gonna get,
- 43:47 – 51:02
Why Data Projects for Enterprises Are So Operationally Intense
- ONOsvald Nitski
um, they're happy to crank the lever. Like, people wanna crank it harder and harder because spend on Mercor directly translates to h- more revenue for our customers.
- HSHarry Stebbings
Do you think we'll have a unbundled data provider world? You know, I, I'm a venture investor, and I, I see so many people who are just like, "Oh, we're like, we're like Mercor, but for like, you know, uh, domestic robotics" And you're like, "Okay, cool. Good. Okay, I get it." But do you think we will see this kind of specialized data provider world where niches have thousands of players?
- ONOsvald Nitski
To an extent, we're already in this world. Um, I wouldn't, uh, it, it, it's not that successful though for the small players always. So how I would describe it is we're facing what looks like a cottage industry of founders doing annotation themselves, right? So you have all of these small startups where, um, as the skill bar for annotation, uh, gets higher and higher as models get better, you have startups where the founders are actually just making the data, right? And labs love this because it's just, like, totally, uh, mispriced, you know? They get, like, uh, someone raises a bunch of money, um, they have loads of cash to blow, and they're, they go to these labs and they're like, "I n- I need to," like, "I need to get your business." Like, "Please let me work for you." And then they're, they're smart people. They're f- they're founders. They're formerly, like, great technical employees. Um, but they're running the projects themselves. They're doing the annotation themselves, and this is just like VC subsidized work that labs love. The problem is scaling it beyond a few data points or what, what one founder or full-time employees can do. Um, and this is the position that we're in, is we're having to compete against basically founder-led annotation, where so- some of them are even running it as cash flow businesses, and they're just, like, taking the profits home themselves. It doesn't scale though, and vendors are, our customers know this, that it won't scale when you wanna 10X the throughput, 10X the amount of projects. Um, but it is indicative of the direction the field's heading in, in that, um, we need higher skilled experts. We need the best people in the world to be doing this annotation.
- HSHarry Stebbings
Don't laugh. I'm, I'm a, I have a bit of an ego, and so I like to feel like a special snowflake. Um, and what I mean by that is I would be like, "Oh, when Matter or OpenAI or you name your large company is buying data from multiple people, it feels like you're being promiscuous and cheating on me." Do you mind, and do you monitor budget and percent of budget that gets spent with you versus another provider?
- ONOsvald Nitski
Of course, we do a lot of competitive intelligence. Um, and, uh, our customers like us, so, you know, we, uh, uh, they'll often share, uh, information with us. But everybody just wants models to get better, right? So we're happy for, uh, to have this kind of competitive pressure that tells us, like, where to go. If someone else is able to do something better than us, um, we'd love to hear about it and then do it better than them, right? It's, it's healthy to have, um, you know, uh, vendor bake-offs. It pushes us to make our services better. Um, we do stay on top of it because we want to p- deliver better services to our customers. We wanna know who's doing better than us, and then we wanna, uh, surpass them. So, uh, it's a totally healthy thing to happen as long as Mercor is winning.
- HSHarry Stebbings
I'm-- You said models getting better there. We said frontier earlier.
- ONOsvald Nitski
Yeah.
- HSHarry Stebbings
I'm an investor in Lagora, and everyone's like, "No, your real competition is, is actually Anthropic." And I'm like, if, if Anthropic go after legal and winning Cooley and Goodwin, something's gone very wrong with the world, 'cause they should be solving cancer and climate change. To what extent am I right, and how do I balance between Anthropic are coming for Lagora and Figma, and Anthropic's also working on the frontier problems that humanity faces today?
- ONOsvald Nitski
I would look to precedents for, from other big tech companies who've had a lot of different efforts, like Google, um, Microsoft, who, um, you know, coincidentally also try to, uh, solve climate change and cancer. Um, but it's not their main, uh, business. Um, and they have their hands in, like, a lot of different areas. Um, but competitors still emerge, so you, you've seen, like, you know... You remember Google Plus, right?
- HSHarry Stebbings
Yeah.
- ONOsvald Nitski
Um, that, that didn't go anywhere, right? It probably, maybe it freaked some people out when it happened. You probably remember Threads. Um, I don't know the current state of, of Threads. Um, but, uh, the, the-
- HSHarry Stebbings
Apparently 400 million users according to their marketing team.
- ONOsvald Nitski
[laughs] That's very interesting. Um-
- HSHarry Stebbings
[laughs]
- ONOsvald Nitski
I won't, I won't [laughs] I won't comment too much on, on that because I-
- HSHarry Stebbings
Oh, fascinating. I'd love to see the engagement. [laughs]
- ONOsvald Nitski
[laughs] I genuinely don't know anything about this. Um, uh, but yeah. So it's, uh, in, in, I think if you look to p- uh, precedents here, uh, large companies often try to, you know, make new bets, diversify, but they lose to companies that have intense focus on their market. So we'll see how it plays out. Um, but I would, I would wonder if there's anything to learn from, uh, you know, history with Google and Microsoft, um, uh, having, having many business units, many efforts, um, but a core business that has driven all of their revenue.
- HSHarry Stebbings
You know, I, I, I love Brendan. I remember texting him when there was the hack. And it's, it's tough when there's a hack 'cause you're like I don't know what to say, but, like, I'm here for you. You know, and thumbs up. And I felt like such a VC 'cause you're like, "I'm here for you. Good luck." [laughs] Fuck all help that is. Um, my question to you, how did that change your mindset and approach to product? It, it's a really hard thing to go through. I remember you were under intense pressure and stress, and I, I seriously am sorry for that 'cause it's horrible to go through. Um, how did it change your product mindset?
- ONOsvald Nitski
I'm not an expert in security. Uh, but we hired a lot of experts in security, and I listened to them, and that's, that's the main, uh, change is just larger investment and learning from, uh, the experts that we've brought in-house.
- HSHarry Stebbings
Are we entering a golden age for cyber? And what I mean by that is we're seeing a huge amount of, uh, AI-generated code, which in a lot of cases has holes. Um, but we're seeing a Lovable and a Replit and a you-name-it produce a huge amount of, uh, output. Are the threats going to increase much more significantly than we're anticipating?
- ONOsvald Nitski
Uh, most likely, yes. Where we see it the most is it, it, it's an interesting data type because it's competitive, and you can have these AlphaGo type situations for, for cyber offense and defense, where you can have, uh, uncapped rewards and performance and the, the field's constantly moving. So we love this kind of stuff because it's like a, it's like a game for, from, like, a data perspective. Um, and we see very f- rapidly increasing demand for, um, cyber defensive capabilities via data and very interesting data types. And this is an example of something where sufficiency-
- HSHarry Stebbings
Wait, wait. Can you help me understand? What, what data types do people want around security that they maybe didn't want before there was
- 51:02 – 52:15
Why Cybersecurity Data Will Never Hit the 90% Sufficiency Ceiling
- HSHarry Stebbings
this explosion in demand?
- ONOsvald Nitski
I have to be careful not to reveal too much about customer, uh, work. The category is growing very quickly, and the nature of a lot of security work is that it's, it's adversarial, right? So it's not this sufficiency style work like update a CRM and, and then you're good. It's, there's a constant ba- uh, cat and mouse game between, like, the offensive capabilities and the defensive capabilities, which, um, you know, to our point earlier about, like, the 90% of enterprise workflows that can already be completed, like, there's never gonna be that 90% for security because the goalposts are always going to move. Um, so most cyber as a category is growing, and the nature of the data types is it's, um, much more kind of like uncapped, evolving, um, adversarial in terms of the, where the goalposts are.
- HSHarry Stebbings
Can you help me out here? I... You're, you're, uh, b- Estonian by kind of heritage.
- ONOsvald Nitski
Yeah.
- HSHarry Stebbings
Um, I say to European founders, "SF is the worst place to start a company. It is impossible to acquire talent. It is impossible to afford it. And then it's impos- impossible to retain it." Is the talent war in SF as brutal
- 52:15 – 54:15
Hiring in SF: Brutal Talent War & What Mercor Looks For
- HSHarry Stebbings
as it seems?
- ONOsvald Nitski
Yeah, it's pretty brutal. Um, it is, it is very difficult to hire. It is difficult to retain. It's difficult. I think it's harder than before, but it's easy when you're on a rocket ship, right? It's always easy. Well, like, when you're on a rocket ship to, to get someone is h- it's hard to make the right decisions about who you wanna hire. Um, but yeah, I would-
- HSHarry Stebbings
When you made a bad hire, what did you not see that you wish you'd seen?
- ONOsvald Nitski
It's really hard to assess agency and ownership, uh, in the interview process.
- HSHarry Stebbings
I am super fricking talented. I'm super talented. I'm a bit of an asshole. I'm not, like, a total asshole, but I'm a bit of a douche. Are you okay with that?
- ONOsvald Nitski
If you're super talented, yeah. Um, we're, uh, yeah, I mean, we're... The, the company culture here is of a high agency, high performance, high ownership. Personalities can change. You can learn how to work with people, uh, better. And, um, but, but we, we care about, like, growth, and we care about, like, we, we wanna hire people who give a shit. That's a lot harder to coach into someone than, you know, uh, smoothing it out with, with your colleagues, getting some, you know, making sure that we have happy hours, people all get along. Like, that k- that's easy to work out. You know, like, you got, you can have a couple assholes. You h- they get drinks together a few times, and then you, you smooth it out. It's really hard to make someone give a shit.
- HSHarry Stebbings
Yeah. Also, if you hire multiple assholes, they can just hang out together. Um, fine. That's, that's a group of assholes.
- ONOsvald Nitski
[laughs] We don't, we don't hire a lot of assholes. Like, my, my, my- [laughs]
- HSHarry Stebbings
Uh, no, no, I, I completely... Also, like, like, happy hours, like, really?
- ONOsvald Nitski
We had a great offsite just recently actually with our annotation team. We went to Tofino in, in Canada. Um, uh, it's, it's on the west coast of Canada. It's the only place you can surf, and everyone did surfing lessons. We went to a floating sauna, and it was a great time. I thought it was actually great for the team, and it was a great use of, uh, of, of money, and everybody loved it. And I think that doing these, like, outdoor activities where people are being active
- 54:15 – 1:02:32
Quick-Fire Round
- ONOsvald Nitski
is, is good.
- HSHarry Stebbings
Are you ready for a quick-fire round, dude?
- ONOsvald Nitski
Sure, yeah.
- HSHarry Stebbings
Uh, what have you changed your mind on most in the last 12 months?
- ONOsvald Nitski
Honestly, I think it's probably the environment, uh, RL environment market because when we were starting it off last year, it was so complicated to do these deliveries, and it was so hard, um, to get it to work that I just thought it wasn't gonna work out. I thought it wasn't gonna scale, but then it did. Um, so I was like, I was pretty surprised.
- HSHarry Stebbings
What changed?
- ONOsvald Nitski
Uh, the demand was very high, and we just, we got it to work, right? We just had to try, like, a lot of different things to get environments to actually improve model performance. Um, so we just kept going at it, and it ended up working.
- HSHarry Stebbings
I'm your little brother, and I'm studying computer science at university today. You sit me down and say, "Little brother, you should know this." What, what should I know?
- ONOsvald Nitski
Get a real internship as soon as possible because whatever you learn in school is probably gonna be, uh, outdated quickly.
- HSHarry Stebbings
Interesting. Where should I get a real internship? I know that sounds stupid, but, like, should I start my own company? Should I join a fast-growing company? Should I join a super established company where there's, you know, adults in the room, so to speak?
- ONOsvald Nitski
Maybe I'm biased, but join a fast-growing company in San Francisco. Um, doesn't need to have adults in the room, but somewhere on the frontier that's indicative of where the field is going. A bit larger than, you know, 10 people, not super early, uh, just to kind of, like, filter out the companies that might not go anywhere.
- HSHarry Stebbings
Would you say that you're too late for me?
- ONOsvald Nitski
No. No, we still act like a startup.
- HSHarry Stebbings
How many people do you have?
- ONOsvald Nitski
Maybe 500. It's a cult- It's, uh, we're- culturally, we're a startup. We- we're paranoid, we're in office all the time, we're fast-moving. We wanna hold onto that as long as possible.
- HSHarry Stebbings
[laughs]
- ONOsvald Nitski
[laughs]
- HSHarry Stebbings
I love it. That's amazing. Uh, totally. Uh, absolutely.
- ONOsvald Nitski
[laughs]
- HSHarry Stebbings
Yes. Uh, [laughs] uh, which competitor do you most respect and why them?
- ONOsvald Nitski
I don't think about competitors too much. They're all kind of, um, even in that they're all behind Mercor. It's a bit of a non-answer, but, uh, we, we really try not to think about them as much as we try to think about our customers. So I respect our customers a lot. I love the work that they're doing. Um, we stay on top of what competitors are doing, but every time I look at one of their websites, they're just doing something we did, like, a week or a month ago. You know, they write a- we write a blog, someone else writes a blog, like, a week later that's the exact same thing. We make an update to our website, someone else makes an update to their website [laughs] that's the exact same thing. Um, so we- I spend a lot more time-
- HSHarry Stebbings
Would you say that about Surge?
- ONOsvald Nitski
It's, it's happened before. They're, they're a bit out there. We honestly... Like, I don't spend that much time thinking about them because I spend more time thinking about customers. We've seen it. They're, they're a bit out there in, in that they, they don't copy us as much, um, and they do seem a bit different from others in the field. Hard to say why. They're very secretive.
- HSHarry Stebbings
Yeah. [laughs] Yeah, you kidding me? Um, yes, absolutely. Um, I totally get that. Can you please paint the bull case for how Mercor is a $200 billion company?
- ONOsvald Nitski
It looks like, um... We, we, we're, we sell, uh, services. We have- We're basically, like, a tech-enabled services company. Our services are incredibly valuable in driving, um, you know, revenue gains for our customers, um, primarily through better model capabilities. Um, evals and training data are the primary bottleneck to model performance right now. If every enterprise needs to have specialized proprietary models, even if the capabilities start to saturate, the evals serve as the PRD for kind of, like, exactly what you want, but also the optimization objective for better performance. As long as more and more, uh, as long as better models are valuable to the economy, there will be demand for eval sets and training sets. If we can make that process faster and faster, we can serve a growing demand for, uh, human data for eval and training, and then we also have, uh, a growing agent deployment enterprise, um, arm as well.
- HSHarry Stebbings
What line of revenue do you not have today that you think will be very significant in three years' time?
- ONOsvald Nitski
I think that real world, like, physical, uh, data is going to grow significantly, um, over the next three years. Uh, robotics is, robotics is, uh, a, an interesting area for us. Um, the data market for robotics is nascent relative to gen AI, relative to, you know, like, autonomous vehicles, um, as well. Uh, and we think that's gonna grow a lot.
- HSHarry Stebbings
Do you scale supply ahead of demand?
- ONOsvald Nitski
We, uh, at times, uh, retain exceptional talent to do work that might be valuable in the future. Um, and we can do, like, off-the-shelf data creation, um, to basically, like, you know, make use of supply when demand is, is low and then, um, and then resell that data later. Um, in that case, we do. Otherwise, we don't.
- HSHarry Stebbings
What is the best piece of advice you've ever been given?
Episode duration: 1:02:42
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