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Rob Go: The Ultimate Guide to Raising a Venture Fund | E1029

Rob Go is a co-founder and Partner at NextView, one of the leading seed firms of the last decade with a portfolio including Attentive, Devoted Health, Whoop, and Grove Collaborative. Prior to co-founding NextView, Rob was an investor at Spark Capital and held product and product marketing roles at Ebay. He began his career as a consultant at The Parthenon Group. -------------------------------- In Today’s Episode with Rob Go We Discuss: 1. Entry into the World of Venture: How a cold call from a VC firm led to Rob entering the world of venture? Why does Rob believe venture is a young person’s game? What does Rob know now that he wishes he had known when started in venture? 2. Preparing Docs for a Fundraise: What docs should fund managers have ready before they start the raise? How should they structure their data room? Where do the majority of LPs spend their time, document-wise? What are the single biggest mistakes emerging managers make preparing docs for a raise? 3. Meeting Your First LPs: What is the best way for emerging managers to meet LPs for the first time? Should they send the deck before or after the meeting? What questions should emerging managers ask to qualify LPs in or out of a meeting? What are some clear early signs that a first meeting went well? 4. Closing LPs: The Tips and Tricks: How important is it for a fund to have an anchor? How much of a fund should the anchor be? Are there different qualities of anchor LPs? Should managers ever sell part of their GP or give an LP part of the carry? What can managers do to enforce a sense of urgency to get LPs over the line? What are signs that an LP will not invest in the fund without rejecting you yet? Should emerging managers impose a minimum check size on new LPs? -------------------------------------- Subscribe on Spotify: https://open.spotify.com/show/3j2KMcZTtgTNBKwtZBMHvl?si=85bc9196860e4466 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-twenty-minute-vc-20vc-venture-capital-startup/id958230465 Follow Harry Stebbings on Twitter: https://twitter.com/HarryStebbings Follow Rob Go on Twitter: https://twitter.com/RobGo Follow 20VC on Instagram: https://www.instagram.com/20vc_reels Follow 20VC on TikTok: https://www.tiktok.com/@20vc_tok Visit our Website: https://www.20vc.com Subscribe to our Newsletter: https://www.thetwentyminutevc.com/contact ------------------------------------ #RobGo #NextViewVentures #HarryStebbings #20vc #venturecapital

Harry StebbingshostRob Goguest
Jun 23, 20231h 7mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 0:39

    Biggest miss: Passing on DraftKings and misreading market size

    Rob opens with his biggest investing miss: passing on DraftKings despite knowing founder Jason Robins was exceptional. The miss came not from regulatory fear, but from misunderstanding total market size—an error that reshaped how he evaluates markets.

  2. 0:39 – 2:47

    How Rob entered venture and the contrarian bet to start NextView

    Rob recounts an unusual entry into VC: a cold outreach while in business school that led to Spark Capital. He then explains why he and his partners founded NextView—spotting the early emergence of seed-specialist funds and believing a non–Bay Area seed fund could win.

  3. 2:47 – 4:34

    What he wishes he knew: Venture as a young person’s game (and the backpack story)

    Rob argues that venture rewards energy and hustle, which are hardest to replicate later. He illustrates the early insecurity of being young in LP meetings with a story about showing up with backpacks—and turning it into a tradition.

  4. 4:34 – 6:31

    Choosing fund size via portfolio construction (NextView Fund V and check sizing)

    Rob breaks down how NextView chooses fund size by working backward from portfolio construction, check sizes, and reserves. He details the current seed fund and opportunity fund sizes and the logic connecting deployment pace to fund scale.

  5. 6:31 – 8:14

    Reserves vs. “picking on trajectory”: follow-on discipline and internal ranking

    Harry challenges reserves, arguing they can push investors toward hyped, trajectory-driven follow-ons. Rob explains NextView’s view: ownership is primarily bought upfront, and follow-on decisions are governed by a structured quarterly portfolio ranking to avoid reactive FOMO.

  6. 8:14 – 9:55

    Opportunity fund mechanics: stage separation, LP perception, and why not just raise bigger

    Rob explains how NextView separates the seed fund from the opportunity fund by stage (seed/A vs. B/C) and pacing. He addresses LP skepticism of opportunity funds, notes why the “stapled” structure worked, and argues it can be better than one larger blended fund.

  7. 9:55 – 10:58

    Fund I flashback: $21M fund, similar construction, and how seed economics changed

    Rob compares Fund I’s small size to today’s funds and notes the construction was surprisingly similar—~30 companies, smaller checks, and some reserves. They reflect on how earlier seed rounds enabled meaningfully higher ownership for less capital.

  8. 10:58 – 14:05

    Fundraising basics: docs, lawyers, and equal partnership structure

    Rob outlines what matters most in fundraising preparation: choose a strong fund law firm and get partner agreements right before obsessing over LP-facing materials. He emphasizes that LPs focus mainly on the deck and track record, while governance and equal partnership can reduce future renegotiation risk.

  9. 14:05 – 18:21

    Anchor vs. ‘bottoms-up’ first close: strategy, failed anchor attempt, and concentration rules

    Rob contrasts two viable approaches: securing a major anchor first vs. aggregating smaller early yeses to reach a minimum viable close. He shares how NextView’s anchor attempt collapsed and why concentration isn’t inherently fatal—though 50% from one LP is usually too risky or comes with strings.

  10. 18:21 – 25:56

    Selecting LPs and avoiding bad concessions: influence, champions, and saying no to special terms

    They discuss whether certain LP types signal better (endowments/foundations) and the reality that institutions can be fickle when leadership changes. Rob argues the most important factor is the individual champion, and he strongly advises against giving anchors special economics or governance that spook future LPs and reduce GP independence.

  11. 25:56 – 32:31

    LP process execution: sourcing intros, when to send the deck, qualifying LPs, and data-room gating

    Rob shares how they sourced hundreds of LP meetings through GP networks and peer funds, highlighting generous peer sharing. They debate sending decks before meetings, then move into LP qualification (timing, mandate, check size, geography) and a “gated” data-room approach to test seriousness.

  12. 32:31 – 1:07:40

    Momentum and closure: follow-up persistence, creating urgency, best/worst meetings, and fundraising lessons

    Rob explains his follow-up philosophy (ask twice, then pause) while Harry argues relentless but value-added persistence can work if you keep offering updates. They discuss creating urgency through close dates and timelines, aligning with LP planning cycles, and end with broader reflections on seed-market dynamics, AI, and NextView’s long-term vision.

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