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The Twenty Minute VCThe Twenty Minute VC

Roundtable #5 with Jack Altman, Auren Hoffman, Jason Lemkin, Harry Stebbings | E1077

Every single 20VC episode is recorded with Riverside.FM. It is the one product that I could not live without. Try it today here (https://creators.riverside.fm/20VC) and use the code 20VC for 15% off. ----------------------------------------------- Jack Altman is the Founder and CEO @ Lattice, the #1 people management platform, last valued at $3BN. Jack is an investor through his founding of Jack Altman Capital where he has invested in WorkOS, NexHealth, Owner.com, Mercury and more. Auren Hoffman is the Founder and CEO @ Safegraph, the most accurate database of global points of interest, last valued at $550M. Auren is an investor through his founding of Flex Capital where he has invested in Chime, Checkr, Coinbase, Flexport, Vercel and more. Jason Lemkin is the Founder and CEO @ SaaStr, the world’s largest SaaS community. Jason is an investor through his founding of The SaaStr Fund. In the past, Jason has invested in Pipedrive, Algolia, Salesloft, Front, GreenHouse, Owner.com, Gorgias and more. ----------------------------------------------- (00:00) Intro (02:15) Founder Dynamics (13:14) Operational Experience and Investment Acumen (23:09) Venture Capital and Investor Roles (34:12) LPs and Investment Innovation (36:14) Side Projects and Team Dynamics (42:39) Retention and Company Culture (44:47) Scaling and Fund Management (58:36) The Bet ----------------------------------------------- In Today’s Episode We Discuss: Why have we seen the rise of “Founder-led Funds”? Are founder-led funds more empathetic to the founders they invest in? How do founder-led funds source and pick investments in a way that traditional VC does not? Will we see founder-led Funds truly compete against the Sequoias of the world? How does being an operator make you a better investor? How does investing help you be a better founder and operator? How do you communicate your investing practice and firm to your company and team? What are the biggest excitements and concerns LPs have for Founder-led Funds? Will we see the face of venture changing much more broadly and structurally? How do founder led funds manage both time and company conflicts? --------------------------------------------- Subscribe on Spotify: https://open.spotify.com/show/3j2KMcZ... Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast... Follow Harry Stebbings on Twitter: / harrystebbings Follow Jason Lemkin on Twitter: / jasonlk Follow Jack Altman on Twitter: / jaltma Follow Auren Hoffman on Twitter: / Auren Follow 20VC on Instagram: / 20vc_reels Follow 20VC on TikTok: / 20vc_tok Visit our Website: https://www.20vc.com Subscribe to our Newsletter: https://www.thetwentyminutevc.com/con... ------------------------------------------- #VentureCapital #JasonLemkin, #JackAltman, #AurenHoffman #HarryStebbings

Harry StebbingshostJason LemkinguestAuren HoffmanguestJack Altmanguest
Nov 3, 202357mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 1:58

    Founders as investors: tactical edge vs VC “sweating the wrong things”

    The conversation opens with the core tension: do founder-investors bring sharper, more current operating insight—or do they become distracted and less effective operators? The group frames why founder-led capital feels different from traditional VC, especially in how founders give feedback and prioritize issues.

    • Founder-led investing can feel more tactically relevant than advice from ex-operators
    • Traditional VCs can over-index on the wrong metrics or small variances
    • Founders often deliver tougher, more direct feedback than classic “founder-friendly” VC
    • Framing the episode’s central question: does investing harm operating performance?
  2. 1:58 – 3:41

    Why founders want founders on the cap table: relevance, support, and “co-founder you can’t hire”

    The group lays out the practical reasons founders seek other active founders as investors: fresh pattern recognition, current tooling/GTMs, and hands-on help. They argue that modern company-building changes fast enough that being “recently in the trenches” matters.

    • Operating playbooks (CS, PLG, recruiting stack) change dramatically within ~7–10 years
    • Active founders provide up-to-date, tactical guidance and emotional support
    • Founders can function like a high-leverage “co-founder you can’t hire”
    • Best mix may be both: active founders + full-time investors for complementary perspectives
  3. 3:41 – 5:08

    Is it really about brand? Founder-led funds as a quality proxy

    Jason argues founders are drawn to founder-led funds not only for advice but for brand—reputation becomes a shortcut for quality and trust. The panel explores how venture branding evolved from a few dominant firms to many differentiated “brands,” including individuals.

    • Brand acts as a proxy for quality when founders can’t fully diligence every investor
    • The venture market expanded from a few elite brands to many credible new ones
    • Founder reputation can be clearer than a new fund’s institutional “name”
    • Operational experience matters—but may be secondary to brand and trust
  4. 5:08 – 6:48

    Angels vs funds: do founder-investors need institutional vehicles?

    Harry presses: founders have angel-invested for years—why create funds and lead rounds? The group answers that larger checks can increase involvement, but impact isn’t proportional, and the “necessity” argument is weaker than the “it works” argument.

    • Founder-led funds aren’t strictly necessary; angel checks can be highly impactful
    • Bigger ownership can buy more time/attention, but help doesn’t scale linearly with dollars
    • LP appetite for scaling proven angel performance helped drive the rise of micro/founder funds
    • Shift from “crazy” fund sizes to commonplace happened quickly over recent years
  5. 6:48 – 13:01

    Founder-friendly vs founder-honest: tough love, EQ debates, and firing CEOs

    They challenge the assumption that founder-led capital is more empathetic. The group debates whether strong founders typically have low EQ, how the industry shifted away from firing founders, and when replacing a founder-CEO actually helps.

    • Founder feedback can be ‘kind not nice’: painful now, helpful later
    • Industry moved from frequent founder firings (’80s/’90s) to today’s founder-friendly norms
    • Early-stage founder replacement is usually more likely to fail than succeed
    • Data point cited: a large majority of SaaS IPOs still have founder-CEOs at IPO
  6. 13:01 – 17:02

    How operating improves investing: vendor “cheat code” and seeing category motion

    The panel gets specific on operator advantages in investing: direct exposure to products, workflows, and shifting buyer behavior. The best operator edge isn’t generic ‘experience’—it’s noticing how old categories are changing in real time.

    • Using a product as a customer is a shortcut to conviction (“fall in love with the product first”)
    • Operators hear frontline pain points across functions and companies continuously
    • Operators can spot inflections in ‘tired’ categories before the market re-rates them
    • Operator advantage is domain-specific (especially relevant in B2B SaaS)
  7. 17:02 – 18:08

    The investor’s benchmark: judging founders against your own operator bar

    They discuss a founder-investor superpower: knowing what ‘great’ looks like because you’ve done the job yourself. This turns founder evaluation into a practical comparison—are they better than you were when you built your company?

    • Founder-investors can more reliably identify talent ‘better than me’
    • “Money investors” may struggle to interpret what elite execution looks like in practice
    • Examples of identifying standout founders/operators in specific domains
    • Operator context becomes a concrete quality filter, not just a narrative
  8. 18:08 – 25:58

    Investing as a team sport vs full-stack lone wolves: specialization, throughput, and trade-offs

    Auren argues investing should increasingly be team-based with role specialization (sourcing, diligence, close, support). Jack defends the full-stack model and notes many great investors built individual brands and operated end-to-end; they all converge on the challenge: today’s startup volume strains solo models—especially for ‘dual-threat’ CEOs.

    • Proposal: split investing roles like a company splits engineering vs sales
    • Different mindsets add value: skeptical diligence vs optimistic operator vision
    • Solo GP economics are attractive, but scaling quality and coverage is hard
    • To catch the best companies, investors may need to see far more startups than before
    • Dual-threat CEOs need filtering help because they can’t take every first meeting
  9. 25:58 – 34:46

    Does investing make you a worse operator? Time trade-offs, LP obligations, and differentiation

    They tackle the central question directly: investing hurts operating when time constraints dominate, especially early in a startup’s life. Then they explore the ethical/structural tension of managing LP capital while running a company, concluding that LPs will tolerate the trade-off only if the manager is meaningfully differentiated and delivers returns.

    • Jack: investing is too expensive for early-stage CEOs until the org can tolerate absence
    • Auren: any time away (hobbies, family, investing) is a trade-off—keep the main thing main
    • Harry: raising an institutional fund adds responsibility that can conflict with CEO fires
    • LP agreements often require explicit exceptions for outside activities
    • LPs want differentiation; undifferentiated managers are least attractive—especially post-correction
  10. 34:46 – 40:56

    Side projects inside companies: employee focus, hours worked, and retention vs output

    The conversation shifts to internal team dynamics: should employees have side activities, and does it reduce performance? Jack prioritizes long-term retention and sustainability over squeezing maximum hours, while Auren and Jason discuss engagement, hours worked, and how modern work patterns may reduce effective output.

    • Jack: side activities are acceptable if core responsibilities are met; it can strengthen operators
    • Harry: worries side activities reduce ‘above and beyond’ learning and output
    • Auren: top impact correlates with hours—but causality is unclear (inspiration vs grind)
    • Observation: many companies may not get 40 hours of focused work; engagement is the real issue
    • Remote work changes ‘presence’ and the shape of productivity
  11. 40:56 – 43:37

    Retention, comp, and why people still leave winners (Amazon, Facebook, OpenAI)

    They debate whether rising stock and winning performance are the ultimate retention tools. The panel argues that extreme winners can bend the rules, but even iconic companies see turnover due to founder-type employees leaving to start companies and other non-comp factors.

    • Stock appreciation can drive retention at dominant companies, but it’s not universal
    • Even massive winners (e.g., OpenAI, early Facebook) experience meaningful turnover
    • Winning helps, but hiring founder-oriented people increases likelihood they’ll depart to build
    • Retention isn’t a perfect proxy for company health; staying/leaving has many drivers
  12. 43:37 – 55:38

    How big can founder-led funds get? Scaling, governance, and where VCs add value

    They explore whether founder-led funds can scale to billions and compete with Sequoia-like platforms. The group contrasts solo GP limitations with later-stage fund models, debates governance/board seats, and lands on a key value-add: helping the ‘middle’ companies and backing founders who remain fully committed.

    • Solo GPs can deploy more by going later, but consistent returns require heavy diligence and teams
    • At scale, founder-led may become ‘founder-flagship’ with a larger professional bench
    • Debate on governance: board seats, oversight, and whether it meaningfully changes outcomes in power-law venture
    • Auren: winners don’t need you; losers are doomed—value is often in the middle outcomes
    • Jason: strongest signal is founder commitment; ‘100%+’ effort correlates with at least 1X outcomes
  13. 55:38 – 57:16

    Closing bet: will recent IPOs be up by Halloween 2024?

    They wrap with a standing tradition: a wager. Jason and Auren place a $2,000 bet (plus a burger) on whether a trio of newer IPOs (including Arm and Klaviyo) will trade above IPO price by Halloween 2024.

    • Bet structure: all three IPOs must be above IPO/trading price to win
    • Auren takes the ‘no’ side; Jason takes the ‘yes’ side
    • Humor on how successful people react to betting and perceived edge
    • Quick sign-off and thanks

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