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Aakash GuptaAakash Gupta

AI Agents • Live Demo: The Game-Changer for 2025

2% of PMs use AI agents for productivity. That's too low. You can 10x your productivity with AI agents: So I had on former Director of Product at Gmail, and founder of AI agent startup Relay.app Jacob Bank to break it all down. ---- ⏰ Timestamps: 00:00 Intro 01:54 Meet Jacob: The One-Man Marketing Army 02:14 Live Demo: 12-Agent Executive Assistant 08:27 Meeting Briefing Generator Walkthrough 15:05 Ads 18:52 Building Follow-Up Drafter Agent 25:19 Live Build: Reddit Brand Tracker 30:57 Ads 35:49 Managing AI Agent Notification Overload 37:57 Current AI Agent Limitations Explained 41:00 Relay's $2M ARR with 10-Person Team 49:11 Why PMs Are Losing to Sales/Marketing Teams 54:52 Choosing Between Agent Platforms 1:00:40 55-Agent Marketing Team Breakdown 1:06:40 Building AI Into Your Product Strategy 1:11:41 Why Jacob Left Google Director Role 1:15:36 Brutal Truth About PM-to-Founder Transition 1:19:09 Outro ---- 🏆 Thanks to our sponsors: 1. Miro: The innovation workspace is your team's new canvas: https://miro.com/innovation-workspace/?irclickid=yIg1Kj2P2xycUXeyopwbUQf0UkpwPezrCXtgyg0&irgwc=1 2. Jira Product Discovery: Plan with purpose, ship with confidence: https://www.atlassian.com/software/jira/product-discovery 3. Mobbin: Discover real-world design inspiration: http://mobbin.com/aakash 4. Product Faculty: The #1 AI PM certificate (Get $550 off): https://maven.com/product-faculty/ai-product-management-certification?promoCode=AAKASH550C7 ---- Transcript: https://www.news.aakashg.com/p/jacob-bank-podcast ---- 10 steps to 10x your productivity with agents: 1. Catch Up on Adoption Only 2% of PMs have built an AI agent, yet Jacob Bank runs his entire marketing operation with 55 agents. Go-to-market teams are already leveraging AI while PMs lag behind despite considering ourselves the tech innovators. 2. Map Your Repetitive Work Audit your calendar for recurring activities like weekly bug reports, monthly competitor analysis, or quarterly updates. These repetitive tasks with common patterns are perfect for agent automation. 3. Select Your Platform For less technical PMs: Zapier, Relay.app, or Lindy ($20-100/month). Technical teams: N8N or Make. Jacob recommends experimenting with multiple tools since pricing is usage-based, not per-seat. 4. Begin with Templates Don't build from scratch. Most platforms offer proven templates for meeting follow-ups, competitive research, and metrics reporting. Copy and customize these to your specific processes. 5. Create Your Executive Assistant Build 8-12 agents for calendar management, email filtering, meeting prep, task reminders, and newsletter summaries. Jacob built this system to handle all operational overhead automatically. 6. Automate Competitive Intelligence Deploy agents to track competitor pricing, feature launches, social posts, and job postings. Configure scheduled delivery that aligns with your planning cycles, like Friday competitive updates. 7. Systematize Customer Feedback Create agents that synthesize user interviews, support tickets, social mentions, and reviews. Generate weekly digests highlighting themes, pain points, and feature requests across all touchpoints. 8. Streamline Product Operations Build agents for release notes, bug reports, metrics dashboards, and stakeholder updates. Establish automated "rhythm of business" reports that generate and deliver themselves when needed. 9. Test and Refine Start with simple prompts and 1-3 examples rather than complex instructions. Test thoroughly before removing human oversight. Maintain approval loops for high-stakes communications until you build confidence. 10. Scale Through Workflows Combine agents into sophisticated workflows. Jacob's webinar process: one calendar event triggers social posts, email campaigns, reminder sequences, and follow-up reports. Think systems, not individual tasks. ---- 👨‍💻 Where to find Jacob: LinkedIn: https://www.linkedin.com/in/jacobdlevy/ Relay: https://relay.app YouTube: @relayapp ---- 👨‍💻 Where to find Aakash: Twitter: twitter.com/aakashg0 LinkedIn: linkedin.com/in/aagupta/ Newsletter: news.aakashg.com #aiagents #productmanagement 🧠 About Product Growth: The world's largest podcast focused solely on product + growth, with over 187K listeners. Hosted by Aakash Gupta, who spent 16 years in PM, rising to VP of product, this 2x/week show covers product and growth topics in depth. 🔔 Subscribe and turn on notifications to get more vidoes like this.

Aakash GuptahostJacob Bankguest
Sep 19, 20251h 19mWatch on YouTube ↗

CHAPTERS

  1. Why AI agents are a real “2025 game-changer” (and what you’ll see in the episode)

    Aakash frames the episode as a look at the near-future of work: AI agents that meaningfully replace chunks of human labor rather than just assisting. Jacob (Relay founder) sets expectations: you’ll see real agents he uses and a live build anyone can copy.

  2. Meet Jacob Bank: building a “one-man marketing army” with Relay

    Jacob introduces himself as a startup founder without a human executive assistant, and explains why he built one from multiple agents. The conversation quickly anchors on ROI: replacing expensive EA services with inexpensive agent workflows.

  3. Live demo: a 12-agent executive assistant (calendar, email, task management)

    Jacob shows his executive assistant “team” split into calendar, email, and task management agents. He emphasizes that the value comes from composing small, reliable workflows over time as needs emerge.

  4. Meeting Briefing Generator: pre-meeting research + Slack delivery

    Jacob walks through a meeting-prep agent that triggers before calendar events and assembles a briefing. It researches attendees, prior emails/meetings, pulls LinkedIn context, and posts a combined dossier to Slack 30 minutes before the meeting.

  5. Model selection inside agents: cost/quality trade-offs and “model per task” heuristics

    The discussion dives into using different LLMs for different steps. Jacob explains why he mixes models based on cost, context window needs, and writing/analysis strengths—and recommends quick comparative testing as models evolve.

  6. How the LinkedIn lookup works: sub-workflows and tool chaining

    Jacob explains the mechanics behind turning an email address into a LinkedIn profile and then into structured profile data. The key idea is composing “building blocks” (Google queries, selecting best result, then fetching data) into reusable sub-workflows.

  7. Follow-Up Drafter agent: from meeting transcript to Gmail draft (with human-in-the-loop)

    Jacob demos an agent triggered by Fireflies transcripts that drafts follow-up emails. He adds a critical gating step—deciding whether a follow-up is appropriate—and keeps the final email in drafts for review to avoid high-stakes errors.

  8. Extending the follow-up workflow: pulling recent emails as extra context + Relay’s AI credit options

    Aakash and Jacob iterate the workflow idea live: add a step to find recent emails exchanged with attendees after the meeting and incorporate them into the follow-up. They also cover how Relay handles model access via built-in credits or user-provided API keys.

  9. Competitor pricing tracker: automated competitive intelligence and change alerts

    Jacob shows a monthly agent that scrapes competitor pricing pages, summarizes them into a sheet, and detects material changes versus last month. The value is net-new capability: competitive monitoring that PMs rarely have time to do manually.

  10. Live build: Reddit brand tracker (sentiment report + links) in ~10 minutes

    They build a Reddit monitoring agent from scratch: scheduled weekly trigger, Reddit search, AI summarization, and email delivery. Jacob highlights how prompting differs in workflows (one-shot, precise inputs/outputs) and demonstrates quick prompt hardening via iteration and examples.

  11. Managing notification overload: cadences, digests, and meta-agents that summarize other agents

    Aakash raises the operational downside: more pings and more review work. Jacob explains how he prevents chaos by assigning consistent delivery days/times and using additional agents to aggregate and digest incoming information (like newsletters).

  12. Limitations of AI agents today: workflows vs autonomous agents + a practical human-in-the-loop framework

    Jacob explains why fully autonomous agents still struggle on complex tasks: most users succeed more with predefined workflows than open-ended agents. He shares a two-axis framework (AI capability vs task stakes) to decide when to automate fully versus require review.

  13. Relay’s business and the bigger market shift: small teams, GTM adoption, tool choice, and founder lessons

    The conversation broadens to market dynamics: Relay’s traction and positioning (less-technical users), why small teams can scale, and why GTM functions are adopting agents faster than PMs. They close with guidance on platform selection, product strategy for AI (chatbot/copilot/agent), MCP’s promise, and Jacob’s candid take on leaving Google and PM-to-founder realities.

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