Skip to content
Aakash GuptaAakash Gupta

AI Agents • Live Demo: The Game-Changer for 2025

2% of PMs use AI agents for productivity. That's too low. You can 10x your productivity with AI agents: So I had on former Director of Product at Gmail, and founder of AI agent startup Relay.app Jacob Bank to break it all down. ---- ⏰ Timestamps: 00:00 Intro 01:54 Meet Jacob: The One-Man Marketing Army 02:14 Live Demo: 12-Agent Executive Assistant 08:27 Meeting Briefing Generator Walkthrough 15:05 Ads 18:52 Building Follow-Up Drafter Agent 25:19 Live Build: Reddit Brand Tracker 30:57 Ads 35:49 Managing AI Agent Notification Overload 37:57 Current AI Agent Limitations Explained 41:00 Relay's $2M ARR with 10-Person Team 49:11 Why PMs Are Losing to Sales/Marketing Teams 54:52 Choosing Between Agent Platforms 1:00:40 55-Agent Marketing Team Breakdown 1:06:40 Building AI Into Your Product Strategy 1:11:41 Why Jacob Left Google Director Role 1:15:36 Brutal Truth About PM-to-Founder Transition 1:19:09 Outro ---- 🏆 Thanks to our sponsors: 1. Miro: The innovation workspace is your team's new canvas: https://miro.com/innovation-workspace/?irclickid=yIg1Kj2P2xycUXeyopwbUQf0UkpwPezrCXtgyg0&irgwc=1 2. Jira Product Discovery: Plan with purpose, ship with confidence: https://www.atlassian.com/software/jira/product-discovery 3. Mobbin: Discover real-world design inspiration: http://mobbin.com/aakash 4. Product Faculty: The #1 AI PM certificate (Get $550 off): https://maven.com/product-faculty/ai-product-management-certification?promoCode=AAKASH550C7 ---- Transcript: https://www.news.aakashg.com/p/jacob-bank-podcast ---- 10 steps to 10x your productivity with agents: 1. Catch Up on Adoption Only 2% of PMs have built an AI agent, yet Jacob Bank runs his entire marketing operation with 55 agents. Go-to-market teams are already leveraging AI while PMs lag behind despite considering ourselves the tech innovators. 2. Map Your Repetitive Work Audit your calendar for recurring activities like weekly bug reports, monthly competitor analysis, or quarterly updates. These repetitive tasks with common patterns are perfect for agent automation. 3. Select Your Platform For less technical PMs: Zapier, Relay.app, or Lindy ($20-100/month). Technical teams: N8N or Make. Jacob recommends experimenting with multiple tools since pricing is usage-based, not per-seat. 4. Begin with Templates Don't build from scratch. Most platforms offer proven templates for meeting follow-ups, competitive research, and metrics reporting. Copy and customize these to your specific processes. 5. Create Your Executive Assistant Build 8-12 agents for calendar management, email filtering, meeting prep, task reminders, and newsletter summaries. Jacob built this system to handle all operational overhead automatically. 6. Automate Competitive Intelligence Deploy agents to track competitor pricing, feature launches, social posts, and job postings. Configure scheduled delivery that aligns with your planning cycles, like Friday competitive updates. 7. Systematize Customer Feedback Create agents that synthesize user interviews, support tickets, social mentions, and reviews. Generate weekly digests highlighting themes, pain points, and feature requests across all touchpoints. 8. Streamline Product Operations Build agents for release notes, bug reports, metrics dashboards, and stakeholder updates. Establish automated "rhythm of business" reports that generate and deliver themselves when needed. 9. Test and Refine Start with simple prompts and 1-3 examples rather than complex instructions. Test thoroughly before removing human oversight. Maintain approval loops for high-stakes communications until you build confidence. 10. Scale Through Workflows Combine agents into sophisticated workflows. Jacob's webinar process: one calendar event triggers social posts, email campaigns, reminder sequences, and follow-up reports. Think systems, not individual tasks. ---- 👨‍💻 Where to find Jacob: LinkedIn: https://www.linkedin.com/in/jacobdlevy/ Relay: https://relay.app YouTube: @relayapp ---- 👨‍💻 Where to find Aakash: Twitter: twitter.com/aakashg0 LinkedIn: linkedin.com/in/aagupta/ Newsletter: news.aakashg.com #aiagents #productmanagement 🧠 About Product Growth: The world's largest podcast focused solely on product + growth, with over 187K listeners. Hosted by Aakash Gupta, who spent 16 years in PM, rising to VP of product, this 2x/week show covers product and growth topics in depth. 🔔 Subscribe and turn on notifications to get more vidoes like this.

Aakash GuptahostJacob Bankguest
Sep 18, 20251h 19mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Live-built AI agents replacing assistants, tracking competitors, shaping work

  1. Jacob demos a 12-agent “executive assistant” that automates meeting prep, email/calendar/task workflows, and delivers briefings via preferred channels like Slack.
  2. He shows a human-in-the-loop follow-up email drafter triggered by meeting transcripts, emphasizing simple prompts plus examples and careful checks for high-stakes communication.
  3. A competitor pricing tracker scrapes pricing pages on a schedule, summarizes changes, updates a spreadsheet, and alerts Slack only when material differences occur.
  4. They live-build a Reddit brand tracker that searches weekly mentions, produces a sentiment/use-case report via an LLM, and emails a digest with links for action.
  5. Jacob argues AI agents are a step-change from “clicking buttons” to “hiring someone,” but today work best as structured workflows with selective autonomy, plus disciplined notification cadences to avoid overload.

IDEAS WORTH REMEMBERING

5 ideas

Bundle many small agents into a role-based “AI assistant.”

Jacob’s executive assistant is not one monolithic agent but ~12 workflows grouped by calendar, email, and tasks, making it easier to iterate and add use cases as needs emerge.

Meeting prep becomes higher quality when agents combine private and public context.

The briefing generator pulls guest lists, prior emails, past meeting notes, and LinkedIn data, then sends a consolidated Slack briefing 30 minutes before the event.

Keep human review for high-stakes outputs; automate low-stakes monitoring fully.

Jacob uses a simple two-axis rule: AI skill at the task vs consequence of being wrong; competitor tracking can run autonomously, while customer follow-ups remain drafts.

Simple prompts plus 1–3 strong examples often beat long “framework” prompts.

For follow-up drafting, Jacob reports better results with concise instructions and a few voice-matching exemplars, rather than overly elaborate prompt engineering.

Agent workflows improve when they include “should we act?” gating steps.

Before drafting follow-ups, an AI step classifies whether a follow-up is appropriate (no-show, internal meeting, casual catch-up), preventing awkward or noisy automation.

WORDS WORTH SAVING

5 quotes

AI agents are still, in my experience, not ready to take on very complex tasks in a totally autonomous way without a human in the loop.

Jacob Bank

This is gonna be just as an important skill for the next 10 years of our careers as knowing how to make a spreadsheet was for the last 10 years of our careers.

Jacob Bank

An AI agent is working for you automatically behind the scenes. This is the first time we've achieved a technology that is, like, actually equivalent to hiring someone.

Jacob Bank

The longer the prompts I make and the more convoluted they become, somehow the worse my output is.

Jacob Bank

Anytime you find yourself writing weekly in the email subject... that should be an immediate signal, like I should have an agent writing this for me.

Jacob Bank

12-agent executive assistant (calendar/email/tasks)Meeting briefing dossier generation (LinkedIn, emails, notes)Follow-up email drafting from transcripts with approvalsScheduled competitor pricing/feature intelligence via scrapingLive build: Reddit brand mention and sentiment trackerModel selection by task (context, writing, analysis)Workflow vs fully agentic autonomy; human-in-the-loop designManaging notification overload with digests and cadencesGo-to-market teams adopting agents faster than PMsChoosing platforms: Zapier/Relay/Lindy vs n8n/MakeEmbedding AI modalities in products (chatbot, copilot, agent)MCP as tool exposure; APIs/MCP as future primary interfaceSmall-team leverage and profitability strategyPM-to-founder transition realities; Big Tech PM as poor prep

High quality AI-generated summary created from speaker-labeled transcript.

Get more out of YouTube videos.

High quality summaries for YouTube videos. Accurate transcripts to search & find moments. Powered by ChatGPT & Claude AI.

Add to Chrome